business matters september 2013

36
1 BUSINESSMATTERS BUSINESS MATTERS Local Priorities & The Economy VICTORIACHAMBER.CA September 2013 FOLLOW US ON MEET SAGE BAKER BACK TO SCHOOL MARKETING CANADA SHIPPING a spotlight on BC’s marine trade

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This edition is spotlighting BC's marine trade and the importance of Canada's tourism strategy.

TRANSCRIPT

Page 1: Business Matters September 2013

1BUSINESSMATTERS

BUSINESS MATTERS

Local Prioritiesamp The Economy

VICTORIACHAMBERCA

September 2013

FOLLOW US ON

MEET SAgE BAkER BACk TO SCHOOLMARkETINg CANAdA

SHIPPINGa spotlight on BCrsquosmarine trade

COVER STORYLocal Priorities Examining local issues from a provincial perspective The Chamberrsquos Economic Agenda

pg 6

BUSINESSMATTERSSeptember 2013Business Matters is a bi-monthly publication of the greater Victoria Chamber of Commerce and a key business resource targeted to 2000 business leaders in our community

The greater Victoria Chamber of Commerce is a progressive inclusive and dynamic community leader It is a supportive resource for business people who wish to learn grow and create a stronger business and a more robust and sustainable community while respecting people planet and profit

To advertise in Business Matters contact us at

The greater Victoria Chamber of Commerce100 - 852 Fort StVictoria BC V8W 1H8(250) 383-7191chambervictoriachamberca

Publication Mail Poste-Publications 40005319

CONTENTS5 Boosting Business Meet La Fogata Latina the lucky winner of over $15000 worth of business services

6 Shipping Spotlight on BCrsquos marine trade an essential sector for economic growth

11 Member News keep up with whatrsquos happening in The Chamber community

14 Marketing Canada Making the case for a national tourism strategy

17 Calendar of Events

19 Meet Sage Baker An interview with the City of Victoriarsquos new Economic development Executive

20 Chamber Election Meet the candidates for The Chamberrsquos 2014 Board of directors

23 Economic Snapshot Back to School focusing on greater Victoriarsquos post-secondary education sector

26 New Members Studies show that people prefer to do business with Chamber members Check out who has recently made the decision to join us

32 Industry Profile get a taste of greater Victoriarsquos brewing industry through a tour of Vancouver Island Brewery and interview with Rob Ringma

34 Advocacy in Action Examining recycling regulations the AgLgrsquos planned audits natural gas the foreign workers strike and Albertarsquos thoughts on HST

Cover StoryInternational tradeA spotlight on marine shippingin British Columbia p6

Cover photo courtesy of Port Metro Vancouver

Photo provided by Port Metro Vancouver

4 BUSINESSMATTERS

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You may have had a concussionand not even know it

Concussions can be the result of a car accident whiplash

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to the head Sometimes we dont even realize weve had a

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include irritability anger difficulty focusing poor memory

depression fogginess headaches and fatigue Sound like

anybody you know

At Valentus Clinics we work with an advanced form of

neurofeedback that helps the brain to balance itself which

may reduce or eliminate some or all of the symptoms

Its a simple non-invasive and comfortable process

Irritable FatiguedTrouble focusing

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Creativity Flexibility

Focus

Attention

Speed

5BUSINESSMATTERS

Congratulations to La Fogata Latina The Chamberrsquos Boost Your Business contest winner darlene Hollstein Chair of The Chamber awarded owners daniel Caicedo and Beatriz Carmona a basket filled with over $15000 worth of professional services - from radio and print advertising to training and travel packages - at the restaurant in June

ldquoCongratulations to our winners Beatriz and daniel and many thanks to all of the members who generously contributed to this amazing prizerdquo said Hollstein ldquogiving back to the business

BOOSTING BUSINESS

La Fogata owners and family accepting the Boost Your Business prize

Proof yet again that Victoria is a jewel

wwwknickerbockerscaSIDNEY

at the foot of Beaconin the Sidney Pier Hotel

250-656-5506

ROYAL OAK DRIVEin the Broadmead Village

Shopping Centre250-658-5578

community is vitally important to The Chamber and this contest is just one of the many ways we support this mandaterdquo

La Fogata Latina serves Colombian fare from its small location at 749 View Street offering lunch as well as late-night meals The family run restaurant has been in business for two years

Thank you to all of the generous Boost Your Business sponsors and prize donors

Academy of Learning CollegeAccent InnsAdrena Line Zipline AdventuresBerlin EatonBusiness Examiner VictoriaCactus ClubC-FAX 1070 AMHemlock PrintersHone People development Consultingkool 1073 FMLA LimousinesMaximum ExpressPriority 1 Computer ServiceRegusSerious CoffeeTeam SalesTecnetThe Bay CentreThe ChamberTimes ColonistView Royal CasinoVisions West PhotographyWilsonrsquos Transportation

6 BUSINESSMATTERS

The business of BCrsquos shipping directly affects Greater Victoriarsquos local economy The ships transiting the Strait of Juan de Fuca and continuing on to Vancouver rely on marine traffic services and navigation aids operated and maintained by the Canadian Coast Guard from facilities based in Greater Victoria The Canadian Navyrsquos primary mission to protect our sovereignty is accomplished in part by keeping trade routes open and passable The navy employs 6000 people locally In addition we have a vibrant marine industry that supports both coastal and international shipping We live in a trading economy and Greater Victoria plays a vital role in our Pacific trade

Canada is a nation dependent on international trade Exports and imports account for over half of Canadarsquos gross domestic product (gdP) making the efficient transportation of goods essential A strong marine sector is needed to support trade and in this regard British Columbia is well situated

BCrsquos major ports are a vital access point for the rest of North America to connect with nations across the Pacific Ocean These gateways solidify BCrsquos role in the business of international trade Not only is the province filled with bountiful natural resources from natural gas to clean water but it also connects landlocked provinces with the sea Although Canada has a strong history of trading with the US new opportunities to Asian markets are opening up to BCrsquos ports There were 137835 large vesseli movements in nearby waters in 2011 and 123368 in 2012 These cargo shipments support Canadarsquos largest marine port Port Metro Vancouver and that traffic is forecasted to increase for the foreseeable future Port Metro Vancouver handled 123 million tonnes of cargo in 2012 including a diverse range of Canadian exports such as grain potash coal lumber and petroleum products The Port of Prince Rupert is estimated to generate an economic impact of $420 million in gdP and $800 million in economy-wide total economic output in BC Without these essential ports Canada would lose valuable trade-related opportunities and jobs the

sustainability of jobs in the prairies would be affected and access to some of the most aggressively expanding markets would be impacted

Partners in Trade

Canada and the US have been trade partners for nearly 200 hundred years and for most of that time over three quarters of Canadian goods were exported to the US This relationship has been vital to Canadarsquos marine trade by maintaining fair competition strong supply chains and providing reliable access to consumer goods Canadian and American products rely on BCrsquos ports to reach external markets while Canadian and American consumers rely on BCrsquos ports to access goods The increasing number of shipping containers arriving in BCrsquos ports use rail and road to reach their destinations throughout Canada and the US Although the US continues to be a valuable partner other nations are

SHIPPINGBCrsquos MARINE TRADE

iMeasuring over 20 metres in length

Although the US continues to be a valuable partner other nations are beginning to compete for access to Canadian goods and consumers

7BUSINESSMATTERS

beginning to compete for access to Canadian goods and consumers Continuing to shift Canadarsquos focus from the US as the end receiver of goods to a partner in the distribution of goods will ensure both nations are able to stay competitive in the global market Strengthening existing trade agreements and continuing to work towards streamlining border security and regulatory models will ensure the two countries can offer a smoother transportation system throughout North America A better system will continue to find time and cost savings that appeal to local and international shippers helping grow trade

North Americarsquos Gateway to Asia

In recent years diversifying Canadarsquos international trade has become incredibly important Although Canada continues to rely heavily on the US as a trade partner countries other than the US make up over 25 per cent of Canadarsquos export revenues This balance is shifting China has strengthened its exports significantly and has fueled the increase of seaborne cargo trade over the last 15 years As a result of this inbound container cargo arriving at Port Metro Vancouver doubled between 1998 and 2005 This southern component of the Asia Pacific gateway generates over $10 billion in gdP annually and impacts nearly 100000 jobs throughout Canada In 2010 the BC Maritime Employers Association made a historic deal by entering an eight-year collective agreement valid until March 2018 This agreement offers BCrsquos

marine trade sector unprecedented labour predictability The agreement helps boost the Asia Pacific gatewayrsquos reputation as a reliable port of entry that wonrsquot unexpectedly delay goods caused by a lack of labour or labour-related disruptions The long-term agreement also allows the employersrsquo association to focus on improving worker productivity training and recruitment thus further increasing the Asia Pacific gatewayrsquos efficiency and predictability

Major Ports Vancouver and Prince Rupert

Port Metro Vancouver is the largest foreign export tonnage handler and the fourth-largest handler of overall tonnage in North America Thanks to its modest climate Vancouver offers safe year-round access regardless of weather conditions or season The port handles approximately 25 million TEUs (TEU stands for Twenty-Foot Equivalent Unit more commonly known as the metal shipping container used to transport cargo by ship train and truck) roughly equal to 42 million freight tonnes which was worth $172 billion in 2011ii Of that $172 billion the highest valued commodities were consumer and related goods worth $1002 billion machinery and parts worth $191 billion and coal worth $84 billion

In the same year Vancouver handled roughly 19 per cent of Canadarsquos total imported and exported goods worth $894 billion The port trades with over 160 economies around the globe Vancouverrsquos combined facilities include 28 marine cargo terminals with four container terminals serving 20 different container shipping lines Port Metro Vancouver plans to double its capacity to over five million TEUs per year by 2020 through improved efficiency expansion and by adding new facilities to meet growing demand Prince Rupert opened its Fairview Container Terminal in 2007 adding

an additional container gateway to BCrsquos port offerings The Port of Prince Rupert boasts North Americarsquos deepest natural harbour offering added ease and safety to the piloting of increasingly large container ships Unlike Vancouver Prince Rupert has significant capacity for growth as there is less existing shore development In addition to container cargo Prince Rupert handles bulk product using two modern high-throughput terminals Bulk commodities include grain logs coal and petroleum products The Prince Rupert Port Authority plans to expand the Fairview Terminal capacity to two million TEUs per year as well as implement logistics services to better attract shippers and offer flexibility The port authority also intends to develop a second terminal to double future capacity to four million TEUs

iiThis unit is inexact because containers come in different heights Here wersquove used an estimated conversion that one TEU equals 17 freight tonnes

Port Metro Vancouver generates over $10 billion in GDP annually and impacts nearly 100000 jobs throughout Canada

8 BUSINESSMATTERS

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Connections

Part of what makes the Asia Pacific gateway so efficient both presently and increasingly in the future is its integrated transportation network This network relies on two essential components ndash cost-efficient and effective transportation systems between our ports within Canada and competitive effective means of trans-shipping goods through our Canadian ports

The most efficient way to transport a high volume of goods is by train Following rail ship is the second most efficient and trucking comes in third How can this be when trains were replaced by motor vehicles as the

standard mode of transport decades ago and air is the fastest way to travel The answer comes down to energy efficiency scale and cost Transporting trade goods requires moving high-volumes by great distance where the fastest option ndash flying ndash is also the most expensive because it requires the most fuel energy and is restricted by weight capacity Container ships can carry tens of thousands of containers far more than could ever conceivably be considered worthwhile to send by air Moreover weight is a non-issue for ships that use the wonderful principle of ldquobuoyancyrdquo to move heavy freight with less overall energy Commercial trucks usually carry one or two containers at a time Compare this with trains which can not only

carry significantly higher payloads but also take far less energy per unit carried to move along a frictionless track Moreover trains require fewer operators than ships while the ratio of truck drivers to TEUs is one-to-one or one-to-two

Port Metro Vancouver is served by three class-1 railways meaning each boast minimum annual operating revenues of $1 million Canadian National Canadian Pacific and Burlington Northern Santa Fe The two Canadian railways boast on-dock facilities at Vancouverrsquos container and cargo terminals These facilities make it quicker and easier to transfer goods between ship and rail Similarly Prince Rupert has an integrated system with rail tracks on the dock where trains are loaded before departing daily These integrated systems reduce the time spent handling freight which also reduces the risk of damage to the goods being shipped

Prince Rupert boasts one of the quickest North American connections to Asia offering service between Chicago and Yokohama Japan in just 12 days To understand Prince Rupertrsquos advantage its northern location and the earthrsquos shape must be considered Sailing in a straight line from point A to point B may appear the easiest route by sea however using an arc is more efficient the further away you find yourself from the equator The great circle distance between Prince Rupert and Yokohama is 6897 km which pales in comparison to the 8323 km between San Francisco and Yokohama For non-mariners websites like the great Circle Mapper (wwwgcmapcom) allow users to enter destinations to compare their distance using the great circle route Prince Rupertrsquos location offers an unbeatable competitive advantage over other North American ports to its south when accessing the lucrative Asian market

It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

9BUSINESSMATTERS

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Looking Ahead

The upcoming completion of the South Fraser Perimeter Road will continue to improve the Asia Pacific gatewayrsquos ability to transport freight quickly and easily Continuing to support BCrsquos marine trade sector will help Canada remain a competitive player in international trade not only as a consumer and producer but also as an efficient distributor This can be accomplished by continuing to work with the US increasing port capacity and supporting skills training and education over the years to come The only looming threat to this sector is Canadarsquos overall projected lack of workers which can be overcome by responding in advance and planning ahead The marine trade sector provides valuable living wage jobs and plays a vital role in BC and Canadarsquos overall economy continuing to support it will be a valuable investment in our economic future

Bringing it Home

What does all this mean for greater Victoria Although we donrsquot see the same shipping activity as Port Metro Vancouver or Prince Rupert BCrsquos marine trade is incredibly relevant to Victoriansrsquo day to day lives

greater Victoriarsquos primary role is in maintaining ships and keeping coastal waters safe Local shipyards provide ship repair and maintenance to ensure vessels are ocean ready The navy protects Canadarsquos seaborne trade routes in the Pacific Ocean while the coast guard provides safety measures by surveying the area assisting with navigation and maintaining lighthouses Both the navy and coast guard are prepared to respond to emergency situations and fuel spills It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

All Photos provided by Port Metro Vancouver

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

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We can help

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17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

23

30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

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Call us today

1124 Fort St Victoria BC2503813254

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Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 2: Business Matters September 2013

COVER STORYLocal Priorities Examining local issues from a provincial perspective The Chamberrsquos Economic Agenda

pg 6

BUSINESSMATTERSSeptember 2013Business Matters is a bi-monthly publication of the greater Victoria Chamber of Commerce and a key business resource targeted to 2000 business leaders in our community

The greater Victoria Chamber of Commerce is a progressive inclusive and dynamic community leader It is a supportive resource for business people who wish to learn grow and create a stronger business and a more robust and sustainable community while respecting people planet and profit

To advertise in Business Matters contact us at

The greater Victoria Chamber of Commerce100 - 852 Fort StVictoria BC V8W 1H8(250) 383-7191chambervictoriachamberca

Publication Mail Poste-Publications 40005319

CONTENTS5 Boosting Business Meet La Fogata Latina the lucky winner of over $15000 worth of business services

6 Shipping Spotlight on BCrsquos marine trade an essential sector for economic growth

11 Member News keep up with whatrsquos happening in The Chamber community

14 Marketing Canada Making the case for a national tourism strategy

17 Calendar of Events

19 Meet Sage Baker An interview with the City of Victoriarsquos new Economic development Executive

20 Chamber Election Meet the candidates for The Chamberrsquos 2014 Board of directors

23 Economic Snapshot Back to School focusing on greater Victoriarsquos post-secondary education sector

26 New Members Studies show that people prefer to do business with Chamber members Check out who has recently made the decision to join us

32 Industry Profile get a taste of greater Victoriarsquos brewing industry through a tour of Vancouver Island Brewery and interview with Rob Ringma

34 Advocacy in Action Examining recycling regulations the AgLgrsquos planned audits natural gas the foreign workers strike and Albertarsquos thoughts on HST

Cover StoryInternational tradeA spotlight on marine shippingin British Columbia p6

Cover photo courtesy of Port Metro Vancouver

Photo provided by Port Metro Vancouver

4 BUSINESSMATTERS

wwwValentusClinicscom bull 103-1625 Oak Bay Avenue Victoria BC 2505905090

You may have had a concussionand not even know it

Concussions can be the result of a car accident whiplash

a fall as a toddler a sports injury or any other kind of trauma

to the head Sometimes we dont even realize weve had a

concussion or brain injury Symptoms of a concussion can

include irritability anger difficulty focusing poor memory

depression fogginess headaches and fatigue Sound like

anybody you know

At Valentus Clinics we work with an advanced form of

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Its a simple non-invasive and comfortable process

Irritable FatiguedTrouble focusing

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Attention

Speed

5BUSINESSMATTERS

Congratulations to La Fogata Latina The Chamberrsquos Boost Your Business contest winner darlene Hollstein Chair of The Chamber awarded owners daniel Caicedo and Beatriz Carmona a basket filled with over $15000 worth of professional services - from radio and print advertising to training and travel packages - at the restaurant in June

ldquoCongratulations to our winners Beatriz and daniel and many thanks to all of the members who generously contributed to this amazing prizerdquo said Hollstein ldquogiving back to the business

BOOSTING BUSINESS

La Fogata owners and family accepting the Boost Your Business prize

Proof yet again that Victoria is a jewel

wwwknickerbockerscaSIDNEY

at the foot of Beaconin the Sidney Pier Hotel

250-656-5506

ROYAL OAK DRIVEin the Broadmead Village

Shopping Centre250-658-5578

community is vitally important to The Chamber and this contest is just one of the many ways we support this mandaterdquo

La Fogata Latina serves Colombian fare from its small location at 749 View Street offering lunch as well as late-night meals The family run restaurant has been in business for two years

