business classics award winner m. louise ripley, mba, phd york university, toronto introductory...
TRANSCRIPT
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Business Classics Award Winner
M. Louise Ripley, MBA, PhD
York University, Toronto
Introductory Marketing Online
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(I Got Dragged into Internet Teaching)
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I Take as Given:
• Lifelong Learning Now Necessary
• Quality Courses Require Discussion
• Good Learning: Collaborative/Social
• “Learning is Not a Spectator Sport!”
(Chickering & Gamson 1987)
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Zane Berge on Technology
“Technology does not automatically guarantee increased learning productivity; …
only if coupled with changes in pedagogy and implementation.” Berge (1996)
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What I Didn’t Want
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The Best Kind of Teaching
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The Best Phrase
Students don’t learn when they’re listening; they learn when they are speaking.
(Robin Mason, 2005)
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Creating the Units
Web PageUnit 1 Web Page
- Introduction LOOK NOW at materials for your
Final Exam Substitute:Text Appendix I "Comprehensive Case: Cake Cosmetics Company"Text Appendix 2 "Sample Marketing Plan for Cake" Unit 12 - The Marketing Plan
Lecture Notes
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My Web Pages
Deliver Information
– Mine, Text, and Others’
Use ads for products discussed
Provide links to company websites
Drive Discussion
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The Waving Hand
(We now go live to online for several slides where I explain the Waving Hand Exercises and how they encourage discussion, the importance of theory and practice)
http://www.atkinson.yorku.ca/~lripley/imUintro.htm
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Highly Labour Intensive
• Website Design and Creation: Took > 1,500 hours not
including upkeep• Assignments are Successful:
Students Do Talk & Talk & Talk! • I Am Online with ThemI Am Online with Them About 3 x an on- campus courseAbout 3 x an on- campus course
It takes time but you have to It takes time but you have to be there, and it’s fun!be there, and it’s fun!
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Top 10 Rules to Survive Teaching an Internet Course
10. Don’t Ignore the Advice of People Who Went Before You
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Top 10 Rules For Survival
9. Don’t Expect to Hear Consistent Advice
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Top 10 Rules For Survival
8. Don’t Leave Preparation Until the Last Minute
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Top 10 Rules For Survival
7. Don’t Let the Course Take Over Your Whole Life
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Top 10 Rules For Survival
6. Don’t Make Extra Work For Yourself
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Top 10 Rules For Survival
5. Don’t Create An Internet Course Just Uploading Current Course Materials
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Top 10 Rules For Survival
4. Don’t Expect More From Online Students
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What Not to Expect from Students
I know it’s not due for two weeks, Professor, but I thought I’d get it in early just to be sure.
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Top 10 Rules For Survival
3. Don't Under-Estimate the Power and Problems of Technology
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Top 10 Rules For Survival
2. Don't Lose Yourself or What You Stand For
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Top 10 Rules For Survival
1. Don't Forget to Have Fun!
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Last Word,
from Students
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Jennifer’s Story
Marketing in the Time of Paul Revere and Samuel Atoms
Demand > Supply
Discovered Nuclear
Fusion?
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Jennifer’s Story
Marketing in the Time of Paul Revere and Samuel Atoms
The importance of
being there online
with them and of
keeping a sense of
humour
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Nick’s Story
Tennis Anyone?
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Nick wrote on his last assignment
“The professor took an interest in what I had to say for the course but also about my life and where I work. I know she’s not just there to teach like a military drill sergeant but actually cares about how well I do.”
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Nick’s Conclusion
“School to me really is just another job but oddly enough that's starting to change.”
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MERLOT Reviewer
• “The author demonstrates an impressive ability to get the students to participate and interact with each other -- something that is challenging to accomplish with distance learning.”
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Thanks
• To MERLOT for this honour
• To my Academic VP who paid my way here…
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Thanks
• To my students, who make it so much fun to teach
http://www.atkinson.yorku.ca/~lripley/imsyllabus.htm
(I use no passwords)