business law lap 3 objectives explain issues of unfair trade practices in sport/event marketing....
TRANSCRIPT
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Business LawBusiness LawLAP 3LAP 3
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ObjectivesObjectives
Explain issues of unfair trade practices in sport/event marketing.
Explain issues of risk management in sport/event marketing.
Explain issues of contract law in sport/event marketing.
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Explain issues of unfair trade practices in
sport/event marketing.
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• Legal issues affect Legal issues affect sports at every level!sports at every level!
• Sport/event marketers Sport/event marketers must be in the know.must be in the know.
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The Businessof Sports
• Capitalism
• Free trade can’t be restricted.
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Trademarks
• Importance of trademarks:
Money
Reputation
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Trademarks
• Lanham Act
Prevents trademark infringement
Violations result in injunctions, fines.
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Antitrust Issues
• Sherman Antitrust Act
Regulates interstate commerce
Outlaws monopolies
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Antitrust Issues
• Baseball exemption
Exempt from antitrust lawssince 1922
League can:
Block relocation
Contract (downsize)
Control all minor-league teams
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Antitrust Issues
• Sports Broadcasting Act of 1961
Limited antitrust exemption for sports teams
Can pool broadcasting rights
Can “black out” games
Sorry. Today’s game will not be shown due to a
broadcasting blackout .
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Rights of Publicityand Privacy
• Right of publicity:Right of publicity:
Protects person from Protects person from unauthorized use of unauthorized use of name/likenessname/likeness
Gives person exclusive Gives person exclusive right to identity for right to identity for commercial gaincommercial gain
Kool ColaThe gold medalistof colas!
Jamal WilliamsOlympic gold medalist
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Rights of Publicityand Privacy
• Right of privacy—person can Right of privacy—person can sue when:sue when:
Seclusion is invadedSeclusion is invaded
Unreasonable amount of Unreasonable amount of publicity is givenpublicity is given
False light is shedFalse light is shed
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Explain issues of risk management in
sport/event marketing.
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Risk Management
• Loss prevention
Security—keeping fans safe
Ticketing:
Counterfeits
Ticket scalping
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Risk Management
• Insurance
Fire, theft, injury, etc.
Prize indemnity
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Explain issues of contract law in
sport/event marketing.
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Contract Law
• Labor relations
National Labor Relations Act
Collective bargaining
Players’ associations
Strikes and lockouts
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Contract Law
• Other contracts
Sponsor contracts
Option to renew
Right of first refusal
Television contracts
Venue and personnel contracts
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• Your school’s logo or mascot
• Is it trademarked?
• Licensing?
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• Alcohol at college games or in advertisements
• Is it ethical?
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Acknowledgments
Original Developers:
Christopher C. Burke,Sarah Bartlett Borich, MBAResearch
Version 2.0
Copyright © 2013MBA Research and Curriculum Center
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Digital-based photography sources:
ThinkStock PhotosVarious images used in this presentation are ©2013 ThinkStock Photos. All rights reserved www.ThinkStockPhotos.com
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Copyright:All photographic digital images on this CD are owned by the aforementioned photographic resources or their licensors and are protected by the United States copyright laws, international treaty provisions, and applicable laws. No title to or intellectual property rights to the images on this CD are transferred to you. These sources retain all rights and are not to be used, digitally copied, transferred, or manipulated in any way. To do so is a violation of federal copyright laws.
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