Thank you to all of the generous Boost Your Business sponsors and prize donors

Academy of Learning CollegeAccent InnsAdrena Line Zipline AdventuresBerlin EatonBusiness Examiner VictoriaCactus ClubC-FAX 1070 AMHemlock PrintersHone People development Consultingkool 1073 FMLA LimousinesMaximum ExpressPriority 1 Computer ServiceRegusSerious CoffeeTeam SalesTecnetThe Bay CentreThe ChamberTimes ColonistView Royal CasinoVisions West PhotographyWilsonrsquos Transportation

6 BUSINESSMATTERS

The business of BCrsquos shipping directly affects Greater Victoriarsquos local economy The ships transiting the Strait of Juan de Fuca and continuing on to Vancouver rely on marine traffic services and navigation aids operated and maintained by the Canadian Coast Guard from facilities based in Greater Victoria The Canadian Navyrsquos primary mission to protect our sovereignty is accomplished in part by keeping trade routes open and passable The navy employs 6000 people locally In addition we have a vibrant marine industry that supports both coastal and international shipping We live in a trading economy and Greater Victoria plays a vital role in our Pacific trade

Canada is a nation dependent on international trade Exports and imports account for over half of Canadarsquos gross domestic product (gdP) making the efficient transportation of goods essential A strong marine sector is needed to support trade and in this regard British Columbia is well situated

BCrsquos major ports are a vital access point for the rest of North America to connect with nations across the Pacific Ocean These gateways solidify BCrsquos role in the business of international trade Not only is the province filled with bountiful natural resources from natural gas to clean water but it also connects landlocked provinces with the sea Although Canada has a strong history of trading with the US new opportunities to Asian markets are opening up to BCrsquos ports There were 137835 large vesseli movements in nearby waters in 2011 and 123368 in 2012 These cargo shipments support Canadarsquos largest marine port Port Metro Vancouver and that traffic is forecasted to increase for the foreseeable future Port Metro Vancouver handled 123 million tonnes of cargo in 2012 including a diverse range of Canadian exports such as grain potash coal lumber and petroleum products The Port of Prince Rupert is estimated to generate an economic impact of $420 million in gdP and $800 million in economy-wide total economic output in BC Without these essential ports Canada would lose valuable trade-related opportunities and jobs the

sustainability of jobs in the prairies would be affected and access to some of the most aggressively expanding markets would be impacted

Partners in Trade

Canada and the US have been trade partners for nearly 200 hundred years and for most of that time over three quarters of Canadian goods were exported to the US This relationship has been vital to Canadarsquos marine trade by maintaining fair competition strong supply chains and providing reliable access to consumer goods Canadian and American products rely on BCrsquos ports to reach external markets while Canadian and American consumers rely on BCrsquos ports to access goods The increasing number of shipping containers arriving in BCrsquos ports use rail and road to reach their destinations throughout Canada and the US Although the US continues to be a valuable partner other nations are

SHIPPINGBCrsquos MARINE TRADE

iMeasuring over 20 metres in length

Although the US continues to be a valuable partner other nations are beginning to compete for access to Canadian goods and consumers

7BUSINESSMATTERS

beginning to compete for access to Canadian goods and consumers Continuing to shift Canadarsquos focus from the US as the end receiver of goods to a partner in the distribution of goods will ensure both nations are able to stay competitive in the global market Strengthening existing trade agreements and continuing to work towards streamlining border security and regulatory models will ensure the two countries can offer a smoother transportation system throughout North America A better system will continue to find time and cost savings that appeal to local and international shippers helping grow trade

North Americarsquos Gateway to Asia

In recent years diversifying Canadarsquos international trade has become incredibly important Although Canada continues to rely heavily on the US as a trade partner countries other than the US make up over 25 per cent of Canadarsquos export revenues This balance is shifting China has strengthened its exports significantly and has fueled the increase of seaborne cargo trade over the last 15 years As a result of this inbound container cargo arriving at Port Metro Vancouver doubled between 1998 and 2005 This southern component of the Asia Pacific gateway generates over $10 billion in gdP annually and impacts nearly 100000 jobs throughout Canada In 2010 the BC Maritime Employers Association made a historic deal by entering an eight-year collective agreement valid until March 2018 This agreement offers BCrsquos

marine trade sector unprecedented labour predictability The agreement helps boost the Asia Pacific gatewayrsquos reputation as a reliable port of entry that wonrsquot unexpectedly delay goods caused by a lack of labour or labour-related disruptions The long-term agreement also allows the employersrsquo association to focus on improving worker productivity training and recruitment thus further increasing the Asia Pacific gatewayrsquos efficiency and predictability

Major Ports Vancouver and Prince Rupert

Port Metro Vancouver is the largest foreign export tonnage handler and the fourth-largest handler of overall tonnage in North America Thanks to its modest climate Vancouver offers safe year-round access regardless of weather conditions or season The port handles approximately 25 million TEUs (TEU stands for Twenty-Foot Equivalent Unit more commonly known as the metal shipping container used to transport cargo by ship train and truck) roughly equal to 42 million freight tonnes which was worth $172 billion in 2011ii Of that $172 billion the highest valued commodities were consumer and related goods worth $1002 billion machinery and parts worth $191 billion and coal worth $84 billion

In the same year Vancouver handled roughly 19 per cent of Canadarsquos total imported and exported goods worth $894 billion The port trades with over 160 economies around the globe Vancouverrsquos combined facilities include 28 marine cargo terminals with four container terminals serving 20 different container shipping lines Port Metro Vancouver plans to double its capacity to over five million TEUs per year by 2020 through improved efficiency expansion and by adding new facilities to meet growing demand Prince Rupert opened its Fairview Container Terminal in 2007 adding

an additional container gateway to BCrsquos port offerings The Port of Prince Rupert boasts North Americarsquos deepest natural harbour offering added ease and safety to the piloting of increasingly large container ships Unlike Vancouver Prince Rupert has significant capacity for growth as there is less existing shore development In addition to container cargo Prince Rupert handles bulk product using two modern high-throughput terminals Bulk commodities include grain logs coal and petroleum products The Prince Rupert Port Authority plans to expand the Fairview Terminal capacity to two million TEUs per year as well as implement logistics services to better attract shippers and offer flexibility The port authority also intends to develop a second terminal to double future capacity to four million TEUs

iiThis unit is inexact because containers come in different heights Here wersquove used an estimated conversion that one TEU equals 17 freight tonnes

Port Metro Vancouver generates over $10 billion in GDP annually and impacts nearly 100000 jobs throughout Canada

8 BUSINESSMATTERS

Securities offered through Raymond James Ltd Member-Canadian Investor Protection Fund Insurance products and services offered through Raymond James Financial Planning Ltd not a Member-Canadian Investor Protection Fund

WHAT CAN A GROUP RETIREMENT SAVINGS PLAN DELIVER TO YOUR BUSINESS

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Where can I find out more about this

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Brad Clark CFP Financial Advisor

ndash ldquooffering innovative business solutions here on the islandrdquo

Connections

Part of what makes the Asia Pacific gateway so efficient both presently and increasingly in the future is its integrated transportation network This network relies on two essential components ndash cost-efficient and effective transportation systems between our ports within Canada and competitive effective means of trans-shipping goods through our Canadian ports

The most efficient way to transport a high volume of goods is by train Following rail ship is the second most efficient and trucking comes in third How can this be when trains were replaced by motor vehicles as the

standard mode of transport decades ago and air is the fastest way to travel The answer comes down to energy efficiency scale and cost Transporting trade goods requires moving high-volumes by great distance where the fastest option ndash flying ndash is also the most expensive because it requires the most fuel energy and is restricted by weight capacity Container ships can carry tens of thousands of containers far more than could ever conceivably be considered worthwhile to send by air Moreover weight is a non-issue for ships that use the wonderful principle of ldquobuoyancyrdquo to move heavy freight with less overall energy Commercial trucks usually carry one or two containers at a time Compare this with trains which can not only

carry significantly higher payloads but also take far less energy per unit carried to move along a frictionless track Moreover trains require fewer operators than ships while the ratio of truck drivers to TEUs is one-to-one or one-to-two

Port Metro Vancouver is served by three class-1 railways meaning each boast minimum annual operating revenues of $1 million Canadian National Canadian Pacific and Burlington Northern Santa Fe The two Canadian railways boast on-dock facilities at Vancouverrsquos container and cargo terminals These facilities make it quicker and easier to transfer goods between ship and rail Similarly Prince Rupert has an integrated system with rail tracks on the dock where trains are loaded before departing daily These integrated systems reduce the time spent handling freight which also reduces the risk of damage to the goods being shipped

Prince Rupert boasts one of the quickest North American connections to Asia offering service between Chicago and Yokohama Japan in just 12 days To understand Prince Rupertrsquos advantage its northern location and the earthrsquos shape must be considered Sailing in a straight line from point A to point B may appear the easiest route by sea however using an arc is more efficient the further away you find yourself from the equator The great circle distance between Prince Rupert and Yokohama is 6897 km which pales in comparison to the 8323 km between San Francisco and Yokohama For non-mariners websites like the great Circle Mapper (wwwgcmapcom) allow users to enter destinations to compare their distance using the great circle route Prince Rupertrsquos location offers an unbeatable competitive advantage over other North American ports to its south when accessing the lucrative Asian market

It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

9BUSINESSMATTERS

CORPORATE RETREATS AND BUSINESS MEETINGS WITH STYLE

in the beautiful Comox Valley

With the ability to accommodate up to 64 guests our and meetings centre is fully wired for commerce and communication We are a natural

location for small corporate meetings executive or sales retreats and celebrations

900 square foot business

ALL VICTORIA CHAMBER MEMBERS ARE WINNERS

for a limited time book a corporate retreat

before October 31 2012 with 10 or more rooms and

receive our Business Meeting Centre FREE

Looking Ahead

The upcoming completion of the South Fraser Perimeter Road will continue to improve the Asia Pacific gatewayrsquos ability to transport freight quickly and easily Continuing to support BCrsquos marine trade sector will help Canada remain a competitive player in international trade not only as a consumer and producer but also as an efficient distributor This can be accomplished by continuing to work with the US increasing port capacity and supporting skills training and education over the years to come The only looming threat to this sector is Canadarsquos overall projected lack of workers which can be overcome by responding in advance and planning ahead The marine trade sector provides valuable living wage jobs and plays a vital role in BC and Canadarsquos overall economy continuing to support it will be a valuable investment in our economic future

Bringing it Home

What does all this mean for greater Victoria Although we donrsquot see the same shipping activity as Port Metro Vancouver or Prince Rupert BCrsquos marine trade is incredibly relevant to Victoriansrsquo day to day lives

greater Victoriarsquos primary role is in maintaining ships and keeping coastal waters safe Local shipyards provide ship repair and maintenance to ensure vessels are ocean ready The navy protects Canadarsquos seaborne trade routes in the Pacific Ocean while the coast guard provides safety measures by surveying the area assisting with navigation and maintaining lighthouses Both the navy and coast guard are prepared to respond to emergency situations and fuel spills It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

All Photos provided by Port Metro Vancouver

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

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TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

23

30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

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Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

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wwwbee-cleancom

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gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

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families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 3: Business Matters September 2013

4 BUSINESSMATTERS

wwwValentusClinicscom bull 103-1625 Oak Bay Avenue Victoria BC 2505905090

You may have had a concussionand not even know it

Concussions can be the result of a car accident whiplash

a fall as a toddler a sports injury or any other kind of trauma

to the head Sometimes we dont even realize weve had a

concussion or brain injury Symptoms of a concussion can

include irritability anger difficulty focusing poor memory

depression fogginess headaches and fatigue Sound like

anybody you know

At Valentus Clinics we work with an advanced form of

neurofeedback that helps the brain to balance itself which

may reduce or eliminate some or all of the symptoms

Its a simple non-invasive and comfortable process

Irritable FatiguedTrouble focusing

Memory

Creativity Flexibility

Focus

Attention

Speed

5BUSINESSMATTERS

Congratulations to La Fogata Latina The Chamberrsquos Boost Your Business contest winner darlene Hollstein Chair of The Chamber awarded owners daniel Caicedo and Beatriz Carmona a basket filled with over $15000 worth of professional services - from radio and print advertising to training and travel packages - at the restaurant in June

ldquoCongratulations to our winners Beatriz and daniel and many thanks to all of the members who generously contributed to this amazing prizerdquo said Hollstein ldquogiving back to the business

BOOSTING BUSINESS

La Fogata owners and family accepting the Boost Your Business prize

Proof yet again that Victoria is a jewel

wwwknickerbockerscaSIDNEY

at the foot of Beaconin the Sidney Pier Hotel

250-656-5506

ROYAL OAK DRIVEin the Broadmead Village

Shopping Centre250-658-5578

community is vitally important to The Chamber and this contest is just one of the many ways we support this mandaterdquo

La Fogata Latina serves Colombian fare from its small location at 749 View Street offering lunch as well as late-night meals The family run restaurant has been in business for two years

Thank you to all of the generous Boost Your Business sponsors and prize donors

Academy of Learning CollegeAccent InnsAdrena Line Zipline AdventuresBerlin EatonBusiness Examiner VictoriaCactus ClubC-FAX 1070 AMHemlock PrintersHone People development Consultingkool 1073 FMLA LimousinesMaximum ExpressPriority 1 Computer ServiceRegusSerious CoffeeTeam SalesTecnetThe Bay CentreThe ChamberTimes ColonistView Royal CasinoVisions West PhotographyWilsonrsquos Transportation

6 BUSINESSMATTERS

The business of BCrsquos shipping directly affects Greater Victoriarsquos local economy The ships transiting the Strait of Juan de Fuca and continuing on to Vancouver rely on marine traffic services and navigation aids operated and maintained by the Canadian Coast Guard from facilities based in Greater Victoria The Canadian Navyrsquos primary mission to protect our sovereignty is accomplished in part by keeping trade routes open and passable The navy employs 6000 people locally In addition we have a vibrant marine industry that supports both coastal and international shipping We live in a trading economy and Greater Victoria plays a vital role in our Pacific trade

Canada is a nation dependent on international trade Exports and imports account for over half of Canadarsquos gross domestic product (gdP) making the efficient transportation of goods essential A strong marine sector is needed to support trade and in this regard British Columbia is well situated

BCrsquos major ports are a vital access point for the rest of North America to connect with nations across the Pacific Ocean These gateways solidify BCrsquos role in the business of international trade Not only is the province filled with bountiful natural resources from natural gas to clean water but it also connects landlocked provinces with the sea Although Canada has a strong history of trading with the US new opportunities to Asian markets are opening up to BCrsquos ports There were 137835 large vesseli movements in nearby waters in 2011 and 123368 in 2012 These cargo shipments support Canadarsquos largest marine port Port Metro Vancouver and that traffic is forecasted to increase for the foreseeable future Port Metro Vancouver handled 123 million tonnes of cargo in 2012 including a diverse range of Canadian exports such as grain potash coal lumber and petroleum products The Port of Prince Rupert is estimated to generate an economic impact of $420 million in gdP and $800 million in economy-wide total economic output in BC Without these essential ports Canada would lose valuable trade-related opportunities and jobs the

sustainability of jobs in the prairies would be affected and access to some of the most aggressively expanding markets would be impacted

Partners in Trade

Canada and the US have been trade partners for nearly 200 hundred years and for most of that time over three quarters of Canadian goods were exported to the US This relationship has been vital to Canadarsquos marine trade by maintaining fair competition strong supply chains and providing reliable access to consumer goods Canadian and American products rely on BCrsquos ports to reach external markets while Canadian and American consumers rely on BCrsquos ports to access goods The increasing number of shipping containers arriving in BCrsquos ports use rail and road to reach their destinations throughout Canada and the US Although the US continues to be a valuable partner other nations are

SHIPPINGBCrsquos MARINE TRADE

iMeasuring over 20 metres in length

Although the US continues to be a valuable partner other nations are beginning to compete for access to Canadian goods and consumers

7BUSINESSMATTERS

beginning to compete for access to Canadian goods and consumers Continuing to shift Canadarsquos focus from the US as the end receiver of goods to a partner in the distribution of goods will ensure both nations are able to stay competitive in the global market Strengthening existing trade agreements and continuing to work towards streamlining border security and regulatory models will ensure the two countries can offer a smoother transportation system throughout North America A better system will continue to find time and cost savings that appeal to local and international shippers helping grow trade

North Americarsquos Gateway to Asia

In recent years diversifying Canadarsquos international trade has become incredibly important Although Canada continues to rely heavily on the US as a trade partner countries other than the US make up over 25 per cent of Canadarsquos export revenues This balance is shifting China has strengthened its exports significantly and has fueled the increase of seaborne cargo trade over the last 15 years As a result of this inbound container cargo arriving at Port Metro Vancouver doubled between 1998 and 2005 This southern component of the Asia Pacific gateway generates over $10 billion in gdP annually and impacts nearly 100000 jobs throughout Canada In 2010 the BC Maritime Employers Association made a historic deal by entering an eight-year collective agreement valid until March 2018 This agreement offers BCrsquos

marine trade sector unprecedented labour predictability The agreement helps boost the Asia Pacific gatewayrsquos reputation as a reliable port of entry that wonrsquot unexpectedly delay goods caused by a lack of labour or labour-related disruptions The long-term agreement also allows the employersrsquo association to focus on improving worker productivity training and recruitment thus further increasing the Asia Pacific gatewayrsquos efficiency and predictability

Major Ports Vancouver and Prince Rupert

Port Metro Vancouver is the largest foreign export tonnage handler and the fourth-largest handler of overall tonnage in North America Thanks to its modest climate Vancouver offers safe year-round access regardless of weather conditions or season The port handles approximately 25 million TEUs (TEU stands for Twenty-Foot Equivalent Unit more commonly known as the metal shipping container used to transport cargo by ship train and truck) roughly equal to 42 million freight tonnes which was worth $172 billion in 2011ii Of that $172 billion the highest valued commodities were consumer and related goods worth $1002 billion machinery and parts worth $191 billion and coal worth $84 billion

