business intelligence(project hard copy)

8/8/2019 Business Intelligence(Project Hard Copy)

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INDEX

Serial

no.

Page

no.

Topics

1 4 Introduction to

Business Intelligence

2 6 The five key stages of Business Intelligence

3 10 Need of Business Intelligence

4 13 A Survey on Arising Need of


5 15 Business Intelligence Architecture

6 19 Four Key Features of Business Intelligence

Architecture

7 20 Attributes of enterprise-scale Business Intelligence

architecture

8 22 The Benefits of Business Intelligence

9 25 Business Intelligence top 10 benefits

10 30 Summary


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Introduction toBusiness Intelligence

Business Intelligence (BI) refers to computer-based techniques

used in spotting, digging-out, and analyzing business data, such

as sales revenue by products or departments or associated costs

and incomes.

Business Intelligence is the business capability of extractingactionable insight from business and market data to support

better decision making and improved corporate performance.

Common functions of Business intelligence technologies are

reporting, Data mining, Business Performance Management,

Analytics and Predictive Analytics.

Business Intelligence (BI) is smart software package supportingthe business decision making process. This package helps ingathering, analyzing and presenting business information. Itsdata-driven intelligent business solutions are used in theDecision Support Systems (DSS).

Business intelligence (BI) is a business management term,

which refers to applications and technologies that are used to


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gather, provide access to, and analyze data and information

about company operations and performance.It will also provide

for:

Less data redundancy

Improved data inaccuracy

Increased access to FTB Data

More efficient use of taxpayer and third party information

More consistent treatment across debt types.

Business intelligence equips enterprises to gain business

advantage from data. Once an organization is powered with BI it

can anticipate enhanced turnaround time on data collection,

come up with fresh ideas for novel business initiatives, foresee

accurate picture of customer needs and demands, and performmore targeted marketing campaigns.

Business intelligence is rated as the most wanted technology bybusinesses across the world. Even in current times of economicdownturn, when IT budgets are being cut, BI is still at the top of

the list of urgently needed business capabilities.


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The five key stages of Business

Intelligence

The business Intelligence consists of Five Stages .i.e. Data

Analysis, Situation Awareness, Risk Assessment, Decision

Support. The details of stages each stages are as follows:

Extracting electronic information from

text documents, databases, images,

media files and web pages.

Synthesising useful knowledge from

collected data using data mining, text

understanding and image analysis

techniques.

Linking the useful facts and inferences

and filtering out irrelevant information.

Identifying reasonable decisions or

courses of action based on the

expectation of risk and reward.

Employing semi-interactive software to

identify good decisions and strategies.


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1.Data sourcing:Business Intelligence is about extracting information from

multiple sources of data. The data might be: text documents

- e.g. memos or reports or email messages; photographs

and images; sounds; formatted tables; web pages and URL

lists. The key to data sourcing is to obtain the information

in electronic form. So typical sources of data might include:

scanners; digital cameras; database queries; web searches;

computer file access; etcetera.

2.Data analysis:Business Intelligence is about synthesizing useful

knowledge from collections of data. It is about estimating

current trends, integrating and summarizing disparate

information, validating models of understanding, and

predicting missing information or future trends. This


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process of data analysis is also called data mining or

knowledge discovery.

3.Situation awareness:Business Intelligence is about filtering out irrelevant

information, and setting the remaining information in the

context of the business and its environment. Theuser needs

the key items of information relevant to his or her needs,and summaries that are syntheses of all the relevant data

(market forces, government policy etc.). Situation

awareness is the grasp of the context in which to

understand and make decisions. Algorithms for situation

assessment provide such syntheses automatically.

4.Risk Assessment:Business Intelligence is about discovering what plausible

actions might be taken, or decisions made, at different

times. It is about helping you weigh up the current and


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Need of Business Intelligence

Business intelligence is today's tech priority for a reason .i.e.Information is growing at an exponential rate.

As information grows, the need for organizations to manage itand make it actionable grows as well. Getting that information

in a timely mannerand to the right people in the right places,throughout an organizationis an important means to enterprisesuccess.

The need of Business intelligence can be categorized into the

following categories:

1. Business operations reporting

The most common form of business intelligence is business

operations reporting. This includes the actuals and how the

actuals stack up against the goals. This type of business

intelligence often manifests itself in the standard weekly or

monthly reports that need to be produced.


