business feasibility study dimensions for existing software product ventures
DESCRIPTION
A Compilation of dimensions to assess the feasibility of a software product ventures. These dimensions are very important while assessing the feasibility and stability of any software venture. This helps in assessing oneself and convincing investors.TRANSCRIPT
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Business Feasibility Assessment
Existing Software Product Business Ventures
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Business Idea Product/s Market GTM Strategy Management Model Economical & Financial Exit Strategy
Viability Dimensions
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Business Idea Viability
Uniqueness of the Idea Value Proposition-
Address Customer pain Economic Scenario Industry Scenario
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Functionalities Feature Richness & Benefits
thereof Simplicity, Ease of Use for Quick
Adoption Ease of Deployment User Documentation & Training
Material Product Robustness Learning from Customer
Experience Readiness for Mass Marketing Future Scope of Development New Products Plans
Product Viability
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Market Environment Size of the Market Sustainability of the Market Target Market Pricing & acceptance to Market Competition & similar products Competitive Advantage
Market Viability
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Customer Awareness /
Demand Creation
•Branding Strategy•PR, Advertisement & Promotion Strategy
Customer Acquisition Plans
•Direct Approach to Customers & Viability•Channel Partners Strategy & Success Probability•Business Alliances Plans & Success Probability
CRM (Customer Relationship
Management)
•Customer Delighters•Repeated Revenue & Customer References
GTM (Go-to-Market) Strategy & it’s Viability
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Management Model Viability Domain Expertise Application of knowledge / Skills Readiness to take More Training Employee Management &
Recruitment Fitness of System & Procedures Technology Backing & Enablement Management of Intellectual
Property Management of Identified Risk Ability to Delegate to Staff Suitable Organization Structure Suitability of Management and
Quality Protocols Ability to measure Business
Process
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Economical & Financial Viability Start up Cost
Customer Awareness/Branding Cost Feasibility
Customer Acquisition Cost
Product Deployment Cost
Customer Support Cost
Cost of Customer Relationship Management
Channel Development Cost
Capital Requirement
Production Cost
Inventory/Working Capital Cost
Operation Costs
Overall Return on Investment
Overall Profitability
Break Even Point
Sustainability of Market v/s Projected Revenue
Ability to Generate Economic Value
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Exit Strategy Viability
Define exit strategy Create wealth from exit
strategy Relate exist strategy to
industry model Identify potential buyers
and/or strategies Create capital assets i.e. IP Schedule exit strategy
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Thank YouIndian Chartered Accountant | Entrepreneur | Domain Expert for CRM, Knowledge Mgmt. & Professional Services Automation
CA. B.C.Chechani