business process of ngo

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Business Process of NGO Final Project SSP-494 Group # 15 Page 1 Self Study Project: MGT-494 Total Marks: 100 FINAL PROJECT Dear Students AOA I have finalized the topics .Please check attached excel file. Many students replied me they have chosen topic Finance/Marketing/HR. Remember, Finance /Marketing/HR are the fields and you have to chose topics under their umbrella. Those who did not submit their topics will be given Zero marks from 100. You still have time to wake up and send me group project by following below mentioned guidelines. The deadline for Project Submission will be Friday 29th May 2015. Following are the project report guidelines. The report should be well-written and read coherently. It should contain a clear description of the issue and its importance. It must provide complete reference. Please edit the report thoroughly before you submit it. The project report should be minimum of 20 pages and should not exceed 25 pages (double-spaced, font Times New Roman 12 point), excluding title page and references. For typing the project report use MS-Word. The report should conform to the following format: · Title Page · Introduction · Analysis/Discussion · Conclusion · References Title page should also contain an abstract of about 200 words. No page number should appear on the title page. The introduction should be about two-three pages long and provide a brief introduction to the issue and the overview of the project. Analysis/discussion part of the project report is the most important part and you can break them into several sections. The concluding section should provide a brief summary of your project (about one page).Complete reference should be reported in the reference section. Have a Good Day! Good Luck :)

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Business Process of NGO – Final Project SSP-494

Group # 15 Page 1

Self Study Project: MGT-494

Total Marks: 100

FINAL PROJECT

Dear Students

AOA

I have finalized the topics .Please check attached excel file. Many students replied me they

have chosen topic Finance/Marketing/HR. Remember, Finance /Marketing/HR are the fields

and you have to chose topics under their umbrella. Those who did not submit their topics will

be given Zero marks from 100. You still have time to wake up and send me group project by

following below mentioned guidelines.

The deadline for Project Submission will be Friday 29th May 2015.

Following are the project report guidelines.

The report should be well-written and read coherently. It should contain a clear description of

the issue and its importance. It must provide complete reference. Please edit the report

thoroughly before you submit it. The project report should be minimum of 20 pages and

should not exceed 25 pages (double-spaced, font Times New Roman 12 point), excluding

title page and references. For typing the project report use MS-Word.

The report should conform to the following format:

· Title Page

· Introduction

· Analysis/Discussion

· Conclusion

· References

Title page should also contain an abstract of about 200 words. No page number should appear

on the title page. The introduction should be about two-three pages long and provide a brief

introduction to the issue and the overview of the project. Analysis/discussion part of the

project report is the most important part and you can break them into several sections. The

concluding section should provide a brief summary of your project (about one

page).Complete reference should be reported in the reference section.

Have a Good Day!

Good Luck :)

Business Process of NGO – Final Project SSP-494

Group # 15 Page 2

Business Process of NGO

(SM Education Foundation)

GROUP NUMBER: 15

GROUP MEMBERS:

FA14-EMBA-257 Inam Ul Haq (GROUP LEADER)

FA14-EMBA-278 Muhammad Tahir

FA14-EMBA-238 Don’t Know (Not Participated In Project)

A project on partial fulfillment of the requirements for the degree of

Master of Business Administration (Executive)

Self Study Project

(MGT-494 SSP)

Business Process of NGO – Final Project SSP-494

Group # 15 Page 3

Acknowledgement

All acclamations to Allah who has empowered us and enabled us to accomplish

the task successfully first of all we would to thanks to our Allah almighty, that

really help us in every problem during the project. We would like to express

sincere and humble gratitude to Almighty, whose blessings help and guides das

been a real source of all our achievement in our life.

We would like to admit that we completed this project due to parents who pray

for our success.

We take this opportunity to express our profound gratitude and deep regards to

our supervisor Miss Marium Hurr for her exemplary guidance, monitoring and

constant encouragement throughout the course of this final project.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 4

DEDICATION

This final project is dedicated to our respective parents who have been our

constant source of inspiration. They have given us the drive and discipline to

tackle any task with enthusiasm and determination. Without their love and

support this project would not have been made possible.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 5

Table of Contents:

Titles Page No.

