A Taste For Business

- Iced & Sliced –By: Emily Saunders, Maria Vong and Ania Palczak

The Business PlanBusiness Goal/Purpose:

Iced & Sliced’s business goal is to sell

scrumptious desserts, to satisfy the taste buds

of our customers. The company will supply a

variety of deserts for all customers and

occasions, some of which include: weddings

and birthday parties. As well as this we plan to

sell decorative accessories and a mixture of

delicious beverages to add an extra ‘sweet

treat' for our clients.

Why we chose this particular business:

We chose to create a dessert business because

we believed that it would be easy, affordable

and fun. We each enjoy creating and eating

different forms of deserts and therefore we felt

that this business would be the best choice for

us.

LOGO:

The Team

Emily Saunders

CV of Emily Saunders

D.O.B: 23/12/1995

SPECIALITIES: Finance and management

EMPLOYABLE SKILLS:- Is always willing to participate in helping others- Possesses a quick learning ability to achieve high

standards

The Team

Ania Palczak

CV of Ania Palczak

D.O.B: 24/07/1995

SPECIALITIES: Advertising and management

EMPLOYABLE SKILLS- Able to work well in a team environment or independently- Very responsible and reliable person- Exceptionally approachable and friendly

The Team

Maria Vong

CV of Maria Vong

D.O.B: 09/04/1995

SPECIALITIES: Cooking and management

EMPLOYABLE SKILLS:- Able to work well in a team environment or

independently- Very friendly and welcoming- Capable to learn quickly in a new

environment

The Business Concept

Iced & Sliced is a local desert shop, which has chosen to sell cakes and all sorts of desserts that are made for all occasions

including weddings and birthdays. As well as a variety of delicious beverages that includes coffees, teas and a range of

other drinks.The following slides will show three of the main desert products

Iced & Sliced plan to sell:

Oreo CheesecakeA truly satisfying and rich cheesecake, that takes you back to your childhood where cookies enlightened your days and brought joy to your tastebuds. The dish is a delicious and unique mixture of ingredients that taste extra fantastic with a coffee, tea or hot chocolate.

The company choose to sell this product as we believed it was unique and therefore would be very appetising for customers of all ages.

The Business Concept

Toblerone Cheesecake

This is another one of our creamy cheesecakes, which gives a whole new

meaning to the word ‘chocolate’. We assure you that this dish will even make chocolate

haters, chocolate lovers.

Iced & Sliced chose to produce this dish as we felt that like the Oreo Cheesecake, it

would appeal to customers as it is an original and different cake.

ChocolateRipple Cake

This dish is one of our classic and traditional cakes. It’s simple yet truly satisfying. The

creamy and delicate outer layer is exquisite with the soft chocolate centre and is a

fantastic snack for the evening.

The company decided to manufacture this dish as we wanted to sell a dessert designed

for the simple and classic cake lovers.

The Business Concept

Iced & Sliced has also chosen to sell a variety of drinks as we believe that the only way to truly experience a fantastic desert is to complete that dish

with a fantastic beverage. Therefore we have selected the following amazing fluids to truly satisfy our customers tastebuds:

Coffees:- Cappuccinos- Long Black- Short Blacks- Mocha- Latte- Iced Coffee

Energy drinks: - Red Bull- V- Mother- Monster

Soft Drinks:- Fanta- Coke/ Pepsi- Sprite- Solo- Raspberry Fanta

Chocolate drinks:- Hot chocolate- Chocolate milkshakes (as well as strawberry, mango and banana milkshakes)- Iced Chocolate

The Business Concept

PACKAGING:Iced and Sliced will have large cake boxes to hold the cakes ordered by our customers. We believe that this form of packaging will be the best way to keep our cakes fresh and safe for our customers. We also feel that boxes

will be an easy and affordable form of packaging.As well as this, we plan to package take away orders for customers in small

paper bags that are easy to carry and keep our dessert fresh.Each of these forms of packaging will also be 100% recyclable, as Iced and

Sliced feel strongly about caring for the environment too.

SWOT Analysis

STRENGTH:- The location of our shop is in the City of

Melbourne, Victoria in St Kilda. It is positioned in a very busy area, which means our company will have a larger amount of business.

- We would receive an excellent amount of money for the deserts that our company will create because of the location.

- We have quick and easy access to people who live around the area.

- There is a seating area for the customers to sit around and eat selections of deserts from our menu.

- Iced & Sliced is the first dessert shop on the street from the beach area and Luna Park so therefore we would be the first place where hungry dessert lovers could go.

