business development for water to achieve the millennium development goals
DESCRIPTION
Frederik Claasen, Senior Consultant, AIDEnvironment, The NetherlandsTRANSCRIPT
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Business Development for Water to achieve
the Millennium Development Goals
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Blue Gold at the
Bottom of the Pyramid?
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Agenda
Bottom of the Pyramid
Small is beautiful
The need to develop business
Three examples
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How do you look at it?
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When Money Meets Development
Trade instead of Aid
Business case instead of Project
Revenue model instead of Budget Management
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Bottom of the Pyramid (BOP)
There is a trend towards an entrepreneurial form of development
Southern countries offer a potentially interesting market (BOP)
MDGs on water will not be reached by donor support alone
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BOP Strategies
Engage first, co develop and design
Focus on improving affordability
Fly under the radar: start small and scale up
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Small Scale Solutions
Appropriate Technology
Low cost, high output
Decentralized solutions
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We need
Solid business plans
Support in business development, match making and financial engineering
Innovative and effective financial distribution concept
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Three initiatives
Water and Sanitation Business Development Toolkit
Micro Water Facility
Akvo
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The AT BD Toolkit
To turn an idea into a sustainable business through an effective business development process
Who wants to use the AT BD Toolkit?
• Small-scale private entrepreneurs • NGOs / foundations in developed countries• NGOs / foundations in the South• Financiers• Knowledge institutes• Intermediates like Chambers of Commerce, consultants
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The AT BD ToolkitAssists entrepreneurs and organizations when developing an idea into a product, by going through 4 stages:
1. The idea: Is my product worth the effort? What business model do I have in mind?
2. Feasibility: Will there be a (BOP) market? How to develop the product?
3. Demonstration: Proving the product. Preparation for market introduction.
4. Market introduction and scaling up: Product launch. Continuous improvement.
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Proven practiceThe 4 innovators have established themselves in India and are being assisted in the development of their products and businesses
QuickTime en eenᆰTIFF (ongecomprimeerd)-decompressor
zijn vereist om deze afbeelding weer te geven.
QuickTime en eenᆰTIFF (ongecomprimeerd)-decompressor
zijn vereist om deze afbeelding weer te geven.
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Unique selling points
A Business Development Toolkit that focuses on
(Appropriate Technology for) water and sanitation
A Business Development Toolkit that has been designed to
cater for BOP markets
A Business Development Toolkit that is practically tested
This has never been done before!
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With the Toolkit you can:
• Develop a funding plan
• Check the completeness of a Business Plan
• Conduct a market analysis
• Develop an organizational structure
• And more…
But what does this look like?
Finally, show time…
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How do we take this forward?