Project Overview (Abstract)……………………………………………………….……..07

NGO social sector in Pakistan……………………………………………………………08

Brief History of NGO Sector……………………………………………………….08

NGO Regulations…………………………………………………………………..08

NGO Funding in Pakistan…………………………………………………………..08

NGO Selection for Grants………………………………………………………….09

Pakistan Growth Rate…………………………………………………………………….11

Role of NGO in Education………………………………………………………………..12

Business Process of NGO’s……………………………………………………………….13

Resources flow…………………………………………………………………..…13

Business model…………………………………………………………………..…15

FUND RAISING TECHNIQUES………………………………………………….…….16

Marketing Profession……………………………………………………………….16

Acknowledgement of Donations……………………………………………………17

Thank You! Letter………………………………………………………………..…17

Progress Reports………………………………………………………………….…17

Integrity……………………………………………………………………………..17

Positive Attitude……………………………………………………………….……18

Calculating and Recording Project Inputs……………………………………….….18

Types and Donations Source………………………………………………………….…...19

Business Process of NGO – Final Project SSP-494

Group # 15 Page 6

Public Fund Raising Events…………………………………………………………19

Urban Donors to Rural Communities………………………………………………19

Commercial Donations……………………………………………………..………19

Communal Labour………………………………………………………………….19

Agricultural Donations…………………………………………………………..…20

Donated Food Preparation…………………………………………………….……20

Raffles and Lotteries…………………………………………………………..……20

Anonymous Donors…………………………………………………………...……20

SM Educational Foundation………………………………………………………..…….21

About………………………………………………………………………….……21

Vision……………………………………………………………………………....22

Mission………………………………………………………………………….….22

Fund Raising Ways……………………………………………………………..….23

Project Conclusion………………………………………………………………………..24

Business Process of NGO – Final Project SSP-494

Group # 15 Page 7

Abstract

There are number of factors in society which interact to make education more or less

successful when it comes to improving life conditions of the poor. Pakistan is a developing

and poor country. In Pakistan about 40% of 187 million population of Pakistani are living

below the poverty line. In Pakistan, education has different levels, primary middle,

secondary, intermediate and higher education.

Our project is related to the business setup process for the educational purpose to the needy

students and for proving the facility of funds which we have raised through different

techniques of funding like Zakat and Qarz-e-Hasna. NGO has established different ways for

the collection of funds both for Zakat and Qarz-e-Hasna. There are many Islamic and legal

rules which the NGO will strictly follow. NGO will examine the student’s background and

grant it Qarz-e-Hasna/Zakat on the basis of its expenses and financial position.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 8

NGO social sector in Pakistan

Pakistan is a country with a rapidly growing population, most of which lives below the

poverty line. Neglect of the lower cadres of population by consecutive governments in

Pakistan gave rise to the need of alternate Organizations addressing the core issues of

illiteracy, health problems and many others faced by the poor society.

These bodies and Organizations filling the human development needs gap are commonly

known as NGOs - Non- governmental Organizations OR more recently as NPOs- Non-Profit

organizations.

Although the number of registered NGOs in Pakistan runs in thousands, those that are

actually making worthwhile contributions are few hundreds. In this project, we have made an

effort to compile a list of the most prominent NGOs in Pakistan which are working for the

sake of poor society education.

Brief History of NGO Sector

Philanthropy has been a major part of the Pakistani culture since the beginning. Historically,

traditional businessmen have been contributing to community development projects. General

public also has a giving nature and been assisting the poor under both humanitarian as well as

religious inspirations. The formal NGO sector however developed in the past couple of

decades. Since the 80s the Non-profit NGO sector has witnessed considerable activity and

growth in Pakistan.

