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Business Planning 2019
Business Plan Name: _______________________________
© MMXVlIl Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning 1
Creating the vision for your business goes beyond this years goal.
Take a few minutes and define what you want your business to look like 3-5 years from now.
• What will you be earning?
• How will this impact your life?
• How much do you work?
• What does your business structure or team or looklike?
What Is Your Vision?
Business Plan Name: _______________________________
2
Last Year’s Review
1) Total income paid:
2) Total business expenses:
3) Total deals closed:
4) Total listing appointments:
5) Total listings taken:
6) Total listings sold:
7) Buyer sales:
8) Average sales price:
9) Average commission check:
10) Present pendings:
11) Active listings:
12) Days worked:
13) Total hours prospected:
14) Total contacts:
Annual Business Plan
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Business Plan Name: _______________________________
3
Am I ahead or behind in my progress towards my goal?
What are the changes I need to make to achieve the goals I have set?
Do I need to increase or decrease my annual goal?
To achieve my goal, what new activities or actions must I take immediately?
What did I do well so far this year?
What did I not do well that must be corrected?
What are my top 3 priorities for the next quarter?
•
•
•
What skills do I need to work to improve? (See the Self Skill Evaluation on the following page)
GAP Analysis
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Score yourself on a scale of 1-10, with 10 being the best.
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
Time Management
Prospecting for New Business
My Buyer Conversion Process
Listing Presentations to Listings Taken Ratio 10 9 8 7 6 5 4 3 2 1
Working My Database 10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
Business Plan Name: _______________________________
© MMXVIll Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning
10 9 8 7 6 5 4 3 2 1
Working My Sphere and Past Clients for Referrals
Scripts and Objection Handlers
Market Knowledge
Lead Follow Up
Prequalifying Buyers and Sellers 100% of the Time
10 9 8 7 6 5 4 3 2 1
4
Self Skill Evaluation
9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10 9 8 7 6 5 4 3 2 1
10
Self Skill Evaluation Continued
Strong Listing Presentation
Negotiation Skills
Ability to Close More Than 3 Times for the Signature
Leadership
Systems and Processes to Run an Efficient Business
My Money and Profit Management
Thinking Big and Mindset
Phone Skills
Asking Great Questions
Sales Versatility
Customer Service Product
Knowledge
Goal Setting
Administrative Processes
© MMXVIll Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning
10 9 8 7 6 5 4 3 2 1
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1
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5
Business Plan Name: _______________________________
Self Skill Evaluation Continued
Business Plan Name: _______________________________
Write down your top 3 skills from the self skill evaluation that you need to work on. Then list the 3 action steps you are going to take to improve them.
1)
a)
b)
c)
2)
a)
b)
c)
3)
a)
b)
c)
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My Top 3 To Work On
Business Plan Name: _______________________________
7
Mini Business Plan for dates ______________ to ___Dec. 31st___________
Days worked: __________
Hours prospected:
Contacts made:
Appointments taken:
Listings taken:
Listings sold:
Buyer sales:
Buyer consultations:
Price reductions:
Total pendings:
Total active inventory:
Closed deals within time frame:
__________
__________
__________
__________
__________
__________
__________
__________
__________
__________
__________
Closed income within time frame: __________
Projects to complete: __________
The benefits I will receive when I complete this plan: __________________________________________________
_________________________________________________________________________________________________
_________________________________________________________________________________________________
Short Term Business Plan
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Business Plan Name: _______________________________
8
1) Income:
2) Closed deals:
3) Listing appointments:
4) Listings taken:
5) Listings sold:
6) Buyer sales:
7) Average hours/week I willwork:
8) Total number of days I willwork this year:
9) Total hours prospecting forthe year:
Total contacts made for theyear:
10)
© MMXVIll Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning
Goals For The Next 12 Months
Business Plan Name: _______________________________
1)
2)
3) 4)
5)
6)
7)
8)
9)10)
11)
12)
13)
14)
15)
16)
17)
18)
19)20)
© MMXVlIl Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning 9
“Whatever the mind can conceive and believe it can achieve.”
-Napoleon Hill
Fill in your income goal for the year 20 times per day.
Ex. I will earn $500,000
Your Income Goal
Business Plan Name: _______________________________
10
Week of ______________________
Action Items
1.
2.
3.
4.
5.
Goal Actual
1. Days I will work
2. Hours I will work
3. Contacts
4. Total listing appointments
5. Total listings I will take
6. Total listing I will sell
7. Buyer sales
8. Total price reductions
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Action Plan For The Week
Business Plan Name: _______________________________
11
You need to have 3-‐5 key prospecting sources for obtaining listings. Use this worksheet to identify
each of those sources and create simple action plans for each.
Prospecting Source #1: ____________________________________________________________
Action Steps:
A. B. C.
D. E. F.
Cost: $_______________________ Expected Return (# of listings/sales): ______________________________
Major Challenge: __________________________ Solution to Challenge:_______________________________
Prospecting Source #2: ____________________________________________________________
Action Steps:
A. B. C.
D. E. F.
Cost: $_______________________ Expected Return (# of listings/sales): ______________________________
Major Challenge: __________________________ Solution to Challenge:_______________________________
Prospecting Source #3: ____________________________________________________________
Action Steps:
A. B. C.
D. E. F.
Cost: $_______________________ Expected Return (# of listings/sales): ______________________________
Major Challenge: __________________________ Solution to Challenge:______________________________
© MMXVlIl Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning
Prospecting Sources Worksheet
Prospecting Source #4:
____________________________________________________________
Action Steps:
A.
