Business Analytics Innovation

Gain Insight, Drive Business Planning

Running Concurrently with our Business Intelligence Innovation Summit

May 21 & 22, 2014,Marriott Renaissance,

Chicago, IL.

Current Speakers

• SVP, Regional Head, Analytics, HSBC

• Vice President, Analytics, McGraw Hill

• Director, Business Analytics, LinkedIn

• Head of Analytics, Enova International

• Director, Business Analytics, Boehringer Ingelheim

• Director, Product Analytics, Netflix

• SVP, Business Intelligence, NYCB

• Senior Staff, Business Analytics, LinkedIn

• Chief of Analytics, Validus

• Senior Analytical Lead, Google

• Vice President, Data Analytics, American Express

• Senior, Director, Analytics, Legendary

Entertainment

• Vice President, Analytics, BMO Harris Bank

• Director, Analytics, Kelly Blue Book

• Vice President, Risk Strategies, Bank of America

• Lead , Business Analytics, Aon

• Director, Business Analytics, Navistar

• Director, Analytics , Farmers Insurance

• SVP, Business Analytics, Northern Trust

• Director, Analytics, GE Healthcare

• Global Subject Matter Expert, HP Autonomy

• Information Analyst, ConAgra Foods

• Principal Architect,, GE

• Director, Advanced Analytics, Liberty Mutual

• Chief Executive Officer, BeyondCore

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Confirmed Speakers

Past Delegates include• Director, Analytics - Ask.com

• Director, Insight - Red Bull

• Vice President - Google

• Senior Director - Starbucks

• Director, Analytics - Coca-Cola

• Director, Insight - EA Electronic Arts

Who Will You Meet?There is no question that IE. provides the gold standard events in the industry and will connect you with decision makers within the analytics industry. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President/Principal

SVP/VP

C-Level

Snr. Director/Director

Global Head/ Head

Snr. Manager/Manager

Academic (1%)

78%

1000+ Employees300-999 Employees50-299 EmployeesLess than 49 Employees

Company Size Of Attendees

8%

11%

25%56% 81%Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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The Business Analytics Summit brings together thought-leaders from the industry for an event acclaimed for its interactive sessions and high-level speakersAs organizations have developed the capacity to gain greater insight from data and statistics - and with the increase in the volume of data available - it is now essential to use innovative analytics practices to succeed.

Illustrated intermittently with case studies, interactive panel sessions and deep-dive discussions, this summit will focus on the solutions offered by advanced analytics practices.Topics the summit will cover include:

• Strategies to engage senior leadership around implementing advanced analytics processes.

• Insight into the use of predictive analytics as the vehicle to drive accountability of results.

• Drive business success through more accurate insight and use of data.

• Methods designed to deliver the most effective impact on your business through analysis of data.

The summit will run concurrently with the Business Intelligence Innovation Summit, as there is great crossover between the Summits you may attend sessions at both Summits accessing all the speakers and topics that are relevant to your needs.

The summit will feature

• Presentations from thought leaders• Panel Discussions discussing key trends• Open Discussion - engaging out of session• Ample Networking Opportunities• Solution Providers exhibition• Partnership Presentations• Meet the Speaker• & much more...

Expected Delegates Across Summits - 200+Expected Industry Speakers - 25+Expected Solution/Service Providers - 6+

About The Summit #BAChicago

Paul is the Director of Product Analytics at Netflix. He is responsible for leading a cross-functional team of Data Engineers and Data Scientists who support the Netflix Product Management organization in making product innovation decisions. Services provided include managing Netflix’s vast analytics warehouse, providing dashboards & reports, and providing a range of analytical support services. Paul received his B.S. in Systems & Control Engineering from Case Western Reserve University and is currently pursuing his M.S. in Predictive Analytics from Northwestern University.

Data-Driven Product Development at Netflix

Netflix strives to be truly data-driven in every part of our business. This is especially important in our product development organization where rolling out an unpleasant customer experience can have a damaging impact on our business performance. In this talk, I will discuss how we do product development at Netflix: how the various teams use analytics, what analysis techniques we utilize, and the analytics technology platform that enables all of this data-driven innovation.

