business plan template
DESCRIPTION
A business plan templateTRANSCRIPT
1
Business PlanYour logo here.
BEYOND THAT HILL VENTURES, INC. © 2014
2
Table of ContentsYour logo here.
1. Title2. Table of Contents3. Team4. Mission Statement5. Future of (Your Space)6. Projected Market Size7. (Your Space) Is Market-ready8. Macro Trend9. Problem, Solution, & Approach10. Our Product/Service11. Marketing/Sales Plan Strategy 12. Business Development Objectives13. Pricing for Product/Service14. Competition15. Existing & Future Financing16. Use of Proceeds17. Projected Cash Flow18. Conclusions
BEYOND THAT HILL VENTURES, INC. © 2014
Team
3
Your current/previous job titleYOUR NAME
Photo (optional).
A condensed description of your past positions held, experience, &
accomplishments.
Your logo here.
Their current/previous job title
YOUR CO-FOUNDER/CTO’S
NAME
Photo (optional).
A condensed description of their past positions held, experience, &
accomplishments.
Their current/previous job title
EMPLOYEE NAME
A condensed description of their past positions held, experience, &
accomplishments.
Their current/previous job title
EMPLOYEE NAME
A condensed description of their past positions held, experience, &
accomplishments.BEYOND THAT HILL VENTURES, INC. © 2014
Mission Statement
4
This is your company’s stated mission.
Your logo here.
(Prediction usually includes details about macro market that you’re focusing on.)
BEYOND THAT HILL VENTURES, INC. © 2014
Future of (Your Space)
5
This is your future business prediction.
Your logo here.
(This statement should be bold & far-reaching.)
BEYOND THAT HILL VENTURES, INC. © 2014
Future of (Your Space)
6
Your logo here.
YOUR SPACE
2014201520162017
(Use a chart to substantiate a future prediction.)
Source: a third-party research source, 2014.BEYOND THAT HILL VENTURES, INC. © 2014
Projected Market Size
7
Your logo here.
Describe the market that you’re measuring.
Source: a third-party research source, 2014.
Year 1 Year 2 Year 3 Year 4 Year 50
1
2
3
4
5
6
7
8
Annual Widget Sales
Annual Widget Sales
BILLIONSOF DOLLARS
TIME
BEYOND THAT HILL VENTURES, INC. © 2014
(Your Space) Is Market-ready
8
Image portraying an example of a reason
Your logo here.
This is a statement describing why the market is ready for your
product/service.
Image portraying an example of a reason
Image portraying an example of a reason
Supportive description of the
reason
Supportive description of the
reason
Supportive description of the
reason
BEYOND THAT HILL VENTURES, INC. © 2014
Macro Trend
9
Your logo here.
This is a statement describing an industry-specific trend observed in consumer activity,
illustrating a need for your product/service.
Image portraying the trend Image portraying the trend
• EXAMPLES OF THE TREND IN THE MARKET
BEYOND THAT HILL VENTURES, INC. © 2014
Macro Trend
10
Your logo here.
of consumers/clients perform a particular activity50%of consumers/clients perform a particular activity90%
Source: a third-party research source, 2014.BEYOND THAT HILL VENTURES, INC. © 2014
Problem, Solution, & Approach
11
Your logo here.
PROBLEM:
Identify a unique and persistent problem existing within your space.
SOLUTION:
Articulate your company’s solution.
APPROACH:
Detail your company’s unique approach to implementing a solution.
BEYOND THAT HILL VENTURES, INC. © 2014
Our Product/Service
12
Your logo here.
FEATURE: Description of a main feature built into your product/service.
FEATURE: Description of another main feature built into your product/service.
PRICE: Price points for your product/service.
DETAILS: Any other significant details that aren’t immediately obvious about your product/service.
BEYOND THAT HILL VENTURES, INC. © 2014
Our Product/Service
13
Your logo here.
Screenshot or model of product/service
Screenshot or model of product/service
BEYOND THAT HILL VENTURES, INC. © 2014
Marketing/Sales Plan Strategy
14
Your logo here.
Paid• SEM• Affiliate ads
Unpaid• SEO• Social media
posts
PR• Press
releases• Discovery
piece
Offline• Conferences/
events
BEYOND THAT HILL VENTURES, INC. © 2014
Business Development Objectives
15
Your logo here.
Direct• Sales to
vertical
Indirect• Looking for
channels (list of verticals or marketing companies)
BEYOND THAT HILL VENTURES, INC. © 2014
Pricing for Product/Service
16
Your logo here.
Create an assumption that supports your pricing plan.
OUR PRICING:
(Any further details worth
mentioning.)
$00PER
TRANSACTIONOR
(Any further details worth
mentioning.)
$00PER MONTHScreenshot of product
or image of customer
BEYOND THAT HILL VENTURES, INC. © 2014
Competition
17
Your logo here.
YOUR COMPA
NY
Model
Features
Strategy
Price
COMPETITOR
Model
Features
Strategy
Price
COMPETITOR
Model
Features
Strategy
Price
COMPETITOR
Model
Features
Strategy
Price
Your logo here. Their logo here. Their logo here. Their logo here.
BEYOND THAT HILL VENTURES, INC. © 2014
Existing & Future Financing
18
Your logo here.
Statement regarding the total amount of capital invested to date.Total: $$$
CURRENT INVESTOR(S)
FUNDING GOALStatement regarding the total amount of capital you are seeking.
BEYOND THAT HILL VENTURES, INC. © 2014
Use of Proceeds
19
Your logo here.
Category Year 1 Year 2 Year 3Administrativ
e 69,600 169,725 172,200
Professional 69,000 126,000 126,000Infrastructure 11,900 18,700 1,700
Promotion 111,739 455,830 534,066Compensatio
n 440,167 1,896,875 2,187,825
Total $702,406 $2,667,130 $3,021,791
BEYOND THAT HILL VENTURES, INC. © 2014
Projected Cash Flow
20
Your logo here.
Year 1 Year 2 Year 3Gross Revenues $165,780 $1,099,641 $5,655,882 Direct Marketing $67,060 $268,242 $340,195
Gross Profit $98,720 $831,400 $5,315,686 Expenses $623,446 $2,380,189 $2,161,346
NET INCOME $(524,726)$(1,548,78
9) $3,154,341
BEYOND THAT HILL VENTURES, INC. © 2014
Conclusions
21
Your logo here.
• Huge market opportunity.• Company is uniquely positioned to take advantage
of it.• Company has a superior offering.• Product/service is defensible.• Company has the right people to execute it.
BEYOND THAT HILL VENTURES, INC. © 2014
22
Your logo here.
BEYOND THAT HILL VENTURES, INC. © 2014