Opportunities for Graduates in a Digital World

How can today’s Graduates help businesses to better market their

products and services in the Digital world?

The Challenge for Business

Why are some businesses struggling to market their

products and services effectively?

Traditional Marketing Techniques are Becoming less Effective

Cold-CallingTV Advertising

Direct MailNewspaper Advertising

The 4 Ps Model of Marketing is Becoming

Less RelevantProduct

PricePlace

Promotion

The Opportunity for Business

Forward thinking businesses that can truly embrace change, can alter their

marketing efforts to leverage the power of the internet and increase market share.

4 Ps is Becoming 4 Cs

CommunityCo-Creation

CustomisationConversation

How can a Business increase revenue by ‘leveraging the power

of the internet’? Increase Sales / Sales LeadsImprove Corporate Identity

Become a Recognised AuthorityIncrease Efficiency, etc.

Step 2Step 1

2 ways to directly increase sales leads

Increase visitors (potential customers) to

the website

Increase visitor to customer conversions

from the website

Maximise conversions from the website/online channels

Target messages Target customer groups Target visitor actions

Increase number of targeted visitors

• Drive more visitors from the Search EnginesSearch Engine Optimisation

• Create new channels to drive more visitors

Email marketing Blog Marketing Social Network Marketing

(e.g. twitter, facebook, linked-in)

An Integrated Web Marketing Strategy

The Opportunity for Graduates

Many of today’s graduates will have a better and more intuitive understand of the

concepts and benefits than their employers.

Making them the ideal people to execute.

Have fun and good luck

Digital agencies, IT industry, digital marketing or anything else?

Questions?