- We sell a variety of freshdesserts for a selection of occasions and are also a cafe. Therefore we will have a mixture of customers eager to have a dessert for events.

WEAKNESS:- The business’ location is hard to travel to for us

employees. - A lot of money is needed to start the business off

because of the location.- A profit would be hard to earn due to the costs of

bills and ingredients.- Customers will need to pay for parking to come

and enjoy our desserts.

SWOT AnalysisOPPORTUNITIES:

- Iced & Sliced will have the opportunity to expand and create franchises.

- To create many different deserts and decorate them to the customers description.

THREATS:- There are a great variety of different cafes and

other cake shops within the area that have been around for a greater amount of time than Iced & Sliced will be. So our company will need to advertise a lot to make allow our company to be known.

Mission Statement

Iced & Sliced, aims to retail a wide range of high quality deserts at reasonable prices. We have dedicated staff that make delicious and

yummy deserts, whose work will satisfy every customer that walks into our store and allow them to leave with all their taste buds tingling.

Quality is our policy.

OUR GUARNTEE:We guarantee to create a great variety of deserts and drinks to make our customers happy and satisfied allowing them to remember Iced & Sliced

as a great place to eat for any age group, or any gender.

Target Market

Iced & Sliced is a dessert shop designed for any occasion, ranging from

birthday parties to catering for weddings. We welcome every kind of

customer to dine at our company, customers that enjoy sitting down for

business meetings, get togethers, relaxing or those who just enjoy trying

something new. Our company would mostly be suitable for customers who

are around the age of 20 years and older, as we believe that they would be

the most appropriate age group interested in the products we sell. However,

our products are also suitable for customers who are younger in age too.

Although, due to the location of our company and the huge rates, the prices

of our desserts are set at a high amount, yet are truly worth the spending. As

a result of this, customers with a large yearly income would also be most

suitable to dine at our cafe/shop. Though, we assure that all our customers

will be welcomed into our little but classic cake shop/cafe. We truly believe

that all of our clients will be very glad to come into a new environment where

they are able to enjoy themselves with a slice of our delicious range of deserts

to yummy coffees and teas.

LOCATION

Iced and Sliced will be located at 81 Acland Street, St Kilda, VIC 3182. We chose this location as we believe that St Kilda is the

perfect scene for a small dessert shop. Acland Street is filled with small cafes, ice cream stores, and restaurants making it a

truly fantastic location for our business. There are tourist sites such as Luna Park and

St Kilda Beach that are close by to our business. These sites will bring a fantastic

amount of customers into our store and because the location of our business is the

first dessert shop from these sites, customers would most likely stop to eat at

our cafe.

81

The left side: - 73: Bala’s Café- 75 – 77: Seven Apples Gelato- 83: Grill’d- 85: Trampoline- 87 – 89: Rococo- 91A – 95: Le Bon Continental Cake Shop- 97: Acland CakeThe right side:

- 88: St Kilda Army & Navy Club- 92B – 92D: Amigos- 94B: Chinta Ria Soul- 94A: Holy Sheet!

88

Here is a list of the other business’s that surround Iced & Sliced:

LOCATI

ON

There are plenty of car parking spaces situated close by to the location of Iced & Sliced. Here are three of the main areas where customers could possibly park:

Irwell Street: Shakespeare Grove: On the sides of Acland street:

Here are the details for our company Iced & Sliced:CONTACT DETAILS:

81 Acland Street St Kilda, VIC 3182Phone: (03) 9324 2309Fax: (03) 9324 1205Email: Iced&Sliced@hotmail.com

We can also be contacted on our website: www.iced&sliced.com.auWhere you can also select orders and look at the variety of desserts we create.

Resource Requirements

HUMAN RESOURCES: Iced & Sliced will require a number of 7 staff members. Our company will need staff members who have had history with cooking in a kitchen area

and staff who are confident and have possibly experienced some customer service.

LEGAL OWNERSHIP STRUCTURE:Iced and Sliced chose an equal ownership structure because we felt it would be better to work equally together to make a large profit on our products. With an equal ownership structure the separation of things is much easier, as everything

would be split evenly between the three owners.

Manager/FinanceEmily Saunders

33%

Manager/Head Chef

Maria Vong33%

Manager/AdvertisingAnia Palczak

33%

Emily is a manager of Iced & Sliced and is in charge of the financial aspect of the company.

She calculates all the costs and payments.

Maria is another manager of the company and is the

Head Chef of the shop. She is in charge of the other two

bakers of the store and decides on new desserts or

changes to the menu.

