business objects 6-26-08 final presentation v2[1]

7/27/2019 Business Objects 6-26-08 Final Presentation v2[1]

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Business Intelligence for Mid-SizeCompanies

Thursday, June 26, 2008

1:00 PM Eastern, 10:00 AM Pacific

60 minutes

Hosted by


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BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT 2008 BUSINESS OBJECTS S.A.

Welcome

Michael KriegerVP, Market Experts Group

Ziff Davis Enterprise

Hosted by


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BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT 2008 BUSINESS OBJECTS S.A.

Featured Speakers

Michael SpeyerSenior Analyst, Forrester Research

George Bock

Vice President of IT, Sole Technology

Todd Rowe

Group Vice President and General ManagerMid-Market Division, Business Objects, an SAP

company


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Business Intelligence for

Midmarket Companies

Michael SpeyerSenior AnalystForrester Research

June 30, 2008


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Entire contents 2008 Forrester Research, Inc. All rights reserved.

Agenda

Why do Business Intelligence and PerformanceManagement?

Is Business Intelligence used by midmarketcompanies?

What should you look for in a midmarket BIsolution?


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BI and PM offer tangible business benefits

Business Intelligence

Reporting of historical data andinformation

What stock needs to bereplenished?

Which marketing campaigns areworking?

Discovery of trends or businessanomalies that could impact futuregrowth

My average deal size is decreasingin customer segment X

Defect rates are higher when we usethis parts from supplier Y

Strategy development with an eyetoward future decisions.

Customer X is likely to pay late

We should cross-sell to thesecustomer segments

Performance Management

Monitoring specific businessactivities and processes as theyoccur

Call center wait-times are rising

Alerting the stakeholders whenmetrics and indicators are out oftolerance

Escalate the wait-time issue to asenior exec


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Business Performance Management extends

the usefulness Business Intelligence

Reporting

Disparate data sources (Excel, Oracle, SQL Server etc)

Static

Snapshot in time

Simple visual presentation

Information Management

Integrated data source

Historical reporting

Analytics

Sophisticated visual presentation (Dashboards)

Performance Management

Key performance indicators

Scenarios

Feedback loop

Predictive

Historic

Today

Today

Near RealTime

Future

REACTIVE

PROACTIVE


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Business Intelligence spans a continuum of functions

whose value vary with their complexity

PerformanceManagement

InformationManagement

Reporting,Queries

Value to BusinessTactical Strategic

Technology and ImplementationSimple Complex

Role in the BusinessInformative Predictive


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Some real world examples of BI success

Consumer packaged goods firm transforms forecasting from

manually driven Excel hell to a performance managementforecasting system using automated inputted POS data.Performance management allows for what-if scenarios for forecastplanning

In insurance claims fraud predictive analysis technology is usedanticipate where fraud might occur, and in doing so prevent it fromhappening by tightening up appropriate policies and procedure.

A bank bridges a legacy database with departmental databases,giving branch managers and other users access to BI applicationsto determine who the most profitable customers are or whichcustomers they should try to cross-sell new products to.


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Agenda





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Midmarket companies can use BI and PM to address

a wide range of business challenges

Base: 525 North American Midmarket IT Decision makersSource: Enterprise and SMB IT Budgets and Spending Survey, North America, Europe and Asia Pacif ic 2007

How well does your IT organization currently support each of the following goals?

7%

12%

25%

21%

29%

22%

26%

33%

28%

38%

50%

42%

37%

23%

26%

22%

23%

18%

23%

8%

6%

6%

44% 27%

Driving innovative new market offerings or

business practices

Re-engineering core business processes

Acquiring and retaining customers

Improving the quality of products and/or processes

Lowering the company's overall operating costs

Improving end-user workforce productivity

To a great extent High support Low support Not at all


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Midmarket companies are investing in BI solutions

Business intelligence was a high investment area in 2007,across all major vertical industries.

In 2008, 36% of midmarket firms will increase spending oninformation management software


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Agenda





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If youre a midmarket CIO, you are

Not technology neophyte, and often look like a mini-

enterprise Relatively less project management experience

Budget and IT-resource constrained

Want assurances around IT project success

Prepared to spend on IT solutions, but business value needsto be proven

Want to know the TCO/ROI of IT projects

Highly likely to involve non-IT decision makers in major

software purchase decisions Careful when selecting solution implementation partners

Partners must be able to demonstrate their prior experience, be ableoffer a complete solution and bring in their vertical industry expertise


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Look for BI solutions fit midmarket requirements

In comparison to enterprises, midmarket companiesneed software solutions that have:

Similar functionality

Lower implementation complexity

Lower operating costs

Fast time to value

Know upgrade path


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Successful BI project implementation checklist

Ensure strong executive level buy-in

BI supports executives, and usage is driven downward

Its likely that you will implement BI with anexperienced solution partner

Ensure that the partner you choose has theappropriate experience

BI implementations require a fully-bakedproject plan

Process documentation Adequate IT and non-IT staffing

User training plan


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Summary

BI and PM are increasingly being adopted bymidmarket companies.

Many proof points exist that demonstrate the valueof BI/PM to the business

Carefully consider where BI/PM can add value toyour business

When evaluating a BI/PM solution, make sure thatits been designed to the fit the requirements of yourmidmarket IT shop


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Michael Speyer

+1 617.613.6349

[email protected]

www.forrester.com

Thank you


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Business Intelligence for Mid-Size

Companies

George Bock

VP of IT

Sole Technology

S l T h l


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Sole Technology

$200M globally dispersed, multi-national actionsports footwear and apparel company

Experienced rapid growth beginning in 2002 Currently 500+ EEs and 29 global IT staff

US and EU ERP instances, WMS, PDM


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Old data lead to poor decisions Inconsistent data, definitions, standards

Disparate data sources

Inventory and SKU reporting Sales forecasting

Production planning


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Edge Crystal Reports

Web Intelligence and Universes

Xcelsius Dashboards Knowledge Accelerator


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Employees trust our data No more instances of reports not being

accurate

Departmental data integrity

Consistent and standard methodology foraccessing our data


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Business Intelligence for Mid-SizeCompanies

Todd Rowe, Global Vice President

Business Objects, an SAP company


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BUSINESS OBJECTS CONFIDENTIAL.

Built on a strong foundation:

Business Objects SME Solution

Unrivalled marketplace strength:

30+ years of industry experience

Deepest software portfolio

Broadest geographic reach with partners

Strongest local expertise with partners

Largest percentage of mid-market customers

Unmatched Partner industry-specific know-

how

Unparalleled business growth

Global organization and capabilities

Continued market share gains


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Business Objects BI Platform:

Unparalleled Value to the SME

Complete

Complete breadth of tools and solutions for any user in any roleBest-in-class capabilities

EasySuitable for all user types, novice to advancedFlexible enough to meet your demanding (and ever-changing) businessrequirements

Integrated

Crystal ReportsCrystal Reports

Server

BusinessObjectsTM XI 3.0

BusinessObjectsTM Edge


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Next Steps

Exclusive Offer

Forrester research report - $379 value

Its Time to Reinvent Your BI Strategy

Call 1-800-877-2340 (press 2 for sales) to request your

complimentary copy Offer valid through September 30, 2008

Free 30-day BusinessObjects Edge software trial

Download at: www.businessobjects.com/edgetr ia l


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