In the same year Vancouver handled roughly 19 per cent of Canadarsquos total imported and exported goods worth $894 billion The port trades with over 160 economies around the globe Vancouverrsquos combined facilities include 28 marine cargo terminals with four container terminals serving 20 different container shipping lines Port Metro Vancouver plans to double its capacity to over five million TEUs per year by 2020 through improved efficiency expansion and by adding new facilities to meet growing demand Prince Rupert opened its Fairview Container Terminal in 2007 adding

an additional container gateway to BCrsquos port offerings The Port of Prince Rupert boasts North Americarsquos deepest natural harbour offering added ease and safety to the piloting of increasingly large container ships Unlike Vancouver Prince Rupert has significant capacity for growth as there is less existing shore development In addition to container cargo Prince Rupert handles bulk product using two modern high-throughput terminals Bulk commodities include grain logs coal and petroleum products The Prince Rupert Port Authority plans to expand the Fairview Terminal capacity to two million TEUs per year as well as implement logistics services to better attract shippers and offer flexibility The port authority also intends to develop a second terminal to double future capacity to four million TEUs

iiThis unit is inexact because containers come in different heights Here wersquove used an estimated conversion that one TEU equals 17 freight tonnes

Port Metro Vancouver generates over $10 billion in GDP annually and impacts nearly 100000 jobs throughout Canada

8 BUSINESSMATTERS

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Connections

Part of what makes the Asia Pacific gateway so efficient both presently and increasingly in the future is its integrated transportation network This network relies on two essential components ndash cost-efficient and effective transportation systems between our ports within Canada and competitive effective means of trans-shipping goods through our Canadian ports

The most efficient way to transport a high volume of goods is by train Following rail ship is the second most efficient and trucking comes in third How can this be when trains were replaced by motor vehicles as the

standard mode of transport decades ago and air is the fastest way to travel The answer comes down to energy efficiency scale and cost Transporting trade goods requires moving high-volumes by great distance where the fastest option ndash flying ndash is also the most expensive because it requires the most fuel energy and is restricted by weight capacity Container ships can carry tens of thousands of containers far more than could ever conceivably be considered worthwhile to send by air Moreover weight is a non-issue for ships that use the wonderful principle of ldquobuoyancyrdquo to move heavy freight with less overall energy Commercial trucks usually carry one or two containers at a time Compare this with trains which can not only

carry significantly higher payloads but also take far less energy per unit carried to move along a frictionless track Moreover trains require fewer operators than ships while the ratio of truck drivers to TEUs is one-to-one or one-to-two

Port Metro Vancouver is served by three class-1 railways meaning each boast minimum annual operating revenues of $1 million Canadian National Canadian Pacific and Burlington Northern Santa Fe The two Canadian railways boast on-dock facilities at Vancouverrsquos container and cargo terminals These facilities make it quicker and easier to transfer goods between ship and rail Similarly Prince Rupert has an integrated system with rail tracks on the dock where trains are loaded before departing daily These integrated systems reduce the time spent handling freight which also reduces the risk of damage to the goods being shipped

Prince Rupert boasts one of the quickest North American connections to Asia offering service between Chicago and Yokohama Japan in just 12 days To understand Prince Rupertrsquos advantage its northern location and the earthrsquos shape must be considered Sailing in a straight line from point A to point B may appear the easiest route by sea however using an arc is more efficient the further away you find yourself from the equator The great circle distance between Prince Rupert and Yokohama is 6897 km which pales in comparison to the 8323 km between San Francisco and Yokohama For non-mariners websites like the great Circle Mapper (wwwgcmapcom) allow users to enter destinations to compare their distance using the great circle route Prince Rupertrsquos location offers an unbeatable competitive advantage over other North American ports to its south when accessing the lucrative Asian market

It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

9BUSINESSMATTERS

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Looking Ahead

The upcoming completion of the South Fraser Perimeter Road will continue to improve the Asia Pacific gatewayrsquos ability to transport freight quickly and easily Continuing to support BCrsquos marine trade sector will help Canada remain a competitive player in international trade not only as a consumer and producer but also as an efficient distributor This can be accomplished by continuing to work with the US increasing port capacity and supporting skills training and education over the years to come The only looming threat to this sector is Canadarsquos overall projected lack of workers which can be overcome by responding in advance and planning ahead The marine trade sector provides valuable living wage jobs and plays a vital role in BC and Canadarsquos overall economy continuing to support it will be a valuable investment in our economic future

Bringing it Home

What does all this mean for greater Victoria Although we donrsquot see the same shipping activity as Port Metro Vancouver or Prince Rupert BCrsquos marine trade is incredibly relevant to Victoriansrsquo day to day lives

greater Victoriarsquos primary role is in maintaining ships and keeping coastal waters safe Local shipyards provide ship repair and maintenance to ensure vessels are ocean ready The navy protects Canadarsquos seaborne trade routes in the Pacific Ocean while the coast guard provides safety measures by surveying the area assisting with navigation and maintaining lighthouses Both the navy and coast guard are prepared to respond to emergency situations and fuel spills It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

All Photos provided by Port Metro Vancouver

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

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TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

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31

7

14

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28

30

6

13

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2

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30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

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If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

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See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 4: Business Matters September 2013

5BUSINESSMATTERS

Congratulations to La Fogata Latina The Chamberrsquos Boost Your Business contest winner darlene Hollstein Chair of The Chamber awarded owners daniel Caicedo and Beatriz Carmona a basket filled with over $15000 worth of professional services - from radio and print advertising to training and travel packages - at the restaurant in June

ldquoCongratulations to our winners Beatriz and daniel and many thanks to all of the members who generously contributed to this amazing prizerdquo said Hollstein ldquogiving back to the business

BOOSTING BUSINESS

La Fogata owners and family accepting the Boost Your Business prize

Proof yet again that Victoria is a jewel

wwwknickerbockerscaSIDNEY

at the foot of Beaconin the Sidney Pier Hotel

250-656-5506

ROYAL OAK DRIVEin the Broadmead Village

Shopping Centre250-658-5578

community is vitally important to The Chamber and this contest is just one of the many ways we support this mandaterdquo

La Fogata Latina serves Colombian fare from its small location at 749 View Street offering lunch as well as late-night meals The family run restaurant has been in business for two years

Thank you to all of the generous Boost Your Business sponsors and prize donors

Academy of Learning CollegeAccent InnsAdrena Line Zipline AdventuresBerlin EatonBusiness Examiner VictoriaCactus ClubC-FAX 1070 AMHemlock PrintersHone People development Consultingkool 1073 FMLA LimousinesMaximum ExpressPriority 1 Computer ServiceRegusSerious CoffeeTeam SalesTecnetThe Bay CentreThe ChamberTimes ColonistView Royal CasinoVisions West PhotographyWilsonrsquos Transportation

6 BUSINESSMATTERS

The business of BCrsquos shipping directly affects Greater Victoriarsquos local economy The ships transiting the Strait of Juan de Fuca and continuing on to Vancouver rely on marine traffic services and navigation aids operated and maintained by the Canadian Coast Guard from facilities based in Greater Victoria The Canadian Navyrsquos primary mission to protect our sovereignty is accomplished in part by keeping trade routes open and passable The navy employs 6000 people locally In addition we have a vibrant marine industry that supports both coastal and international shipping We live in a trading economy and Greater Victoria plays a vital role in our Pacific trade

Canada is a nation dependent on international trade Exports and imports account for over half of Canadarsquos gross domestic product (gdP) making the efficient transportation of goods essential A strong marine sector is needed to support trade and in this regard British Columbia is well situated

BCrsquos major ports are a vital access point for the rest of North America to connect with nations across the Pacific Ocean These gateways solidify BCrsquos role in the business of international trade Not only is the province filled with bountiful natural resources from natural gas to clean water but it also connects landlocked provinces with the sea Although Canada has a strong history of trading with the US new opportunities to Asian markets are opening up to BCrsquos ports There were 137835 large vesseli movements in nearby waters in 2011 and 123368 in 2012 These cargo shipments support Canadarsquos largest marine port Port Metro Vancouver and that traffic is forecasted to increase for the foreseeable future Port Metro Vancouver handled 123 million tonnes of cargo in 2012 including a diverse range of Canadian exports such as grain potash coal lumber and petroleum products The Port of Prince Rupert is estimated to generate an economic impact of $420 million in gdP and $800 million in economy-wide total economic output in BC Without these essential ports Canada would lose valuable trade-related opportunities and jobs the

sustainability of jobs in the prairies would be affected and access to some of the most aggressively expanding markets would be impacted

Partners in Trade

Canada and the US have been trade partners for nearly 200 hundred years and for most of that time over three quarters of Canadian goods were exported to the US This relationship has been vital to Canadarsquos marine trade by maintaining fair competition strong supply chains and providing reliable access to consumer goods Canadian and American products rely on BCrsquos ports to reach external markets while Canadian and American consumers rely on BCrsquos ports to access goods The increasing number of shipping containers arriving in BCrsquos ports use rail and road to reach their destinations throughout Canada and the US Although the US continues to be a valuable partner other nations are

SHIPPINGBCrsquos MARINE TRADE

iMeasuring over 20 metres in length

Although the US continues to be a valuable partner other nations are beginning to compete for access to Canadian goods and consumers

7BUSINESSMATTERS

beginning to compete for access to Canadian goods and consumers Continuing to shift Canadarsquos focus from the US as the end receiver of goods to a partner in the distribution of goods will ensure both nations are able to stay competitive in the global market Strengthening existing trade agreements and continuing to work towards streamlining border security and regulatory models will ensure the two countries can offer a smoother transportation system throughout North America A better system will continue to find time and cost savings that appeal to local and international shippers helping grow trade

North Americarsquos Gateway to Asia

In recent years diversifying Canadarsquos international trade has become incredibly important Although Canada continues to rely heavily on the US as a trade partner countries other than the US make up over 25 per cent of Canadarsquos export revenues This balance is shifting China has strengthened its exports significantly and has fueled the increase of seaborne cargo trade over the last 15 years As a result of this inbound container cargo arriving at Port Metro Vancouver doubled between 1998 and 2005 This southern component of the Asia Pacific gateway generates over $10 billion in gdP annually and impacts nearly 100000 jobs throughout Canada In 2010 the BC Maritime Employers Association made a historic deal by entering an eight-year collective agreement valid until March 2018 This agreement offers BCrsquos

marine trade sector unprecedented labour predictability The agreement helps boost the Asia Pacific gatewayrsquos reputation as a reliable port of entry that wonrsquot unexpectedly delay goods caused by a lack of labour or labour-related disruptions The long-term agreement also allows the employersrsquo association to focus on improving worker productivity training and recruitment thus further increasing the Asia Pacific gatewayrsquos efficiency and predictability

Major Ports Vancouver and Prince Rupert

Port Metro Vancouver is the largest foreign export tonnage handler and the fourth-largest handler of overall tonnage in North America Thanks to its modest climate Vancouver offers safe year-round access regardless of weather conditions or season The port handles approximately 25 million TEUs (TEU stands for Twenty-Foot Equivalent Unit more commonly known as the metal shipping container used to transport cargo by ship train and truck) roughly equal to 42 million freight tonnes which was worth $172 billion in 2011ii Of that $172 billion the highest valued commodities were consumer and related goods worth $1002 billion machinery and parts worth $191 billion and coal worth $84 billion

In the same year Vancouver handled roughly 19 per cent of Canadarsquos total imported and exported goods worth $894 billion The port trades with over 160 economies around the globe Vancouverrsquos combined facilities include 28 marine cargo terminals with four container terminals serving 20 different container shipping lines Port Metro Vancouver plans to double its capacity to over five million TEUs per year by 2020 through improved efficiency expansion and by adding new facilities to meet growing demand Prince Rupert opened its Fairview Container Terminal in 2007 adding

an additional container gateway to BCrsquos port offerings The Port of Prince Rupert boasts North Americarsquos deepest natural harbour offering added ease and safety to the piloting of increasingly large container ships Unlike Vancouver Prince Rupert has significant capacity for growth as there is less existing shore development In addition to container cargo Prince Rupert handles bulk product using two modern high-throughput terminals Bulk commodities include grain logs coal and petroleum products The Prince Rupert Port Authority plans to expand the Fairview Terminal capacity to two million TEUs per year as well as implement logistics services to better attract shippers and offer flexibility The port authority also intends to develop a second terminal to double future capacity to four million TEUs

iiThis unit is inexact because containers come in different heights Here wersquove used an estimated conversion that one TEU equals 17 freight tonnes

Port Metro Vancouver generates over $10 billion in GDP annually and impacts nearly 100000 jobs throughout Canada

8 BUSINESSMATTERS

Securities offered through Raymond James Ltd Member-Canadian Investor Protection Fund Insurance products and services offered through Raymond James Financial Planning Ltd not a Member-Canadian Investor Protection Fund

WHAT CAN A GROUP RETIREMENT SAVINGS PLAN DELIVER TO YOUR BUSINESS

WHAT CAN A GROUP RETIREMENT SAVINGS PLAN DELIVER TO YOUR BUSINESS

ldquoA group retirement savings plan can be critical to stay ahead in a competitive business environmentrdquo

bull Assist in Employee Retention

bull Attract the best new employees

bull Get ahead of imminent provincial legislation

How much does it cost

Where can I find out more about this

Visit my website or speak to me personally to find out more

Raymond James Ltd Suite 1000 ndash 1175 Douglas St Victoria BC V8W 2E1

T 250-405-2410 F 250-405-2499 TF 1-877-405-2400

bradclarkraymondjamesca wwwbradleyclarkca

Brad Clark CFP Financial Advisor

ndash ldquooffering innovative business solutions here on the islandrdquo

Connections

Part of what makes the Asia Pacific gateway so efficient both presently and increasingly in the future is its integrated transportation network This network relies on two essential components ndash cost-efficient and effective transportation systems between our ports within Canada and competitive effective means of trans-shipping goods through our Canadian ports

The most efficient way to transport a high volume of goods is by train Following rail ship is the second most efficient and trucking comes in third How can this be when trains were replaced by motor vehicles as the

standard mode of transport decades ago and air is the fastest way to travel The answer comes down to energy efficiency scale and cost Transporting trade goods requires moving high-volumes by great distance where the fastest option ndash flying ndash is also the most expensive because it requires the most fuel energy and is restricted by weight capacity Container ships can carry tens of thousands of containers far more than could ever conceivably be considered worthwhile to send by air Moreover weight is a non-issue for ships that use the wonderful principle of ldquobuoyancyrdquo to move heavy freight with less overall energy Commercial trucks usually carry one or two containers at a time Compare this with trains which can not only

carry significantly higher payloads but also take far less energy per unit carried to move along a frictionless track Moreover trains require fewer operators than ships while the ratio of truck drivers to TEUs is one-to-one or one-to-two

Port Metro Vancouver is served by three class-1 railways meaning each boast minimum annual operating revenues of $1 million Canadian National Canadian Pacific and Burlington Northern Santa Fe The two Canadian railways boast on-dock facilities at Vancouverrsquos container and cargo terminals These facilities make it quicker and easier to transfer goods between ship and rail Similarly Prince Rupert has an integrated system with rail tracks on the dock where trains are loaded before departing daily These integrated systems reduce the time spent handling freight which also reduces the risk of damage to the goods being shipped

Prince Rupert boasts one of the quickest North American connections to Asia offering service between Chicago and Yokohama Japan in just 12 days To understand Prince Rupertrsquos advantage its northern location and the earthrsquos shape must be considered Sailing in a straight line from point A to point B may appear the easiest route by sea however using an arc is more efficient the further away you find yourself from the equator The great circle distance between Prince Rupert and Yokohama is 6897 km which pales in comparison to the 8323 km between San Francisco and Yokohama For non-mariners websites like the great Circle Mapper (wwwgcmapcom) allow users to enter destinations to compare their distance using the great circle route Prince Rupertrsquos location offers an unbeatable competitive advantage over other North American ports to its south when accessing the lucrative Asian market

It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

9BUSINESSMATTERS

CORPORATE RETREATS AND BUSINESS MEETINGS WITH STYLE

in the beautiful Comox Valley

With the ability to accommodate up to 64 guests our and meetings centre is fully wired for commerce and communication We are a natural

location for small corporate meetings executive or sales retreats and celebrations

900 square foot business

ALL VICTORIA CHAMBER MEMBERS ARE WINNERS

for a limited time book a corporate retreat

before October 31 2012 with 10 or more rooms and

receive our Business Meeting Centre FREE

Looking Ahead

The upcoming completion of the South Fraser Perimeter Road will continue to improve the Asia Pacific gatewayrsquos ability to transport freight quickly and easily Continuing to support BCrsquos marine trade sector will help Canada remain a competitive player in international trade not only as a consumer and producer but also as an efficient distributor This can be accomplished by continuing to work with the US increasing port capacity and supporting skills training and education over the years to come The only looming threat to this sector is Canadarsquos overall projected lack of workers which can be overcome by responding in advance and planning ahead The marine trade sector provides valuable living wage jobs and plays a vital role in BC and Canadarsquos overall economy continuing to support it will be a valuable investment in our economic future

Bringing it Home

What does all this mean for greater Victoria Although we donrsquot see the same shipping activity as Port Metro Vancouver or Prince Rupert BCrsquos marine trade is incredibly relevant to Victoriansrsquo day to day lives

greater Victoriarsquos primary role is in maintaining ships and keeping coastal waters safe Local shipyards provide ship repair and maintenance to ensure vessels are ocean ready The navy protects Canadarsquos seaborne trade routes in the Pacific Ocean while the coast guard provides safety measures by surveying the area assisting with navigation and maintaining lighthouses Both the navy and coast guard are prepared to respond to emergency situations and fuel spills It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

All Photos provided by Port Metro Vancouver

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

Hillside Printing3050 Nanaimo Street

250-386-5542 bull wwwhillsideprintingcom

More Than Ink on Paper

For Over 30 YearsITrsquoS ABOUT YOU

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Get a complete real estate hosting

solution for as little as $495

phonefax 2503830096 101-777 goldstream ave victoria bc v9b 2x4

visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

bullEasy credit application and fast response bullBusiness account packages tailored to meet the needs of your business bullConvenient access in-branch by ABM phone or web bullProfessional and personable banking advice

TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

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1

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31

2

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26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

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29

5

12

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26

1

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SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

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Whether your staffing need is temporary or permanent - or somewhere in between -

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1124 Fort St Victoria BC2503813254

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Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 5: Business Matters September 2013

6 BUSINESSMATTERS

The business of BCrsquos shipping directly affects Greater Victoriarsquos local economy The ships transiting the Strait of Juan de Fuca and continuing on to Vancouver rely on marine traffic services and navigation aids operated and maintained by the Canadian Coast Guard from facilities based in Greater Victoria The Canadian Navyrsquos primary mission to protect our sovereignty is accomplished in part by keeping trade routes open and passable The navy employs 6000 people locally In addition we have a vibrant marine industry that supports both coastal and international shipping We live in a trading economy and Greater Victoria plays a vital role in our Pacific trade

Canada is a nation dependent on international trade Exports and imports account for over half of Canadarsquos gross domestic product (gdP) making the efficient transportation of goods essential A strong marine sector is needed to support trade and in this regard British Columbia is well situated

BCrsquos major ports are a vital access point for the rest of North America to connect with nations across the Pacific Ocean These gateways solidify BCrsquos role in the business of international trade Not only is the province filled with bountiful natural resources from natural gas to clean water but it also connects landlocked provinces with the sea Although Canada has a strong history of trading with the US new opportunities to Asian markets are opening up to BCrsquos ports There were 137835 large vesseli movements in nearby waters in 2011 and 123368 in 2012 These cargo shipments support Canadarsquos largest marine port Port Metro Vancouver and that traffic is forecasted to increase for the foreseeable future Port Metro Vancouver handled 123 million tonnes of cargo in 2012 including a diverse range of Canadian exports such as grain potash coal lumber and petroleum products The Port of Prince Rupert is estimated to generate an economic impact of $420 million in gdP and $800 million in economy-wide total economic output in BC Without these essential ports Canada would lose valuable trade-related opportunities and jobs the

sustainability of jobs in the prairies would be affected and access to some of the most aggressively expanding markets would be impacted

Partners in Trade

Canada and the US have been trade partners for nearly 200 hundred years and for most of that time over three quarters of Canadian goods were exported to the US This relationship has been vital to Canadarsquos marine trade by maintaining fair competition strong supply chains and providing reliable access to consumer goods Canadian and American products rely on BCrsquos ports to reach external markets while Canadian and American consumers rely on BCrsquos ports to access goods The increasing number of shipping containers arriving in BCrsquos ports use rail and road to reach their destinations throughout Canada and the US Although the US continues to be a valuable partner other nations are

SHIPPINGBCrsquos MARINE TRADE

iMeasuring over 20 metres in length

Although the US continues to be a valuable partner other nations are beginning to compete for access to Canadian goods and consumers

7BUSINESSMATTERS

beginning to compete for access to Canadian goods and consumers Continuing to shift Canadarsquos focus from the US as the end receiver of goods to a partner in the distribution of goods will ensure both nations are able to stay competitive in the global market Strengthening existing trade agreements and continuing to work towards streamlining border security and regulatory models will ensure the two countries can offer a smoother transportation system throughout North America A better system will continue to find time and cost savings that appeal to local and international shippers helping grow trade

North Americarsquos Gateway to Asia

In recent years diversifying Canadarsquos international trade has become incredibly important Although Canada continues to rely heavily on the US as a trade partner countries other than the US make up over 25 per cent of Canadarsquos export revenues This balance is shifting China has strengthened its exports significantly and has fueled the increase of seaborne cargo trade over the last 15 years As a result of this inbound container cargo arriving at Port Metro Vancouver doubled between 1998 and 2005 This southern component of the Asia Pacific gateway generates over $10 billion in gdP annually and impacts nearly 100000 jobs throughout Canada In 2010 the BC Maritime Employers Association made a historic deal by entering an eight-year collective agreement valid until March 2018 This agreement offers BCrsquos

marine trade sector unprecedented labour predictability The agreement helps boost the Asia Pacific gatewayrsquos reputation as a reliable port of entry that wonrsquot unexpectedly delay goods caused by a lack of labour or labour-related disruptions The long-term agreement also allows the employersrsquo association to focus on improving worker productivity training and recruitment thus further increasing the Asia Pacific gatewayrsquos efficiency and predictability

Major Ports Vancouver and Prince Rupert

Port Metro Vancouver is the largest foreign export tonnage handler and the fourth-largest handler of overall tonnage in North America Thanks to its modest climate Vancouver offers safe year-round access regardless of weather conditions or season The port handles approximately 25 million TEUs (TEU stands for Twenty-Foot Equivalent Unit more commonly known as the metal shipping container used to transport cargo by ship train and truck) roughly equal to 42 million freight tonnes which was worth $172 billion in 2011ii Of that $172 billion the highest valued commodities were consumer and related goods worth $1002 billion machinery and parts worth $191 billion and coal worth $84 billion

In the same year Vancouver handled roughly 19 per cent of Canadarsquos total imported and exported goods worth $894 billion The port trades with over 160 economies around the globe Vancouverrsquos combined facilities include 28 marine cargo terminals with four container terminals serving 20 different container shipping lines Port Metro Vancouver plans to double its capacity to over five million TEUs per year by 2020 through improved efficiency expansion and by adding new facilities to meet growing demand Prince Rupert opened its Fairview Container Terminal in 2007 adding

an additional container gateway to BCrsquos port offerings The Port of Prince Rupert boasts North Americarsquos deepest natural harbour offering added ease and safety to the piloting of increasingly large container ships Unlike Vancouver Prince Rupert has significant capacity for growth as there is less existing shore development In addition to container cargo Prince Rupert handles bulk product using two modern high-throughput terminals Bulk commodities include grain logs coal and petroleum products The Prince Rupert Port Authority plans to expand the Fairview Terminal capacity to two million TEUs per year as well as implement logistics services to better attract shippers and offer flexibility The port authority also intends to develop a second terminal to double future capacity to four million TEUs

iiThis unit is inexact because containers come in different heights Here wersquove used an estimated conversion that one TEU equals 17 freight tonnes

Port Metro Vancouver generates over $10 billion in GDP annually and impacts nearly 100000 jobs throughout Canada

8 BUSINESSMATTERS

Securities offered through Raymond James Ltd Member-Canadian Investor Protection Fund Insurance products and services offered through Raymond James Financial Planning Ltd not a Member-Canadian Investor Protection Fund

WHAT CAN A GROUP RETIREMENT SAVINGS PLAN DELIVER TO YOUR BUSINESS

WHAT CAN A GROUP RETIREMENT SAVINGS PLAN DELIVER TO YOUR BUSINESS

ldquoA group retirement savings plan can be critical to stay ahead in a competitive business environmentrdquo

bull Assist in Employee Retention

bull Attract the best new employees

bull Get ahead of imminent provincial legislation

How much does it cost

Where can I find out more about this

Visit my website or speak to me personally to find out more

Raymond James Ltd Suite 1000 ndash 1175 Douglas St Victoria BC V8W 2E1

T 250-405-2410 F 250-405-2499 TF 1-877-405-2400

bradclarkraymondjamesca wwwbradleyclarkca

Brad Clark CFP Financial Advisor

ndash ldquooffering innovative business solutions here on the islandrdquo

Connections

Part of what makes the Asia Pacific gateway so efficient both presently and increasingly in the future is its integrated transportation network This network relies on two essential components ndash cost-efficient and effective transportation systems between our ports within Canada and competitive effective means of trans-shipping goods through our Canadian ports

The most efficient way to transport a high volume of goods is by train Following rail ship is the second most efficient and trucking comes in third How can this be when trains were replaced by motor vehicles as the

standard mode of transport decades ago and air is the fastest way to travel The answer comes down to energy efficiency scale and cost Transporting trade goods requires moving high-volumes by great distance where the fastest option ndash flying ndash is also the most expensive because it requires the most fuel energy and is restricted by weight capacity Container ships can carry tens of thousands of containers far more than could ever conceivably be considered worthwhile to send by air Moreover weight is a non-issue for ships that use the wonderful principle of ldquobuoyancyrdquo to move heavy freight with less overall energy Commercial trucks usually carry one or two containers at a time Compare this with trains which can not only

carry significantly higher payloads but also take far less energy per unit carried to move along a frictionless track Moreover trains require fewer operators than ships while the ratio of truck drivers to TEUs is one-to-one or one-to-two

Port Metro Vancouver is served by three class-1 railways meaning each boast minimum annual operating revenues of $1 million Canadian National Canadian Pacific and Burlington Northern Santa Fe The two Canadian railways boast on-dock facilities at Vancouverrsquos container and cargo terminals These facilities make it quicker and easier to transfer goods between ship and rail Similarly Prince Rupert has an integrated system with rail tracks on the dock where trains are loaded before departing daily These integrated systems reduce the time spent handling freight which also reduces the risk of damage to the goods being shipped

Prince Rupert boasts one of the quickest North American connections to Asia offering service between Chicago and Yokohama Japan in just 12 days To understand Prince Rupertrsquos advantage its northern location and the earthrsquos shape must be considered Sailing in a straight line from point A to point B may appear the easiest route by sea however using an arc is more efficient the further away you find yourself from the equator The great circle distance between Prince Rupert and Yokohama is 6897 km which pales in comparison to the 8323 km between San Francisco and Yokohama For non-mariners websites like the great Circle Mapper (wwwgcmapcom) allow users to enter destinations to compare their distance using the great circle route Prince Rupertrsquos location offers an unbeatable competitive advantage over other North American ports to its south when accessing the lucrative Asian market

It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

9BUSINESSMATTERS

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With the ability to accommodate up to 64 guests our and meetings centre is fully wired for commerce and communication We are a natural

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ALL VICTORIA CHAMBER MEMBERS ARE WINNERS

for a limited time book a corporate retreat

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receive our Business Meeting Centre FREE

Looking Ahead

The upcoming completion of the South Fraser Perimeter Road will continue to improve the Asia Pacific gatewayrsquos ability to transport freight quickly and easily Continuing to support BCrsquos marine trade sector will help Canada remain a competitive player in international trade not only as a consumer and producer but also as an efficient distributor This can be accomplished by continuing to work with the US increasing port capacity and supporting skills training and education over the years to come The only looming threat to this sector is Canadarsquos overall projected lack of workers which can be overcome by responding in advance and planning ahead The marine trade sector provides valuable living wage jobs and plays a vital role in BC and Canadarsquos overall economy continuing to support it will be a valuable investment in our economic future

Bringing it Home

What does all this mean for greater Victoria Although we donrsquot see the same shipping activity as Port Metro Vancouver or Prince Rupert BCrsquos marine trade is incredibly relevant to Victoriansrsquo day to day lives

greater Victoriarsquos primary role is in maintaining ships and keeping coastal waters safe Local shipyards provide ship repair and maintenance to ensure vessels are ocean ready The navy protects Canadarsquos seaborne trade routes in the Pacific Ocean while the coast guard provides safety measures by surveying the area assisting with navigation and maintaining lighthouses Both the navy and coast guard are prepared to respond to emergency situations and fuel spills It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

All Photos provided by Port Metro Vancouver

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

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TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

23

30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

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Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

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Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 6: Business Matters September 2013

7BUSINESSMATTERS

beginning to compete for access to Canadian goods and consumers Continuing to shift Canadarsquos focus from the US as the end receiver of goods to a partner in the distribution of goods will ensure both nations are able to stay competitive in the global market Strengthening existing trade agreements and continuing to work towards streamlining border security and regulatory models will ensure the two countries can offer a smoother transportation system throughout North America A better system will continue to find time and cost savings that appeal to local and international shippers helping grow trade

North Americarsquos Gateway to Asia

In recent years diversifying Canadarsquos international trade has become incredibly important Although Canada continues to rely heavily on the US as a trade partner countries other than the US make up over 25 per cent of Canadarsquos export revenues This balance is shifting China has strengthened its exports significantly and has fueled the increase of seaborne cargo trade over the last 15 years As a result of this inbound container cargo arriving at Port Metro Vancouver doubled between 1998 and 2005 This southern component of the Asia Pacific gateway generates over $10 billion in gdP annually and impacts nearly 100000 jobs throughout Canada In 2010 the BC Maritime Employers Association made a historic deal by entering an eight-year collective agreement valid until March 2018 This agreement offers BCrsquos

marine trade sector unprecedented labour predictability The agreement helps boost the Asia Pacific gatewayrsquos reputation as a reliable port of entry that wonrsquot unexpectedly delay goods caused by a lack of labour or labour-related disruptions The long-term agreement also allows the employersrsquo association to focus on improving worker productivity training and recruitment thus further increasing the Asia Pacific gatewayrsquos efficiency and predictability

Major Ports Vancouver and Prince Rupert

Port Metro Vancouver is the largest foreign export tonnage handler and the fourth-largest handler of overall tonnage in North America Thanks to its modest climate Vancouver offers safe year-round access regardless of weather conditions or season The port handles approximately 25 million TEUs (TEU stands for Twenty-Foot Equivalent Unit more commonly known as the metal shipping container used to transport cargo by ship train and truck) roughly equal to 42 million freight tonnes which was worth $172 billion in 2011ii Of that $172 billion the highest valued commodities were consumer and related goods worth $1002 billion machinery and parts worth $191 billion and coal worth $84 billion

In the same year Vancouver handled roughly 19 per cent of Canadarsquos total imported and exported goods worth $894 billion The port trades with over 160 economies around the globe Vancouverrsquos combined facilities include 28 marine cargo terminals with four container terminals serving 20 different container shipping lines Port Metro Vancouver plans to double its capacity to over five million TEUs per year by 2020 through improved efficiency expansion and by adding new facilities to meet growing demand Prince Rupert opened its Fairview Container Terminal in 2007 adding

an additional container gateway to BCrsquos port offerings The Port of Prince Rupert boasts North Americarsquos deepest natural harbour offering added ease and safety to the piloting of increasingly large container ships Unlike Vancouver Prince Rupert has significant capacity for growth as there is less existing shore development In addition to container cargo Prince Rupert handles bulk product using two modern high-throughput terminals Bulk commodities include grain logs coal and petroleum products The Prince Rupert Port Authority plans to expand the Fairview Terminal capacity to two million TEUs per year as well as implement logistics services to better attract shippers and offer flexibility The port authority also intends to develop a second terminal to double future capacity to four million TEUs

iiThis unit is inexact because containers come in different heights Here wersquove used an estimated conversion that one TEU equals 17 freight tonnes

Port Metro Vancouver generates over $10 billion in GDP annually and impacts nearly 100000 jobs throughout Canada

8 BUSINESSMATTERS

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Connections

Part of what makes the Asia Pacific gateway so efficient both presently and increasingly in the future is its integrated transportation network This network relies on two essential components ndash cost-efficient and effective transportation systems between our ports within Canada and competitive effective means of trans-shipping goods through our Canadian ports

The most efficient way to transport a high volume of goods is by train Following rail ship is the second most efficient and trucking comes in third How can this be when trains were replaced by motor vehicles as the

standard mode of transport decades ago and air is the fastest way to travel The answer comes down to energy efficiency scale and cost Transporting trade goods requires moving high-volumes by great distance where the fastest option ndash flying ndash is also the most expensive because it requires the most fuel energy and is restricted by weight capacity Container ships can carry tens of thousands of containers far more than could ever conceivably be considered worthwhile to send by air Moreover weight is a non-issue for ships that use the wonderful principle of ldquobuoyancyrdquo to move heavy freight with less overall energy Commercial trucks usually carry one or two containers at a time Compare this with trains which can not only

carry significantly higher payloads but also take far less energy per unit carried to move along a frictionless track Moreover trains require fewer operators than ships while the ratio of truck drivers to TEUs is one-to-one or one-to-two

Port Metro Vancouver is served by three class-1 railways meaning each boast minimum annual operating revenues of $1 million Canadian National Canadian Pacific and Burlington Northern Santa Fe The two Canadian railways boast on-dock facilities at Vancouverrsquos container and cargo terminals These facilities make it quicker and easier to transfer goods between ship and rail Similarly Prince Rupert has an integrated system with rail tracks on the dock where trains are loaded before departing daily These integrated systems reduce the time spent handling freight which also reduces the risk of damage to the goods being shipped

Prince Rupert boasts one of the quickest North American connections to Asia offering service between Chicago and Yokohama Japan in just 12 days To understand Prince Rupertrsquos advantage its northern location and the earthrsquos shape must be considered Sailing in a straight line from point A to point B may appear the easiest route by sea however using an arc is more efficient the further away you find yourself from the equator The great circle distance between Prince Rupert and Yokohama is 6897 km which pales in comparison to the 8323 km between San Francisco and Yokohama For non-mariners websites like the great Circle Mapper (wwwgcmapcom) allow users to enter destinations to compare their distance using the great circle route Prince Rupertrsquos location offers an unbeatable competitive advantage over other North American ports to its south when accessing the lucrative Asian market

It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

9BUSINESSMATTERS

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Looking Ahead

The upcoming completion of the South Fraser Perimeter Road will continue to improve the Asia Pacific gatewayrsquos ability to transport freight quickly and easily Continuing to support BCrsquos marine trade sector will help Canada remain a competitive player in international trade not only as a consumer and producer but also as an efficient distributor This can be accomplished by continuing to work with the US increasing port capacity and supporting skills training and education over the years to come The only looming threat to this sector is Canadarsquos overall projected lack of workers which can be overcome by responding in advance and planning ahead The marine trade sector provides valuable living wage jobs and plays a vital role in BC and Canadarsquos overall economy continuing to support it will be a valuable investment in our economic future

