bunge 2007 globaloverview - desarrollo sostenible · bunge’s investment in phu my is helping to...
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G L O B A L O V E R V I E W
50 Main Street
White Plains, New York 10606
United States
WWW.BUNGE.COM
Enhancing Livesby Improving the Global Agribusiness
and Food Production Chain
WE LCOME TO BUNG E . FOUNDE D IN 1818, WE AR E ONE OF THE
WOR LD’S LEADING AG R IBUS INE SS AND FOOD COMPANIE S.
We employ more than 22,000 people in more than 30 countries. We help farmers
grow more crops. We transport and process agricultural commodities effi ciently
and safely. And we create high-quality food products enjoyed by people worldwide.
In the pages ahead, we invite you to learn about some of the people, processes and
values that drive our business.
BISCUITVILLE RE STAUR ANT G RE E NSBORO, NORTH CAROLINA, USA
Helping Our Customers
Serve Th eirs BetterBUNG E PARTNE R S WITH FOOD PR OVIDE R S TO ME ET THE CHANG ING NE E DS OF CONSUME R S
Bunge supplies food processors and food service companies around the
world with bulk and packaged edible oils, shortenings and margarines.
We help our commercial customers better serve consumers by anticipating
and responding to their changing needs.
Bunge trans fat-free frying oil
In recent years, consumer concern about trans fatty acids has led restaurants and food
processors in North America to seek replacement oils and shortenings that reduce or
eliminate trans fats in their products.
Biscuitville, a popular family-owned restaurant chain in North Carolina and Virginia
known for its home-style specialties, is among many Bunge customers seeking to reduce
trans fats in the foods they serve.
“More and more of our customers were asking about trans fats,” recalls Larry Williams,
Biscuitville’s purchasing director. “We wanted to do the right thing, but we also had to
deliver the same great-tasting food they expect from us.”
Larry turned to Bunge Oils national account manager Tom Humphreys for help.
Th e challenge was fi nding a frying oil free of trans fats that could be used to prepare
Biscuitville favorites like fried chicken, hash browns and apple turnovers without
changing their taste or texture.
“We’re constantly working with restaurants and food manufacturers to formulate oil
blends that meet their specifi c needs,” says Tom. “We took Biscuitville’s requirements
to our food scientists to fi nd a solution that would work best.”
Biscuitville tried out three Bunge oil formulations in its test kitchens. But the true test
came when Biscuitville debuted the new oils to their customers in a handful of outlets.
“Our customers are really loyal,” says Chuck Alston, manager of a Biscuitville restaurant
in Greensboro, North Carolina. “If we were to make a noticeable change in the recipe of
our foods, they would know it right away.”
Biscuitville found that a high-oleic, low-linolenic canola oil with zero grams of trans fat
and a low level of saturated fat per serving performed the best based on what they heard
from their restaurant managers and customers.
“Because Bunge took great care to provide us with the exact product we needed, we felt
confi dent as we made the change,” notes Biscuitville marketing director Kellie Hicks.
“Th e response from our customers has been nothing but positive.”
Biscuitville and Bunge continue to work together to explore ways to lower or eliminate
trans fats in other foods on the restaurant’s menu.
“It’s all about listening to our customers and understanding what they need to keep
their customers happy,” says Tom Humphreys. “Bunge is always looking ahead, and that
gives us a great competitive advantage.” ■
Bunge has developed a range of
reduced trans fat and non-trans fat
products made from soy, canola,
corn and other oils. Th ese products
are helping restaurant chains and
food processors meet consumers’
desire for alternatives that do not compromise taste.
We off er low-linolenic soybean oil developed in
partnership with DuPont/Pioneer, high-oleic canola
oil using specialty seeds from Dow
AgroSciences and a line of patented
reduced trans fat and trans fat-free
products. At our dedicated research
and development centers, Bunge
continues to develop innovative
product solutions, including a proprietary process
that reduces trans fats in partially hydrogenated oil
by more than 85 percent.
P IONE E RING TR ANS FAT ALTE RNATIVE SBecause Bunge took great care to provide us with
the exact product we needed, we felt confi dent
as we made the change. Th e response from our
customers has been nothing but positive.
– Kellie Hicks, Biscuitville marketing director
BISCUITVILLEBiscuitville is a family-owned restaurant chain in
North Carolina and Virginia popular for its biscuits
and home-style specialties.
HE LP ING OUR CUSTOME RS SE RVE THE IRS BE T TE R
PARTNE RING ON SOLUTIONSBunge Oils national account manager Tom Humphreys
(right) worked closely with Biscuitville purchasing
director Larry Williams to fi nd a trans fat-free frying oil
that would meet the needs of loyal Biscuitville customers
and restaurant managers like Chuck Alston (background).
BUNG E | 04 05 | BUNG E
In recent years, consumer concern about trans fatty acids has led restaurants and food
processors in North America to seek replacement oils and shortenings that reduce or
eliminate trans fats in their products.
Biscuitville, a popular family-owned restaurant chain in North Carolina and Virginia
known for its home-style specialties, is among many Bunge customers seeking to reduce
trans fats in the foods they serve.
“More and more of our customers were asking about trans fats,” recalls Larry Williams,
Biscuitville’s purchasing director. “We wanted to do the right thing, but we also had to
deliver the same great-tasting food they expect from us.”
Larry turned to Bunge Oils national account manager Tom Humphreys for help.
Th e challenge was fi nding a frying oil free of trans fats that could be used to prepare
Biscuitville favorites like fried chicken, hash browns and apple turnovers without
changing their taste or texture.
