business card develpment process

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IGCSE art Unit 2

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Page 1: business card Develpment process

RESTAURANT  BUSSNESS  CARD      Before   I   started   the   design,   I   looked   at   the   three   questions   asked   on   the   art  website  and  thought  about  it.    What  type  of  food  is  it?  What  is  the  price  bracket?  What  is  the  profile  of  the  target  customer?    Out   of   the  6  different   restaurants,   I   decided   to  do   the  Arabian  Night  because   I  thought  it  would  be  enjoyable  to  make  a  business  card  since  I  already  had  a  vivid  image  in  my  head.  This  image  was  better  appropriate  for  a  nice  family  restaurant  type.  So  the  price  would  be  very  affordable  but  not  as  cheap  as  fast  food.  And  the  restaurant’s   aimed   customers   would   be   families   on   a   relaxing   weekend,  teenagers,  and  etc.    The   image   in  my   head  was   to   use   the   Arabian   pattern   design   and   the   typical  Arabian  building.  At  first  I  thought  it  was  hard  to  combine  those  two  ideas  in  one  card  and  still  have  room  for  writing,  but  in  the  end  I  found  a  way  to  work  it  out.        First   thing   I  did  on  Photobooth  was   to  color   the   first   layer  dark  purple.  Then   I  added   the   Arabian   Patterns   on   the   top   and   bottom.   At   first   I  was   planning   on  covering   the   whole   outside   rim   with   this   design   however,   I   found   out   that   it  looked  nicer  when  it  was  only  on  the  top  and  bottom.  Then,  I  cut  out  the  shape  of  the  domed  building  and  used  the  shape  to  cut  out  from  a  light  purple  background  to  past  onto  the  main  work.      That  was  going  to  be  my  general  background.  Now,  I  needed    to  add  the  text  to  this.  I  knew  there  was  no  room  to  write    all  the  info  on  this  card,  so  I  decided  to  write  it  inside  the    building.  It  turned  out  to  be  unique  and  nice.              Then,   I  added  the  name  of   the  restaurant,   “Arabian            Night”  and  a  little  map  identifying  where  the              restaurant  is  located.              The  map  was  100%  hand  made  and  I  think  it  gives  a            nice  touch  to  the  card.        When  I  finished  picture  3,  I  thought  it  was  enough  work.  However,  I  thought  that  there  was  an  awkward  space  in    the  middle.  I  knew  it  needed  a  line  of  words,  but  I  didn't    know  which  wording  was  apropreate.  So  I  simply  deci-­‐  cided  to  write,  arabian  night  in  arab,  and  this  completed  my  busness  card  project.