Rhetorical Analysis: Bullying PSAAbraham GonzalesGerrardo TorcedoJulie NguyenRonnel Yabut

Analyzing the Context

● Stopbullyingnow.com is run by Stan Davis.● The video was created with the help of

Alpha Dog Productions.● The video was created to open the eyes of

millions of bullies.● It is meant for bullies so they realize that

their actions can lead to tragic consequences.

The Larger Conversation

● Media portrays the image of the ideal person. This then causes 'different' people to be targeted.

● Stan Davis uses the video to show how anyone can be targeted, in this case it was all for a shirt.

Main Claim or Argument

● This video claims that bullying is a major cause of suicidal attempts by teens.

● By providing a text message the video reaches out not only to bullying, but a new uprising conflict which is cyber bullying.

Expectations of the Audience

● Audience would feel a deeper meaning.● Total Duration of video 48 seconds● Due to a short amount of time the audience

would expect the video quick and straight-forward.

● No background info needed.

Ethos

● stopbullyingnow.com● Stan Davis

○ Youth Voice Research co-founder■ Work with 13,000 kids in America

○ Worked as a Social worker as a civil rights activist

○ Became School Counselor

Pathos

● Walk-through of video● Emotional response● Author's appeal

LOGOS

● "Even words have consequences"● "About 19,000 bullied students attempt to

commit suicide each year."● Allows the audience to have a statistical

point of view of the situation.● CALL TO ACTION

Style/Tone

● Satirical style● Serious and informative tone● Audience's feelings

Conclusion

● Author's message● Learning outcomes