“We’re constantly working with restaurants and food manufacturers to formulate oil
blends that meet their specifi c needs,” says Tom. “We took Biscuitville’s requirements
to our food scientists to fi nd a solution that would work best.”
Biscuitville tried out three Bunge oil formulations in its test kitchens. But the true test
came when Biscuitville debuted the new oils to their customers in a handful of outlets.
“Our customers are really loyal,” says Chuck Alston, manager of a Biscuitville restaurant
in Greensboro, North Carolina. “If we were to make a noticeable change in the recipe of
our foods, they would know it right away.”
Biscuitville found that a high-oleic, low-linolenic canola oil with zero grams of trans fat
and a low level of saturated fat per serving performed the best based on what they heard
from their restaurant managers and customers.
“Because Bunge took great care to provide us with the exact product we needed, we felt
confi dent as we made the change,” notes Biscuitville marketing director Kellie Hicks.
“Th e response from our customers has been nothing but positive.”
Biscuitville and Bunge continue to work together to explore ways to lower or eliminate
trans fats in other foods on the restaurant’s menu.
“It’s all about listening to our customers and understanding what they need to keep
their customers happy,” says Tom Humphreys. “Bunge is always looking ahead, and that
gives us a great competitive advantage.” ■
Bunge has developed a range of
reduced trans fat and non-trans fat
products made from soy, canola,
corn and other oils. Th ese products
are helping restaurant chains and
food processors meet consumers’
desire for alternatives that do not compromise taste.
We off er low-linolenic soybean oil developed in
partnership with DuPont/Pioneer, high-oleic canola
oil using specialty seeds from Dow
AgroSciences and a line of patented
reduced trans fat and trans fat-free
products. At our dedicated research
and development centers, Bunge
continues to develop innovative
product solutions, including a proprietary process
that reduces trans fats in partially hydrogenated oil
by more than 85 percent.
P IONE E RING TR ANS FAT ALTE RNATIVE SBecause Bunge took great care to provide us with
the exact product we needed, we felt confi dent
as we made the change. Th e response from our
customers has been nothing but positive.
– Kellie Hicks, Biscuitville marketing director
BISCUITVILLEBiscuitville is a family-owned restaurant chain in
North Carolina and Virginia popular for its biscuits
and home-style specialties.
HE LP ING OUR CUSTOME RS SE RVE THE IRS BE T TE R
PARTNE RING ON SOLUTIONSBunge Oils national account manager Tom Humphreys
(right) worked closely with Biscuitville purchasing
director Larry Williams to fi nd a trans fat-free frying oil
that would meet the needs of loyal Biscuitville customers
and restaurant managers like Chuck Alston (background).
BUNG E | 04 05 | BUNG E
OUR LOG IST ICS NETWOR K CONNECTSTWO COUNTR IE S HALF A WOR LD APART
Tracking the journey of soybean meal from Argentina to Vietnam
illustrates how, with the right combination of assets, processes and
teamwork, Bunge’s logistics management adds value at every link
of the food production chain.
Powering Effi ciency,
Fueling Growth
Bunge Argentina, Buenos Aires
BUNG E P ORT OP E R ATIONS P HU MY, VIE TNAM
P OWE RING E F F IC IE NCY, F UE LING G ROWTH
Soybean meal, derived from processing soybeans, is a major source of protein for
commercial animal feed and is one of Bunge’s core products. In Vietnam, commercial
feed production has grown by more than 10 percent annually over the past fi ve years,
as rising incomes and modernizing livestock and aquaculture industries allow people to
add more meat to their diets.
Th e commercial feed industry in Vietnam depends on imports—including nearly
two million metric tons of soybean meal in 2006. Bunge sources much of that meal half
a world away in Argentina, and our logistics bridge the geographic divide. We originate
soybeans from farmers in the country’s growing areas, process them through our network
of industrial facilities and transport soybean meal and other commodities from our local
ports to Vietnam, a monthlong journey of more than 9,000 nautical miles across the
Atlantic and Indian Oceans.
“Because of our investments in logistics on both ends of the production chain, farmers
here in Argentina have access to customers in the world’s fastest-growing markets,
while customers in Vietnam can obtain the quality and quantity of the protein meals
and grains they need at competitive prices,” says Pablo Tejon, a Bunge meal and oil
trader in Argentina.
Bunge-chartered ships loaded with soybean meal, corn and wheat land at the Phu My
port, on the Th i Vai River about 70 kilometers from Ho Chi Minh City. Phu My is
presently the only licensed port that can handle large freighters called Panamax vessels,
which span the length of more than two American football fi elds and can hold up to
65,000 metric tons of cargo. Bunge has invested in the port and has exclusive rights to
use it for agricultural products. Because Phu My is more easily accessible by road and
Bunge’s investment in Phu My is helping to fuel
growth in Vietnam and Argentina.
– Horst Guenther, Bunge general manager for Southeast Asia distribution
internal waterways than the country’s main southern port at Ho Chi Minh City,
our customers save time and money.
“Phu My is helping to bring more effi cient logistics to Vietnam,” says Horst Guenther,
Bunge’s general manager for Southeast Asia distribution. “Th e results are a more consistent
commodity fl ow into the nation at very competitive values.”
Among the barges that load Bunge soybean meal at Phu My are those that transport
it upriver to GreenFeed, a fast-growing commercial animal feed company. By providing
a consistent supply of high-quality raw materials, Bunge is helping GreenFeed meet
rising demand.
As populations increase and living standards improve in the years to come, tens of millions
of tons of additional agricultural commodities will be needed to satisfy demand in Vietnam
and other developing nations. Bunge’s focus on logistics, therefore, is constant.
