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Page 1: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

www.excelleum.com

Business Planning 2019

Page 2: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 1

Creating the vision for your business goes beyond this years goal.

Take a few minutes and define what you want your business to look like 3-5 years from now.

• What will you be earning?

• How will this impact your life?

• How much do you work?

• What does your business structure or team or looklike?

What Is Your Vision?

Page 3: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

2

Last  Year’s  Review  

1) Total  income  paid:

2) Total  business  expenses:

3) Total  deals  closed:

4) Total  listing  appointments:

5) Total  listings  taken:

6) Total  listings  sold:

7) Buyer  sales:

8) Average  sales  price:

9) Average  commission  check:

10) Present  pendings:

11) Active  listings:

12) Days  worked:

13) Total  hours  prospected:

14) Total  contacts:

Annual  Business  Plan  

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

Page 4: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

3

Am I ahead or behind in my progress towards my goal?

What are the changes I need to make to achieve the  goals I have set?

Do I need to increase or decrease my annual goal?

To achieve my goal, what new activities or actions must I take immediately?

What did I do well so far this year?

What did I not do well that must be corrected?

What are my top 3 priorities for the next quarter?

What skills do I need to work to improve? (See the Self Skill Evaluation on the following page)

GAP  Analysis  

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

Page 5: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Score yourself on a scale of 1-10, with 10 being the best.

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

Time Management

Prospecting for New Business

My Buyer Conversion Process

Listing Presentations to Listings Taken Ratio 10 9 8 7 6 5 4 3 2 1

Working My Database 10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

Business  Plan                             Name:  _______________________________  

©  MMXVIll  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

10 9 8 7 6 5 4 3 2 1

Working My Sphere and Past Clients for Referrals

Scripts and Objection Handlers

Market Knowledge

Lead Follow Up

Prequalifying Buyers and Sellers 100% of the Time

10 9 8 7 6 5 4 3 2 1

4

Self Skill Evaluation

Page 6: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10 9 8 7 6 5 4 3 2 1

10

Self Skill Evaluation Continued

Strong Listing Presentation

Negotiation Skills

Ability to Close More Than 3 Times for the Signature

Leadership

Systems and Processes to Run an Efficient Business

My Money and Profit Management

Thinking Big and Mindset

Phone Skills

Asking Great Questions

Sales Versatility

Customer Service Product

Knowledge

Goal Setting

Administrative Processes

©  MMXVIll  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

10 9 8 7 6 5 4 3 2 1

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Business  Plan                             Name:  _______________________________  

Self Skill Evaluation Continued

Page 7: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

Write down your top 3 skills from the self skill evaluation that you need to work on. Then list the 3 action steps you are going to take to improve them.

1)

a)

b)

c)

2)

a)

b)

c)

3)

a)

b)

c)

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 6

My Top 3 To Work On

Page 8: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

7

Mini  Business  Plan  for  dates  ______________  to  ___Dec. 31st___________

Days  worked:     __________  

Hours  prospected:    

Contacts  made:  

Appointments  taken:    

Listings  taken:    

Listings  sold:    

Buyer  sales:      

Buyer  consultations:    

Price  reductions:  

Total  pendings:  

Total  active  inventory:  

Closed  deals  within  time  frame:  

__________  

__________  

__________  

__________  

__________  

__________  

__________  

__________  

__________  

__________  

__________  

Closed  income  within  time  frame:   __________  

Projects  to  complete:       __________  

The  benefits  I  will  receive  when  I  complete  this  plan:  __________________________________________________  

_________________________________________________________________________________________________  

_________________________________________________________________________________________________  

Short  Term  Business  Plan  

©  MMXVlII  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

Page 9: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

8

1) Income:

2) Closed  deals:

3) Listing  appointments:

4) Listings  taken:

5) Listings  sold:

6) Buyer  sales:

7) Average  hours/week  I  willwork:

8) Total  number  of  days  I  willwork  this  year:

9) Total  hours  prospecting  forthe year:

Total  contacts  made  for  theyear:

10)

©  MMXVIll  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

Goals For The Next 12 Months

Page 10: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

1)

2)

3) 4)

5)

6)

7)

8)

9)10)

11)

12)

13)

14)

15)

16)

17)

18)

19)20)

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 9

“Whatever the mind can conceive and believe it can achieve.”

