business card develpment process
DESCRIPTION
IGCSE art Unit 2TRANSCRIPT
RESTAURANT BUSSNESS CARD Before I started the design, I looked at the three questions asked on the art website and thought about it. What type of food is it? What is the price bracket? What is the profile of the target customer? Out of the 6 different restaurants, I decided to do the Arabian Night because I thought it would be enjoyable to make a business card since I already had a vivid image in my head. This image was better appropriate for a nice family restaurant type. So the price would be very affordable but not as cheap as fast food. And the restaurant’s aimed customers would be families on a relaxing weekend, teenagers, and etc. The image in my head was to use the Arabian pattern design and the typical Arabian building. At first I thought it was hard to combine those two ideas in one card and still have room for writing, but in the end I found a way to work it out. First thing I did on Photobooth was to color the first layer dark purple. Then I added the Arabian Patterns on the top and bottom. At first I was planning on covering the whole outside rim with this design however, I found out that it looked nicer when it was only on the top and bottom. Then, I cut out the shape of the domed building and used the shape to cut out from a light purple background to past onto the main work. That was going to be my general background. Now, I needed to add the text to this. I knew there was no room to write all the info on this card, so I decided to write it inside the building. It turned out to be unique and nice. Then, I added the name of the restaurant, “Arabian Night” and a little map identifying where the restaurant is located. The map was 100% hand made and I think it gives a nice touch to the card. When I finished picture 3, I thought it was enough work. However, I thought that there was an awkward space in the middle. I knew it needed a line of words, but I didn't know which wording was apropreate. So I simply deci-‐ cided to write, arabian night in arab, and this completed my busness card project.