“Bunge’s investment in Phu My is helping to fuel growth in Vietnam and Argentina,”
notes Horst. “Our port operations and our global logistics management give us a unique
position in the market and help us—and customers like GreenFeed—keep pace with the
rapid development of the region.” ■
CONNE CTING FARME RS IN ARG E NTINA. . .
1. In Buenos Aires, Bunge traders Eduardo Vazquez
(left) and Pablo Tejon help link farmers in Argentina
to customers in Vietnam and other distant parts
of the world.
2. In Puerto General San Martín, freighters load
soybean meal and grains on the Parana River and
prepare for the journey ahead.
3. Jan Fuhrmann (left), operations manager, oversees
Bunge port activities at Phu My.
BUNG E LOG ISTICS CRE ATE VALUE
Bunge’s logistics network extends
from the world’s most productive
agricultural regions in North
America, South America and
Europe to customers across
the globe. Each year, we move
tens of millions of tons of agricultural commodities
from origin to destination via trucks, railcars,
barges, boats and freighters. Effi ciency gains
in logistics management unlock value for our
company and our customers.
Bunge’s logistics are complemented
by a communications network that
integrates trading, freight and
logistics personnel in the Americas,
Europe and Asia. Information about
commodity prices, demand and availability fl ows
around the clock to help us coordinate the best
combination of logistics to serve the needs of our
customers, at both ends of the production chain.
. . .WITH CUSTOME RS IN VIE TNAM
4. A ship unloads commodities for inland
transport by truck and river barge.
5. Customers in Vietnam, like GreenFeed in
Long An province, take delivery of Bunge-sourced
commodities, which they use as raw materials in
animal feed and other products.
BUNG E | 08 09 | BUNG E
321 54
P OWE RING E F F IC IE NCY, F UE LING G ROWTH
Soybean meal, derived from processing soybeans, is a major source of protein for
commercial animal feed and is one of Bunge’s core products. In Vietnam, commercial
feed production has grown by more than 10 percent annually over the past fi ve years,
as rising incomes and modernizing livestock and aquaculture industries allow people to
add more meat to their diets.
Th e commercial feed industry in Vietnam depends on imports—including nearly
two million metric tons of soybean meal in 2006. Bunge sources much of that meal half
a world away in Argentina, and our logistics bridge the geographic divide. We originate
soybeans from farmers in the country’s growing areas, process them through our network
of industrial facilities and transport soybean meal and other commodities from our local
ports to Vietnam, a monthlong journey of more than 9,000 nautical miles across the
Atlantic and Indian Oceans.
“Because of our investments in logistics on both ends of the production chain, farmers
here in Argentina have access to customers in the world’s fastest-growing markets,
while customers in Vietnam can obtain the quality and quantity of the protein meals
and grains they need at competitive prices,” says Pablo Tejon, a Bunge meal and oil
trader in Argentina.
Bunge-chartered ships loaded with soybean meal, corn and wheat land at the Phu My
port, on the Th i Vai River about 70 kilometers from Ho Chi Minh City. Phu My is
presently the only licensed port that can handle large freighters called Panamax vessels,
which span the length of more than two American football fi elds and can hold up to
65,000 metric tons of cargo. Bunge has invested in the port and has exclusive rights to
use it for agricultural products. Because Phu My is more easily accessible by road and
Bunge’s investment in Phu My is helping to fuel
growth in Vietnam and Argentina.
– Horst Guenther, Bunge general manager for Southeast Asia distribution
internal waterways than the country’s main southern port at Ho Chi Minh City,
our customers save time and money.
“Phu My is helping to bring more effi cient logistics to Vietnam,” says Horst Guenther,
Bunge’s general manager for Southeast Asia distribution. “Th e results are a more consistent
commodity fl ow into the nation at very competitive values.”
Among the barges that load Bunge soybean meal at Phu My are those that transport
it upriver to GreenFeed, a fast-growing commercial animal feed company. By providing
a consistent supply of high-quality raw materials, Bunge is helping GreenFeed meet
rising demand.
As populations increase and living standards improve in the years to come, tens of millions
of tons of additional agricultural commodities will be needed to satisfy demand in Vietnam
and other developing nations. Bunge’s focus on logistics, therefore, is constant.
“Bunge’s investment in Phu My is helping to fuel growth in Vietnam and Argentina,”
notes Horst. “Our port operations and our global logistics management give us a unique
position in the market and help us—and customers like GreenFeed—keep pace with the
rapid development of the region.” ■
CONNE CTING FARME RS IN ARG E NTINA. . .
1. In Buenos Aires, Bunge traders Eduardo Vazquez
(left) and Pablo Tejon help link farmers in Argentina
to customers in Vietnam and other distant parts
of the world.
2. In Puerto General San Martín, freighters load
soybean meal and grains on the Parana River and
prepare for the journey ahead.
3. Jan Fuhrmann (left), operations manager, oversees
Bunge port activities at Phu My.
BUNG E LOG ISTICS CRE ATE VALUE
Bunge’s logistics network extends
from the world’s most productive
agricultural regions in North
America, South America and
Europe to customers across
the globe. Each year, we move
tens of millions of tons of agricultural commodities
from origin to destination via trucks, railcars,
barges, boats and freighters. Effi ciency gains
in logistics management unlock value for our
company and our customers.
Bunge’s logistics are complemented
by a communications network that
integrates trading, freight and
logistics personnel in the Americas,
Europe and Asia. Information about
commodity prices, demand and availability fl ows
around the clock to help us coordinate the best
combination of logistics to serve the needs of our
customers, at both ends of the production chain.
