business plan 12.14.15
TRANSCRIPT
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Forest Hills High School67-01 110th Street
Forest Hills, NY 11375www.vinyc.net
VELOCITY INTERNATIONAL
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OPENING - PURPOSE OF PRESENTATION
• Current and Potential Investors
• Short and Long Term Goals
• Commitment and Ability to Achieve
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ABOUT THE BUSINESS:COMPANY OVERVIEW
Established ‘Velocity
International’ Larger Market
C- Corp. Located in
Forest Hills, NY
31 Multi-Cultural and Internationa
l Staff
Extreme Sporting
Goods and Accessorie
s
Cutting-Edge,
Electric, and
Ecofriendly Products
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ABOUT THE BUSINESS:MISSION STATEMENT
• Highest Quality Products • Affordable Price Point
• Promote Lifestyle
• Sale of Extreme Sporting Goods
Healthy
Outdoor
Active
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MANAGEMANT FUNCTIONS:PLANNINGSHORT TERM GOALS
Promote and Improve New Products
Continue to Promote and Improve Company's Website
Build up on Efficiencies in the Work Place
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MANAGEMENT FUNCTIONS:PLANNINGLONG TERM GOALS
Relations with Other VE firms
Increase Customer Satisfaction
National Company Name Recognition
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MANAGEMENT FUNCTIONS:DIRECTING AND CONTROLLING
Morning Agendas Weekly Company Meetings
Status Report Submitted Every Friday
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MANAGEMENT FUNCTIONS:COMPANY ORGANIZATION
Public Relations
Chief Executive Officer
Administration
Web Design
Human Resources
Sales & Marketing
Purchasing
Accounting
Chief Operating Officer Chief Financial Officer
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ABOUT THE BUSINESS:SWOT ANALYSIS
Threats
Strengths Weakness
Opportunities
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SWOT ANALYSIS:INTERNAL STRENGTHS
• Highly Qualified and Multi-Cultural Employees
• Excellent Communication
• Returning V.I. Employees
• Teamwork
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SWOT ANALYSIS:INTERNAL WEAKNESS
• Inability of File Sharing
• High Payroll Expenses
• Hardship in Collecting Account Receivables
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SWOT ANALYSIS:EXTERNAL OPPORTUNITIES
• NYC and California Trade Fairs
• National and NYC Bike Lanes
• ‘Going Green’ and ‘Pink Products’
• Mass Media focus on Healthy Lifestyle
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SWOT ANALYSIS:EXTERNAL THREATS
• Difficulty in Communicating with International Firms/Customers
• Competitors in Virtual Enterprise
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EXTERNAL ENVIRONMENT:CURRENT ECONOMIC CONDITIONS
U.S. Prime Interest Rate 3.25%
U.S. Unemployment Rate 5%
U.S Real GDP16.39 Trillion
• Interest to rise on V.I's Current Loan
• Full employment
• Everybody is Working, Driving Up Sales
• Economy is expanding
• Leaving room for market to grow.
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EXTERNAL ENVIRONMENT:REAL WORLD INDUSTRY ANALYSIS
Domestic sales: $65 Billion
Global sales: $145 Billion
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EXTERNAL ENVIRONMENT:REAL WORLD INDUSTRY ANALYSIS
Current Challenges:
• Raise in Production Cost and Materials for Products
• Increased Competition Between Sports Equipment Retailers
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EXTERNAL ENVIRONMENT:VIRTUAL WORLD INDUSTRY ANALYSIS
Statistics(Virtual World)
111 Firms in NYS
507 Firms Nationally
Average of 25 Students Per Firm
Average Salary of $624,000/ Year
Monthly Buying Power of $52,000 for Employees
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EXTERNAL ENVIRONMENT:COMPETITIVE ANALYSIS
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MARKETING PLAN:MARKET SEGMENTATION
• Males and Females
• Ages:14-35
• Athletes
• Virtual Enterprise Trade
Fair participants
Demographic:
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MARKETING PLAN:MARKET SEGMENTATION
Geographic
• North America• South America• Asia• Europe• Australia
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MARKETING PLAN:TARGET MARKET
Our consumers can be described as...
• Explorers
• Active
• Eco-friendly
• Thrill seekers
• Competitive
Psychographic:
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MARKETING MIX:PRODUCTS
• Bicycles• Skateboards• Snow boards• Hover boards• E-bikes • Clothing line
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MARKETING MIX:PRICE
Helmet: $10 E-Bike: $12,000
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MARKETING MIX:PLACEMENT
Website Sales NYC Trade Fair
California Trade Fair
Belgium Trade Fair
0%
10%
20%
30%
40%
50%46% 44%
7%3%
Sales
WEB
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VINYC
MARKETING MIX:PROMOTION
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MARKETING MIX:POSITIONING
• High and Low End Products of the Finest Quality
• Prominent against Competition
• Giving Back and Helping the Community and Environment
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DISCUSSION OF BUSINESS RISK
IDENTIFIED SOLUTION
Reach Projected Sales and Revenue
Currency Fluctuation
Extensive market research assures needs of customers are met.
Adjust Prices by Factoring Currency Exchange Rate
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FINANCIAL STATEMENT:BREAK EVEN
*Note: Number of Units based on $275
per unit sold(Average) Variable
Cost is $182.53Fixed Cost is
$698,159
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FINANCIAL STATEMENT:CASH BUDGET
Cash Receipt Cash Outflow Surplus0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
Overview
Dol
lars
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
Cash OutFlow Cash Receipts
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FINANCIAL STATEMENT:INCOME STATEMENT
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SUMMARY
• Trade Agreements
• Break Even this Fiscal Year
• Give Back to Community and Raise Social Awareness
• Become Profitable for Shareholders
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