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2. Forecasting

Many of you have no doubt run into the needs for forecasting,

and all of you would agree that forecasting is both a science and

an art. It is an art because one can never be sure what the future

holds. What if competitors decide to spend a large amount of

money in advertising? What if the price of oil shoots up to $80 a

barrel? At the same time, it is also a science because one can

extrapolate from historical data, so it's not a total guess.

3. Dashboard

The primary purpose of a dashboard is to convey the

information at a glance. For this audience, there is little, if any,

need for drilling down on the data. At the same time,

presentation and ease of use are very important for a dashboard

to be useful.

After creating dashboard page, you can customize it by adding

or removing components, such as excel wed access and keyperformance indicators(KPI)

4. Multidimensional analysis


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Multidimensional analysis is the "slicing and dicing" of the data.

It offers good insight into the numbers at a more granular level.

This requires a solid data warehousing / data mart backend, aswell as business-savvy analysts to get to the necessary data.

5. Finding correlation among different factors

This is diving very deep into business intelligence. Questions

asked are like, "How do different factors correlate to oneanother?" and "Are there significant time trends that can be

leveraged/anticipated?"

Business Intelligence is a process for increasing the competitive

advantage of a business by intelligent use of available data in

decision making. Dashboards can also help to present, view,

and understand the trends relate to various aspects


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A Survey on Arising Need of


Information contained in enterprises worldwide is expected to

reach 120,000 petabytes in year 2010, according to a new survey by IDC (a sister company to CIO's publisher). The study,commissioned by Teradata, surveyed 1,072 line-of-businessexecutives and IT professionals in 22 countries.

Here's a snapshot of today's information management needs,according to the survey:

y The amount of information is growing rapidly. Eighty-one percent of respondents say the amount of informationavailable with which to make decisions has "grownsignificantly" or "increased a lot."

y We've reached information overload. Seventy-fivepercent report feeling overloaded with information, and 40

percent rated their degree of being overwhelmed at 4 on a 5point scale.

y The need for timely information is more pressing. Athird of respondents said access to up-to-date informationwithin seconds or hours is critical to their companies.


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y Accessing unstructured information is difficult butincreasingly necessary to decision making. Fifty-fivepercent of the information dealt with in decision making is

unstructuredfor example, e-mails, documents, orimagesyet two-thirds of respondents use mostly manualmethods to search and access such data.

y To manage the avalanches of information, businessintelligence tools are becoming more widespread. Nolonger the sole domain of analytical experts in headquarters,single departments or applications, business analytics areused by front-line workers, multiple departments and byusers outside the organization. Forty-eight percent ofrespondents said their front-line staffcall center, banktellers, and so onare making more decisions than lastyear, and 54 percent said front-line staff had businessintelligence solutions to support them. And 24 percent ofrespondents allow customers to access their businessintelligence applications, 21 percent allow suppliers, and 20

percent distributors.y Timely business intelligence has become mission critical

to many enterprises. Sixty-four percent of respondents saidthat if a business intelligence system was down one day orless, they expected a materially negative impact to businessoperations. Twenty-one percent said negative results wouldcome from a downtime of one hours or less.


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Business Intelligence Architecture

An effective business intelligence architecture is designedto meet the demands of enterprise-scale IT environmentsand the needs of business users.

An effective architecture must provide a full range of business

intelligence capabilities to solve real business problems across

the organization without creating new ones. This means

providing the right kind of information in the right way to

different user communities, and providing them with self-serve

capabilities so that they do not overburden IT.

Wiki has two sites in library. These op=pages are home page

and hew to use home page. . this page contain information and

and how to us that information.

A blog site is created to share personal insights, events, news,

records, and anything wishful with individuals and groups.

To maximize the benefits of BI, companies require ease ofdeployment, use, and integration. Once the solution is deployed,IT must be able to manage it effectively. This means havingvisibility into the system to enable IT to manage proactively,identifying potential issues before they become problems andmaintaining optimal system performance.


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In contrast, a modern architecture is based on openstandards, which provides greater flexibility. Modern

standards are today defined by their design and constructionusing Services Oriented Architecture (SOA) principles andmodern web services technologies.