. . .WITH CUSTOME RS IN VIE TNAM
4. A ship unloads commodities for inland
transport by truck and river barge.
5. Customers in Vietnam, like GreenFeed in
Long An province, take delivery of Bunge-sourced
commodities, which they use as raw materials in
animal feed and other products.
BUNG E | 08 09 | BUNG E
321 54
BUNG E WOR KS WITH FAR ME R S TO IMPR OVE THE PR ODUCTION CHAIN AT ITS F IR ST E SSE NTIAL L INK
Th e Henrichsen family in Mato Grosso do Sul, Brazil, produces soy,
corn and other crops used to feed people around the globe. Bunge helps
farmers like the Henrichsens grow more crops and successfully bring
them to market.
Partnering For
Responsible Growth
HE NRICHSE N FARM MATO G ROSSO DO SUL, BR AZIL
Technology improves agriculture in Brazil
“We enjoy a very good working relationship with the people of Bunge,” says Ilton
Henrichsen, a farmer who is also an agronomist. “Th ey supply us with the fertilizer and
expertise we need, and they buy our crops and distribute them around the world.”
Bunge is the largest supplier of fertilizer to farmers in South America, and we provide them
with a full range of agronomic services. A team of Bunge agronomists gives the Henrichsens
training in the latest farming methods, including crop management, soil fertilization and
maintenance practices. Th e team also employs precision farming techniques to create and
apply specialized fertilizer solutions for the Henrichsen’s farm. Using soil analysis and
global positioning satellite technology, our agronomists identify the nutrient needs of
specifi c plots on the farm and develop and apply fertilizer treatments accordingly, which
helps improve crop yields and optimize fertilizer use.
Bunge sells agricultural commodities in approximately 80 countries, which gives us insights
into the global markets. We use that knowledge to help farmers commercialize the crops
they grow.
Th e Henrichsens’ farm is located in the Cerrado, a tropical woodland-savannah region that
covers almost a quarter of Brazil. Th e Cerrado is ideally suited for agriculture. In the area
where the farm is located, rainfall averages 1,850 millimeters (73 inches) a year and typical
daily temperatures range from 13˚- 28˚ Celsius (55˚- 82˚ Fahrenheit).
Th e Cerrado also is a rich natural area that is home to many
diverse species of animals and plants. Brazilian law requires
that farmers in the Cerrado set aside lands to preserve this
important ecosystem. Th e Henrichsens, like other farmers,
are mindful of their responsibilities to the environment.
“My family and many other families in distant places
depend on this land,” says Ilton. “So we have an obligation
to treat it with care and respect not only today, but also for
future generations.”
In addition to helping farmers increase their yields, we help them protect the environment.
Bunge works in partnership with Conservation International, a global nongovernmental
organization, and Oréades, a nongovernmental organization in Brazil, to help the
Henrichsens and other farmers in the Cerrado manage their lands in an environmentally
responsible way. Together, we provide information and consultation on sustainable
farming methods and provide technical assistance to help growers properly establish
and maintain legal reserves.
Bunge supports other environmental and social projects in the region. Examples include
the Comunidade Terapêutica Nova Esperança (New Hope Th erapeutic Community),
which produces seedlings used in the recovery of legal reserves, and a nursery that raises
saplings used to reinvigorate deforested areas.
“Agriculture is important to the future of Brazil and the world,” says Ilton Henrichsen.
“My family and other farmers throughout the country are conscious of the role we play and
the responsibility that comes with it, and Bunge actively supports us.” ■
F E RTILIZE R : A G ROWING BUSINE SS
PARTNE RING F OR RE SP ONSIBLE G ROWTH
P RE CIS ION FARMINGAnalyzing soil samples taken from the Henrichsens’
land, Bunge agronomists develop custom fertilizer
blends and application plans that increase farm
productivity and optimize fertilizer use.
Bunge partners with the agricultural communities of
Brazil and Argentina to help them more effi ciently
produce soy, cotton, corn, coff ee, sugarcane, wheat
and other crops. As the largest fertilizer manufacturer
in South America, we provide growers with crop
nutrients, blended fertilizers, applied fertilizer
services and other farm products and services. We also
off er farmers fi nancing solutions. Bunge supplies
other fertilizer manufacturers and the animal nutrition
industry with raw materials, as well.
CONSE RVING TOG E THE ROzeias Mehret of Bunge (left) and Renato Moreira of
Oréades (right) help the Henrichsens maintain their
legal reserve, as part of a larger eff ort among Bunge,
Conservation International and Oréades to help
farmers in the Cerrado comply with environmental
laws and practice sustainable production methods.
Agriculture is important to the future of Brazil and the world.
My family and other farmers throughout the country are
conscious of the role we play and the responsibility that comes
with it, and Bunge actively supports us.
– Ilton Henrichsen, Bunge farmer-customer in Brazil
BUNG E | 12 13 | BUNG E
“We enjoy a very good working relationship with the people of Bunge,” says Ilton
Henrichsen, a farmer who is also an agronomist. “Th ey supply us with the fertilizer and
expertise we need, and they buy our crops and distribute them around the world.”
Bunge is the largest supplier of fertilizer to farmers in South America, and we provide them
with a full range of agronomic services. A team of Bunge agronomists gives the Henrichsens
training in the latest farming methods, including crop management, soil fertilization and
maintenance practices. Th e team also employs precision farming techniques to create and
apply specialized fertilizer solutions for the Henrichsen’s farm. Using soil analysis and
global positioning satellite technology, our agronomists identify the nutrient needs of
specifi c plots on the farm and develop and apply fertilizer treatments accordingly, which
helps improve crop yields and optimize fertilizer use.
