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B U S I N E S S O V E R V I E W

clutchperformance.com

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Our focus happens to look a lot like yours.Clutch is a business acceleration firm helping

agriculture and food businesses find and realize

their peak potential. Our skills and services are all

designed to increase revenue and all of our clients

get the lion’s share of their business through B2B

business models in those two categories.

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We’ve created a hybrid approach to accelerating

business with a model that consistently outperforms

traditional agencies and consulting firms. Everything

we do is grounded in the business objectives our

clients are hoping to achieve. We combine a

whole-business view with the category-specific

application and inside insights that can only come

from real-life experience and multiple perspectives.

We often say we’ve “run and done” things inside of

companies before, having been in our clients’ shoes

in our own careers. That can be a game-changer

compared to many of the outside partners they’ve

worked with in the past.

A hybrid approach for growth.

Traditional Marketing

Agency

Traditional Consulting

FirmClutch

Too Narrow. Too Broad.

Business-minded.

Category-specific.

Growth-focused.

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Generating growth requires a healthy blend of

applied economics and applied psychology, and the

things we do bring that combination to life. Our mix of

strategy, marketing and sales and training expertise

give our clients the information and tools they need

to confidently drive their businesses forward.

Some of our clients combine our offerings while

others have projects focused on one discipline more

than others. We’re comfortable either way but promise

perspective from each area in all the work we do.

Our services support the model we’ve built.

100%25%

25%

learning & development

marketing & lead generation

consulting

50%

focused on increasing

clients’revenue

O U R O F F E R I N G S

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Our services.Clarity

Comprehension

Business Acceleration

∙ Where2Hunt Analysis

∙ New Product Launch: Go-to-Market Strategy & Planning

∙ Market, Customer, Competitive & Industry Research

∙ Acquisitions & Partnerships

∙ Private Label & Licensing Strategy

∙ Channel Development & Optimization

∙ Sales & Marketing Alignment

Connections ∙ Brand Strategy & Development

∙ Lead Generation Strategy & Implementation

∙ Digital Strategy & Design

∙ Website Development

∙ PR, Social Media & Content Development

∙ Sales Tools & Support

∙ Learning & Development Strategy

∙ Curriculum & Content Development

∙ e-Learning & Mobile Learning

∙ Workshop Development & Facilitation

∙ Learning Management System (LMS) Services

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We’ve all been on “both sides of the table” as service

providers and clients during our careers. We all have

both agriculture and food business experience, as

well as B2B and consumer marketing expertise. This

variety and collection of backgrounds drives how we

show up and the way we work to create an authentic,

empathetic and transparent experience that our clients

appreciate, because we get things done, have fun

and produce results. 

Our leaders are hybrids too.

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An entrepreneur at heart, Troy’s main focus is finding new ways to help businesses

grow. His 20+ years of hybrid experience on both the agency and client side gives him

a unique perspective, and the ability to bring both blue-sky thinking and rubber hits the

road perspective to problems. It allows him to quickly understand organizations, build

consensus, and determine what success looks like — to both the business and its

customers. With that understanding, Troy is able to combine sound strategy with

innovative technology and tactics to consistently drive growth for leading brands

across agriculture, food and B2B industries.

Brand Experience:

Ag-Chem | AGCO | Raven Industries | Massey Ferguson | Challenger

Caterpillar | The Mosaic Company | Cargill | Boehringer Ingelheim | Polaris

Agrian | Minnesota Soybean Research & Promotion Council | Ellingson | Simplot

Agroliquid | Nutrien | Association of Equipment Manufacturers | Krone North America

Kubota | Trimble | Toro | Phibro Ethanol Performance | Almond Board of California

Indy Racing League | Renewable Fuels Association (RFA) | FMC | New Leader

Troy SchroederP R E S I D E N T

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Malorie is a results-oriented leader with a proven track record, on both the agency and

corporate sides, for leading cross-functional teams in marketing and communications

strategy, brand management and strategic initiatives to achieve business objectives.

Her industry experience spans the entire agribusiness channel, and includes production

agriculture, equipment, consumer packaged goods, retail and grocery. Malorie is driven

to align people, processes and systems with strategic priorities and goals in order to

deliver great work for her clients.