NGO Regulations

Although government of Pakistan does not provide guidelines or directly monitor NGO

activities, it is mandatory to register the NGO with the government. Registration is generally

under 'Societies Registration Act of 1860' OR Voluntary social welfare agencies ordinance

1961.

The guidelines for NGO operations and activities are generally provided by the Donors /

Funding agencies. Quality control audits are also performed by the donors.

NGO Funding in Pakistan

Even though the work done by the NGOs is for development and social uplift of local

communities, there is almost no support provided by the federal or local governments.

Almost all of the funding is by international donor agencies. Those include USAID, UN

bodies and many other organizations.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 9

The funds are transferred using by donors only through banking or other legal channels. A

third party audit is also conducted on the use of those funds by NGOs in Pakistan. Although

there is relaxation in tax procedures for NGOs, contrary to popular belief, NGOs are not fully

exempt from income tax in Pakistan.

NGO Selection for Grants

Grants are generally provided on project basis. Donors publish advertisements calling for

Proposals. In response to that NGOs submit Project proposals, their profiles, financial

feasibility studies and many other requirements. NGOs/ NPOs are shortlisted and selected

based on their past performances, available infrastructure and professional competencies of

staff and board members.

List of NGOs offering small loans and credits for home based entrepreneurship projects

Logo Name of NGO Postal Address Work Overview

Kashf

Foundation

19-Aibak Block,

New Garden Town,

Lahore-Pakistan

Tel: +92-42-111-981-981

Email: [email protected]

Small Loans and

financial

education for

poor.

Akhuwat

Address: 382, Block 15,

Sector B-1, Township,

Lahore.

Phone No: 042-35122743,

35156382

Provide interest

free microfinance

for starting small

home based

businesses.

Community

Support Concern

Building # 319 Block 4 Sector

D1 Green Town Lahore

Pakistan.Phone: +92-42-

35123623 Regional offices-

Okara, Sheikhupura, Dera

Ghazi khan

Loans for uplift

of rural

communities.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 10

DAMEN

(Development

Action for

Mobilization &

Emancipation)

26-C, Nawab Town, Raiwind

Road,Lahore 54000, Pakistan.

Phone: 0092-42-5310471-2

Microfinance and

capacity building

programs for

marginalized

communities.

Rural

Community

Development

Society

1st floor Hajvery plaza,

Khajooranwala road,

Begum kot ferozwala

Distt. Sheikhupura

Tel : +92 -423-7901130

Regional offices- Nankana

Sahib, Kasur, Sheikhupura,

Lahore

Community

Training,

Microfinance,

Post Emergency

Rehabilitation

Programs

Jinnah Welfare

Society (JWS)

11-Jinnah Road Link DC

Road Gujranwala.

Phone No: +92 55 32555 27-

28

Microfinance for

women and

farmers. Also

provides life

skills trainings.

Deep Foundation

Survey 37, Plot # 126, Center

1st Floor,

Subaidar Colony, Zarar

Shaheed Road,

Sadar Cantt Lahore –

Pakistan.

Phone: +92-42-36624485

Microfinance

provisions in line

with islamic

rules.

SM

Educational

Foundation

SM Educational Foundation:

House # 4, G-2, Near Doctor

Hospital, Johar Town, Lahore

Microfinance

provisions in line

with islamic

rules.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 11

Pakistan Growth Rate

Pakistan is population wise 6th largest country in the world with highest growth rate:

(1) Extreme poverty and under development in Pakistan obscure the reality of a country

which has variety of resources and entrepreneurial skill to help economic growth. Political

instability and devastating floods are major obstacles in this regard. The country’s arable land

is out standing by potential but only 25% of the total land area is under cultivation. Share of

agriculture at the time of creation of Pakistan was around 53% and after 65 years a significant

decline is observed, now it is 26% of G.D.P

(2) Exploitation of natural resources has been slow due to shortage of capital and domestic

political constraints. Pakistani energy grid has become a great challenge which is failing to

meet the growing needs. Literacy rate is very low.

