[YEAR] Business Plan

[AUTHOR] ∙ [CO-AUTHOR]

[TITLE OF PLAN][SUBTITLE]

[LOGO]

1

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Table of Contents

Executive Summary ……………………………………………………………………… 2

Mission Statement ……………………………………………………………………… 3

Objectives ……………………………………………………………………… 3

Market Analysis ……………………………………………………………………… 4

Product Definition ……………………………………………………………………… 5

Workflow Outline ……………………………………………………………………… 6

Marketing Outline ……………………………………………………………………… 7

Organizational Structure ……………………………………………………………………… 8

Financials ……………………………………………………………………… 9

Summary ……………………………………………………………………… 10

2

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Executive Summary

An Executive Summary should explain the purpose of the business plan. Why is this new

business necessary? What problems will it solve? How is it different than its competitors?

3

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Mission Statement

A mission statement should address the purpose of the business and how the business

plans to meet its purpose. By reading an organization’s mission statement, one should

understand why the organization exists.

Objectives

Objectives are like mini goals or milestones to meeting the overall goal. They are SMART:

specific, measurable, attainable, realistic and time-oriented.

4

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Market Analysis

A Market Analysis should include all of the following:

Constituents – who will the organization serve? Give a general description.

Age – age range of constituents.

Gender – gender of target population.

Income – income level of target population.

Other demographics.

5

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Product Definition

Describe the service or product in detail and explain why it is different than what’s already

in the market.

6

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Workflow Outline

Outline all of the different workflows that will be required in the business such as Supply &

Distribution, Administration, etc.

7

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Marketing Outline

Explain your actual marketing plan here – how you will promote your business. Include

details for social media campaigns, ad campaigns, websites, etc.

8

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Organizational Structure & Staffing

Outline all of the different roles and their responsibilities.

9

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Financials

Develop a budget and break it down here. Include expected revenue and expenses.

10

[LOGO] [TITLE OF PLAN] [SUBTITLE]

Summary

Summarize and close with some interesting statistics or facts.