Paul EllwoodDirector, Product AnalyticsNetflix

Featured Speakers

Speaker Information

Charlotte has 13 years professional experience in Marketing, Business Development, Analytics & CRM strategy. Charlotte is currently working for HSBC as the Head of Consumer Assets Analytics Center of Excellence covering Americas Region, particular focus on the US, Mexico and Brazil markets. Prior to that,

Charlotte spent 5 years in Asia with HSBC looking after the China JV partner -Bank of Communication, build cards business from infancy stage. Also leading Credit Card product and partnership development in Asia Pacific Region across 12 markets.

Charlotte TsouSVP, Regional Head of AnalyticsHSBC

A senior analytics and BI executive in Financial Services industry, Dr. Zhang provides thought leadership on and serves as chief architect for numerous innovative analytic solutions to business challenges at various organizations. At New York Community Bancorp, Zhongcai is responsible for enterprise-wide business analytics, modeling, and reporting, providing

operational and strategic decision support to such areas as customer acquisition and retention, product cross-selling, deposit pricing, product development, site selection, liquidity management, process optimization, profitability, and the like. His background includes academic publishing, BI and analytics conference speaking, and industry case study featuring.

Zhongcai ZhangSenior Vice PresidentBusiness IntelligenceNew York Community Bank

7+ years working experience in Business Intelligence, Predictive Analytics, Fraud Detection/Analytics/Operation, and Statistical Modeling across Financial , E-commerce, and now Social network industry. Currently leading the business analytics team at LinkedIn supporting the Talent Solutions business line

Michael LiDirector, Business AnalyticsLinkedIn

(55%+ LinkedIn's revenue), working closely with all cross-functional teams (Sales/Product/Engineering/Marketing/Operations) with focus on developing end-to-end, robust, fast, and scalable analytic solutions. Passionate on solving complicated business problems with a combination of superb analytical skills and

Speaker Information

Elena Alikhachkina has over 10 years of experience in the digital space with deep expertise in the areas of digital analytics, online optimization, business Intell igence and customer Insights. She currently leads Multi-Channel analytics team for GlaxoSmithKline, US Pharma division. In her role on the Enterprise Channels Marketing, Elena oversights web analytics, mobile, social media analytics,

content strategy analysis and integrated digital analytics. Elena is an active practitioner who, on a daily basis, is thinking about the metrics that drive the business and bringing visibility to the impact of multi-channel marketing strategies. Earlier in her career, Elena was a professor of Market Research with Moscow State Academy of Business Administration and held various roles in marketing consulting with IDT and Canadian Association of Business Incubation. 

Elena AlikhachkinaDirector, Multi-Channel AnalyticsGlaxoSmithKline

Senior leader managing diverse team of 20+ colleagues serving as the primary source of forecasting and commercial analytics services for the US with objective of providing insightful and actionable analyses to solve business problems, value strategic decision and drive sales and profitability. Develop innovative cross-platform analytics strategies and tools that support both short and long range vision and strategy of sales, marketing and PR initiatives. Lead enterprise reporting and analytics deployment solution through an

innovative Spotfire-based web platform serving all field and home office stakeholders using a single, consolidated data source representing a single “source of the truth.”Develop progressive analytic solutions for capturing and deriving actionable insights from personal promotion (field force) and eMarketing tactics to identify key customer behavioral and decision making drivers. Leverage insights to optimize customer experience that will drive portfolio revenue and profitability.

Sandy BalkinDirector, Business AnalyticsBoehringer Ingelheim

Alfred is an executive with 20 years of l e a d e r s h i p e x p e r i e n c e i n i n n ov a t i o n management, research, analytics, technology strategy. and operational excellence. He is a member of the new leadership team reporting to MHE's Chief Digital Officer, Stephen Laster. Begin Sep 9th, 2013.

Alfred EssaVice President, AnalyticsMcGraw-Hill

State of the art Applications of Big Data

Clayton Christensen and others have argued that education is prime for disruption. In this session we will demonstrate state-of-the-art applications of Big Data in education, including adaptive learning, learning analytics, and advanced visualizations. We will a l so rev iew key bus iness challenges for driving the next level of innovation.

Speaker Information

Rajeeve Kaul is Senior Vice President at OfficeMax. His education includes MS and MBA degrees from UMass (Amherst).   In his prior role as Vice President, Pricing and Strategy at Cardinal Health he was responsible developing go to market and pricing strategy, for  developing an understanding of the Cardinal customer portfolio and the overall deal management and compliance functions. Prior to joining Cardinal, Rajeeve was Director, Price and Product Optimization, at AutoZone, a

Fortune 300 where he developed next-generation solutions improving product assortment and deploying differentiated pricing capabilities. 