Bunge sells agricultural commodities in approximately 80 countries, which gives us insights
into the global markets. We use that knowledge to help farmers commercialize the crops
they grow.
Th e Henrichsens’ farm is located in the Cerrado, a tropical woodland-savannah region that
covers almost a quarter of Brazil. Th e Cerrado is ideally suited for agriculture. In the area
where the farm is located, rainfall averages 1,850 millimeters (73 inches) a year and typical
daily temperatures range from 13˚- 28˚ Celsius (55˚- 82˚ Fahrenheit).
Th e Cerrado also is a rich natural area that is home to many
diverse species of animals and plants. Brazilian law requires
that farmers in the Cerrado set aside lands to preserve this
important ecosystem. Th e Henrichsens, like other farmers,
are mindful of their responsibilities to the environment.
“My family and many other families in distant places
depend on this land,” says Ilton. “So we have an obligation
to treat it with care and respect not only today, but also for
future generations.”
In addition to helping farmers increase their yields, we help them protect the environment.
Bunge works in partnership with Conservation International, a global nongovernmental
organization, and Oréades, a nongovernmental organization in Brazil, to help the
Henrichsens and other farmers in the Cerrado manage their lands in an environmentally
responsible way. Together, we provide information and consultation on sustainable
farming methods and provide technical assistance to help growers properly establish
and maintain legal reserves.
Bunge supports other environmental and social projects in the region. Examples include
the Comunidade Terapêutica Nova Esperança (New Hope Th erapeutic Community),
which produces seedlings used in the recovery of legal reserves, and a nursery that raises
saplings used to reinvigorate deforested areas.
“Agriculture is important to the future of Brazil and the world,” says Ilton Henrichsen.
“My family and other farmers throughout the country are conscious of the role we play and
the responsibility that comes with it, and Bunge actively supports us.” ■
F E RTILIZE R : A G ROWING BUSINE SS
PARTNE RING F OR RE SP ONSIBLE G ROWTH
P RE CIS ION FARMINGAnalyzing soil samples taken from the Henrichsens’
land, Bunge agronomists develop custom fertilizer
blends and application plans that increase farm
productivity and optimize fertilizer use.
Bunge partners with the agricultural communities of
Brazil and Argentina to help them more effi ciently
produce soy, cotton, corn, coff ee, sugarcane, wheat
and other crops. As the largest fertilizer manufacturer
in South America, we provide growers with crop
nutrients, blended fertilizers, applied fertilizer
services and other farm products and services. We also
off er farmers fi nancing solutions. Bunge supplies
other fertilizer manufacturers and the animal nutrition
industry with raw materials, as well.
CONSE RVING TOG E THE ROzeias Mehret of Bunge (left) and Renato Moreira of
Oréades (right) help the Henrichsens maintain their
legal reserve, as part of a larger eff ort among Bunge,
Conservation International and Oréades to help
farmers in the Cerrado comply with environmental
laws and practice sustainable production methods.
Agriculture is important to the future of Brazil and the world.
My family and other farmers throughout the country are
conscious of the role we play and the responsibility that comes
with it, and Bunge actively supports us.
– Ilton Henrichsen, Bunge farmer-customer in Brazil
BUNG E | 12 13 | BUNG E
WE WOR K ACR OSS DISC IPL INE S AND G EOG R APHIE S TO DEVE LOP PR ODUCTS THAT BE NE F IT CONSUME R S
Bunge produces leading consumer vegetable oil, margarine and mayonnaise
brands in South America, Europe and Asia, as well as a wide range of
quality milled corn and wheat products in the Americas.
Pursuing Innovation
In Food Products
BUNG E RE SE ARCH AND DE VE LOPME NT L ABOR ATORY BUDAP E ST, HUNGARY
Bunge Europe Research and Development Center, Budapest, Hungary
Bunge scientists found an iodine source that is soluble in sunfl ower oil. Th is innovation
led to the development of Floriol Iod ProtectTM, the fi rst iodine-enriched vegetable oil
available to consumers in Romania. One tablespoon delivers 10 percent of the daily
recommended requirement of iodine and also provides vitamin E and other fatty acids
that help the body absorb and process iodine.
Following the product’s launch, Bunge initiated a campaign to educate consumers in
Romania about the importance of iodine. We also began exploring distribution of the
new oil in other countries.
“Everyone was excited to work on the development of this product,” says Ionela Nicolau.
“It’s rewarding when we can combine our expertise in business and science to create
something that has the potential to help improve people’s lives.” ■
It’s rewarding when we can combine our expertise in business
and science to create something that has the potential to help
improve people’s lives.
– Ionela Nicolau, Bunge marketing manager, Romania
THE NE XT G E NE R ATION OF P RODUCTS
P URSUING INNOVATION IN F OOD P RODUCTS
E DUCATING CONSUME RSBunge complemented the production and distribution
of iodine-enriched Floriol Iod ProtectTM with
educational outreach to inform Romanian consumers
about the importance of iodine to good health.
With deep knowledge of regional markets, our innovation teams work to meet the needs
of consumers around the world. A point of focus is developing products that deliver
added benefi ts to consumers, such as specialty oils fortifi ed with micronutrients.
Bunge employees in Europe developed a vegetable oil that off ers a potential market solution
to the problem of iodine defi ciency in Romania. Many people in Romania do not get
enough iodine in their regular diets. Iodine defi ciency poses numerous health risks.