(3) Violence is another burning issue of the society

(4) Pakistan is mismanaged country because ruling elite has failed to set examples of basic

honesty and decency. Lacking of coherent and inspiring political culture is the basic short

coming and crisis.

(5) Depression, frustration and fear are prevailing throughout the society.

(6) People are deeply concerned about their religion but exploitation in the name of religion

is another serious issue.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 12

Role of NGO in Education

The educational field has been known as playing a major role in shaping contemporary

society, mainly because it allows conceptualizing people's surroundings as well as their

interactions with those surroundings. However, as education intersects with politics,

geography, and economics, educational outcomes become significantly different. Educational

ideology is a product of culture and vice versa. In addition to these factors, the understanding

of political economy's role in education is vital in understanding the variance of educational

outcomes.

The language of education used by nation-states as well as international intergovernmental

organizations, non-governmental organizations NGO, and agents of civil society contributes

heavily to the self-identification of individuals. By understanding the language of each, we

can reach a greater understanding of the multiple, conflicting, and overlapping educational

ideologies employed across the globe. The issue of education on an international scale is also

embedded in a complex framework of international relations which alters the effectiveness of

those who employ the ideologies in a practical manner. Education NGOs differ in practice

and ideology based on the previously mentioned factors. However, in the age of

globalization, travel and communication have contributed to new ideas about individual

identities in relation to the global - rather than national - community.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 13

Business Process of NGO’s

Many people starting NGOs think that NGOs are not businesses, and therefore they don’t

have to be run like a business. But every organization has the same basic challenge: in order

to do things, it needs resources. Those resources can take different forms. In NGOs, they are

commonly: volunteer time; in-kind contributions; cash contributions.

The organization has to be designed so as to be able to raise substantial resources as inputs,

process them efficiently, and deliver them as outcomes to a target set of beneficiaries.

This process can be collaborative. It can be stakeholder-driven. But resources still have to

flow.

Resources flow

A private sector business model looks like this:

Technical Inputs means that those inputs take three principal forms:

Resources: The raw materials for doing things

Capabilities: The capacity to do things

Innovation: New ways of doing things.

But even capacity-building and innovation within the organization still need resources, so the

bottom line is: every organization has to access resources as its input, just as every animal has

to eat.

Technical

Inputs

Business

Model

Economic

Outputs

Customers

Money Technical Inputs Includes:

Resources

Capabilities

Innovation

Business Process of NGO – Final Project SSP-494

Group # 15 Page 14

The NGO model is slightly different though private sector business. It looks like this:

The important difference between the private and NGO business is that the customer (now

called the beneficiary) is now no longer the payer (now called the donor). In fact, not only are

the recipient and funder now separate, but they may be vastly different people or institutions,

from different cultures, living thousands of kilometers away from each other.

In short, whereas private sector enterprises look like a loop, NGOs look like a chain. This

separation causes many problems, which will be the subject of a separate post. There is also

now emerging a third, hybrid business, called the “social enterprise” or “social business”,

which has NGO aims but a private sector funding cycle.

Technical

Inputs

Business

Model

Social &

Economic

Outputs

Money

Technical Inputs Includes:

Resources

Capabilities

Innovation

Donors

Beneficiaries

Business Process of NGO – Final Project SSP-494

Group # 15 Page 15

Business model

There are following six components of a business model:

1. To articulate the value proposition.

2. To identify a market segment.

3. To define the structure of the firm’s value chain.

4. To specific the revenue generation mechanisms.

5. To describe the position of the firm within the value network.

For an NGO, it’s actually more complicated than for a private sector business. This is

because an NGO has to face two ways, to sets of customers: the donors, and the beneficiaries.

In sum, though:

Value proposition

What is the beneficiary's problem?

What is the product or service that addresses the problem?

What is the value of that product or service from the beneficiary's

perspective?

An NGO must also provide a value proposition to the donor.

Market segment

What group of beneficiaries do we target, recognizing that different

populations have different needs?

Sometimes the potential of a product or service is unlocked only

when a different population is targeted.