Business Intelligence Architecture Strengths at a Glance:

y Great interoperability and compatibility with standardplatforms and tools

y Leverage existing IT infrastructure and technologies.y Highly Scalable to meet your growing demandsy Secure, Compatible with user authentication directory

systems.

y Minimum Training requirements for even non-technicalusers

y Supports internationalization


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Example of the NIH IT Enterprise Architecture Framework,

where the Business architecture is pictured as part of the

enterprise architecture.


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Unified, Proven Enterprise Business Intelligence

Architecture


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Four KeyFeatures of Business

Intelligence Architecture

1.Simple Integration and Deployment:Industry standard enterprise business intelligencearchitecture, ensuring interoperability and compatibility withyour existing platforms and systems

2.High Performance and Scalable:Consistent high performance in an easy, integrated businessintelligence platform for all users. Scalable, load balancingto support elevated data volumes and applications,increasing user base and user needs

3.Secure and Centralized Administration:Easy, centralized, browser-based administration helpsmanage the metadata layer, data access, security, and usergroup administration.

4.Minimum Training:Robust, flexible with integrated enterprise reporting, analysisand query eliminate the need to learn multiple products.Less training requirements resulting in better user take upand participation across all levels in the organisation


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Attributes of enterprise-scale Business

Intelligence architecture

These requirements are fundamental to business intelligencesystems that will be deployed broadly across the organization,and all of these are delivered largely through the underlyingarchitecture:

Usability:To reach the broadest possible audience, a BI solution hasto recognize and accommodate different types of usersthrough a common user experience, across all BI capabilitiesand on the full range of technology, including mobile devices.It must behighly searchable so that users can leverage BI informationthat the organization has already created.

Common business view:For organizations with many data assets, applications, andusers, its critical that a BI solution delivers a common viewof the businessso managers and knowledge workers neverhave to worry about the validity of their numbers versus

others. The single view must be based on all the data, and thequality of the data must be maintained to ensure userconfidence. Data modelers must be able to create an effectivebusiness model quickly, and readily modify it as the needs ofbusiness change over time.


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Scalability:Enterprise BI deployments have to scale to thousands and

tens of thousands of users across a global organization, andthey must scale in a linear fashion.

Reliability:

For most organizations, business intelligence is core to the

running of the business or department. A BI system has tooperate on a 24x7 basis, with redundancy for all capabilitiesand services.

Openness:Businesses intelligence has to be openin terms of the datayou can access, and for integration with existing and new

applications, portals, security systems, and more.

Manageability:IT must be able to administer efficiently and proactively,ensuring that potential problems are identified early andavoided, and keeping the system operating effectively.

Security:A BI solution has to work with existing security providersto ensure that access to both the BI system and theinformation in that system is always secured as required.


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The Benefits of Business Intelligence

Business Intelligence systems allow organizations to

improve business performance by leveraging information

about customers, suppliers, and internal business

operations. BI systems:

y Extract data from many sources, such as Customer

Relationship Management (CRM), Supply Chain

Management (SCM), and Enterprise Resource

Planning (ERP) systems, and other applications.

y Centralize, organize, and standardize information in

repositories, such as data warehouses and data marts.

This may also involve cleaning the data and

appending additional data.


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Although there could be many factors that could affect the

implementation process of a BI system, following are the

critical success factors for business intelligence

implementation:

a. Business-driven methodology & project management

b. Clear vision & planning

c. Committed management support & sponsorship

d. Data management & quality

e. Mapping solutions to user requirements

f. Performance considerations of the BI system

g. Robust & expandable framework

Business Intelligence is, according to many analysts, thenumber one area for investment by IT Directors. BusinessIntelligence, when properly implemented and used,

delivers many benefits. Some of the key advantagesinclude:

y Alignment of an organisation around a consistent setof Key Performance Indicators (KPIs) and Metrics.


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y Quicker, fact-based decision makingy Simplified graphical presentation of KPIs and metricsy Reliable presentation of information (One version of

the truth)

y Combination of multiple data sources (ERP, CRM,Spreadsheets, Budgets...)

y Faster collection and dissemination of information


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Business Intelligence top 10 benefits

Microsoft Business Intelligence, a fully integrated suite ofserver, client, and developer products thoroughlyintegrated with the 2007 Microsoft Office system,delivers the right information, at the right time, and in theright format. Business Intelligence presents easy-to-use

information directly to people where they work,collaborate, and make decisions. Here are the top 10 waysBusiness Intelligence can help you increase results bydelivering business intelligence throughout yourorganization.