It increases the risk of miscarriage and stillbirth, and it is the most common cause of
preventable mental retardation worldwide.
“Bunge is a global leader in bottled vegetable oil, and 98 percent of Romanian households
use cooking oil, so we wondered how we could help,” says Bunge marketing manager
Ionela Nicolau. “Our innovation team looked at the problem from a marketing perspective
to see if we could devise a product that could help people get more iodine in their diets.”
Area development manager Adina Creangă, a chemist and member of the innovation
team in Romania, helped bridge the business and science of the project. Scientists at the
Bunge Europe Research and Development Center in Budapest, Hungary, and in Geneva,
Switzerland, worked to meet the challenge of adding iodine to vegetable oil. Dr. Katalin
Kővári, director of R&D, and Dr. Nathalie Henin, director of scientifi c aff airs, helped lead
this collaborative eff ort.
Th e team also worked with the World Health Organization, the International Council
for the Control of Iodine Defi ciency Disorders, the Romanian health ministry and other
government, medical and scientifi c authorities.
SHARING E XP E RTISEDr. Katalin Kővári (far left) and researchers at the
Bunge Europe Research and Development Center in
Budapest worked with Bunge scientists in Geneva to
develop a bottled vegetable oil that helps address the
problem of iodine defi ciency in Romania.
Wellness is a concern for consumers
around the world, and Bunge is
providing them with products that
off er enhanced nutritional benefi ts.
In Brazil, Bunge markets Cyclus
margarine and oils with omega-3
fatty acids. In Europe, Bunge has
created a family of fortifi ed oils under the Oleina
and Floriol brands, such as Oleina with vitamins
A, D, E and F (in Russia and
Ukraine) and Floriol with
omega-3 fatty acids (in Poland).
In North America, Bunge is using
plant extracts called phytosterols
to develop products that help
consumers lower cholesterol,
including DeltaTM SL vegetable oil and formulations
used in chocolate bars and shortening.
BUNG E | 16 17 | BUNG E
Bunge scientists found an iodine source that is soluble in sunfl ower oil. Th is innovation
led to the development of Floriol Iod ProtectTM, the fi rst iodine-enriched vegetable oil
available to consumers in Romania. One tablespoon delivers 10 percent of the daily
recommended requirement of iodine and also provides vitamin E and other fatty acids
that help the body absorb and process iodine.
Following the product’s launch, Bunge initiated a campaign to educate consumers in
Romania about the importance of iodine. We also began exploring distribution of the
new oil in other countries.
“Everyone was excited to work on the development of this product,” says Ionela Nicolau.
“It’s rewarding when we can combine our expertise in business and science to create
something that has the potential to help improve people’s lives.” ■
It’s rewarding when we can combine our expertise in business
and science to create something that has the potential to help
improve people’s lives.
– Ionela Nicolau, Bunge marketing manager, Romania
THE NE XT G E NE R ATION OF P RODUCTS
P URSUING INNOVATION IN F OOD P RODUCTS
E DUCATING CONSUME RSBunge complemented the production and distribution
of iodine-enriched Floriol Iod ProtectTM with
educational outreach to inform Romanian consumers
about the importance of iodine to good health.
With deep knowledge of regional markets, our innovation teams work to meet the needs
of consumers around the world. A point of focus is developing products that deliver
added benefi ts to consumers, such as specialty oils fortifi ed with micronutrients.
Bunge employees in Europe developed a vegetable oil that off ers a potential market solution
to the problem of iodine defi ciency in Romania. Many people in Romania do not get
enough iodine in their regular diets. Iodine defi ciency poses numerous health risks.
It increases the risk of miscarriage and stillbirth, and it is the most common cause of
preventable mental retardation worldwide.
“Bunge is a global leader in bottled vegetable oil, and 98 percent of Romanian households
use cooking oil, so we wondered how we could help,” says Bunge marketing manager
Ionela Nicolau. “Our innovation team looked at the problem from a marketing perspective
to see if we could devise a product that could help people get more iodine in their diets.”
Area development manager Adina Creangă, a chemist and member of the innovation
team in Romania, helped bridge the business and science of the project. Scientists at the
Bunge Europe Research and Development Center in Budapest, Hungary, and in Geneva,
Switzerland, worked to meet the challenge of adding iodine to vegetable oil. Dr. Katalin
Kővári, director of R&D, and Dr. Nathalie Henin, director of scientifi c aff airs, helped lead
this collaborative eff ort.
Th e team also worked with the World Health Organization, the International Council
for the Control of Iodine Defi ciency Disorders, the Romanian health ministry and other
government, medical and scientifi c authorities.
SHARING E XP E RTISEDr. Katalin Kővári (far left) and researchers at the
Bunge Europe Research and Development Center in
Budapest worked with Bunge scientists in Geneva to
develop a bottled vegetable oil that helps address the
problem of iodine defi ciency in Romania.
Wellness is a concern for consumers
around the world, and Bunge is
providing them with products that
off er enhanced nutritional benefi ts.
In Brazil, Bunge markets Cyclus
margarine and oils with omega-3
fatty acids. In Europe, Bunge has
created a family of fortifi ed oils under the Oleina
and Floriol brands, such as Oleina with vitamins
A, D, E and F (in Russia and
Ukraine) and Floriol with
omega-3 fatty acids (in Poland).
In North America, Bunge is using
plant extracts called phytosterols
to develop products that help
consumers lower cholesterol,
including DeltaTM SL vegetable oil and formulations
used in chocolate bars and shortening.