Brand Experience:

Caterpillar | The Mosaic Company | Krone North America | Kubota | Challenger

Raven Industries | Agrian | WCCO Belting, Inc. | Phibro Ethanol Performance Group

Minn-Dak Farmers Cooperative | Supervalu | Cub Foods | Albertsons | Jewel-Osco

Essential Everyday | Wild Harvest | Culinary Circle | Ellingson | Northern Tool + Equipment

J.R. Simplot | Tremont Lyman Group | Cargill | AgroLiquid

Malorie DruggV P, O P E R AT I O N S + C L I E N T E N G A G E M E N T

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Mike is an entrepreneurial business leader with 20+ years of experience in agriculture

and food production and manufacturing. His unique combination of logic and analytical

understanding and creativity has consistently helped him drive growth for the

organizations he’s worked with. He brings expertise in new product development

and pipeline management, new market development and expansion, distribution and

dealer development, sales and marketing. Mike’s work, both domestically and globally,

stretches across categories from broadacre crop production to seed corn and

vegetables to specialty and permanent crops, vineyards and dairy. He is also passionate

about the importance of the skilled trades and helping businesses find solutions to

recruit and develop their workforce.

Brand Experience:

Oxbo | John Deere | Monsanto, | DuPont Pioneer | Syngenta | Nidera | KWS

Del Monte Foods | Birds Eye | E&J Gallo | The Wine Group | Driscoll’s | Constellation

Seneca Foods | California Olive Ranch | Bonduelle | American Cyanamid

Mike MillerV P, A G R I B U S I N E S S + W O R K F O R C E D E V E L O P M E N T

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Kiersten is a marketer, communicator and connector. She has 20+ years of driving

growth for organizations in agriculture and food, including agency, association and

client-side experience. Her work has created results for start-ups, regional and

multi-national brands and producer-funded organizations. Kiersten’s unique blend

of strategy and execution and her ability to develop relationships has helped her

consistently deliver for both B2B and CPG companies. She’s passionate about helping

brands tell their story in more relevant ways to create meaningful connections with both

customers and influencers.

Brand Experience:

Cargill | Boehringer Ingelheim | Firestone | United Soybean Board | Purina Mills

National Pork Board | Monsanto | John Deere | USDA | Hayward Swimming Pool

Bissinger’s Chocolates | JBS | Moyer Beef | National Concrete Masonry Association

Almond Board of California | U.S. Farmers & Ranchers Alliance | California Strawberry Commission

Kiersten SchroederV P, R E P U TAT I O N + R E L E VA N C E

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Katie has developed learning content, facilitated

workshops and presented keynotes for clients around

the world in the retail, CPG, agriculture, hospitality

and healthcare industries. She is passionate about

developing experiences that are interactive, embrace

innovation and entice the learner to return for more.

Katie’s specializes in instructional design, workshop

development and facilitation, mobile learning (mLearning)

solutions and eLearning solutions.

Dave is a strategic consumer marketer with broad experience

across the food industry, having led business strategy and

marketing for both national and private brands. He draws

on varied brand assignments to lead cross-functional teams

in brand and portfolio management, marketing strategy,

licensing partnerships, pricing and trade strategy, and cost

savings initiatives. Dave is an analytically driven team leader

with a track record of consistently delivering on marketing,

sales and profit objectives.

Katie Ehlis

Dave Miller

D I R E C T O R , L E A R N I N G & D E V E L O P M E N T

D I R E C T O R , F O O D B U S I N E S S

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Clutch includes a team of strategic marketing and

sales professionals that have worked for and with

the leading brands in agriculture. We have years of

experience engaging both channel partners and

progressive producers, and have a keen understanding

of what’s relevant, interesting and useful to them and

their operation.

Our day-to-day team includes business and communications strategists, copywriters, designers and learning experts; allowing us to produce creative, turn-key revenue-driving solutions for our clients.

Much of our marketing work is digital and content-centric in nature, and then delivered through the appropriate vehicle to engage the audience – whether that be websites, paid media, social media or learning materials. For reference, we are currently developing brand websites and content for: a precision ag software platform, an ag retailer, a leading application equipment company, an ag drainage designer and installer, a specialty liquid fertilizer manufacturer and an ethanol fermentation provider.