Bringing it Home

What does all this mean for greater Victoria Although we donrsquot see the same shipping activity as Port Metro Vancouver or Prince Rupert BCrsquos marine trade is incredibly relevant to Victoriansrsquo day to day lives

greater Victoriarsquos primary role is in maintaining ships and keeping coastal waters safe Local shipyards provide ship repair and maintenance to ensure vessels are ocean ready The navy protects Canadarsquos seaborne trade routes in the Pacific Ocean while the coast guard provides safety measures by surveying the area assisting with navigation and maintaining lighthouses Both the navy and coast guard are prepared to respond to emergency situations and fuel spills It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

All Photos provided by Port Metro Vancouver

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

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Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

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We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

23

30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

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If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

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See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

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Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 7: Business Matters September 2013

8 BUSINESSMATTERS

Securities offered through Raymond James Ltd Member-Canadian Investor Protection Fund Insurance products and services offered through Raymond James Financial Planning Ltd not a Member-Canadian Investor Protection Fund

WHAT CAN A GROUP RETIREMENT SAVINGS PLAN DELIVER TO YOUR BUSINESS

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Where can I find out more about this

Visit my website or speak to me personally to find out more

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T 250-405-2410 F 250-405-2499 TF 1-877-405-2400

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Brad Clark CFP Financial Advisor

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Connections

Part of what makes the Asia Pacific gateway so efficient both presently and increasingly in the future is its integrated transportation network This network relies on two essential components ndash cost-efficient and effective transportation systems between our ports within Canada and competitive effective means of trans-shipping goods through our Canadian ports

The most efficient way to transport a high volume of goods is by train Following rail ship is the second most efficient and trucking comes in third How can this be when trains were replaced by motor vehicles as the

standard mode of transport decades ago and air is the fastest way to travel The answer comes down to energy efficiency scale and cost Transporting trade goods requires moving high-volumes by great distance where the fastest option ndash flying ndash is also the most expensive because it requires the most fuel energy and is restricted by weight capacity Container ships can carry tens of thousands of containers far more than could ever conceivably be considered worthwhile to send by air Moreover weight is a non-issue for ships that use the wonderful principle of ldquobuoyancyrdquo to move heavy freight with less overall energy Commercial trucks usually carry one or two containers at a time Compare this with trains which can not only

carry significantly higher payloads but also take far less energy per unit carried to move along a frictionless track Moreover trains require fewer operators than ships while the ratio of truck drivers to TEUs is one-to-one or one-to-two

Port Metro Vancouver is served by three class-1 railways meaning each boast minimum annual operating revenues of $1 million Canadian National Canadian Pacific and Burlington Northern Santa Fe The two Canadian railways boast on-dock facilities at Vancouverrsquos container and cargo terminals These facilities make it quicker and easier to transfer goods between ship and rail Similarly Prince Rupert has an integrated system with rail tracks on the dock where trains are loaded before departing daily These integrated systems reduce the time spent handling freight which also reduces the risk of damage to the goods being shipped

Prince Rupert boasts one of the quickest North American connections to Asia offering service between Chicago and Yokohama Japan in just 12 days To understand Prince Rupertrsquos advantage its northern location and the earthrsquos shape must be considered Sailing in a straight line from point A to point B may appear the easiest route by sea however using an arc is more efficient the further away you find yourself from the equator The great circle distance between Prince Rupert and Yokohama is 6897 km which pales in comparison to the 8323 km between San Francisco and Yokohama For non-mariners websites like the great Circle Mapper (wwwgcmapcom) allow users to enter destinations to compare their distance using the great circle route Prince Rupertrsquos location offers an unbeatable competitive advantage over other North American ports to its south when accessing the lucrative Asian market

It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

9BUSINESSMATTERS

CORPORATE RETREATS AND BUSINESS MEETINGS WITH STYLE

in the beautiful Comox Valley

With the ability to accommodate up to 64 guests our and meetings centre is fully wired for commerce and communication We are a natural

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900 square foot business

ALL VICTORIA CHAMBER MEMBERS ARE WINNERS

for a limited time book a corporate retreat

before October 31 2012 with 10 or more rooms and

receive our Business Meeting Centre FREE

Looking Ahead

The upcoming completion of the South Fraser Perimeter Road will continue to improve the Asia Pacific gatewayrsquos ability to transport freight quickly and easily Continuing to support BCrsquos marine trade sector will help Canada remain a competitive player in international trade not only as a consumer and producer but also as an efficient distributor This can be accomplished by continuing to work with the US increasing port capacity and supporting skills training and education over the years to come The only looming threat to this sector is Canadarsquos overall projected lack of workers which can be overcome by responding in advance and planning ahead The marine trade sector provides valuable living wage jobs and plays a vital role in BC and Canadarsquos overall economy continuing to support it will be a valuable investment in our economic future

Bringing it Home

What does all this mean for greater Victoria Although we donrsquot see the same shipping activity as Port Metro Vancouver or Prince Rupert BCrsquos marine trade is incredibly relevant to Victoriansrsquo day to day lives

greater Victoriarsquos primary role is in maintaining ships and keeping coastal waters safe Local shipyards provide ship repair and maintenance to ensure vessels are ocean ready The navy protects Canadarsquos seaborne trade routes in the Pacific Ocean while the coast guard provides safety measures by surveying the area assisting with navigation and maintaining lighthouses Both the navy and coast guard are prepared to respond to emergency situations and fuel spills It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

All Photos provided by Port Metro Vancouver

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

bullEasy credit application and fast response bullBusiness account packages tailored to meet the needs of your business bullConvenient access in-branch by ABM phone or web bullProfessional and personable banking advice

TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

23

30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

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sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

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Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 8: Business Matters September 2013

9BUSINESSMATTERS

CORPORATE RETREATS AND BUSINESS MEETINGS WITH STYLE

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With the ability to accommodate up to 64 guests our and meetings centre is fully wired for commerce and communication We are a natural

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900 square foot business

ALL VICTORIA CHAMBER MEMBERS ARE WINNERS

for a limited time book a corporate retreat

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Looking Ahead

The upcoming completion of the South Fraser Perimeter Road will continue to improve the Asia Pacific gatewayrsquos ability to transport freight quickly and easily Continuing to support BCrsquos marine trade sector will help Canada remain a competitive player in international trade not only as a consumer and producer but also as an efficient distributor This can be accomplished by continuing to work with the US increasing port capacity and supporting skills training and education over the years to come The only looming threat to this sector is Canadarsquos overall projected lack of workers which can be overcome by responding in advance and planning ahead The marine trade sector provides valuable living wage jobs and plays a vital role in BC and Canadarsquos overall economy continuing to support it will be a valuable investment in our economic future

Bringing it Home

What does all this mean for greater Victoria Although we donrsquot see the same shipping activity as Port Metro Vancouver or Prince Rupert BCrsquos marine trade is incredibly relevant to Victoriansrsquo day to day lives

greater Victoriarsquos primary role is in maintaining ships and keeping coastal waters safe Local shipyards provide ship repair and maintenance to ensure vessels are ocean ready The navy protects Canadarsquos seaborne trade routes in the Pacific Ocean while the coast guard provides safety measures by surveying the area assisting with navigation and maintaining lighthouses Both the navy and coast guard are prepared to respond to emergency situations and fuel spills It is all too easy to take the nearby watersrsquo safety for granted because Canada has such an efficient system of protection in place

All Photos provided by Port Metro Vancouver

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

Hillside Printing3050 Nanaimo Street

250-386-5542 bull wwwhillsideprintingcom

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custom programming

reliable customer service

Get a complete real estate hosting

solution for as little as $495

phonefax 2503830096 101-777 goldstream ave victoria bc v9b 2x4

visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

bullEasy credit application and fast response bullBusiness account packages tailored to meet the needs of your business bullConvenient access in-branch by ABM phone or web bullProfessional and personable banking advice

TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

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22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

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SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

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The Market Stores are happy to introduce

Frazer and the treasured

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you to enjoy

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Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

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Administrative Professionals Light Industrial Sales amp Marketing Customer Service

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NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

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Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 9: Business Matters September 2013

10 BUSINESSMATTERS

MONDAY Pacific Cod amp Chips $3 off (All Day) $2 Sliders (2pm until late)

TUESDAY Sirloin Steak Sandwich $3 off (All Day) Toonie Tacos (min order of 2 - 2pm until late)

WEDNESDAY Pasta Day 3 specialty pastarsquos $12 (All Day) 49cent wing night (order in quantities of 10 - 2pm until late)

THURSDAY Sticky Wicket Burger $3 off (All Day) $7 Pizza Night (2pm until late) Prime Rib Dinner (4-10pm)

FRIDAY Chicken Clubhouse Sandwich $3 off (until 2 pm) Prime Rib Dinner (4-10pm)

SATURDAY Breakfast menu (until 230 pm) Prime Rib Dinner (4-10pm)

SUNDAY Breakfast menu (until 230pm) Wicket Nachos half Price (2pm ndash close)

with purchase of beverage some restrictions apply

SAVOUR THE FALL FLAVOURS SAVOUR

DAILY SPECIALS TO SATISFYYOUR FOOD MOODS

WHATrsquoS HAPPENINGNEW FALL MENU COMING IN SEPTEMBERTHE POPULAR PRIME RIB DINNER IS BACK

THE STICKY WICKET PUBAT THE STRATHCONA HOTEL919 DOUGLAS STREETwwwstrathconhotelcom

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

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250-386-5542 bull wwwhillsideprintingcom

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solution for as little as $495

phonefax 2503830096 101-777 goldstream ave victoria bc v9b 2x4

visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

bullEasy credit application and fast response bullBusiness account packages tailored to meet the needs of your business bullConvenient access in-branch by ABM phone or web bullProfessional and personable banking advice

TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

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31

7

14

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6

13

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SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

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125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

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Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

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NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

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Your Community

Your

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36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

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Page 10: Business Matters September 2013

11BUSINESSMATTERS

amp FINALISTSGovernorrsquos Lifetime Achievement Award WinnerKeith DaggFounder amp President keith dagg Consulting Inc

Paying What You Want

Last year dial-A-geek offered not-for-profits a deal they couldnrsquot refuse pay what you want The tech support companyrsquos generous promotion allowed not-for-profit organizations the chance to access service normally billed at $99 per hour at whatever price they could afford The initiative was born from a previous partnership with another Chamber member Volunteer Victoria In that partnership dial-A-geek offered not-for-profits a 75 per cent discount and Volunteer Victoria paid a portion of the difference

This time around CEO Chris gillen decided to think outside the box and offer something few businesses would dare the risk of giving service away for free ldquoFor the most part wersquove had people pay what they canrdquo said gillen who considers the promotion as lsquonot-for-profitrsquo itself ldquoIf it balances out so that the cost of providing the service gets covered great This is about giving back not making big bucksrdquo

AFD Creates Cycling Buzz

AFd Quality Fuel delivery has been

busy supporting the community by sponsoring the School Bike League and AFd Bike Jam providing students of the lower island with a quality competitive race series This was a natural fit for AFd and its long successful racing program AFd has a passion for racing whether mountain biking mud bog trucks or drag cars Through the AFd racing program AFd annually invests in sports teams athletes events community groups and non-profit organizations who promote healthy lifestyles and vibrant communities In addition as AFd is focused on safety they invested in a jump bag (the only one on the island) which they plan to loan to biking events AFd is excited about its operations on Vancouver Island and are looking forward to sponsoring additional community events and sharing their passion with the many cycling enthusiasts on the island

Empress-ive Hotel

The Fairmont Empress has lots to smile about this year The hotel was recently recognized as the 10th Top City Hotel in Canada by Travel + Leisure Magazine According to the magazine ldquoThe Empress has one of Victoriarsquos best

addressesrdquo The Empress also received local accolades taking home seven of the top three places in the Best of the City Awards by Victoria News readers including first place for best hotel best spa best place for afternoon tea and best place to spot a celebrity

Rogersrsquo Coming to Uptown

Rogersrsquo Chocolates Ltd is expanding with a new retail location at Uptown this month This is the ninth storefront for the company that makes its premiere-quality chocolates just five kilometers from Uptown in their 20000 square-foot Saanich factory ldquoOur new store at Uptown is part of Rogersrsquo Chocolates retail growth strategyrdquo said Larry Sullivan president and CEO of Rogersrsquo Chocolates ldquoWe see tremendous potential to reach a broad range of customers hererdquo Roberta Ferguson Uptown general Manager says of the addition ldquoWe are delighted to have this store opening on our Town Plaza it is sure to attract a lot of attention from Uptownrsquos visitorsrdquo Uptown will also become home to the greater Victoria Public Libraryrsquos Emily Carr branch later this year as well as knickerbockerrsquos Home deacutecorrsquos newest location

MEMBER NEWS

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

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250-386-5542 bull wwwhillsideprintingcom

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

bullEasy credit application and fast response bullBusiness account packages tailored to meet the needs of your business bullConvenient access in-branch by ABM phone or web bullProfessional and personable banking advice

TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

23

30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

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Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

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NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

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Construction Security Systems Building Controls Data Networks

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The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 11: Business Matters September 2013

12 BUSINESSMATTERS

Digital Learning

The Vancouver Island Construction Association (VICA) has always highlighted safety on the jobsite and is therefore pleased to announce the expansion of its affordable online safety course offerings New online classes include CSTS ESTS WHMIS H2S Awareness Tdg ground disturbance and forklift training Some courses are less than eight hours in length making them easy to fit into a busy schedule Register online anytime at wwwvicabcca and then finish at your own pace Contact Marie Savage VICArsquos Manager of Education Services at (250) 388-6471 for more information

Cridge Leads the Way

The Cridge Centre for the Family was recently accredited under Imagine Canadarsquos National Standards Program Having served greater Victoria for 140 years The Cridge Centre is proud to take the lead as one of only two Victoria charities to have completed the rigorous accreditation process following the Victoria Foundation The Standards Program is a Canada-wide set of shared standards for

charities and non-profits designed to demonstrate their compliance in five fundamental areas board governance financial accountability and transparency fundraising staff management and volunteer involvement It helps organizations mitigate risk by ensuring that staff and volunteers understand and meet their legal financial and fiduciary responsibilities

Supporting the Community

Tony Joe of REMAX Camosun - Oak Bay recently won the C-FAX 1070 Community Leader Award for his outstanding work within the community Joe is the Vice-Chair of the Victoria dragon Boat Festival Co-Chair of the greater Victoria Coalition to End Homelessness and is involved with a number of other community organizations and events Being a third generation Victorian Joe works tirelessly to ensure that this city is somewhere everyone wants to make their home He believes in greater Victoria and everyone in it

At right Tony Joe with his Community Leader Award

MEMBER NEWS

Every delegate spends $350+ per day in our community Help us to identify future business Call me and become a Business AmbassadorBrenda Anderson Director of Sales amp MarketingDirect 250-361-1035

Calling all hometown heroesVictoria is a great conference destination Help us fill our city with delegates who stay in our hotels and shop in our stores By connecting us to your business professional association or volunteer network you can make a big difference in helping us bring conference business home

Qualify to win an iPad or iPhone when your lead turns into a Citywide conference

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

Hillside Printing3050 Nanaimo Street

250-386-5542 bull wwwhillsideprintingcom

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

bullEasy credit application and fast response bullBusiness account packages tailored to meet the needs of your business bullConvenient access in-branch by ABM phone or web bullProfessional and personable banking advice

TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

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30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 12: Business Matters September 2013

13BUSINESSMATTERS

MEMBER NEWSGluten Free Flavour

daksharsquos gourmet Spices is now officially certified gluten-free with the Canadian Celiac Association One of a select few companies across Canada with this distinction the certification came last July as the local spice company celebrated their third anniversary in greater Victoria Though their products have always been gluten-free owner and namesake daksha Narsing and her husband Bhaskar were committed to the process of becoming certified ldquoWersquove seen so many people wanting gluten-free products That group is continually growingrdquo said Narsing getting the seal from the CCA gives daksharsquos customers an absolute assurance With ten authentic Indian spice blends chai blends and individual spices all carefully cleaned and prepared by hand daksharsquos gourmet Spices offer exceptional flavour and accessibility for everyone Learn more at spicesgourmetcom

Whatrsquos in a Name

The Rental Owners and Managers Society of BC (ROMS BC) the BC

Apartment Owners and Managers Association (BCAOMA) and the Rental Housing Council merged into one provincial industry association serving the residential rental industry in BC The newly unified association will be called the Rental Housing Council during its time of transition It will keep both offices in Vancouver and Victoria open to effectively serve more than 3500 landlords property managers and associates The former ROMS BC also recently announced that Al kemp stepped down as Chief Executive Officer in June

New Mighty Oaks CEO

Mighty Oaks has built its reputation over the past 12 years by meeting the IT service needs of small and medium sized businesses and non-profits in the Victoria area while also providing consulting and taking on custom software development projects Building on its strong existing team of professionals Elder Matias will be taking over as the new Owner and CEO Elder has nearly 15 years of experience in Rampd management and will be relocating from Saskatoon this month

Now Open

dominion Lending Slegg Mortgagersquos newest office hosted its grand Opening earlier this month Centrally located dominionrsquos new office at 3194 douglas Street boasts mortgage professionals who provide residential commercial and industrial financing with a competitive edge The company hosted a barbeque from noon until eight pm serving up hot snacks and smiles to everyone who stopped by

Growing the Pod

Looking to host a meeting on the water or seeking to impress 100 of your closest friends with an ocean adventure Orca Spirit Adventures can accommodate you on their latest addition the Catalina The company recently added the 90-foot 100-passenger vessel to its fleet It joins the Orca Spirit II a catamaran which holds 168 passengers for larger events The whale watching and charter company also boasts a series of smaller boats for more intimate affairs

BUSINESSMATTERS 13

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

Hillside Printing3050 Nanaimo Street

250-386-5542 bull wwwhillsideprintingcom

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

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TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

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SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

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AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

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36 BUSINESSMATTERS2505440099

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Construction Security Systems Building Controls Data Networks

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Page 13: Business Matters September 2013