BUNG E | 16 17 | BUNG E
BUSHME YE R FARMS E AST HANNIBAL, ILLINOIS, USA
Collaborating With Our
Farmer-CustomersA DE DICATION TO SE RVING FAR ME R S IS ONE OF OUR COR E VALUE S
We think of farmers as our customers, and we use the term
“farmer-customer” to highlight the fundamental importance
of that relationship to our business.
Working with farmers in Brazil
Th e production chain begins with farmers, and their success is crucial to ours. We work
to understand their needs and develop relationships built on service, quality, satisfaction
and trust.
Bunge links farmers to the global marketplace, providing market access and information.
We also consult with them on ways to increase farm profi tability and improve their business
overall. We off er an array of agronomic services and collaborate on crop planning, risk
management and direct sales programs.
Like a plant’s many varieties, our work with farmers takes diff erent forms in the many
places around the world where we buy grains and oilseeds, but the goal always is the
same—to give our growers highly informed, personalized service.
Tim Ridgley, a Bunge grain marketing specialist in the United States, embodies this
mission. Tim works with farmer-customers in Missouri and Illinois, developing marketing
programs to help them better manage their businesses.
Tim works with more than 200 farmers. One of his customers is the Bushmeyer family,
which has been farming its land in East Hannibal, Illinois, for 100 years. Bushmeyer
Farms, which grows corn, soybeans and wheat, has been a customer since 1969, when
Bunge opened a grain elevator nearby on the banks of the Mississippi.
“We value the personal attention that Bunge gives our business,” says Steve Bushmeyer,
who runs the farm with his brother, cousin and other family members. “Tim does a great
job of keeping us up to date on prices and changes in the market and helping us plan
ahead and manage our risk.”
In South America, where Bunge is the largest fertilizer manufacturer, we supply farmers
in Brazil and Argentina with a full portfolio of products and services, including crop
nutrients and agronomic consulting. Bunge also provides information on the latest
farming techniques, and we share our expertise on trends in the global commodities
markets with farmers individually and at meetings, workshops and special forums.
We work closely with farmers in Europe, as well. In Poland, Bunge has relationships with
more than 7,000 rapeseed producers. We provide seeds, agricultural and technical
assistance in the fi eld and training on optimal cultivation, harvesting, drying and storage.
In Ukraine, we consult with farmers on seeds, fertilizers and crop protection. We also off er
a convenient price determination system and fl exible payment terms.
Th rough Web sites and dedicated call centers, Bunge off ers farmer-customers convenient
account management tools, as well as 24-hour access to real-time commodity pricing
and market news.
“Farming is a challenging business,” notes Tim Ridgley. “By staying close to farmers,
Bunge can make their jobs easier and make their business—and ours—more profi table
and rewarding.” ■
Population expansion and economic growth result
in increased consumption of meat protein and
vegetable oil and higher demand for grains and
oilseeds. Demand for both soybean meal (a primary
component of animal feed) and vegetable oil has
risen at 5 percent per year since 1992. Th e use
of farm crops for biofuels and other non-food
purposes also is driving demand for agricultural
products. Bunge works with farmers in the primary
growing regions of North America, South America
and Europe to meet this demand, originating and
transporting soybeans, rapeseed, sunseed, canola,
wheat, sorghum, corn and other products. Our global
network of grain elevators maximizes convenience and
effi ciency for farmers and ensures ease of distribution
to our processing facilities and customers. By handling
grains and oilseeds across the entire span of the
production chain, from origin to destination,
we help farmers supply quality products year-round
to customers in approximately 80 countries.
HE LP ING FARME RS ME E T R IS ING AG RICULTUR AL DE MAND
Farming is a challenging business. By staying
close to farmers, Bunge can make their jobs
easier and make their business—and ours—
more profi table and rewarding.
– Tim Ridgley, Bunge grain marketing specialist, USA
F OCUSING ON FARME RSBunge grain marketing specialist Tim Ridgley
(top photo, center) and Bunge grain elevator
manager Norman Kendrick (right) meet with
farmer-customer Steve Bushmeyer to help him
plan for the upcoming season.
COLL ABOR ATING WITH OUR FARME R- CUSTOME RS
BUNG E | 20 21 | BUNG E
Th e production chain begins with farmers, and their success is crucial to ours. We work
to understand their needs and develop relationships built on service, quality, satisfaction
and trust.
Bunge links farmers to the global marketplace, providing market access and information.
We also consult with them on ways to increase farm profi tability and improve their business
overall. We off er an array of agronomic services and collaborate on crop planning, risk
management and direct sales programs.
Like a plant’s many varieties, our work with farmers takes diff erent forms in the many
places around the world where we buy grains and oilseeds, but the goal always is the
same—to give our growers highly informed, personalized service.
Tim Ridgley, a Bunge grain marketing specialist in the United States, embodies this
mission. Tim works with farmer-customers in Missouri and Illinois, developing marketing
programs to help them better manage their businesses.
Tim works with more than 200 farmers. One of his customers is the Bushmeyer family,
which has been farming its land in East Hannibal, Illinois, for 100 years. Bushmeyer
Farms, which grows corn, soybeans and wheat, has been a customer since 1969, when
Bunge opened a grain elevator nearby on the banks of the Mississippi.
“We value the personal attention that Bunge gives our business,” says Steve Bushmeyer,
who runs the farm with his brother, cousin and other family members. “Tim does a great
job of keeping us up to date on prices and changes in the market and helping us plan
ahead and manage our risk.”