Ania is one of the three managers of the

company and is in charge of advertising too.

Resource Requirements

PHYSICAL RESOURCES:Iced & Sliced will require the following products, equipment and technology to

establish our company:

- Mixer - $299- Coffee Machine - $249.95- Washing Machine - $459.95- Dish-Washing Machine - $459- Pans - $50- Pots - $50- Bowls - $120- Tables and Chairs - $100 x 6- Cash Register - $24.95- Piping Bag - $21- Fridge and Freezer - $429- Rubbish Bin - $7- Desk - $199- Cleaning Equipment - $30- Computer - $1500- Microwave - $129

- Air Conditioning/ Heater - $649- Interior Decorations - $700- Dishes - $125- Cutlery - $100- Packaging Equipment - $50 per month

TOTAL ESTIMATED COST: $6251.85 - $8000

Iced and Sliced will also need the following equipment to also establish the company: an oven, stove, sink, shelves, a skip, lights

and gas, water as well as electricity.Though we discovered that each of the

following are also already in the building we plan to buy.

The Business Slogan

we make it, so you can enjoy it.

We made our business slogan simple as we felt it would be truly easy for our customers to remember and therefore allow them to come to our store more often. Here is our slogan:

The Australian Business Grants

Iced & Sliced’s financial consultant, Emily Saunders, spoke to an employee from The

Australian Business Grants, who advised her that there are currently 450 grants. With this

particular institution they offer grants, no interest loans or only charge an interest rate on minimal loans. The interest rate charged on those minimal loans start at 3-5% but go

for a long period of time. The Australian Business Grants decide on what type of grant

or loan is ideal for your new business.

To apply for one of the Australian Business Grants, click onto the following link where the instruction to be followed are listed:

The Australian Business Grant.

The Westpac bank

Iced & Sliced’s financial consultant, Emily Saunders, also contacted Westpac and hypothetically requested a loan for 50, 000 dollars, for the information we gathered about the loan click onto the

following link:The Westpac Bank

Finance

Finance

Expenses (approximately)Salaries: $800 per month

Wages: $16.69 per hour x 4 workers (not including us 3) x 10 hours a week for each person x 4.4 weeks in a month equals $2937.44 per month of wages. For the three of us we will

earn $18.80 per hour x 3 workers x 13 hours a week for each of us x 4.4 weeks in a month equalling to $3226.08 per month of wages. The wages of the entire shop would equal to

$6163.52.

Public Holiday Wages:To see our public holiday wages click onto the following link: Public Holiday Wages

$16.69 is the normal hourly rate on public holidays it’s double time comes to $33.38 an hour x 8 hours x by 4 workers because of the large payment x 11 public holidays but closed

on Christmas and Good Friday so 9 days of double time pay that comes to a total of $9613.44

Insurance: $500 per monthRent: $1800 per month

Utilities: $1000 per month Advertising: $200 per month

Supplies: $2670.30 per month (groceries e.g. food)Interest payment for loans-

Maintenance: $300 per monthTotal cost of fees: $21 697.29

The prices of the cakes follow:Toblerone cheesecake~ $12 a piece Oreo cheesecake~ $15 a pieceChocolate pudding~ $18 a bowlPana Cotta~$8 a piece Chocolate ripple cake~ $8 a piece

The prices of the drinks follow:Coffee~ $5Cappuccino~$5Teas~$4.20Short Blacks~$5Mocha~$5Hot chocolate~$4.20Milkshakes (flavours: chocolate, strawberry, mango and banana) ~$4.20Iced Chocolate~$4.20

Soft Drinks: $4.00Fanta, Coke/ Pepsi, Sprite, Solo

Energy drinks: $5.00Red Bull, V, Mother, Monster

Full cake prices Custom wedding cakes~ $500 plus depending

on the orderCustom birthday cakes or any other occasion~

$50 and up Chocolate ripple cake~ $35 a whole cake

Oreo cheesecake~ $45Toblerone cheesecake~ $50

Catering and delivery:The catering of weddings or birthday parties

requires a week notice and the order must be a minimum of $100. A $50 deposit has to be given in on the day of the order and payed

fully by the time of pick up.

The delivery of cakes costs at a minimum of $10 on top of the original price for the first 5 kms. Due to certain difficulties because we

don’t know how many customers or big rushes of people will come into our shop on different days, it is unknown to us how much

profit or loss we would have.

AdvertisementHere is a link to the commercial Iced & Sliced have

created for the business:ICED & SLICED

Thank-you for watching our presentation