business intelligence accurate information, accurate decisions june 2012 presented by: scott lea...
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Business IntelligenceAccurate Information, Accurate Decisions
Business IntelligenceAccurate Information, Accurate Decisions
June 2012
Presented by:
Scott LeaGovernment Services
Infogroup Government Division
AgendaAgenda
June 2012
Who is Infogroup?
Importance of Accurate Data
Using Data to Support Decisions
Questions
Who is Infogroup?Who is Infogroup?
Community planning & modeling
Track and monitor industries and individual businesses
Target areas for development
Build emergency relief plans for preparedness, notification and recovery
Transportation modeling
Demographic studies
And much more…
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Infogroup is the premier provider of geo-coded business and residential data and services in the public sector. Data uses include:
Who is Infogroup?Who is Infogroup?
Service 85% of Fortune 100 Companies
Power top 5 Search Engines
Provide Points of Interest data to 90% of in-vehicle navigation systems in North America
Deploy 30 billion emails annually on behalf of clients
Business Intelligence Tools -- ReferenceUSAGov
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We engage and connect with millions of consumers, businesses and government offices on a daily basis
DataData
The highest quality and most relevant business and residential data tailored to all levels of government including DOT, Revenue, Emergency Planning, Economic Development, COG’s & MPO’s.
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Key Residential & Business Data Elements
220 million consumers - 17 million businesses
Seamless integration with relevant 3rd party data sources
Detailed business data including key contacts, geo codes, employee size, SIC/NAICS codes, sales volume and more
Geo-coded address point data
Historical business data sets
Residential data includes names, address, phone, home value, income, presence of children, age, and more
Standardization of Elements & Duplicate
Removal
Final Quality Check
Address Standardization & Hygiene
CompilationPhone
Verification
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Business Compilation FlowBusiness Compilation FlowEnhanced Content
3-4 weeks 4-6 weeks
3-4 weeks
•500-seat Call Center
•26 Million Calls Per Year
•Specialized Calling Groups for Large Business, New Business and Specialty Files
•Name
•SIC
•Franchise/Brand
•QA staff monitor compilation & phone calls daily
•Compilation staff bonuses based on 99% accuracy
•Average tenure is 8 years
•National Change of Address (NCOALink®)
•Delivery Point Validation (DPVTM)
•Locatable Address Conversion (LACSLinkTM)
•Delivery Sequence File (DSF2TM)
•ACE Software
•4,000 Telephone Directories
•Government Sources
•Public Company Filings
•Web Research
•Utility Information
•NCOA
•Tourism Directories
•Partner Feedback
•POI Compilation
•Express Update
•Geo-Codes•Hours of Operation
•Credit Cards Accepted
•Toll Free•URLs
Models updated •Sales Volume•Business Credit Scores
•Employee Size•# of PCs•Business Spend Estimates
•Square Footage
715% of database is
touched every month
How the Data ChangesHow the Data Changes
Average of 2,200,000+ telephone verification
calls per month!
Average 150,000 new businesses
added in a typical month
Average 130,000 businesses deleted in a typical month
Average 1.8 Million data changes in a
typical month
Business Database Updates
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Using Data to Support DecisionsUsing Data to Support Decisions
• Where are you getting data?
• What quality assurance is in place?
• What impact will this have on the outcome/projections?
Data to Support Decisions and ForecastsData to Support Decisions and Forecasts
• Large Business Compilation• Annual reports, 10K, Press Releases, Trade Publications, Company
Websites• Corporate Linkage• Multiple Executives
• Telephone Research• Primary Business Activity (SIC Code/NAICS)• Owner or Manager at the location, Titles, Email• Number of Employees• Toll-Free Number• Websites• Sales Volume
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ServicesServices
Enabling extraordinary customer interaction and delivering meaningful and actionable results
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• Data management, processing and custom integration
• Multichannel notification solutions
Direct Mail, Email, Mobile & Social
Retention and Acquisition
• GIS mapping projects
• Modeling, analytics and business intelligence
• File management & data updates
Servicing customers of all types and sizesServicing customers of all types and sizes
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Infogroup provides a full range of geo-coded data with SIC/NAICS
codes for easy planning
Emergency Planning
Infogroup has a master address file covering the US with parcel
and street level geo-codes
Infogroup enables governments to track not only businesses in the state but also those
companies with ties to your state across the entire US
Infogroup delivers data on specific businesses and allows you to search
entire industries at once
Infogroup provides timely, accurate and geo-coded data
Address Point Data
Transportation Modeling
RevenueCompliance & Due Diligence