14 BUSINESSMATTERS

Canadarsquos tourism industry brings in $848 billion dollars per year and supports the economy creates jobs and grows the private sector These impacts are felt throughout the country in communities large and small Greater Victoria is no exception the tourism sector is an essential economic driver for our communityrsquos local economy According to the Canadian Chamber of Commerce the tourism industry directly employs over 600000 Canadians and its contribution to GDP is worth more than fisheries agriculture and forestry combined Regional destination marketing efforts have made great strides in attracting visitors but when compared with other nations Canada is failing to measure up Investing in tourism marketing at the national level and improving some of our federal policies will ensure Canada can continue to compete as a top global destination

Regional Destination Marketing

greater Victoria benefits from a number of regional tourism marketing efforts that target its closest neighbours The Crown Corporation destination BC was created in November of last year to collaborate with tourism stakeholders throughout the province and coordinate marketing efforts at local regional provincial and international levels This entity filled the gap left by Tourism BC when it was dissolved in 2010

One of the more successful local stakeholders is Tourism Victoria It was heavily awarded provincially nationally and internationally for its clever Escape Your Everyday campaign that targeted residents of Vancouver and Seattle The campaign emphasized the importance of a work-life balance and encouraged people to escape to Victoria The multimedia campaign incorporated a Facebook contest flash mobs ambient media and billboard ads In addition to these efforts local ferries like BC Ferries and Black Ball Ferry Lines market vacation packages that help draw visitors from Washington the Lower Mainland and beyond Most importantly individual tour companies hotels and attractions all do their part in improving greater Victoriarsquos visitor draw Major players like The Butchart gardens have longstanding marketing strategies in place to attract international interest

All of these efforts help market the CRd as a destination but it is undeniable that without national support regional marketing efforts can only do so much According to a report by the Canadian Chamber of Commerce their research demonstrates that international visitors decide on Canada as a destination first and then choose which specific provinces and regions to spend time in This top down decision-making reinforces the need to market Canada A lack in international marketing canrsquot be made up for or replaced by regional and provincial efforts Increasing spending at the regional level will help us to gain a larger slice of Canadarsquos tourism ldquopierdquo However increased spending at the national level will ensure the whole pie grows as will the value of greater Victoriarsquos slice More importantly international visitors are essential as they stay longer and tend to spend an average of $1183 more per trip than domestic visitors Canada relies heavily on domestic travel as it makes up 81 per cent of tourism expenditures Yet in 2000 domestic travel only made up 65 per cent of tourism expenditures in Canada Returning the focus to international tourists will bring significantly higher return on investment for Canadarsquos national marketing spend The international tourism market was valued at over $1 trillion last year cementing the value of international tourists

MARKETING CANADA

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

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CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

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29

4

11

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25

1

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14

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28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

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4

11

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6

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SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

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gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

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families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 14: Business Matters September 2013

15BUSINESSMATTERS

How do we Measure Up

Canada dropped from the seventh top international destination in 2002 to 16th place in 2012 In just ten years Canada fell behind by nine places and the number of international tourists fell from 201 million to 163 million The 7th top destination in 2012 ndash germany ndash drew 304 million international tourists last year This means that not only did our numbers decline but also that other destinations have significantly increased their number of visitors Moreover these increases show that our decreased number of visitors canrsquot be blamed on an overall decline in tourism Quite the opposite international tourism is up globally Canadarsquos travel and tourism competitiveness rank has also declined from fifth place in 2009 to eighth place this year according to the World Economic Forum

The 2008 economic crisis alone canrsquot be blamed for Canadarsquos low visitor numbers Although our tourism sector depends heavily on US visitors the number of US tourists in Canada has been decreasing since 2001 It is noteworthy that the Canadian Tourism Commissionrsquos budget has steadily decreased from $99 million to $72 million in 2012 Numerous countries competing for international tourists ndash including established competitors like France and emerging economies such as Brazil ndash are increasing their marketing budgets and are seeing growth in their international visitor rates This correlation should come as no surprise however what is shocking is that in the face of this increased competition Canada has continued to slash its marketing budget The Canadian Tourism Commission which is responsible for marketing Canada had its budget cut to $588 million dollars by the federal government this year By comparison the tourism commissionrsquos American counterpart Brand USA increased its budget to $200 million In addition to our decreasing marketing budget Canada has a notoriously expensive and slow reputation for visa processing our bureaucracy hardest hits the countries that represent our fastest growing international tourist markets including Brazil China India and Mexico The Foreign Service Officers strike further impacted these markets as job action slowed out-of-country visa processing to a standstill

Getting the Most Bang for Our Buck Fortunately in terms of branding Canada is well situated Canada is consistently in the top three national destination brands as ranked by global travellers But as some of the largest companies know relying on a well-established brand isnrsquot enough to compete for consumer dollars key players like Apple and disney pair their household brand names with strong marketing and advertising campaigns that cost millions of dollars Tourism is no different In order to take advantage of Canadarsquos brand the CTC must market Canada to travellers around the world Without a doubt Canada must increase its national marketing budget to better compete for international tourists and to turn its visitor numbers around By increasing the national marketing budget and in turn increasing Canadarsquos number of

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

Hillside Printing3050 Nanaimo Street

250-386-5542 bull wwwhillsideprintingcom

More Than Ink on Paper

For Over 30 YearsITrsquoS ABOUT YOU

Proud printers of

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vancouver islandrsquos premier internet service

full featured web hosting from $695month

domain name registration

web design amp search engine optimization

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reliable customer service

Get a complete real estate hosting

solution for as little as $495

phonefax 2503830096 101-777 goldstream ave victoria bc v9b 2x4

visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

bullEasy credit application and fast response bullBusiness account packages tailored to meet the needs of your business bullConvenient access in-branch by ABM phone or web bullProfessional and personable banking advice

TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

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30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

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Meetings MadeMemorableFocus on your meeting wersquoll do the rest

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30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

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Same company Same service New Name

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NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 15: Business Matters September 2013

16 BUSINESSMATTERS

THE CHAMBERBUSINESS MATTERS

Hillside Printing3050 Nanaimo Street

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visitors the money invested in tourism marketing will also spread returns throughout other sectors Tourism is an economic driver bringing in new money the same way the export industry does Boosting tourism boostsreactive sectors such as retail Even a small increase in international tourism rates can have a massive impact According to the Canadian Chamberrsquos research a one per cent increase in international visitors is estimated to be worth an additional $72 million in hotel revenues alone while a three per cent increase is worth $216 million in hotel revenues These easily attainable potential increases canrsquot and shouldnrsquot be ignored The best and easiest way to strengthen the tourism industry across Canada is by investing in national tourism marketing

Additional Support

In addition to better marketing Canada the federal government can improve Canadarsquos destination status through policy changes Canadarsquos aviation policies offer a great example global flyers rank Canada first for airport infrastructure but nearly last at 124th

out of 140 for cost competitiveness Even Canadians are known to frequently cross the border in search of affordable flights flocking to nearby US cities to take advantage of airfare that is on average 30 per cent cheaper In Canada ticket holders are expected

to pay for non-airline costs associated with flying such as airport security infrastructure and air traffic control Onerous taxes when cars are rented from airports can range up to 30 per cent Other nations like the US cover these costs because they recognize aviationrsquos role as an economic stimulator Again like Canadarsquos strong brand we already have phenomenal airports and gateways but the federal government must step up and do its part to ensure these airports can effectively compete and flourish The federal government could also better

support tourism through improving visa processing and offering more attractive tax breaks to international visitors

The Canadian Chamber of Commerce highlighted tourism as one of Canadarsquos top barriers to competitiveness earlier this year and has done so for good reason Canadians need to send a message to our national leaders that if we donrsquot effectively market our beautiful country it will be overlooked Whatrsquos bad for tourism is bad for the rest of the Canadian economy

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

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TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

23

30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 16: Business Matters September 2013

17BUSINESSMATTERS

reg The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary in Canada andor other countries M00580 (0212)

Running a small business is hard enough

Owning a small business can be as demanding as it is rewarding We understand how busy you are and we want to help

bullEasy credit application and fast response bullBusiness account packages tailored to meet the needs of your business bullConvenient access in-branch by ABM phone or web bullProfessional and personable banking advice

TD Canada Trust

Brian GordonArea Manager Business Banking250-507-7025briangordontdcom

1070 Douglas Street Suite 440Victoria BC

We can help

CALENDAR of EVENTSOCTOBER 29

6

13

20

27

1

8

15

22

29

4

11

18

25

1

7

14

21

28

3

10

17

24

31

2

9

16

23

30

5

12

19

26

2

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

NOVEMBER

27

3

10

17

24

29

5

12

19

26

1

8

15

22

29

28

4

11

18

25

31

7

14

21

28

30

6

13

20

27

2

9

16

23

30

SATURDAYFRIDAYTHURSDAYTUESDAYMONDAYSUNDAY WEDNESDAY

30

How to Find Attract Hire and Keep Great Sales PeopleDate September 26 2013Time 1000 AM TO 1200 PMLocation greater Victoria Chamber of Commerce

Board Candidate Meet and GreetDate October 3 2013Time 730am ndash 930amLocation gT Hiring Solutions gorge Location

October Six for LunchDate October 8 2013Time 1200pm ndash 130pmLocation Inn at Laurel Point(Members only please)

Prodigy Group October Mingledate October 10 2013Time 500pm ndash 700pmHosted by Philip Nyren Menswear amp Womenswear

October Marketplace MixerDate October 16 2013Time 330pm ndash 900pmOnly Victoria Royals ticket holders after 600pmLocation Save-on-Foods Memorial Centre

October Industry TourDate October 23 2013Time 730am ndash 900amHosted by BC Cancer Foundation (Members only please)

November Six for LunchDate November 12 2013Time 1200pm ndash 130pmLocation Vista 18(Members only please)

Prodigy Group November MingleDate November 14 2013Time 500pm ndash 700pmHosted by Island Savings Tuscany Village

31st Annual Dinner Auction GalaDate November 16 2013Time 600pm ndash 1030pmLocation Union Club of BC

November Industry TourDate November 19 2013Time 730am ndash 930amHosted by Ocean Network Canada(Members only please)

November Business MixerDate November 21 2013Time 500pm ndash 700pmLocation To be announced

The August New Member Breakfast at Ambrosia Event Centre

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

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Frazer and the treasured

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Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

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Same company Same service New Name

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NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

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Providing businesses with the same individual customer experience

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Construction Security Systems Building Controls Data Networks

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Page 17: Business Matters September 2013

18 BUSINESSMATTERS

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 18: Business Matters September 2013

19BUSINESSMATTERS

$30 million in an expansion that will provide a positive impact for the local economy and this is a priority for Baker the expansion will create up to 200 new high paying jobs and ensure that Victoria is well positioned to capitalize on the federal governmentrsquos commitment to the shipyard industry for the next 20 years Her second goal is to work with the community to help future and existing entrepreneurs who are running sustainable organizations create elevate and prosper in the downtown core She finds that entrepreneurs are one of the key aspects to Victoriarsquos growth and prosperity and that their creative energy and talent will continue to benefit the vitality of the region Baker also plans to help the city work with the Esquimalt and Songhees First Nations and the relevant industry groups in Rock Bay to explore ways to bridge industry with art history with culture and support future employment by re-establishing their historic ties to Victoriarsquos harbour as the city grows

With three large goals and only two years to accomplish them in Baker is thankful that the community has already eagerly stepped up to help work together to realize a vision for the harbour including a focus on the Belleville terminal and the david Foster Harbour Pathway downtownrsquos vitality with retail and a number of other areas She realizes that both she and the community have a lot of areas to focus on and much to do together

The gVdA remains a key partner for Victoriarsquos economic development priorities but with a region-wide focus To avoid duplication the gVdA will continue to support new entrepreneurs but will put more emphasis on the needs of the

regionrsquos top existing businesses and employers as well as engaging with stakeholders and governments throughout greater Victoria to facilitate an improved business climate By working across all local boundaries the gVdA ensures the short and long-term needs of the regionrsquos overall economy are continuously assessed and addressed The gVdA also places strong emphasis on marketing greater Victoriarsquos opportunities around the world Projects like a three-year Foreign direct Investment (FdI) strategy are underway that will help the region attract and retain investment that is key to our quality of life and stability

The gVdA and the City of Victoria are already active partners and Bakerrsquos addition will help both organizations continue working together supporting stronger economic prosperity in greater Victoria

Earlier this year Mayor Dean Fortin announced that the City of Victoria would place a greater focus on economic development To achieve this he hired Sage Baker as Victoriarsquos new Economic Development Executive for a two-year contract The Greater Victoria Development Agencyrsquos (GVDA) Economic Development Officer Dallas Gislason caught up with her to discuss her new role and her vision for Economic Development in the regionrsquos urban core

Sage Baker grew up on a farm in the interior of BC and after moving to the city as a teen she wasted no time finding a love of business After multiple transactions she moved to greater Victoria in 2004 to help lead Aspreva Pharmaceuticals through their public financing Following Aspreva she spent three years in San Francisco before returning full time to Victoria during the summer of 2010 where she founded Q5 Innovations Inc a company focused on commercialization of various intellectual property technology assets In addition to her executive experience Baker also sits on numerous boards throughout the community She believes authentic success is the identification of the right opportunities teamed with the right people to build sustainable organizations supporting healthy growth-based economies towards prosperity

Baker believes economic development in Victoria must prioritize projects that help ldquogrow the pierdquo ndash by making the economy bigger so that everyone in the region can benefit She asserts that looking at ways to bring new revenue in will bring the most flow-through value to our community Since her contract with the City of Victoria is only two years long it is essential that Baker remain not only highly focused on specific goals but also work closely to leverage the resources of partner agenciesmdashlike the greater Victoria development Agency

Her core areas of focus are on expansion for Point Hope Maritime facilities supporting Victoriarsquos entrepreneurs and helping to kick start development in the Rock Bay district Point Hope Maritime is well capitalized and able to invest over

MEET SAGE BAKERHeather Ferguson and Sage Baker in the inaugural episode of Sonar Moment (photo provided by Sonar Moment)

UVic MBA

Itrsquos time to get your MBA

Sardul S Gill Graduate School

If yoursquore ready to take your career further and challenge yourself to see things differently our program is for you

Even if your undergraduate degree isnrsquot in business your MBA is closer and more affordable than you might think

Join us in our real (not virtual) classes led by award-winning profs and earn your MBA in 17 months of daytime study or 29 months of evening study

See more wwwuviccatimeformba

Dallas GislasonEconomic Development Officer

Greater Victoria Development Agency

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 19: Business Matters September 2013

20 BUSINESSMATTERS

CHAMBER BOARD CANDIDATES

Nigel Brown is Co-Owner and President of Ruffell amp Brown Interiors Ltd established in 1987 and is also a partner in Pacific Rollshutters and Awnings Ltd He has lived in Victoria since 1969

Ruffell amp Brown Interiors has been a Victoria Chamber of Commerce member since 1990

Nigel is currently on the board of the Shop Local Victoria Association past two-time president of the Victoria Better Business Bureau past director of the Canadian Home Builders Association and is chairman of the International Window Covering Association

He is passionate about helping to build on our positive business environment and grow our local economy Supporting local businesses and encouraging consumers to think local first are important issues to Nigel

Al Hasham owner of two locally family operated companies doing business as Maximum Express Courier amp Max Furniture Through his involvement with local business community amp dedicated commitment to The Chamber Al saw his companies excel and achieve tremendous success Built on basic philosophy that all business should aspire to ldquoprovide total satisfaction to the customer and be competitive through personalized services amp rates that are catered to the unique needs of the customerrdquo Al has believed success will follow

Al always makes time to support local community efforts like BC Cancer Foundation Victoria Hospitals Foundation Women In Need Al has been a board director for the past 4 years serves as the secretary and is on the Finance committee

Al HashamPresident amp CEO

Maximum Express CourierIncumbent

Board Secretary

Nigel BrownPresident amp Co-Owner

Ruffell amp Brown Interiors Ltd

IncumbentDirector

kathleenrsquos varied private and public sector career has helped her to develop a clear understanding of Victoriarsquos complex business community

Her expertise includes research marketing communications and public relations business and philanthropic development strategic planning and management of multi-functional work teams kathleenrsquos excellent interpersonal and communications skills and extensive personal network allow her to build community partnerships that greatly benefit The Chamber and Victoriarsquos business community

Past Board service includes Tourism Victoria Canadian Association of gift Planners and Association of Fundraising Professionals kathleen currently serves on the Victoria Chinese Commerce Associationrsquos Night Market Committee Chair of The Chamberrsquos governance Committee member of The Chamberrsquos Policy Committee and as a Prodigy group mentor She has two sons aged 13 and 17

Kathleen BurtonAssociate

Strategus ConsultingIncumbent

Executive Member at Large

Creole Carmichael is the owner of Creole Jewellery design a custom jewellery design business that she started 21 years ago

Creole has sat on numerous boards including the Fernwood Community Association where she worked closely with VicPd and city council on resolving issues in the Fernwood community While employed at Camosun College she served on the executive board of CUPE local 2081 and was a representative for the local on the CUPE Vancouver Island district She has also served as an appointed member to a Canada Pension Plan review board during her time with Camosun College and CUPE Creole focused her union training on contract language and negotiation and public speaking and her academic education in sciences

Creole CarmichaelOwner

Creole Jewellery Design

In her career with Talentcor Victoria which began in 1997 Rose Arsenault works on behalf of both public and private employers assisting them in their recruiting and Human Resource needs

Rose has been serving on The Chamber Board of directors since 2008 She is currently serving on the Prodigy group and Community Involvement Task Force as well as sitting on the 150th Anniversary Operational Committee She was Vice Chair of the 150th Anniversary Planning Committee Secretary on the Spirit Committee and served a number of years on the Ambassadors Committee

Her involvement with the community extends into her private life Having lived in the Western Communities for several years transportation issues have been of great interest to her

Rose ArsenaultManagerTalentcor

IncumbentDirector

Paul Johnson is the owner of Prodigy Window Films and an Account Manager for Sharprsquos Audio Visual He has called Victoria home his entire life and loves to be involved in his community

He currently serves on the board for VIATeC and sits on its governance Committee Hersquos also a member of the IOOF Columbia 2 and sits on the Board and chairs various other committees within our community

When hersquos not working you can find him coaching his daughterrsquos soccer and baseball teams

