Social Media Grows UpJim LoveCIO, IT World Canada

Social Media Goes Mainstream We approach the tipping point – recent survey

shows 50% of companies have a serious program in place or progress

Losing the ROI “boat anchor” Finding relevant measurement and tools Moving from prophets to profit

Business goes social....

What was it before?

We are in the middle of a fundamental change in employee

and consumer attitudes.

We are not seats or eyeballs or end

users or consumers, we are

human beings – and our reach exceeds your

grasp…

Deal with it!*

*The Cluetrain Manifesto

Our existing business models and architectures are no longer sustainable.

Time is the new currency.

ReliableResponsive

Reduced

Revolutions don’t have user manuals.

There will be failures.

Failure to change.

We used to be a publisher...

Today we print nothing.

ReliableResponsive

Reduced

You used to be a subscriber.

Today you are a collaborator.

We help people and companies target and deliver their message.

We’re not talking about monetization

or value add.

VisibilityDesign

EngagementPurpose

Enter

Engage

Exchange

Educate

Conversations with our audience and community technology and business.

SEO – Can they find us? When then do find us are we welcoming and easy to navigate? Can we pass the two

second test?

BYOD – Do we support a full access on their choice of

platform?

Design - Do we offer a design and experience

that matches our content?

Personalization – Do we offer real value if they

share their information?

Business Intelligence – Do we know more about our audience with each

encounter? Is that information actionable?

So you can do what?

So you can do what?

Stop talking social.

Lets BE social.

Follow me.

@CIOJimLove@therealjimlove

ca.linkedin.com/in/therealjimlove/changethegame.ca

CanadianCIO.ca