Connect people to information efficiently and

effectively.

Business Intelligence makes it easy for decision-makers to access and analyze information anytime,anywhere. Up-to-date information is available where people work, collaborate, and make decisions,whether it's on the desktop or over the Web.

Empower employees.

When analytical data is readily available and


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and drilling into more detail people are better ableto analyze and evaluate information and then makewell-informed, insightful business decisions.

Improve alignment.

Business Intelligence improves alignment throughoutyour organization. Articulate strategy, set objectives,monitors performance, perform group analysis, andthen make informed decisions that support youroverall business strategy. Managers can easilyestablish lines of responsibility on a strategy map andemployees can align their objectives with corporategoals.

Harness the power of the 2007 Microsoft Office

system.

Enhancements include increased capacity forinteractive analysis in Office Excel 2007 for search,delivery, and collaboration in Microsoft OfficeSharePoint Server 2007, and improved visualizationtechnology across the Microsoft Office suites.

Business Intelligence is also integrated with SQLServer 2008 Reporting Services and SQL Server 2008Analysis Services industry leading businessintelligence platform technology which enhances


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the power of the information delivered to the desktop.

Deliver business intelligence to your entire

organization.

Business Intelligence supports the breadth of yourorganization's business intelligence needs. Strategic planning is simpler when using familiar tools;information management is easier in a centralized andfully integrated BI environment; and development ismore cost-effective when using an industry-standarddevelopment environment. With the familiar userinterface of the Microsoft Office system, the SQLServer 2008 business intelligence platform behind thescenes, and custom development through MicrosoftVisual Studio, Business Intelligence supportseveryone information workers, IT professionals,and developers in your organization.

Reduce training needs.

With Business Intelligence, people in yourorganization can interact with data where they want

in the 2007 Microsoft Office system. By usingtools that are familiar, accessible, and widelysupported, you lower training costs and significantlyshorten the learning curve.


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Deliver sophisticated analysis and reporting.

Rich scorecard functionality, supported by reports,

charts, graphs, and analysis, means that employeescan readily track key performance indicators (KPIs)against key business goals. Understanding andanalyzing the relationships between KPIs and yourcorporate objectives means you gain a betterunderstanding of how your business is performingtoday, not at the end of the month, quarter, or year,

when it is too late to act and impact performance.

Deliver enterprise-grade business intelligence.

With the complete and fully integrated platform backed by SQL Server 2008, Business Intelligencedelivers extract-transform-load functionality (ETL),online analytical processing (OLAP), data mining, predictive analysis, and reporting, all in one. Fullyscalable, Business Intelligence delivers power,stability, enhanced security, and low total cost ofownership (TCO).


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Summary

Business Intelligence (BI) is much more than software anddescribes a set of processes and technologies for simplifying andenhancing the use of information within a Company. In BI datais gathered from the IT systems in a company, whether they beERP or CRM systems, or from Excel spreadsheets and other personal productivity tools. Data is cleaned, standardised andthen presented to business users in a friendly way.

Information in BI is displayed using dashboards and scorecards,explored using slice and dice techniques and experimented onwith data mining and forecasting tools.

In business Intelligence Combining plan and actual information

allows a performance management framework to be built, withKey Performance Indicators (KPIs) and metrics disseminatedthroughout the organisation.

Business Intelligence is an umbrella term, which encompasses avast array of other terms coined by consultants over the yearssuch as Performance Management, Executive Dashboards, Data

Warehouse, Scorecards. Here we will focus on the major benefitof alignment.

BI is often thought of as a software solution. However modernsoftware is relatively easy to implement, allowing the focus to


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shift to the more important areas of process design andimplementation.

Business intelligence is rated as the most wanted technology by

businesses across the world. Even in current times of economic

downturn, when IT budgets are being cut, BI is still at the top of

the list of urgently needed business capabilities. Business

Intelligence systems allow you to uncover, analyze, and forecast

the trends that drive your business.


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business intelligence(project hard copy)

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