An NGO must also identify a target group of donors.

Value chain structure What is the process of helping the poor in which we are involved?

How do we help that process?

Revenue generation

and margins

How are funds raised?

In particular, how do we pay for expensive but unpopular items

like marketing and proposal-writing?

Position in value

network

Competitors: Who else is doing what we plan to do?

Complementary: What other agencies and institutions do we have

work closely with, in order to succeed in delivering our value.

Competitive strategy What is your sustainable difference from what else is out there?

What is your "unique selling proposition" or USP?

Business Process of NGO – Final Project SSP-494

Group # 15 Page 16

FUND RAISING TECHNIQUES

This project provides guidelines and suggestions for methods and principles of fund raising

aimed at the financing of community based projects. Fund raising is a valuable part of the

strengthening of NGOs and communities; cash (and non cash) contributions are needed by

them to carry out their desired and planned activities. The obtaining of resources is therefore

a desired and honorable task; fund raisers should be acknowledged and praised. Fund raising

is a job to which all should contribute, and for which all should be responsible.

Many of the techniques and skills of fund raising (some of which are included here) can be or

have been adapted from the commercial profession of "marketing" (in fact, fund raising is

referred to as "marketing" by many NGOs). While marketing and sales skills can be valuable,

they must always be applied in an ethical manner. Every fund raiser (paid or volunteer) must

first and foremost be completely convinced of the value, integrity and benefits of the

organization, and the activities for which the raised funds will be used.

These guidelines, must be modified in each community so as to be adapted to the differences

that characterize every community

1. Marketing Profession:

Many of the skills and techniques of fund raising used by NGOs and some UN agencies have

been developed by, and adapted from the commercial profession of marketing. Some people

(often those outside or unsuccessful at the profession of sales and marketing) see this as a

cynical and insincere activity. Maybe that is so as it is practiced by some, but it does not have

to be, and often is not. If a sales or marketing professional sincerely believes in the value of

the product, sales can be affected honestly and ethically.

The principles of sincerity and ethical integrity especially apply to fund raising. Fund raising

should be the responsibility of all members of the organization, although they may participate

in different ways. It should not be simply left to the professionals. All of us/you, therefore,

should know about principles as well as techniques of fund raising. The fund raiser, first and

Business Process of NGO – Final Project SSP-494

Group # 15 Page 17

foremost, must be honestly convinced in the integrity of the organization, and in the benefit

and value of the activity or project of the organization. Potential and past donors very quickly

spot insincerity, dishonesty, and diversion of "their" donated resources.

2. Acknowledgement of Donations:

Acknowledgement is a must. Many donors use their donations to gain prestige and honor in

their communities. It is a small price to praise every donor. Ensure that communities we

assist are aware of the need to acknowledge all donations, and praise the donors for their

loyalty to the community and their much needed and appreciated donation (cash and kind).

3. Thank You! Letter

The most important two words in obtaining funds, and running a successful NGO or

community project, are the words, "Thank you!"

Many NGO staff has wondered why enthusiasm for their activities has dried up, and funds

cease to roll in; and the simple cause is often found to be that the NGO forgot to acknowledge

and thank the donors.

4. Progress Reports:

Further to a simple "thank you," donors want to know what was achieved with their donated

money. The most effective form of thank you is a progress report. Donors are less interested

in your activities; they are more interested in the results of your activities; have you reached,

or partially reached, the objectives you stated when you asked for the donation?

5. Integrity:

A high level of integrity must be maintained at all times. This applies to the set up and

activities of the organization in general, and specifically to its fund raising activities. An

important aspect of that integrity is full accountability.

All actions must be accountable; all funds must be accountable. This means accurate,

complete, understandable and honest narrative reports and financial reports, available at any

time to any member of the public.