We believe this collection of work and experience demonstrates our understanding of the ag marketplace and our ability to work with technical information to turn it into useful and engaging work that consistently connects our clients more closely with their target audiences and prospects.

Our team.

Established:2015 (Independent since 2017)

Focus:Agriculture .........80% Food .......................20% B2B ...................... 100%

Full Time Employees:10

Headquarters: Minneapolis, MN

B U S I N E S S F A C T S

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T H R E E Q U E S T I O N S W E A L W A Y S A N S W E R :

What will you get?When will you get it?How much will it cost?This puts us and our clients on the same team, and

pulling the same direction, from kickoff to conclusion.

We find our focus on the result rather than the time to

generate it automatically aligns everyone’s interest and

creates incentive to generate the best outcome as

efficiently as possible.

The way we work is clear and simple.

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What will you get?Every project we complete goes through our A4 process: Assess, Align, Activate and Analyze. We start with the business objectives and the situation, and build an action plan to deliver what you need. It ensures everyone has clear understanding on what they’re going to get and the results we’re going to deliver from kick-off to conclusion.

When will you get it?When you focus on project results, you need to be diligent about project management. And, we are. Once the scope is developed, you’ll know the schedule, the key milestones and the deadlines – and we’ll hold ourselves to them. No surprises, because they’re not good for you or for us.

How much will it cost?We don’t bill by the hour. Why? Because it fundamentally puts the client and the provider at odds. In our mind, it doesn’t make much sense to put a model in place that incentivizes us to work slower.

We think it’s best to structure the compensation to support the way we work. We settle on the best price for the value we’ll provide. If we get the work done earlier, you pay the same. If we happen to take longer than we said (which we won’t), you pay the same. Now we’re both incentivized to get to the desired result as quickly as possible, and that’s best for everybody.

O U R P R O V E N

A4

A C C E L E R A T I O N P R O C E S S

A S S E S S

Your unique situation & strategic objectives.

A L I G N

Our expertise & resources with your needs.

A C T I V A T E

Our learnings & findings into action.

A N A L Y Z E

The results & adjust accordingly.

T H R E E Q U E S T I O N S W E A L W A Y S A N S W E R :

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From production and precision agriculture to

farmer-funded organizations to value added

agriculture and food processors to food brands

and food service and retail; the companies we

work with cover a cross-section of the ag and

food landscape.

We’re especially proud of the people we have the opportunity to work with and for.

Our clients are progressive leaders of growing businesses. More than that, they’re incredible people. They’re the kind of people who have enough common sense to know great ideas when they see them. And we work hard to ensure they have the confidence to keep making great decisions. More than any business capability, these relationships are our most prized business asset.

Our clients cross the value chain.

These are clients Clutch has worked with in the past 12 months.

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When you’re in the service-based business, your

brightest and most valuable assets are the people on

your team and the way you work together. The culture

of a company is a key element to its success. We

organize around values and ideas that allow us to

reach our promise of: creating more opportunities for

our clients and employees with Clutch than they

would have by working somewhere else. These

values guide how we show up and engage with each

other and our clients; and help us hire and retain talent

and build teams that consistently create rewarding

experiences for all involved.

Our cultureis our core.

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Our values

Genuine. An open book. We have a

long-tail mentality to relationships and

know the little things matter.

Inherently curious. We find a way to get

it done and constantly look for ways to

be better.

Both sides of the table understanding.

True respect of clients’ challenges

from being there.

Knowledge creates confidence. We’re

comfortable in our skin but don’t take

ourselves too seriously.

Both in our model and in the way we

work with our clients and each other.

Authentic

Inventive

Empathetic

Self-assured

Transparent

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Our guiding principlesBusiness objectives matter most. Say what you’ll do. Do what you’ll say. You’re only as good as your last project (and you get rewarded for results). Find a way to make things happen. Challenge what’s been done. Look for opportunity. Make the client look good. Understand their situation. Adapt. Adjust. Be nimble. Leverage category experience. But never stop learning. Have fun. No surprises.

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Time to talk?If you’re looking for a combination of expertise and

enthusiasm to help you accelerate your business growth,

we’d appreciate the chance to have a conversation and

hear more about your goals.

Give us a call at 612-812-3973 or email Troy Schroeder,

President, at tschroeder@clutchperformance.com.