sem1 1.03 a - professional development acquire information about the sport & event industry to...
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SEM1 1.03A - Professional Development
• Acquire information about the Sport & Event Industry to aid in Career Choices
• Explain career opportunities in sport/event marketing
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Identify Types of Businesses that offer Careers in Sports/Event Marketing
• Teams (College, Professional, Amateur)
• Venues (Coordination & Sales)• Sports Agencies• Parks & Rec Departments• Private Businesses• Sporting Goods Industry (Retail,
Sales, B2B)• Technology (Websites, Apps,
Research)• Media (Radio, TV)• News Industry• Event Planning
• Fitness Industry• Agents• Marketing (Marketing
Research, Sales)• Public Relations• Charities• Convention and Visitors• Hospitality Services• And many, many more….And many, many more….
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Distinguish between Sports Marketing, Entertainment Marketing
and Event Marketing.• Sports MarketingSports Marketing: the involvement of sports to
develop, promote and distribute goods and/or services to satisfy the needs and wants of consumers
• Entertainment MarketingEntertainment Marketing: involves entertainment to develop, promote, and distribute goods and/or services to satisfy the wants and needs of customers.
• Event MarketingEvent Marketing: the designing or developing a “live” themed activity, occasion, display or exhibit (such as a sports, music festival, fair or concert)to promote a product, cause, or organization.
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Comparing Sports & Event Marketing
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Explain why jobs in Sport/Event Marketing provide Career Potential
• Number of fields• Broad opportunities• Good for many different talents and
interests• Growing interests in most sectors• People find sports, entertainment or
event careers very engaging
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Discuss Personal Traits needed for success in Sport/Event Marketing
• Competitiveness• Positive attitude• Problem Solving• Detail Oriented• Leadership• Creativity• Adaptability• Good Communicator
• Negotiation Skills• Flexibility• Time Management• Able to work under
pressure• Multitasking ability• Initiative • Common Sense• Computer Savy
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Explain Training needed for careers in Sport/Event Marketing
• Firm educational background– Marketing– Business– Communications/Social Media– Liberal Arts
• Volunteer experiences & Internships
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Describe the following Sport/Event Marketing Careers:
• Advertising – Print, broadcast & social media• Sales promotion – In stadium, walk-in, season ticket
holders & single ticket promotions• Ticket sales – Direct and indirect• Ticket management – Pricing, distribution and logistics • Market research – Know your consumer• Merchandising – Other products to support your main
product – display, etc. • Community relations – Public relations within the
community to enhance image
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Describe the following Sport/Event Marketing Careers
• Media relations – Press releases, press kits, answering consumer questions, Twitter, Facebook and You Tube
• Sponsorship manager – finding business partner’s with the same target market
• Event planner – Coordinates all event aspects• Hospitality manager – Coordinates business clients
and consumer hospitality • Volunteer/vendor coordinator – Recruits volunteers
to work events and works with vendors• Marketing director – Manages all aspects of the
marketing department including all social media, etc.
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Training Needed for SEM
•Writing/speaking skills
•Computer skills
•Classes
•Internships
Writing/speaking skillsWriting/speaking skills
Computer skillsComputer skills
Classes/EducationClasses/Education
InternshipsInternships
QUICK REVIEW: Training Needed for SEM Careers?