Along with accountability is transparency. The group must not have any secret agenda, and

must be public and honest about all its activities and all its expenditures. Account records

must be open that is available to any member of the public to inspect at any time. Honesty

cannot be compromised. The good ends (goals or objectives) of the organization must not be

compromised by questionable means used to get to those ends.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 18

Those people responsible for implementing the activities of the group, including the activity

of obtaining funds, must be honestly and totally convinced of the goodness of the group and

its objectives, and the worthwhile values and benefits of the project. This level of integrity is

essential for the sustainability of the group, the completion of the project, and the benefit of

the community.

6. Positive Attitude:

Not everybody is a donor. Some of the people, agencies or groups can or will not give to your

community or organization. If we do not recognize that failure to obtain a donation from one

source does not imply that we or our organization is a failure, we may be tempted to be

discouraged and give up.

Do not give up. We cannot allow yourself to be discouraged; it is a luxury that we, our

organization and our community cannot afford. We may experience eight rejections; do not

give up because the ninth and tenth may bring the needed donation.

7. Calculating and Recording Project Inputs:

It is important to maintain accurate records of all resources used in a community project.

Too often some donations (especially communal labour and gifts in kind) are forgotten or

under-valued, and the correct amount of the community contribution is higher than what is

recorded and reported. This under valuation is detrimental for several reasons: (a) the

community members have a lower estimate of self worth and this lowers confidence, (b) the

outside donors have a lower estimate of community contribution and will be more reluctant to

contribute more or (c) will not recognize the worth of the community inputs.

We must ensure that the executive committee of the community that is planning to undertake

a community based project, recognizes the value of hidden community resources. An

accurate estimate of the cash value of donated resources ─ eg communal labour for

construction, donated skilled labour, time spent by community members and leaders in

meetings for planning, or non cash physical donations ─ must be made by the community.

We should encourage the community to identify and record these. These financial estimates

should be included in the cost estimates of the project proposal, and should be recorded

during the actual construction activities.

When the total costs of a community based project are calculated, they should therefore

include the actual cash contributions of donors, international and local, Governmental and

non-Governmental, and others, plus the cost estimates of all non-monetary donations,

whether in the form of non-cash physical items or services, or human time and energy.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 19

Types and Donations Source

This section describes donations from a wide range of potential donors, except those from

donor agencies which require formal proposals. That wide range of potential donors means

there is a wide range of specific techniques that can be applied to the process of (a)

identifying donors, (b) getting a message to them, (c) collecting the donations. Don't forget

the (d): thanking them.

Public Fund Raising Events:

These take many forms. Large community fund raising events can be quite elaborate, with

high profile officials making speeches, and rich persons making ostentatious donations. There

may be several bands, drummers, dance groups, including singers and dancers from the

community schools.

Urban Donors to Rural Communities:

Urban migrants maintain links to their home communities. This can be exploited by rural

NGOs. A small percentage of the urban migrants make fortunes in the cities, and can be

persuaded to contribute to their home community development. A feeling of guilt at not being

home, or of loyalty in spite of absence, may result in some very large donations from rich

urban migrants.

Commercial Donations:

Commercial donations include gifts from firms and businesses that want to advertise their

good will and support of the community. (They should be acknowledged and thanked in

public meetings). The community should be encouraged to identify ways they can convince

the commercial donors that it is in the interest of the commercial donor to assist the project

Communal Labour:

This is an important internal resource (sometimes includes labour of volunteers from

outside). Communal labour involves time and labour donated by community members, some

unskilled (like clearing grass, laying bricks), some skilled (carpentry, masonry), management,

leadership, meetings, planning, supervision.

It is important that we encourage the planners and designers of community based projects that

they should carefully evaluate the cash value of donated communal labour. Too often that

contribution is undervalued, because of ignorance of its worth or, more importantly, an

indication of a low level of confidence and a low self evaluation of the worth of the

community by the community members.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 20

Agricultural Donations:

Farmers may donate food for the project: (a) to communal workers who are working on the

project, or (b) to the executive committee to sell to raise cash for the project. They may also

donate other resources off their farms (eg timber, sand, limestone, non-food crops) which

may be used directly or indirectly for the project.