-Napoleon  Hill

Fill in your income goal for the year 20 times per day.

Ex. I will earn $500,000

Your Income Goal

Page 11: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

10

Week  of  ______________________  

Action  Items  

1.  

2.  

3.  

4.  

5.  

                   Goal   Actual  

1. Days I will work

2. Hours I will work

3. Contacts

4. Total listing appointments

5. Total listings I will take

6. Total listing I will sell

7. Buyer sales

8. Total price reductions

©  MMXVllI  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

Action Plan For The Week

Page 12: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

11

You  need  to  have  3-­‐5  key  prospecting  sources  for  obtaining  listings.  Use  this  worksheet  to  identify  

each  of  those  sources  and  create  simple  action  plans  for  each.  

Prospecting  Source  #1:  ____________________________________________________________  

Action  Steps:  

A.   B.   C.  

D.   E.   F.  

Cost:  $_______________________      Expected  Return  (#  of  listings/sales):  ______________________________  

Major  Challenge:  __________________________    Solution  to  Challenge:_______________________________  

Prospecting  Source  #2:  ____________________________________________________________  

Action  Steps:  

A.   B.   C.  

D.   E.   F.  

Cost:  $_______________________      Expected  Return  (#  of  listings/sales):  ______________________________  

Major  Challenge:  __________________________    Solution  to  Challenge:_______________________________  

Prospecting  Source  #3:  ____________________________________________________________  

Action  Steps:  

A.   B.   C.  

D.   E.   F.  

Cost:  $_______________________      Expected  Return  (#  of  listings/sales):  ______________________________  

Major  Challenge:  __________________________    Solution  to  Challenge:______________________________  

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

Prospecting Sources Worksheet

Page 13: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Prospecting  Source  #4:  

____________________________________________________________  

Action  Steps:  

A.  

D.  

B.   C.  

E.   F.  

Cost:  $_______________________      Expected  Return  (#  of  listings/sales):  ______________________________  

Major Challenge:  __________________________    Solution  to Challenge:______________________________

Prospecting  Source  #5:  ____________________________________________________________  

Action  Steps:  

A.  

D.  

B.  

E.  

C.  

F.  

Cost:  $_______________________      Expected  Return  (#  of   listings/sales):  ______________________________  

Major  Challenge:  __________________________  Solution  to  Challenge:_______________________________  

Business  Plan                             Name:  _______________________________  

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 12

Prospecting Sources Worksheet Continued

Page 14: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

My Perfect Day

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 13

Page 15: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Week of:Goal: 80% of the day is money making activities!

Monday Tuesday Wednesdsay Thursday Friday Saturday Sunday:00

:00

:00

:00

:00

:00

:00

:00

:00

:00

:00

:00

:00

:00

Listing Appointment 7Showing AppointmentBuyer Consultation 8Closing

Presenting 5NegotiatingSigning Contracts 6Lead Follow Up

4Money Making ActivitiesProspectingNetworking

3

2

1

12

Notes

11

10Priority Action Items

9

8

Hot Leads7

My Perfect Week

©  MMXVlIl   Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 14

Page 16: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Week of ____________________ to ____________________

M T W Th F S S TOTAL Contacts (Must be live phone calls/ face to face)

Emails

Texts

Handwritten Notes

Goals:

Days worked __________________

Hours worked __________________

Contacts made __________________

Total listing appts __________________

Total listings taken __________________

__________________ Total listings sold

Buyer sales __________________

Total price reductions__________________

Action Items:

1.

2.

3.

4.

5.

Business  Plan                             Name:  _______________________________  

©  MMXVIll  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 15

Your goal should be to complete 5 phone calls or face to face conversations, 5 texts, 5 emails, and 5 handwritten notes to generate business each day. Track your results below.