Creating Sustaining Value

Big data and analytics as the buzz words of today propelling our aspirations of discovery and learning to new heights. But how do you actually create sustained value. This session will combine a smorgasbord case studies across industries to bring out best practices that have worked over time to unlock shareholder value.

Rajeeve KaulSenior Vice PresidentOfficeMax

Hui has worked in the data analytical and forecasting field for over 13 years, most recently as the Director of Business Analytics and Strategy in Navistar.   Her team has led numerous analytical projects   to support business units all over the company such as sales&marketing, strategy&planning, product development, manufacturing, finance, and parts&services.  As a corporate economist, she also holds the vital role of providing the foresights for the industry trend and business cycles of U.S. and 10 other countries.   Prior to that, she had held analytical and management roles in various industries including supply chain, retail, and biotechnology. Hui holds undergraduate degree in Finance from FuDan University and master degrees in Economics and Statistics from University of Toledo.   She has also taught as an adjunct faculty member at Benedictine University.   

Data Visualization Drives Your Success

Data visualization is a key aspect of both the analysis and understanding of complex data.  Nowadays, we are constantly challenged to create clear, meaningful, and integrated analysis that can stimulate our thinking process at the speed-of-thought.   This presentation will showcase some effective visual techniques which serve to maximize data exploratory capabilities, reveal answers, and even lead to more questions.     It will also demonstrate that the visual analysis has proven effective at any phase of data exploration.   For corporate executives, good visual presentation is vital in identifying issues and advance decision making. 

Hui JiangDirector, Business AnalyticsNavistar

Speaker Information

Ted Kwartler is a data-driven expert in analytics applied to production environments.  Ted worked in Amazon.com’s customer service organization, using data for coaching, new product launches, call forecasting, and workforce planning.   Additionally, he created Amazon’s Social Care Unit serving customers

on Twitter, online forums, and multiple Facebook pages.   Currently, Ted works as a Director of Advanced Analytics for a Fortune 100 Insurance company.   His team of analysts provides actionable recommendations to improve efficiency, understand the voice of the customer, and forecast production demand.   Ted holds an MBA from the University of Notre Dame with a citation in analytics and marketing.

Edward KwartlerDirector, Advanced AnalyticsLiberty Mutual

Shyam is an Industrial Internet professional with General Electric, with 23 years of industry experience. He has worked for large companies like Halliburton, Oracle, Deloitte and IBM, prior to his role as Product Manager, Analytics. He is a c t i v e l y i nvo l v e d i n t e c h n o l o gy u s e r communities and is Director of Product Integration with IOUG, President/Founder of BI & Analytics (BIWA) and Exadata Special Interest Group. He has undergraduate degree from IIT Kanpur, India, MBA and MS in Computer Science from Florida Atlantic University, Boca Raton. He is a regular speaker in large technology conferences. 

The Industrial Internet of Things

This session will cover the industry landscape of the emerging area often referred by different names such as Internet of Things, Industrial Internet and Smarter Planet. Learn about the challenges in this area and how the solutions bring together machine and sensor data, domain expertise, Big Data and Advanced Analytics. When properly applied to the infrastructure areas like healthcare, aviation, energy and transportation, this can generate operat ional eff ic iencies worth billions of dollars in savings. interesting analytic scenarios. 

Shyam NathPrincipal ArchitectGeneral Electric

Minakshi Srivastava, a well rounded data mining professional with 10+ years of experience in big 4 consulting firms in varied domains (Business Analytics, Predictive Model ing, Strategy development , and Consulting)   Currently, she is working as VP Bank of America in Consumer & Business

Lending group. Prior to Bank of America, Minakshi has worked in General Electric Capital, Cap Gemini and Deloitte Consulting. In that capacity she worked on several advanced analytics projects and consulted c l i e n t s i n r e l a t e d domains. She has Master's degree in Economics, JNU New Delhi, India.

Minakshi SrivastavaVP, Risk StrategiesBank of America

Speaker Information

Mike Failor has 8+ years working in the field of Quantitative Analytics, first in capital markets and now with consumer lending.   He is currently the head of both the Advanced and Fraud Analytics teams at Enova International and his 15 person team is responsible for building and supporting all proprietary fraud, credit, and acquisition models for all of Enova’s brands.  Prior to the move to Enova, Mike spent four years on the floor of the CBOE pricing and trading stock options.