Donated Food Preparation:

While a farmer may donate food to the project, it still needs to be prepared for eating. Other

donors may include people who donate the preparing of food and refreshments to the

community members on communal working days. Do not forget to thank the people who

cook and prepare food for communal labourers.

Raffles and Lotteries:

Raffles and lotteries, gambling-based fund raising techniques are better suited to well

organized, sophisticated urban NGOs, rather than new, rural, small CBOs.

Anonymous Donors:

Anonymous donors are benefactors who remain unknown. They often have private

ideological or religious reasons, but wish to remain unpublicized.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 21

About the SM Foundation

SM Foundation, a CSR initiative Credence Group aims at

providing education to the marginalized people especially

from remote areas. The foundation has been developed so

that the deprived and talented individuals can fulfill their

quest for quality education.

In 2011, 60 percent population of Pakistan consisted of youth

and only 58 percent of total population was literate. The countries cannot grow and flourish

without education. With less than 60 percent of literacy rate, Pakistan cannot excel and even

take part in the economic race of developed nations. It is need of the day to have educated

youth in order to leave a positive mark for generations to come and be known as an educated

and a civilized nation. There are many brilliant people in Pakistan who cannot educate due to

monetary reasons. SM Foundation is a platform to help such children and youngsters to

pursue their dreams and help them build a brighter future for themselves in the country.

The Credence Group has taken this initiative and SM Education Foundation will act as a

facilitator as it intends to assist the light of education prevail in every nook and corner of the

country so that the Trust will be able to give a better and brighter future to the generations to

follow.

The foundation has taken this positive step and aspires to not only provide primary and

secondary but higher education as well. It is done through a proper system of Zakat and Qarz-

e-Hasna. A program has been devised to ensure that only intelligent and deserving get the

appropriate assistance for their education. There is no discrimination on the basis of cast,

creed or color. Anyone who is talented yet impoverished and deprived gets the support.

Those people who have no access to the funding systems are at priority.

SM Foundation is optimistic that it will bring a positive change in society.

SM foundation is registered under the Societies Registration Act, XXI of 1860.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 22

Vision

Catalyze upward mobility through education, among

the underprivileged segments of the society.

Mission

Seek out educational programs that result in maximal

improvement in earning potential of participants for the

associated cost. Ensure that applicants for financial aid

are capable of completing the program in above average

standing; and will not be able to continue without

financial help. Control costs by keeping overheads

within an acceptable limit.

Muhammad Anwar Dar Lt. General (R) Shahid Iqbal

President Senior Vice President

Business Process of NGO – Final Project SSP-494

Group # 15 Page 23

Recently the SM Educational Foundation is using following fund raising techniques:

Donate

Donate generously to make our nation’s future brighter by helping deprived and talented

children to pursue their dreams. Any amount can be donated through cheques or online

transactions

Sponsor Event

If you sponsor events in aid for charities, name SM Foundation as beneficiary. You can hold

charity events, concerts, live shows, auctions, fund raisers on our behalf and lend a hand to

spread the light of education.

In You Will

You can join hands with us to bring positive change in someone’s life by naming SM

Foundation in your will. Name a part of your assets or shares to SM Foundation and support a

child’s education.

Business Process of NGO – Final Project SSP-494

Group # 15 Page 24

Conclusion/Summary

Whatever our actions in encouraging and assisting communities to plan and implement their

own community based projects (including the calculation of financial resources) we must

keep the following in mind at all times and to guide all our actions:

Remember and work towards the general goal (reducing dependency);

Guide, suggest, train, encourage, praise, inform; and

Do not promise, do not provide and do not dictate.

The calculation of costs of financing community based projects must be fair and accurate,

and estimates must not undervalue non-cash community donations. When mobilizing a

community to undertake a community based project, we should encourage them to identify a

variety of outside resources (reducing dependency on any one donor) and identify & mobilize

many (often hidden) of their own internal resources.

Obtaining resources for a community project is an honourable and valuable responsibility; do

it with enthusiasm, integrity and confidence.