Paul JohnsonOwner

Prodigy Window Films

(In random order)

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 20: Business Matters September 2013

21BUSINESSMATTERS

Expert Cleaning Service

Certified bull Experienced bull Sustainable

Over 40 Years Experience And Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancomFor more information

ldquoCanadas innovation leader providing cleaning services to Albertas oilsandsrdquo

Victoria Office526 Comerford Victoria BCphone250-381-7566fax250-381-7570

(780) 743 2007

PICSTHE CONTRACTORSrsquo CHOICE

THE CONTRACTORSrsquo CHOICE

Expert Cleaning Service

Industrial

Commercial

Institutional

Educational

Retail Over 40 Years Experience amp Canadarsquos Largest Janitorial Service Provider

wwwbee-cleancom

Canadas innovation leader providing cleaning services to Victoria and Area

1-888-668-4420THE CONTRACTORSrsquo CHOICE

Certified bull Experienced bull Sustainable

100 Canadian owned and operated

gary is a current director of The Chamber and member of the Policy Committee He is a lawyer called in Saskatchewan in 1976 Alberta in 1981 and BC in 1982 gary is a member of kinar Curry Lawyers providing corporate commercial real estate and estate advice

Among other things he is a past director of the Victoria Bar Association member of various federal and provincial political constituency associations and counsel to various federal and provincial political candidates He is a volunteer the in the Law day Program and the BC Law Society professional legal training course and provides occasional counsel to various community groups

As an advisor to small business gary brings a valuable skill set to the Board

Gary KinarLawyer

Kinar Curry LawyersIncumbent

Director

Natasha is a second generation owner of The Reger group a training coaching and consulting company specializing in entrepreneurship team development and the key leadership skills required for success in business and life

Since 1992 Natasha has designed and delivered keynotes seminars and workshops to thousands of businesses of all types across Canada and Australia She also serves on the board of Community Micro Lending

With the Chamber of Commerce The Reger group has delivered numerous business development and employment programs over the years Natasha is anxious to bring her knowledge experience and passion for entrepreneurship to this board to assist them in contributing to the economic and employment growth in the region

Natasha RegerOwner

The Reger Group

dee is a Certified Financial Planning Professional with more than 10 yearsrsquo experience at Investors group Financial Services Inc She is passionate about the issues business owners face daily and is concerned about the long term growth of our business sectors and attracting first rate sustainable businesses to Victoria Raised in Victoria and Calgary she honed her business skills in Halifax and Saint John New Brunswick

She had been a presenter on the national stage on the subjects of philanthropy and leadership dee is Vice-President of the Pacific design Foundation an active member of the Canadian Association of Family Enterprise CAFE and the Canadian Federation of Independent Business

Yoursquoll find dee at most Chamber industry tours and networking events

Dee GovangSenior Financial

ConsultantInvestors Group

CHAMBER BOARD CANDIDATES

Meet this yearrsquos candidates at the Board Candidate Meet and Greet on Thursday October 3 2013

This new event will allow you to mix and mingle with members and candidates over coffee as they pitch their platform to the crowd If you know someone in the running this is your best chance to be their champion

All ballots close Wednesday October 16 2013 at noon

If you havenrsquot received your ballot contact us at (250) 383-7191

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

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Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 21: Business Matters September 2013

22 BUSINESSMATTERS

31st ANNUAL DINNER AUCTION GALAAn evening of mixing bidding and buying

S A T U R D A Y N O V E M B E R 1 6 t h 2 0 1 3Save the Date Donate an item today

Call us at (250) 383-7191

This event will sell out early so be sure to reserve your tickets now at wwwvictoriachamberca

150

Where emerging business leaders need to be

Come join us at our monthly mingles

For more information visit us at prodigygroupcaRSVP to minglesprodigygroupca

The second Thursday of every month from 5-7pm

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 22: Business Matters September 2013

23BUSINESSMATTERS

ECONOMIC SNAPSHOTBack to School

The days are getting shorter the leaves are changing colour and stores are stocking loose-leaf paper by the caseload itrsquos back to school season

greater Victoria gets noticeably fuller this time of year as well thousands of out of town post-secondary students come to attend some of the best institutions the West Coast has to offer greater Victoria boasts a strong education sector from pre-school all the way through to the post-secondary level The region offers both public and private instruction for k-12 and offers many options for adult upgrading and specialized skills training from private international and career focused colleges In particular greater Victoriarsquos three largest institutions provide significant economic impact to

the region Camosun College Royal Roads University and the University of Victoria (UVic) They add value through providing a large number of living-wage jobs attracting high numbers of national and international students and continuously investing in infrastructure

Providing employment particularly living-wage jobs not only supports residents but also allows them to earn enough to stimulate our local economy Over 13000 people are employed in the education sector this is without including maintenance and upgrades of buildings or service providers like marketing agencies ndash such as the minds behind Royal Roadsrsquo recent award-winning brand transformation These large schools also have strong events teams that create valuable educational tourism opportunities including Congress 2013 hosted by UVic and generating between $9000000 - $12000000 in impact

Royal Roads Camosun and UVic drew just over 2300 international students and over 22000 students from outside the capital region in

2012 Students visiting the region bring an economic boon to the institutions they attend as well as greater Victoriarsquos economy Consider that for an undergraduate degree a student spends four years attending school This means four years of paying rent buying groceries and clothing and spending on entertainment Moreover during this period many studentsrsquo

Camosun has two campuses in Greater Victoria Lansdowne and Interurban serving over 18500 enrolled students last with over 800 international and over 3000 from outside the CRD

UVic had 20000 enrolled full and part-time students in 2012 approximately 11600 from BC roughly 1570 from Alberta and about 730 from Ontario UVic had over 1280 international students in 2012

Royal Roads boasted 2500 domestic full-time students in 2012 approximately 1450 from BC roughly 330 from Alberta and about 290 from Ontario plus 270 international students in January

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 23: Business Matters September 2013

24 BUSINESSMATTERS

Co-op students have the skills knowledge and flexibility to help your workplace excelmdashand open a window on future recruitment

Post a job today Work terms normally begin in January May and September

Itrsquos simple Hire a student See results

Co-operative Education Program and Career Services

wwwuviccahireacoop2507217628

Itrsquos simple Hire a co-op student See results

Put learning in motionwwwgthiringsolutionsca

The Employment Program of BC (WorkBC) includes many services and programs

dedicated to assisting employers

Let us help you

For further info contact Garth 2507082462

gyonedagthiringsolutionsca

The Employment Program of British Columbia is funded by the Government of Canada and the Province of British Columbia

families come to visit greater Victoria These tourist-visitors bring with them additional revenues to greater Victoriarsquos economy International students are of exceptional value to post-secondary institutions due to the higher cost of international tuition On average international tuition is approximately two to three times the amount of domestic tuition

As these institutions increase their number of students and as the needs of students shift over time the schools themselves must grow and change This growth takes on the physical form of new buildings and facilities like the UVic Centre for Athletics Recreation and Special Abilities (CARSA) CARSA began construction in February stimulating a sector that has slowed in the region Moreover post-secondary funded initiatives like Camosunrsquos Centre of Excellence for Marine Metal and Mechanical Trades and UVicrsquos Vancouver Island Technology Park help support key sectors in greater Victoria These organizations bridge the gap between skills training and employment and between education and entrepreneurship respectively

greater Victoriarsquos post-secondary education sector is spread throughout the region though the three larger schools highlighted here donrsquot let municipal boundaries divide them Each has realized it has more to gain by working together and thus they are working towards joint efforts in attracting students to the region Marketing greater Victoria as an education hub will continue to strengthen the economic impact these and smaller schools offer in the years to come

Photos courtesy of Camosun College AV University of Victoria and Royal Roads University

150

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 24: Business Matters September 2013

25BUSINESSMATTERS

Jack Insurance amp FInancIal servIces(250) 383-9866

FINANCIAL WELLNESS WITH CRITICAL ILLNESS INSURANCEAn estimated 177800 Canadians will be diagnosed with cancer in 2012 according to the Canadian Cancer Society The Heart and Stroke Foundation predicts 70000 Canadians will suffer a heart attack and 50000 will suffer a stroke

The good news is in todayrsquos world advances in medical technology mean that more and more Canadians are surviving conditions like these conditions previously considered life-threatening And while that is encouraging and hopeful there can be unexpected and on-going costs associated with surviving a serious illness Rehabilitation experimental

treatments increased medical costs and home or vehicle modifications are just some of the financial challenges critical illness survivors face Disability payments usually replace a portion of your salary but often donrsquot provide enough to cover the extra expenses a serious condition can generate

Thatrsquos where Critical Illness (CI) insurance can provide relief CI insurance typically provides a one-time lump-sum payment if you are diagnosed with one of the listed covered critical conditions in your policy

The Chambers of Commerce Group Insurance Plan Critical Illness insurance

pays a tax-free lump sum of up to $30000 following an initial diagnosis and survival of any one of twenty-five covered illnesses including cancer stroke and heart attack Evidence of good health isnrsquot required to purchase the insurance and there are no restrictions for the money ndash it can be used however you wish

A critical illness often strikes with little to no warning and though you canrsquot predict the future you can prepare for it CI insurance is an important part of a comprehensive benefits plan providing simple affordable coverage allowing you to focus on getting better

2503837191Be There

Wednesday October 16th 2013330 PM - 530 PMSave-On-Foods Memorial CentreFree Admission with a business card

600 PM - Game EndCome and cheer on our Victoria Royals as they go against the Prince George Cougars

Limited space available Book your booth now

MArKeTPLACe MIXer150

This October we combine the power of networking with the fun and excitement of a Victoria Royals hockey game

Bring a

food donation to

help support the

Mustard Seed

CoMe For The MIXer And STAy For The gAMe

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 25: Business Matters September 2013

26 BUSINESSMATTERS

AFD PetroleumCommitted to conducting business in a manner that supports the environmental and economic needs of the communities in which we operate now and for years to come(250) 888-3411 wwwafdpetroleumcom

Alchemist ProfessorsBusiness growth solutions customized for you(250) 857-1245wwwalchemistbusinessacademycom

Amped Electrical Contracting LtdProviding quality electrical contracting services in Victoria BC and the Capital region(250) 882-5282wwwampedelectricalca

Artisan Painting PlusPainting - residential - commercial New construction amp repaints(250) 514-7302

Atlas Elektronik Canada LtdATLAS ELEKTRONIK focuses on command amp control sonar and unmanned vehicles(778) 224-1010wwwcanadaatlas-elektronikcom

BC HydroBC Hydro is a provincial Crown Corporation with a mandate to generate purchase distribute and sell electricity1-800-BC HYDRO wwwbchydrocom

Beach InteriorsLocated at waters edge in Cowichan Bay our studio is filled with coastal inspired furniture home accents jewelry and gifts coastal design is our speciality and from a designers perspective can look amazing in any environment(250) 709-9152 wwwkimsbeachinteriorscom

Bell Mobility - Wireless Business SalesMobile solutions designed to work together so that you and your team can too With the right tools for your business increase productivity control costs and maximize efficiency(250) 220-7011 wwwbellca

Brenons Social MediaLet Brenons manage and grow your social media communities on your behalf leaving you more time to focus on your business(250) 885-6825 wwwbrenonscom

Capital Tree Service IncServing Vancouver Island and the Gulf Islands our company is the largest locally owned tree service in the area No job is too big or too small whether you are looking for general tree care or have a tree service emergency(250) 415-7244 wwwcapitaltreeserviceca

Carnivore Meats amp MoreTraditional meats Locally sourced Dead simple(250) 514-2681 wwwcarnivoreandmorecom

Chevy Contracting Septic SystemsMy name is Fred Hahn I live in North Saanich and have been installing inspecting and maintaining septic systems for over 20 years in the Victoria BC area(250) 656-1552 wwwsepticsystemsvictoriabcca

Dance VictoriaBringing the worldrsquos best dance companies to the stage at the Royal Theatre and with its comprehensive Dance Futures programs fostering the professional and creative development of this community(250) 595-1829 wwwdancevictoriacom

Dogwood Law CorporationWe offer a wide selection of services to help with any legal situation you may face We operate under the highest standards possible to ensure your rights are protected(778) 410-5090 wwwdogwoodlawca

Dr Kathie A S Koziol Ltd(250) 652-7912

EB RenovationsFor over a decade contractor Erik Beiderwieden (bye-der-wee-den) has helped people update and improve their homes and businesses He specializes in kitchen bathroom and basement renovations as well as deck and fence construction(250) 896-3877 wwwebrenovationscom

Ambrosia Centre Victoria Chamber of Commerce Business Matters

12 page ad 7 12rdquo x 4 34rdquo tall prepared by Art Department Design 250 381-4290

Created July 2013

Stepping into 2014 with a New AmbrosiaOur refurbished 3000 sqft ballroom features a new wood floor and we can accommodate up to 200 people for your next holiday party

Come on out and cut a rug so to speak

638 Fisgard Street Victoria250 475-1948 wwwambrosiacentrecom officeambrosiacateringca

Book your next on-site catered event

NEW MEMBERS June 4th - Aug 11th

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 26: Business Matters September 2013

27BUSINESSMATTERS

EFS E-Forensic ServicesProfessional reliable skilled experts providing trouble free digital forensics and e-discovery services in Victoria and Vancouver(604) 259-9753 wwwe-forensicca

Evergreen Business ServicesEvergreen Office Services are fully serviced professional offices Our support services are available when you need them We are the ideal solution for start-up businesses or one that has outgrown the home office(250) 382-7717wwwevergreenofficescaindexhtm

Four 12 Roofing LtdProviding a wide range of high-quality roofing services Four 12 Roofing has consolidated a very good reputation among homeowners and business owners(250) 216-7923 wwwfour12roofingcom

Hatley Memorial GardensAt Hatley we understand the significance of the celebration of onersquos life and the establishment of a lasting memorial(250) 478-1754 wwwhatleymemorialca

Impact Business Network LtdOur people are dedicated to providing quality project management management consulting training development and delivery services and communications assessment and development to government and corporations(250) 595-7773 wwwimpact-ltdca

Inn on Long LakeThe Inn on Long Lake is your lakeside resort in the city We are located on picturesque Long Lake yet close to all that North Nanaimo has to offer Every room has a private balcony or patio overlooking beautiful Long Lake(250) 758-1144 wwwinnonlonglakecom

Insignia College of Health and BusinessProudly providing diploma-level healthcare career training programs and business programs(250) 381-7733 wwwinsigniacollegecom

Kal TireKal Tire is Canadarsquos largest independent tire dealer and North Americarsquos largest commercial tire dealer(250) 383-1711 wwwkaltirecom

La Fogata LatinaColombian fast food a healthy alternative to deep fried and processed food (250) 381-2233

Kerrisdale Cameras LtdLargest selection of new and used photo equipment in Western Canada(250) 475-2066wwwkerrisdalecamerascom

Little Jumbo Restaurant Corp(250) 884-3116wwwlittlejumboca

Reach your full potentialAccountAbility Plus is your integrated business centre We oer complete bookkeeping services management consulting and Vancouver Islandrsquos ONLY customized software training facility

Receive training in accounting software systems Sage 50 and Excel courses today

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 27: Business Matters September 2013

28 BUSINESSMATTERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 28: Business Matters September 2013

29BUSINESSMATTERS

Mitchell Press LtdBecause every impression matters Printing doesnrsquot have to be complicated All you need is a printer you trust One that gives you good advice takes care of all the details amp delivers a quality product at a fair price Welcome to Mitchell Press(778) 265-1695 wwwmitchellpresscom

Morgan amp Company Consulting Inc(604) 273-1395wwwgashengca

Neat and Tidy Cleaning ServicesWe bring honest-to-goodness cleanIn-home consultations by appointmentLicensed bonded amp insured All natural non-toxic cleaning products Top quality asthma amp allergy certified vacuums(778) 440-6327 wwwneatandtidyca

Niche Travel IncWe are a small boutique tour company specializing in 2 areas custom individual or small group bespoke tours for people who want an authentic local experience in Victoria as well as small group womenrsquos tours(250) 480-0008 wwwnichetravelca

Nurse Next Door SaanichWhether you are looking for home care for yourself or a loved one we know that itrsquos about caring not just healthcare Choose from services spanning a full range of both medical and non-medical home care for seniors(250) 665-4535 wwwnursenextdoorcom

Pegasus Recovery SolutionsSupporting individuals families organizations and communities to overcome addiction and to reduce the harm associated with substance abuse by offering a range of accessible recovery focussed treatment options(250) 514-1083wwwpegasusrecoverysolutionscom

Pepsico Beverages CompanyGet recognized for interacting with Pepsi and enjoy unique rewards and experiences(250) 652-6667 wwwpepsicom

Plus SystemsAt Plus Systems wersquove made being able to use a computer dispatch system easy Over 25 years of industry experience has helped us fine tune our system(250) 893-6942 wwwplussystemsca

Premier PaintingProfessional painters and renovators proudly serving the Victoria area for over 10 years Quality that sells itself(250) 884-6665wwwpremierpaintingca

Protegra IncWe believe itrsquos all about people We believe by systematically focusing on people treating them as the heart of organizational systems that success will follow for all(204) 956-2727 wwwprotegracom

Rankinersquos RemediesRankinersquos Remedies utilizes the latest scientific breakthroughs and advanced botanical ingredients to craft super active result-based skincare products in support of galvanic ultrasound LED and laser phototherapy treatments(250) 589-5335 wwwrankinesca

Rugby Canada Business ClubRugby football has a long history in Canada dating back to its initial appearance in the 1860rsquos There are currently over 7600 individuals registered through one of 59 community rugby clubs across the province(250) 418-8998 wwwrugbycanadaca

Salasan Consulting IncWe provide management and consulting services to a national and international clientele(250) 361-3661 wwwsalasancom

Salon Label IncWhat drives us at SLI Beauty is our passion for creating new hair care products with the greatest performance using natural organic and

sustainably harvested ingredients(250) 590-7999 wwwsalonlabelcom

Schnitzer SteelOur metals recycling division collects processes recycles trades and brokers ferrous and nonferrous scrap metal and provides processed scrap metal to mills around the world(250) 381-5865 wwwschnitzersteelca