The 5-5-5-5 Weekly Tracking Form

Page 17: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

You  are  all  unique  and  have  different  areas  of  strengths  and  interest.  Below  is  a  menu  of  action  items  to  choose  from  to  help  you  plan  a  productive  today.  This  business  is  hard  and  yet  it  is  also  simple  if  we  have  a  plan.  Follow  the  plan,  and  we  can  achieve  the  goals  that  we  have  set.  As  a  team  if  we  each  commit  to  earning  30  points  a  day  we  will  have  a  powerful  day  every  day.  Select  daily  the  items  you  will  do  from  the  menu.    

                       Be  sure  they  total  30  points  by  the  end  of  the  day.  

Activities:  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

_________________  

1) Go  on  a  qualified  listing  appointments  =  5  points

2) Take  a  saleable  listing  =  15

3) Show  property  =  5

4) Write  an  offer  =  10

5) Call  and  talk  to  3  past  clients  =  2

6) Call  or  see  2  expireds  or  FSBO’s  =  2

7) Cold  call  25  dials  =  5

8) Door  knock  25  doors  =  5

9) Write  5  handwritten  notes  =  3

10) Preview  5  properties  =  3

11) Hold  open  house  =  5

12) Lead  follow  up  30  min  i 1  hour  =  5

13) 2i 3  sign  calls/ad  calls  =  3

14) Attend  networking  event  =  5

15) Hand  out  10  business  cards  =  3 __________________  

Total  Points  Earned  Today:   __________________  

Menu  for  Success  

©  MMXVIll  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 16

The Menu For Success

Page 18: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

*E=Email *PC=Postcard *C=Call *P/N= Personal Note *F=Facebook *NL =Newsletter*D2D=Door to Door *W=Walk *M=Mail *I=Internet 17

Month Recipients Theme/Piece Format Process Date

By When Cost # of

PiecesDesired Result

ActualOutcome

12 Month Marketing Plan At A Glance

Page 19: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

©  MMXVIll  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning 18

The income I will earn in the new year: _____________________________

Net to me before taxes and expenses: ______________________________

1) My personal annual expenses: ________________________________

2) My annual business expenses: ________________________________

3) Estimated annual taxes: ______________________________________

4) Left over profit: _____________________________________________

5) What I will do with the profit:

a)

b)

c)

d)

e)

f)

g)

Spend It On Paper

6) How will earning this positively impact my life?

Spend It On Paper

Page 20: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

19

1) Review  of  pending  pipeline.

2) Review  of  listings  and  potential  income  from  their  sale.

3) Money  /  cash  on  hand  /  reserves.

4) Review  credit  card  purchases  and  big  expenditures  from  the  previous  month.

5) Review  status  of  investments  /  rentals.

6) What  big  expenses  or  purchases  are  coming  up  in  the  next  month?

7) Taxes  due  in  the  next  month.

8) New  projects  and  promotions  and  their  cost  vs.  results.

9) Review  of  marketing  expense  and  results.

10) What  money  management  activities  do  I  need  to  do  in  the  next  month?

                           Example:  Meet  with  accountant,  raise  rents,  switch  insurance  brokers  

Monthly  Visit  To  Your  Money  Checklist  

©  MMXVIll  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning

Monthly Visit Your Money Checklist

Page 21: Business Planning 2019 - s3-us-west-2.amazonaws.com · Creating the vision for your business goes beyond this years goal. Take a few minutes and define what you want your business

Business  Plan                             Name:  _______________________________  

20

Let’s  pretend  the  next  year  has  already  occurred  and  everything  went  perfect!  

Describe  in  detail,  as  if  you  have  already  lived  it  all,  the  great  things  that  occurred  for  you  in  your  business  and  your  personal  life.  

The  more  details  the  better,  really  visualize  and  dream….  

And  remember:  

“What  the  mind  can  conceive  and  believe  it  can  achieve.”  -­‐  Napoleon  Hill  

365 Days In The Future

©  MMXVlIl  Excelleum Coaching & Consulting  |  www.Excelleum.com  |  Business Planning