In South America, where Bunge is the largest fertilizer manufacturer, we supply farmers
in Brazil and Argentina with a full portfolio of products and services, including crop
nutrients and agronomic consulting. Bunge also provides information on the latest
farming techniques, and we share our expertise on trends in the global commodities
markets with farmers individually and at meetings, workshops and special forums.
We work closely with farmers in Europe, as well. In Poland, Bunge has relationships with
more than 7,000 rapeseed producers. We provide seeds, agricultural and technical
assistance in the fi eld and training on optimal cultivation, harvesting, drying and storage.
In Ukraine, we consult with farmers on seeds, fertilizers and crop protection. We also off er
a convenient price determination system and fl exible payment terms.
Th rough Web sites and dedicated call centers, Bunge off ers farmer-customers convenient
account management tools, as well as 24-hour access to real-time commodity pricing
and market news.
“Farming is a challenging business,” notes Tim Ridgley. “By staying close to farmers,
Bunge can make their jobs easier and make their business—and ours—more profi table
and rewarding.” ■
Population expansion and economic growth result
in increased consumption of meat protein and
vegetable oil and higher demand for grains and
oilseeds. Demand for both soybean meal (a primary
component of animal feed) and vegetable oil has
risen at 5 percent per year since 1992. Th e use
of farm crops for biofuels and other non-food
purposes also is driving demand for agricultural
products. Bunge works with farmers in the primary
growing regions of North America, South America
and Europe to meet this demand, originating and
transporting soybeans, rapeseed, sunseed, canola,
wheat, sorghum, corn and other products. Our global
network of grain elevators maximizes convenience and
effi ciency for farmers and ensures ease of distribution
to our processing facilities and customers. By handling
grains and oilseeds across the entire span of the
production chain, from origin to destination,
we help farmers supply quality products year-round
to customers in approximately 80 countries.
HE LP ING FARME RS ME E T R IS ING AG RICULTUR AL DE MAND
Farming is a challenging business. By staying
close to farmers, Bunge can make their jobs
easier and make their business—and ours—
more profi table and rewarding.
– Tim Ridgley, Bunge grain marketing specialist, USA
F OCUSING ON FARME RSBunge grain marketing specialist Tim Ridgley
(top photo, center) and Bunge grain elevator
manager Norman Kendrick (right) meet with
farmer-customer Steve Bushmeyer to help him
plan for the upcoming season.
COLL ABOR ATING WITH OUR FARME R- CUSTOME RS
BUNG E | 20 21 | BUNG E
BUNG E | 22BUNG E | 22
Des
ign:
Ede
lman
Des
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Com
mun
icat
ions
Ed
itoria
l: Bu
nge
Lim
ited/
Edel
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Edi
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Prin
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San
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BUNG E L IM ITE D50 Main Street, White Plains, New York 10606, United States
Telephone: (914) 684-2800
Bunge Limited is a leading global agribusiness and food company founded in 1818
and headquartered in White Plains, New York. Bunge’s over 22,000 employees in over
30 countries enhance lives by improving the global agribusiness and food production chain.
Th e company supplies fertilizer to farmers in South America, originates, transports and
processes oilseeds, grains and other agricultural commodities worldwide, produces food
products for commercial customers and consumers, and supplies raw materials and
services to the biofuels industry.
WWW.BUNG E .COM
Principal photography: Fernando Bueno, Chau Bao Doan, Daniele Fiore, Mark Green, Ale Lipszyc and Arthur Meyerson
Sandy Alexander, an ISO 14001:2004 certifi ed printer, printed this publication with the use of renewable wind power combined
with the use of UV soy-based inks, resulting in nearly zero volatile organic compound {VOC} emissions. Th e text portion of
the publication was printed on Mohawk Navajo, a 20 percent post-consumer recycled sheet produced with wind energy, realizing
the net benefi t of 138.35 trees not cut down or not traveling 2,279.99 miles in an average automobile. Th e use of 100 percent
wind-generated power earns the Green-e certifi cation.
BUNG E | 22BUNG E | 22
Des
ign:
Ede
lman
Des
ign
Com
mun
icat
ions
Ed
itoria
l: Bu
nge
Lim
ited/
Edel
man
Edi
toria
l Ser
vice
s P
aper
: Moh
awk
Nav
ajo
Prin
ting:
San
dy A
lexa
nder
BUNG E L IM ITE D50 Main Street, White Plains, New York 10606, United States
Telephone: (914) 684-2800
Bunge Limited is a leading global agribusiness and food company founded in 1818
and headquartered in White Plains, New York. Bunge’s over 22,000 employees in over
30 countries enhance lives by improving the global agribusiness and food production chain.
Th e company supplies fertilizer to farmers in South America, originates, transports and
processes oilseeds, grains and other agricultural commodities worldwide, produces food
products for commercial customers and consumers, and supplies raw materials and
services to the biofuels industry.
WWW.BUNG E .COM
Principal photography: Fernando Bueno, Chau Bao Doan, Daniele Fiore, Mark Green, Ale Lipszyc and Arthur Meyerson
Sandy Alexander, an ISO 14001:2004 certifi ed printer, printed this publication with the use of renewable wind power combined
with the use of UV soy-based inks, resulting in nearly zero volatile organic compound {VOC} emissions. Th e text portion of
the publication was printed on Mohawk Navajo, a 20 percent post-consumer recycled sheet produced with wind energy, realizing
the net benefi t of 138.35 trees not cut down or not traveling 2,279.99 miles in an average automobile. Th e use of 100 percent
wind-generated power earns the Green-e certifi cation.
G L O B A L O V E R V I E W
50 Main Street
White Plains, New York 10606
United States
WWW.BUNGE.COM