Security House Accounting ServicesWe offer services to help your business work smarter Give us your books - take back your life(250) 590-5162wwwsecurityhouseaccountingcom

Shades of White Bridal FashionsShades of White offers a beautiful variety of modern amp classic bridal fashions proudly serving Vancouver Island as the largest of its kind for over 23 years(250) 475-1220wwwshadesofwhitecom Simatech Vapour ShopElectronic cigarettes accessories vaporizers and atomizers in a variety of flavours(778) 410-2132 wwwe-cigarettecanadaca

themarketstorescom903 Yates At Quadra | 2503816000 7 am - 11 pm

125-2401 C Millstream Road | 2503911110 8 am - 11 pm

The Market Stores are happy to introduce

Frazer and the treasured

Orr Family Recipesmdash now available for

you to enjoy

RecipeOrr

Family

The Market Stores

NEW MEMBERS

Introducing meeting packages to fit every budget available for groups of all sizes ultra high-speed fibre

optic internet connections excellent food services and amenities and a sta to customize every experience

makes the dierence At The Hotel Grand Pacific on Victoria BCrsquos inner harbour we have the facilities

technologies and people to ensure all goes o without a hitch What you want Where you want it

18006637550 | WWWHOTELGRANDPACIFICCOM | FIND US

Meetings MadeMemorableFocus on your meeting wersquoll do the rest

WWWHOTELGRANDPACIFICCOMMEETINGPACKAGES

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 29: Business Matters September 2013

30 BUSINESSMATTERS

SNAP Victoria MagazineSNAP Victoria is a FREE monthly print publication specializing in a ldquonon-politicalrdquo friendly and entertaining photographic view of living in our community(250) 483-5150 wwwsnapvictoriacom

Sofia BakeryClassic European bakery with a Canadian twist(250) 978-2253httpswwwfacebookcomSofiaBakery

Stimulus DesignWith over 15 years of graphic design experience Stimulus Design operates out of Victoria We have provided graphic design services to businesses and non-profit organizations internationally(250) 516-5056 wwwstimulusdesignca

The Canada Homestay NetworkWhether you are a Canadian family an international student an agent or a school we are here to help(250) 412-3813wwwcanadahomestayinternationalcom

The Garage Door Depot of VictoriaWe supply service and install all makes and models of residential and commercial overhead doors operators and security gates We offer the quality service and attention to detail of a

local small business with the peace of mind of a national brand(250) 885-5455 wwwgaragedoordepotca

The Pedaler Cycling ToursRent Ride Explore Our guided sightseeing bicycle tours showcase the local food amp beverage culture the Galloping Goose amp Lochside trails favourite scenic vistas amp the distinctive neighbourhoods that make Victoria so enjoyable(778) 265-7433 wwwthepedalerca

Themis Security ServicesProtecting what matters to you(250) 884-4415 wwwthemisprocom

Transform TravelAt Transform Travel wersquove taken up the challenge to create experiences in our own backyard right here in Victoria BC and infused them with all the right ingredients that make our tours so transforming(250) 884-9220wwwtransformyourtravelcom

We Rage We Weep Alzheimer FoundationEasing the burden of care giving - one family at a time(250) 920-9573 werageweweepcom

Westcoast ApplianceThe largest selection of new and used appliances in Victoria(250) 382-0242wwwwestcoastapplianceca

William Head Corrections CanadaWilliam Head Institution is a minimum-security facility located at the southern tip of Vancouver Island in Metchosin British Columbia(250) 391-7000wwwcsc-sccgcca

Wise Property SolutionsWise Property Solutions specializes in commercial and residential property maintenance(250) 896-9433wwwwisepropertysolutionsnet

Zazu Cafe and Catering IncWhenever anyone asks the Cook for her souprsquos secret ingredient she always replies ldquoLots of love amp a little bit of Thymerdquo Enjoy tasty meals from 730am-4pm Mon-Fri(250) 412-5311 wwwzazucoffeeca

6Benefit CheckGroup insurance tips for employers and employees

Brought to you exclusively by your Chambers ofCommerce Group Insurance Planreg advisor

Planning a holiday You may not need to buy travel insuranceChambers Plan health benefits include travel health coverageproviding you the protection you need when yoursquore travellingoutside your home province Coverage includes emergencymedical assistance and consultation medical evacuationsmeals and accommodations and more

Talentcor is a division of Design Group Staffing Inc

Formerly known as The Placement GroupTalentcor continues to create success by

sourcing and placing talent in roles that fit

Our specialties include

Whether your staffing need is temporary or permanent - or somewhere in between -

we can help

Call us today

1124 Fort St Victoria BC2503813254

talentcorcom

Same company Same service New Name

Administrative Professionals Light Industrial Sales amp Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

NEW MEMBERS

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 30: Business Matters September 2013

31BUSINESSMATTERS

Some years ago Chris Gillen of Dial-a-Geek was facing a crisis in his business It seemed he had reached an impasse So he did what many smart business owners do he sought out a mentor for advice That turned out to be one of the smartest decisions he ever made and years later he has benefitted from the support and wisdom of that mentor and Dial-a-Geek is now thriving and expanding across Western Canada

Using his own experience as an inspiration Chris approached local video production company Cedarwood Productions with the idea of creating a reality TV series demonstrating how the support of a mentor can help turn a business around The result is The Hard Way an intimate look at the struggles of small business owners and their attempts to turn the corner with the help of a mentor

The Hard Way provides a fascinating insight into the role of a mentor and the effect they can have on a business and in case you thought the process is an easy one this show should highlight the truth in dramatic fashion Businesses on The Hard Way have found that mentors donrsquot just breeze in and wave a magic wand to solve all their problems - it takes courage hard

work and deep soul searching to make the changes that the mentors advise And not all businesses manage it

From a list of over 50 finalists The Hard Way team (including Cedarwood Producer Karen Davies Associate Producer Lindsay Nielsen - also from Cedarwood Productions - and Host Dana Hutchings of CHEK) picked 12 local businesses designed to represent a typical struggling small business that viewers across North America could immediately relate to Each business profiles a different issue commonly faced by small businesses How they deal with that issue and with the challenges given by their mentor to solve that issue provide much food for thought as well as laughter tears and drama throughout the series

The mentor panel is a strong one Mike McCarthy is the Vice-President of Small and Medium Business for Telus and has years of experience in helping businesses grow and prosper Sybil Verch of Raymond James makes fortunes for her clients in financial investments and is involved in various boards and groups as well Tracy

McAllister is co-owner of McAllister Marketing and has a wide knowledge

of branding and marketing and Chris Gillen has grown his own tech company from the ground up bringing a wealth of technical knowledge to the panel In addition you will recognise various local specialist experts brought in to deal with specific challenges including accountant Lindalee Brougham human resources expert Dawn McCooey of the Womenrsquos Enterprise Centre Chris Burdge of BWest Social Media and Dennis Chopko and Trevor Lines of Killing Herb Inc sales experts Between them they are tasked with helping our 12 businesses Can they do it And what does it take for a business to turn itself round and set itself back on the path to success

Find out when The Hard Way premieres this September And as the season progresses yoursquoll be able to vote for the business you feel has made the most improvement

For more information including lots of useful articles and advice on various business issues check out wwwhardwayca Or contact Karen Davies Karencedarwoodproductionsca for more information about the show in general or for your own video production needs

How mentors help you deal with problems The Hard Way

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 31: Business Matters September 2013

32 BUSINESSMATTERS

CEDAR HILLgolf course

CEDAR HILLgolf course

FACILITY RENTALSamp BANQUETS SERVICESGet on par with your next business seminar or workshop at Cedar Hill Golf course With on site catering great views friendly staff free parking and only 10 minutes from downtown Victoria wersquore the ideal location for your business meeting needsldquoIn the future I can assure you that the we will add your facility to our list of ideal locations for upcoming eventsrdquo ~ Community Partnerships Network and Inter-Cultural Association of Gr Victoria

Vancouver Island Brewery opened its doors to the Greater Victoria Development Agency and The Chamber in July giving members a chance to learn about the brewing process while sampling some of the breweryrsquos latest creations General Manager Rob Ringma led the tour teaching attendees how grain hops yeast and a little magic ndash in the form of fermentation ndash are transformed into flavourful craft brews

In a nutshell Vancouver Island Brewery is Victoriarsquos first and oldest craft brewery helping spark the craft beer revolution nearly 30 years before it became trendy Vancouver Island Brewery crafts especially flavourful beer when compared with commercially produced lager some are cloudy others boast local ingredients or unique flavours like Beachcomber Alersquos banana finish on the tongue Most importantly their beer is made with passion According to general Manager Rob Ringma ldquoThere is no such thing as bad beer but therersquos different beer for different occasionsrdquo

Number of Employees 37 full-time and five part-time employees helping us for the summer as it is our busiest season

Industry Sector Brewing Industry Beverage Alcohol - Beer

Area of Town In greater Victoriarsquos ldquobrewing districtrdquo the area running from government Street into Esquimalt and the area surrounding the Johnson and Bay Street Bridges

Primary ProductService Local quality craft beer

Annual Revenue We brew 20000 hectolitres of beer per year wersquoll let you work out the math on that one

Business Matters How would you describe Vancouver Island Brewery in 30 words or less

Rob Ringma Vancouver Island Brewery is the Islandrsquos original craft brewery and has a 30 year history of commitment to supporting the Island and delivering a quality craft beer experience

BM What is the best part about doing business in greater Victoria

RR Victoria is a vibrant progressive and diverse city with a population base that supports and celebrates local culture and businesses As a local business we love the feeling of community in greater Victoria and appreciate the opportunity to brew live and work in this city

BM What is the best thing Vancouver Island Brewery is doing for greater Victoria

INDUSTRY PROFILE

VANCOUVER ISLAND BREWERY

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 32: Business Matters September 2013

33BUSINESSMATTERS

INDUSTRY PROFILE

RR We care about the communities we do business in and have a commitment to the environment and multiple community initiatives We use a reusable refillable bottle that prevents additional glass from ending up in the landfill and have specialized equipment in our brew house to reclaim heat and water energy utilized in the craft brewing process Spent grain and yeast from the brewing process are given to local farmers and composters to aid in their efforts to sustain local food production on Vancouver Island From a community perspective the brewery supports hundreds of events festivals and community fundraisers each year and is proud to partner with local groups such as the Victoria dragon Boat Festival and their support of the BC Cancer Foundation

BM What is it like working at Vancouver Island Brewery

RR We tend to use the motto ldquowersquove got it goodrdquo fairly often And whorsquos to say otherwise Our employees feel privileged to be working in such a fun social and dynamic business in one of the best places to live in the world It can get really busy around the brewery in the summertime but we try our best to keep the feeling of community strong with everything from monthly birthday lunches to family BBQrsquos as well as staff events to keep our team excited and engaged We tend to work hard and play hard after work you will often find our employees out on the water hitting the trails or participating in other outdoor activities ndash hopefully enjoying a good local beer responsibly afterwards

BM What are three things few people know about Vancouver Island Brewery

RR I really hope we are recognized for our great craft beer outstanding people and a longstanding tradition of community support in greater Victoria and all over the Island Because we are an established company on Vancouver Island with a long history many people assume it means wersquore huge Quite the opposite we still brew in small batches and until recently our beer was only available on Vancouver Island Large commercial brewers usually add carbonation to their beer after it has been pasteurized but we try to use as much of our beerrsquos natural carbonation as possible

BM What is Vancouver Island Brewery proudest of

RR Our brewery is proud to be one of Western Canadarsquos craft brewing pioneers Back in 1984 Vancouver Island Brewery started brewing after Labattrsquos closed down the last remaining brewery on Vancouver Island Almost 30 years later we are proud to be one of the breweries involved in kick-starting the local craft brewing renaissance that we all currently enjoy today We built our brewery on a long-standing tradition of community support and will continue to do so as part of our ongoing commitment to our Island customers friends and family

BM Are there any other fun facts about Vancouver Island Brewery we should know about

RR Our beer is all natural We use natural ingredients and try to use local ingredients as much as possible Our beer is also un-pasteurized so it has a shelf-life of about six months We micro filter the beer to remove the yeast and bacteria but after about six monthsrsquo time we canrsquot control the flavour of the beer any longer so we monitor what

our distributors have in stores and switch out for new product by the five or six month mark Yoursquoll notice that every box and bottle is date stamped When we want to experiment with new recipes and flavours wersquoll brew a 40 litre batch to test it before going ahead with full production Batching up is fairly easy because itrsquos very similar to baking where balancing ingredient ratios will deliver the same product The Sea dog recipe was written on a napkin at the navy base when we visited them to taste their beer and get inspiration After tasting their beer and discussing which qualities we wanted in Sea dog and a few sips our Brewmaster jotted the recipe down and handed it to me We launched Sea dog using that very same recipe to celebrate the Navyrsquos 100th Anniversary in 2010

Join us on our upcoming industry tours at

BC Cancer Agency Wednesday October 23 2013

Ocean Network CanadaTuesday November 19 2013

Visit our website for more details or to register wwwvictoriachambercaevents

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 33: Business Matters September 2013

34 BUSINESSMATTERS

ADVOCACY IN ACTIONRecycling Regulations

British Columbia is transitioning its recycling regulations making businesses responsible for packaging and printed paper recycling As part of this businesses that brand import or distribute packaging and paper will have to support the cost of consumer recycling programs for these materials In order to comply these businesses must create a stewardship plan or partner with an organization with a stewardship plan in place such as Multi Material BC (MMBC) These new regulations have been introduced with little communication from the provincial government and the deadlines are nearing The BC Chamber is working with both MMBC and the Ministry of Environment to provide follow-up communication that better explains the regulations and to set a minimum threshold for small business The Victoria Chamber has begun a letter writing campaign directed at the Ministry of Environment to ensure small business is not lumped in with larger corporations and to protect from a double taxation effect for recycling programs

Natural Gas Reconsideration

The BC Utilities Commission is moving forward in a reconsideration of common rates for natural gas in BC FortisBC will again make the case for a shift in natural gas pricing leveling the playing field for regions like Vancouver Island - which pays 25 percent more than the provincial average for natural gas The Chamber has registered for Intervener status in the hearing to provide a voice for our members in this important issue Vancouver Island natural gas users pay the second highest rates for natural gas in BC following those in Whistler

AGLG Plans Audits

BCrsquos Auditor general for Local government (AgLg) Basia Ruta began

her initial audits earlier this year and plans to report on them in spring 2014 The audits are Achieving value for money in operational procurement Local government performance in managing policing agreements and police budget oversight and Learning from Local government Capital Procurement Projects and Asset Management Programs The AgLg also plans to begin two more audits Local governments Role in Ensuring Clean drinking Water and Managing the Inherent Risks of Limited Human Resources within Small Local governments later this year The City of Victoria will be included in the policing audit which will assess performance in budgeting and managing policing agreements The creation of the AgLg is a direct policy win for The Chamber

Foreign Workers Strike

Canadian Foreign Service Officers began job action this past summer further slowing down Canadian visa processing and potentially deterring tourists from visiting Canada The Tourism Industry Association of Canada (TIAC) reported a case where Canadian officials had even gone as far as suggesting that visitors go elsewhere and avoid Canada completely This troublesome message had been sent from an employee of the Canadian Embassy in Bogota Colombia david goldstein President and CEO of TIAC said the instance ldquoundermines the economic interests and livelihoods of small business owners and hardworking Canadiansrdquo TIAC urged the federal government to enter negotiations with the Professional Association of Foreign Service Officers who earn roughly $3000 to $14000 less than federal workers performing similar functions within Canada The strike further emphasizes the federal governmentrsquos need to improve its tourism strategy Read more about the federal impact on tourism on page 14

Alberta Eyeing HST

Alberta is contemplating implementing an HST model to increase its revenues The debate over how to find cost savings versus implementing new tax measures is available in a recent Cd Howe study Three options dominate the discussion lightening income tax and introducing an HST introducing a sales tax on top of existing taxes or ignoring taxes and focusing on decreasing spending The authors of the study are proposing decreasing Albertarsquos 10 income tax rate to 8 and pairing it with an 8 HST which would add a 3 provincial tax to the federal tax rate

If Alberta went ahead with such a plan it would boast the lowest income tax rate in Canada making it an even stronger investment attraction competitor for BC In addition an Alberta HST wouldnrsquot apply to the same business costs as BCrsquos current PST As The Chamber prepares for its presentation to the Select Standing Committee on Finance this fall we will address this potential future competition

MembershipsEvents

DiningWeddings

Associate MemberMembers of the Victoria community may apply for Associate membership Monthly dues are $20 plus applicable taxes (Annually $240 plus applicable taxes)

Corporate MembershipThere is no initiation fee and Annual membership dues are only $670 plus applicable taxes This en-titles five members of the company to have signing privileges at the Club throughout the year

Ph 250-721-7935 | clubuvicca Connect with us on Facebook

Basia Ruta BCrsquos AgLg

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 34: Business Matters September 2013

35BUSINESSMATTERS

JOB Y100-12595CLIENT YMCA VICTORIA

PUBLICATION VICTORIA CHAMBER OF COMMERCESHIPPING DATE NOVEMBER 15

AD DIMENSIONS 85 X 11PREPARED BY ECLIPSE CREATIVE 250-382-1103

Your Community

Your

WE BUILD STRONG KIDS STRONG FAMILIES AND STRONG COMMUNITIESYMCA-YWCA Greater Victoria bull 851 Broughton Street Victoria bull Ph 250-386-7511 bull wwwvictoriaycom

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice

Page 35: Business Matters September 2013

36 BUSINESSMATTERS2505440099

wwwhouleca

Providing businesses with the same individual customer experience

no matter where in British Columbia you are

Construction Security Systems Building Controls Data Networks

Industrial Sector Power Quality 24-Hr Emergency Service

The Industry Leader Through Customer ChoiceThe Industry Leader Through Customer Choice