buni tv : watch africa rise
DESCRIPTION
Watch Africa RiseTRANSCRIPT
• A multimedia company • based in Nairobi and Los Angeles• “Buni” = Innovation• Producers of The XYZ Show:
6 seasons and 8 million viewers• But also documentaries, children
programming, book publishing, animation, feature film production
About Buni Media
One main challenge: distribution
54 countries
Thousands of languages
What of the African film industry?
United-States: 6,000
Africa:1,500
Number of movie theaters
Size of theater market
$150,000-$600,000
Number of screens per country
Number of feature films produced per country
On television, sponsored content is king
Piracy emerges when high demand is unsatisfied by convenient, legal options
In Africa, a filmmaker is-first and foremost-a hustler
How can we fix this?
The mobile network
Mobile monetization• Dominance of pre-paid• Familiarity with cost of data usage• Available technology• Kenyan youths spend more money
on airtime than on anything else
Mobile: Potentially the first reliable revenue stream for filmmakers
• Mobile site • Accessible from any
smartphone• Apps coming soon• Exploring new technology
for feature phones• Video delivery adapts to
available bandwidth• All social sharing options
A short film from Mozambique?
Have you ever watched
An animation from Kenya?
A documentary from Gabon?
????
There is an opportunity in
discoverycuration
marketing
Business Model:
May50,000+
page views
Free servicead-supported on both
web and mobile
Improved in-video ad delivery system and
direct ad sales
Premium subscriptions on the web
Premium subscriptions and micro-payments on
mobile+
• 100+ original videos licensed from a dozen filmmakers from across the continent
• Including embeds, 400+ total videos• Since April, 600,000 hits, 180,000 unique visitors,
who spent 30,000 hours watching video on Buni TV
• Partnerships with Safaricom, Samsung, film festivals and film schools
• Including the Africa in Motion film festival in Scotland,
Film Africa in London and the Kenya International Film Festival
6 months after launch:
www.buni.tv@bunitv
www.facebook.com/BuniTV