A Case Study in Using Advanced Analytics as a Tool for Fraud Prevention in the E-Commerce Space

Using historic fraud attacks as a basis for a case study, Mike Failor will be presenting how analytics can be used to quickly identify organized fraud attacks.

Michael FailorHead of Advanced AnalyticsEnova

Karthik Raja serves as the Business Strategy Analytics Leader at Aon Hewitt, a global leader in human resource consulting and outsourcing solutions. He and his team of over 35 colleagues with advanced Master’s degree in Business, Industrial Engineering, Operations Research and Statistics, support Aon Hewitt’s Global Operations, partnering with business unit leaders to provide business analytics support, develop strategic plans, reduce operational cost, identify growth opportunities and minimize risk. Karthik has a Bachelor’s degree in Electrical and Electronics Engineering from Bangalore University, India and a Dual Title M.S. degree in Industrial Engineering and Operations Research from Penn State University.

How Aon Hewitt Reduced Millions of Dollars of Cost Through Analytics & Optimization

Aon Hewitt serves hundreds of clients and helps over 20 million of their employees and retirees choose the right healthcare, manage their claims, invest in 401K plans and manage their pay each year requiring thousands of customer service agents to solve specific, complex, participant issues. Due to the nature of Annual Enrollment alone, Aon Hewitt had to hire thousands of additional, seasonal colleagues in Q4 each year all resulting in high operational costs. The Business Strategy Analytics team identified seasonality in behaviors, drivers for calls, skill set requirements and developed forecasting methods for the workload. The team then modeled complex algorithms to identify the most cost optimal strategies for team structures, agents’ licensing and skills, and partnered with clients to control call patterns. The overall result is an annual savings of over $15 million with an additional $3 million to $5 million each year during the enrollment season. 

Jyothi Karthik RajaLeader, Business Strategy AnalyticsAon

The Information

Silver Pass

$1495Access to all sessions &

networking event

$1295Early Bird Price

(before March 21)

Diamond Pass

$1995Access to all sessions, networking events, annual subscription to IE.

membership & Strategic Analysis Report

$1795Early Bird Price

(before March 21)

Gold Pass

$1795Access to all sessions, networking events & annual subscription to IE.

membership

$1595Early Bird Price

(before March 21)

Registration Pricing

Business Analytics Innovation SummitDate: May 21 & 22, 2014Location: Chicago, IllinoisVenue Marriott Renaissance HotelAddress 1 West Wacker Drive, Chicago, Illinois, 60601Accommodation Hilton DoubleTree - Click Here

For larger groups or special requests contact Jordan by calling +1 415 992 7918 or email jdunne@theiegroup.com* Team discounts are applicable at the point of registration only.

Ways to Register+1 415 992 7918 +1 323 446 7673 Visit us Online to Register

Group Discount Offers3 Silver Passes: $3000 ($1000 per attendee)5 Silver Passes: $4500 ($900 per attendee)3 Gold Passes: $3900 ($1300 per attendee)5 Gold Passes: $6000 ($1200 per attendee)3 Diamond Passes: $4500 ($1500 per attendee)5 Diamond Passes: $7000 ($1400 per attendee)

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Purchase the Diamond pass and gain access to the co-located Business Intelligence Innovation Summit

1 Day Pass

$995Full access to the Predictive Analytics

Innovation Summit, networking events & annual subscription to IE. membership

30 day online access to event materials

Silver Pass

$600Access to on-demand content

Access to our membership

site to view the event materials

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...Pass Options

Silver Pass: $1495 Attendees ____ Gold Pass: $1795 Attendees ____ Diamond Pass: $1995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4500 ($900 per attendee) 3 Gold Passes $3900 ($1300 per attendee) 5 Gold Passes $6000 ($1200 per attendee)

For larger groups or special requests contact Jordan Dunne by calling +1 415 992 7918 or email jdunne@theiegroup.comGroup passes only available when all participants register together.

Pass Descriptions:Silver Pass: Access to all sessions & networking eventsGold Pass: Access to all sessions, networking events & unlimited access to the summit presentations via ieOnDemandDiamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics channels via ieOnDemand

Check (Make checks payable to The Innovation Enterprise Ltd) Invoice me

Visa Mastercard American Express Diners Club Discover

CARD NUMBER EXPIRATION DATE SECURITY NO.

CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before April 11, 2014 incur an administrative charge of 50%. If you cancel your registration after April 11, 2014 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormBusiness Analytics Innovation SummitMay 21 & 22, 2014 | Chicago | Marriott Renaissance Downtown | IllinoisFor registration or more information on the program, please call Jordan on +1 (415) 992 7918, or fax this registration form to +1 (323) 446 7673

3. Payment Options...

One Day Pass $995 Attendees ____ On Demand Pass $600 Attendees ____

Schedule

Networking Drinks 17.00 - 19.00

May 22

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

May 21Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Sponsors

For sponsorship information contact Giles at ggodwinbrown@theiegroup.com

Exhibitor

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Exhibitor

Platinum Sponsor Gold Sponsor

For sponsorship information contact Giles at ggodwinbrown@theiegroup.comF TI L

JanuaryBusiness Analytics Innovation Summit January 22 & 23, Las Vegas

MarchHR & Workforce Analytics InnovationMarch 19 & 20, London

Sports Analytics Innovation SummitMarch 26 & 27, London

Predictive AnalyticsInnovation SummitMarch 27 & 28, Hong Kong

FebruaryData Science Innovation SummitFebruary 18, San Diego

Predictive Analytics Innovation Summit February 19 & 20, San Diego

Big Data & Analytics Innovation Summit February 27 & 28, Singapore

May Continued

Predictive Analytics Innovation Summit May 14 & 15, London

Digital & Web Analytics Innovation May 14 & 15, London

Big Data & Analytics in Healthcare May 14 & 15, Philadelphia

Business Intelligence Innovation Summit May 21 & 22, Chicago

HR & Workforce Analytics Innovation May 21 & 22, Chicago

Business Analytics Innovation Summit May 21 & 22, Chicago

Manufacturing Analytics Innovation SummitMay 21 & 22, Chicago

Big Data & Advanced Analytics in Government May 21 & 22, Washington, DC

Partnership Opportunities: Giles Godwin-Brown | ggb@theiegroup.com | +1 415 692 5498Attendee Invitation: Sean Foreman | sforeman@theiegroup.com | +1 415 692 5514

SeptemberSocial Media & Web Analytics Innovation September 10 & 11, Boston

Sports Analytics Innovation September 11 & 12, Boston

Big Data & Analytics Innovation SummitSeptember 17 & 18, Sydney

Analytics

JuneBig Data & Analytics for PharmaJune 11 & 12, Philadelphia

Big Data & Analytics for Retail SummitJune 19 & 20, Chicago

Customer Analytics Innovation SummitJune 19 & 20, Chicago

MaySocial Media & Web Analytics Innovation SummitMay 1 & 2, San Francisco

Sentiment Analysis Summit May 1 & 2, San Francisco

Gaming Analytics Summit May 1 & 2, San Francisco

OctoberBig Data & Analytics Innovation Summit October 16 & 17, London

NovemberElite Minds in Sports Analytics SummitNovember 5, London

Sports TechInnovation Summit November 5 & 6, London

Big Data & Analytics for PharmaNovember 5 & 6, Philadelphia

Business Intelligence Innovation SummitNovember 12 & 13, Chicago

Predictive Analytics Innovation Summit November 12 & 13, Chicago

Data Science Innovation Summit November 12, Chicago

Big Data & Analytics Innovation Summit November 27 & 28, Beijing

Retail HR

HealthcareExpected Attendees

BankingFlagship Summit

Sports Social Media

2014 Calendar

What you get...• Access to over 1000 hours of On-demand training on topics that are important to you, like S&OP, FP&A, Predictive

Analytics , Supply Chain, Strategic Planning, Inventory Optimization, Integrated Business Planning and more• Access to our extensive training library. Whenever your team needs to benchmark or gain some key actionable ideas,

they just watch a quick video.• Monthly newsletters with industry insights and important news - vital for up-to-date info and methodology.

Affordable. Cutting Edge. Convenient. Invest in innovative business education that will help you benchmark and validate current and future initiatives that can be leveraged to optimize business results and effective decision making. IE. membership content spans numerous industry sectors and includes presentations from many of the world’s leading companies.

Membership Exclusive Content for Finance, Operations & Business Analytics.

What is the IE. Network?IE. is the premier forum for Finance, Operations Planning & Business Analytics education. Gain insight and optimize results with un-biased actionable business education available on-demand and delivered by your peers. Stay on the cutting edge of the latest trends within S&OP, FP&A & Business Analytics, all without having to leave your desk.

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