Faurecia souscrit au principe d'quit en matire d'emploi

bBUSSINESS ADMINISTRATION

PROJECT

Nilesh Dhondo

Costin Moscu

Table of Contents

Idea Background The Light Bulb Moment3

The Company and Its Environment3

The Company and Its Product5

Subjects5

Course Modes5

Interaction5

Website Structure6

The Company and Its Price7

Subscrption Plans7

Member Categories8

The Company and Its Promotion9

Idea Background The Light Bulb Moment

Technology based learning is absent in the Romanian high schools. Learning is meaningful when students are engaged in hands on activities, understanding being emphasized by the use of animations, videos, real-life examples, simulations in a virtual learning environment. Also, the poor results in the official Baccalaureat Exam has made us think about this idea.

This is why we have decided to create an online business delivering lessons for students preparing the Romanian Baccalaureate.The Company and Its EnvironmentRomanian students complete a 12 year education cycle (13 if we take into account the newly introduced Year 0). The High School is made up of 4 years. Students can chose between 4 basic tracks:1. Humanities Track

a. Philology

b. Social Sciences

2. Science Track

a. Mathematics and IT

b. Life Sciences

3. Services Track

4. Resources Track

5. TechnologicalThe following table shows the subjects taken, track-wise, in the Baccalaureate Exam. The written Romanian Language and Literature exam is compulsory across the tracks. Furthermore, the written exams are preceded by 3 tests, one oral exam in native language competencies, one oral exam in a foreign language competencies and a written digital skills test.Track Compulsory SubjectChoice (one subject only)

1. HumanitiesHistoryGeography, Logic, Philosophy, Psychology, Geography, Sociology, Economics

2. SciencesMathematicsPhysics, Chemistry, Biology, IT

3. ServicesMathematicsGeography, Logic, Psychology, Economics

4. ResourcesMathematics Physics, Chemistry, Biology

5. Technological MathematicsPhysics, Chemistry, Biology

Our target audience is the Year 11 and Year 12 students prepairing their Baccalaureate. Being given that Romanian Language and Literature is compulsory across the tracks, and that Mathematics is taken by 4 out of 5 tracks students, we have decided to offer courses in these 2 subjects, alongside a foreign language (English or French)The Company and Its Product

Subjects

Our product is an online learning environment organised as follows:Subjects offered: Romanian Language and Literature, Mathematics, French, English.Course Modes

There are 2 modes a course takes place any student can use both modes during the learning process:1. By watching pre-recorded videos on a specific topic

2. By attending real time classes, scheduled at fixed hours, twice a week.

Students who cannot attend a real time course, can watch the recorded lecture.Interaction

Student Teacher Interaction:1. Through weekly scheduled chats

2. Through email

3. Through the forumStudent Student Interaction:Through forum

Through ChatWebsite Structure

After registration, the student can access different areas of the website, according to their subscription plan.Each student has access, based on a combination between a password and user name, to his / her account and his / her learning deck.

The students account contains a list of the courses subscribed to, a student journal (for progress monitoring), an Inbox where teachers / system administrators can send messages to the student, a list of homework submitted / pending, plus the personal student profile.

Upon registration to a course, each student sits a placement test and a personality test. These are done for a correct diagnostic evaluation of students skills, knowledge and personality traits.The learning deck contains a list of subjects take, For each subject, a list of topics to be studied is provided, along with the homework to be completed and sent to the tutor.

One month before the exam, special revision classes are offered, where emphasis is on mock exams and completion of past papers.The Company and Its PriceAfter researching similar sites, we have seen that the trend is situated at around 50 lei / a one and a half hour lesson.

We have decided to create several subscription plans:Subscrption Plans

Type A: student chooses only certain lessons which he wants to attend (like, for example, only 1 lesson of Calculus). In this case, the price charged will be of 45 lei for the lesson. The student can watch the pre-recorded video, can download a pdf transcript of the course, send the homework and receave the corrected homework.Type B: student chooses to attend a full course, with or without the revision package. A one subject module is made up of 30 lessons, one and a half hour each one. Students have access to the real time lesson, the pre recorded material, as well as the course materials: the pdf lesson transcript, the homework, formula sheets, work sheets attached to each lesson. Based on the previous price, a package would be 1350 lei. In order to encourage those wanting to attend a full-course, we have decided to give a 10 % discount on the full price, hence bringing it down to 1 215 lei. Type C: Student attends only the revision sessions. The revision lessons start one month before the exam, and students can access the website in the same way as during the course. The revision courses will take place 3 times a week, for 4 weeks. The normal price for the 12 lessons would be 450 lei. Here again, we decided to give a 10 % discount to those wanting to attend all the revision courses, hence the revision package will cost 405 lei.Upon registration, each student recives a card. There are 3 different types of members with 3 different types of cards

Member Categories

Silver Member: He / she attends just one lessons, from time to time. The Silver card is re-chargeable, the student can charge on a need to learn basis the card with the needed amount of money (multiple of 45)Gold Member: Student buys a one course package (either standard course or revision course), with full access to real time, recorded and transcription materials. He / she is given a Gold card.Platinum Member: Student buys a full course and revision package. He / she will have access to all course / revision materials.The student can access the lessons from a computer / tablet / phone browser. Also, an app will be created for the revision purposes, with a question bank. The Premium members can download the app free of charge. The Gold member have to pay a 25 lei fees for the download. As far as the Silver members are concerned, they can access only the topic they attended question bank for a 10 lei download fee.

Gift cards will be created: students can offer to a friend a 45 or 90 lei gift card, valid for one or two lessons.

Payments can be done online by PayPal, by SMS, or by bank transfer.The Company and Its PromotionPromotion will be done online and offline. First of all, we establish the target audience, that is the students in Year 11 and Year 12 in Romanian high schools.

Once the target audience has been selected, the promotion will be done:

Online:

1. Facebook:

We create a Facebook account called Ebac. Through our facebook account we can link to students interested.

2. Other educational websites: we buy banner space on websites like www.didactic.ro, www.mateinfo.ro . 3. Through the website itself, by establishing a brand. A logo will be created for www.ebac.ro. The brand will be integrated across the website by using consistent colour schemes, including the logo as a header in the emails used to communicate. A tagline will be created in order to give an identity to our website.

4. Through using SEO (Search Engine Optimization) in order to improve the Google rankings.

5. Through online newspapers like www.adevarul.ro, www.gandul.roOffline:

1. Through fliers distributed on the occasion of educational fairs

Sales promotion: At the start of the company, we advertise a buy 1 product get the second one at 50 % of its price offer. Sample lessons will be offered free of charge on our website. A You Tube channel with free lessons will be created. We give prizes for the students with exceptional results in academic olympiads and other competitions.