D.
B. C.
E. F.
Cost: $_______________________ Expected Return (# of listings/sales): ______________________________
Major Challenge: __________________________ Solution to Challenge:______________________________
Prospecting Source #5: ____________________________________________________________
Action Steps:
A.
D.
B.
E.
C.
F.
Cost: $_______________________ Expected Return (# of listings/sales): ______________________________
Major Challenge: __________________________ Solution to Challenge:_______________________________
Business Plan Name: _______________________________
© MMXVlIl Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning 12
Prospecting Sources Worksheet Continued
Business Plan Name: _______________________________
My Perfect Day
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Week of:Goal: 80% of the day is money making activities!
Monday Tuesday Wednesdsay Thursday Friday Saturday Sunday:00
:00
:00
:00
:00
:00
:00
:00
:00
:00
:00
:00
:00
:00
Listing Appointment 7Showing AppointmentBuyer Consultation 8Closing
Presenting 5NegotiatingSigning Contracts 6Lead Follow Up
4Money Making ActivitiesProspectingNetworking
3
2
1
12
Notes
11
10Priority Action Items
9
8
Hot Leads7
My Perfect Week
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Week of ____________________ to ____________________
M T W Th F S S TOTAL Contacts (Must be live phone calls/ face to face)
Emails
Texts
Handwritten Notes
Goals:
Days worked __________________
Hours worked __________________
Contacts made __________________
Total listing appts __________________
Total listings taken __________________
__________________ Total listings sold
Buyer sales __________________
Total price reductions__________________
Action Items:
1.
2.
3.
4.
5.
Business Plan Name: _______________________________
© MMXVIll Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning 15
Your goal should be to complete 5 phone calls or face to face conversations, 5 texts, 5 emails, and 5 handwritten notes to generate business each day. Track your results below.
The 5-5-5-5 Weekly Tracking Form
Business Plan Name: _______________________________
You are all unique and have different areas of strengths and interest. Below is a menu of action items to choose from to help you plan a productive today. This business is hard and yet it is also simple if we have a plan. Follow the plan, and we can achieve the goals that we have set. As a team if we each commit to earning 30 points a day we will have a powerful day every day. Select daily the items you will do from the menu.
Be sure they total 30 points by the end of the day.
Activities:
_________________
_________________
_________________
_________________
_________________
_________________
_________________
_________________
_________________
_________________
_________________
_________________
_________________
_________________
1) Go on a qualified listing appointments = 5 points
2) Take a saleable listing = 15
3) Show property = 5
4) Write an offer = 10
5) Call and talk to 3 past clients = 2
6) Call or see 2 expireds or FSBO’s = 2
7) Cold call 25 dials = 5
8) Door knock 25 doors = 5
9) Write 5 handwritten notes = 3
10) Preview 5 properties = 3
11) Hold open house = 5
12) Lead follow up 30 min i 1 hour = 5
13) 2i 3 sign calls/ad calls = 3
14) Attend networking event = 5
15) Hand out 10 business cards = 3 __________________
Total Points Earned Today: __________________
Menu for Success
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The Menu For Success
*E=Email *PC=Postcard *C=Call *P/N= Personal Note *F=Facebook *NL =Newsletter*D2D=Door to Door *W=Walk *M=Mail *I=Internet 17
Month Recipients Theme/Piece Format Process Date
By When Cost # of
PiecesDesired Result
ActualOutcome
12 Month Marketing Plan At A Glance
Business Plan Name: _______________________________
© MMXVIll Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning 18
The income I will earn in the new year: _____________________________
Net to me before taxes and expenses: ______________________________
1) My personal annual expenses: ________________________________
2) My annual business expenses: ________________________________
3) Estimated annual taxes: ______________________________________
4) Left over profit: _____________________________________________
5) What I will do with the profit:
a)
b)
c)
d)
e)
f)
g)
Spend It On Paper
6) How will earning this positively impact my life?
Spend It On Paper
Business Plan Name: _______________________________
19
1) Review of pending pipeline.
2) Review of listings and potential income from their sale.
3) Money / cash on hand / reserves.
4) Review credit card purchases and big expenditures from the previous month.
5) Review status of investments / rentals.
6) What big expenses or purchases are coming up in the next month?
7) Taxes due in the next month.
8) New projects and promotions and their cost vs. results.
9) Review of marketing expense and results.
10) What money management activities do I need to do in the next month?
Example: Meet with accountant, raise rents, switch insurance brokers
Monthly Visit To Your Money Checklist
© MMXVIll Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning
Monthly Visit Your Money Checklist
Business Plan Name: _______________________________
20
Let’s pretend the next year has already occurred and everything went perfect!
Describe in detail, as if you have already lived it all, the great things that occurred for you in your business and your personal life.
The more details the better, really visualize and dream….
And remember:
“What the mind can conceive and believe it can achieve.” -‐ Napoleon Hill
365 Days In The Future
© MMXVlIl Excelleum Coaching & Consulting | www.Excelleum.com | Business Planning