business plan team members: devaki nadkarni mahalakshmi ajaykumar a childcare, pre-school and...
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Business PlanBusiness Plan
Team members:Devaki NadkarniMahalakshmi Ajaykumar
A Childcare, Pre-school and Activity centre
Business Plan
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Business Proposition: Kinderland is the only centre offering a range of servicesfor childcare, early education and overall development of the child in the age group 1-9 years, all under one single roof.The centre will be located in Sanpada(east)
Age Group Service Offered
1-5 years Day care2.5 to 4 years Pre-school: Play school, Nursery2.5 to 9 years Activity centre
Reliable, Secure, Quality service in a stimulating environment
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Market Analysis:
The childcare, early education industry is in its growth stage with many unorganized players, catering to niche markets.
There are only few established players like Euro Kids, Kangaroo-Kids, Jumbo Kids in the market for Pre-school.
There are none who offer an integrated child care and education cum activity services.
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Kinderland
Primary schools with Nurseries
Specialised Pre-schools
Corporate Players
Maids, Houehold helpsBaby sitters
Nurseries and PlayschoolsKinderland
Primary schools with Nurseries
Specialised Pre-schools
Corporate Players
Maids, Houehold helpsBaby sitters
Nurseries and Playschools
Competition Analysis:
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Revenue Model:
Source of revenue is from the differentiated services offered:Day care Pre-schoolActivity centre
There are 6 different pricing package offered.
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Financials:
Proforma Profit & Loss Account
Particulars Year 1 Year 2 Year 3
Revenue Rs.3,369,000.00 Rs.4,598,000.00 Rs.5,429,000.00
Expenses
Rent 240,000.00 240,000.00 240,000.00
Salary 1,369,200.00 1,660,500.00 1,948,920.00
Consultants 40,000.00 50,000.00 60,000.00
Utilitilities 468,000.00 489,600.00 587,520.00
Food 180,000.00 207,000.00 240,000.00
Sales & Marketing 110,000.00 77,000.00 70,000.00
Maintenance 15,000.00 25,000.00 30,000.00
Depreciation 114,900.00 114,900.00 114,900.00
Rs.2,537,100.00 Rs.2,864,000.00 Rs.3,291,340.00
PBIT 831,900.00 1,734,000.00 2,137,660.00
Interest Payments 72,000.00 72,000.00 72,000.00
PBT 759,900.00 1,662,000.00 2,065,660.00
PAT Rs.531,930.00 Rs.1,163,400.00 Rs.1,445,962.00
Net Profit Margin 0.16 0.25 0.27
Break-even iswhen 93 childrenget enrolled forvarious programs in the first year
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Financials:
Break-even iswhen 93 childrenget enrolled forvarious programs in the first year
Projected Revenues and Profits
Rs.0
Rs.1,000,000
Rs.2,000,000
Rs.3,000,000
Rs.4,000,000
Rs.5,000,000
Rs.6,000,000
Year 1 Year 2 Year 3
Revenue
Expenses
Profit
Year 1 Year 2 Year 3PAT (Lacs) Rs.5.3 Rs.11.6 Rs.14.4
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Milestones:
M ile sto nes 20 07
N OV D EC JAN FEB M A R A PR M AY JU N JU L A UG S EP O CT N OV D EC D EC
C on ce ptio n P hase 1
Leas ing , acqu i rin g eq ui pm en ts,
in te ri ors of p rem is es 2
M a rket i ng P rogr am 3
M anp owe r re c rui tm ent and train ing 4
Co m m e ncem ent o f th e serv ice s 5
S cal e u p o f ac tiv i ti es i n the
a ctiv ity ce ntre 6
In den ti f icatio n of a rea for ope nin g up
a 2 nd ce ntre 7
20 05 2006
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Team:Name:Devaki Nadkarni
Designation: Associate Director & Principal
Experience: Child Educationist – 15 years of experience in running
a nursery in South Mumbai. Certified in Early Childhood care & education,
B.E(Mech.)
Role: Design & Program implementation, recruitment, training and controlling the
overall functioning of the Kinderland services.
Name: Mahalakshmi Ajaykumar
Designation: Director
Experience: 9 years in Service Industry. MBA(Marketing),Graduated in Social
Science.
Role: Strategy formulation, Market planning & Development. Launch of Kinderland
services and assisting in overall functioning of Kinderland.
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