2014 In-store Business

PlanBy:

Cynthia Mitchell

Why retail Chefwear?

Why come to the store vs. shopping online?

What can this retail store offer that other department stores can’t?

How can we further assist our customer before and after they leave the store?

How can we get noticed and offer even the “frugal” chef a good deal?

Retail Store vs. Online

• “touch, feel and taste” garmentsAbility to try items on

• The “best deal”• In hand vs. delivery• Special attention

Remember, without the customer there would be no Chefwear!

Chefwear vs. Retail

Better Quality than competitors (Kohl’s/Walmart/Target)

Different styles Quality Material

Diverse pricing on all Clearance items. Affordability(different price

ranges) High-end attire Different “Looks that cook”

Chefwear vs. “Other”We are BETTER than all the rest!

Knowledge of products/Customer Service • Customers will repeat business if they know that

they are speaking with somebody that has knowledge.

• Giving the customer a sense of “Special Attention”

The in-store customers are just as important as our customers over the phone or those that order over the website.

Sales• Social Media• Ad in the local

newspaper• Create Sales• Different styles and

colors stocked.• Stock store w/ regular

priced items.

• Create Sales/information flyers

• Tell-a-friend program• B-day rewards• Stamp card program• Different pricing• Coloring contests

Social MediaFacebook• (Chicagoland Chefwear)

• Post about new in-store items• “Features” • Pics of items• Faqs about Chefwear gear• Post sales• Stories about local chefs

Announce Special Events: Tent Sales “Roach Coaches” “One day only!” sales

Google Google#1 tool customers use to shop. Currently, there are 2 reviews posted w/ 355 views. Created 2 years ago.

(1) Online Sales(1) Retail store

Create more reviews for the store. Get employees involved, let them create a few. We are all consumers in life, people go w/ the

“best.”

SalesCreate InterestInterest creates excitement!!Sale“Everything MUST go”

Grand Re-opening Clearance Blow out

Signage• Chefwear sign • On Swift pointing down Corporate Dr.

• Chefwear Banner • base of the “Business Center” sign

• Balloons on signs outside Special daily sales• 10% off $100 • 15% off $150

SalesBlog

Blog about in-store happenings: Inventory Sales “Dress for success”

Flyers

• Store info• In customers bags• Present flyer on next visit get 10% off, flyer must state

discount w/ reps initials.• Visit local restaurants, drop flyer and business card.• 25% off one regular priced item.• Spanish/English (double sided)

SalesInformational Flyer

Most commonly asked questionsMaterials and washing tips.

How to properly wash?What is the best way to get stains out of my Chefwear gear?

Brief description of Chefwear and our cultureEmail/walk in flyers

Online white pages or yellow pages• Local Restaurants• Country Clubs• Bars

Sales

“General” store e-mail address • Post address on flyers • Communicate w/ other local chefs.

Send e-mail blasts:In-store sale eventsSend a “thank you for visiting Chefwear” email

Ask every customer for e-mail address

SalesDaily/Weekly Specials ”Features”• “Special Feature” rack

Item sitting for a LONG TIME.list up to 50% markdown.

Everyone wants black pants. Offer CF black pants or newer patterns that isn’t selling, at a discount, 15% off.

Bundle pricing Pair slow moving products w/ related items

Special price offer

Sales

Loyalty programTell-a-friend couponB-day Rewards

Stamp CardGet a stamp every $10/20 receive 10

stamps/punches get a free pair of pants. Value at $13.95

Holiday Events X-mas w/ Santa Tax break Sale Halloween Trick or Treat Mothers Day

Aprons B1 G1 FreePants 13.95Picture of mom 15% off (1) reg priced item.

Summertime“Splash into Chefwear” 20% off jackets/shorts

FallRainy Day Savings