business plan on shoe servicing

8/3/2019 Business Plan on Shoe Servicing

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BUSINESS PLAN ONBUSINESS PLAN ON

SHOESHOE

SERVICINGSERVICINGy

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y Submitted To: Submitted By:

y Kartik Gupta (18)Mr Anil Gupta

y Suraj Gandotra (35)

y Surbhi Sachdeva (36)

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SHOE CLINICSHOE CLINIC


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INTRODUCTIONINTRODUCTION

y Today, all the persons are running in need of meeting the basicamenities of life (food, clothing and shelter) for them as well astheir families. And in this running, they have lost to think of theirgrooming. They are not bothered about their physical appearance.All they know is to earn more and more money for a healthy living.So with this going around in our society, we discovered the need

for shoes service and repairing. Shoes are a major part of apersons personality. It is very rightly said that to know a man, justlook at his shoes. Since shoe repairers are found mainly on thestreets or near public markets, we thought of giving the peoplesome rest for the amount of money they are going to pay.

y The need for such a venture is evident and the idea is furtherreinforced by the existence of shoe repair shops around otherparts of the country such as The Shoe Laundry in Mumbai. Theconcept is not new but the main idea is to revolutionize the waypeople look at this work with a hint of satisfying the need of thepeople and to make the business profitable.


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VISIONVISION

y To make Shoe Clinic a brand name

synonymous with high quality shoe repair,

to grow at an exponential rate and have a

presence in every locality in India.


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MISSIONMISSION

y To provide the highest quality

craftsmanship and best customer service

possible every day, with every customer,

and with every repair job we get.


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Present Scenario:Present Scenario:

y In Jammu, shoe repair work is mainly limited tocobblers, which are found at public places with theirequipment on their shoulders and looking forcustomers.

y In case of Branded Showrooms, who get their workdone through these cobblers or through the mainfactories, which includes about 10-12 days normally.

y There is no professional interface which can providesecondary shoe service to the customers wearingbranded shoes and neither do we have Branded Shoe

Repair shop in the city. Thus, lack of an organisedshoe repair platform will provide a positive effect toour Shoe Clinic, especially from those customers whoprefer to wear branded and expensive shoes.


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SITUATIONAL ANALYSISSITUATIONAL ANALYSIS

y Shoe clinic analyzed the situation using the 4C framework.4Cstands for customer, competitor, company, context.

CUSTOMERSThe Shoe Clinic will tie up with leading hotels as these places

maintain high levels of hygiene. People who visit these places wantto follow prescribed norms and therefore, there are a lot ofcustomers who want to get their sneakers washed. Shoelaundries have also approached gyms, sports shops and healthclubs.

COMPETITORS

We know , as there are no established brand offering this serviceso we will have edge over others of being first of a kind in themarket.


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COMPANY

Intially,starting as free home delivery service at no extra cost and

can reach all parts of the city. Major costs involved are picking

and delivery costs which forms almost 50 per cent of the totalcost. In order to overcome this is the delivery service can be

outsourced, which will bring down the cost considerably.

CONTEXT

The general attitude is that people spend thousands on buying

sneakers, but not a single rupee is spent to maintain them. The

Shoe Clinic expects to get an average of 15-20 pairs of shoes a

day.

The rapid growth in income and due to more hectic schedules

people are willing to shell out money for service.


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Products and ServicesProducts and Services

For Sports Shoes:

Pick-up and delivery on the clients door step.

Though washing and drying.

Replacement of worn-out laces. Repairs and touch-ups to cover any other repair.

For Leather Shoes:

Stain removal and shoe dyeing.

Heel repair and replacement.

Sole repair and replacement.


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The other repairs include the following:

Work Boots. Bowls Shoes.

Plastic or Metal Golf Spikes.

Shank Replacement.

Orthopaedic shoe repairs. Split boots.

Zipper replacement / zipper runners.

Colour Change.

Buckles and elastic. Dance shoes.

Sewing and Patching.


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Future ProspectsFuture Prospects

y Bag Repair.

y Key Duplication Services.

y Engraving Services.

y Branded Merchandising.


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RESEARCH QUESTIONNAIRERESEARCH QUESTIONNAIRE1.How many times you visit local cobbler in six months?

a. Less than 2 b. Two times

c. Three times d. More than three times

2.For what purpose u visit cobbler mostly?

a. Polishing b. Cleaning

c. Repair

3.How much you are willing to pay for old shoes if they are

turned into new ones?

a. 50-100 b.100-150

c.150-200 d.>200

business plan on shoe servicing

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