bullet points can kill your presentation

Presents

How “bullet points” can kill your

presentation…

…and what to do about it.

People are like sheep

They will blindly follow the rest of the herd until someone shows them

a new way.

Stop acting like a human, Mom!

I just follow the template.

Is there another way?

If you want to differentiate yourself

Stop using the default template.

Too many of these…

whe reaksj sjs ahat’s atheks kns glastcv.

Ywdbs bw shs ufskfkdw sdhf nerd rewag.

Fhw dhwhc adje chvl loren anww sheh.

Showa shfe ghwe ou812 fje theis manyq.

Nfs chred craxy xylaphney olloh nlois nsf.

Ywdbs bw shs ufskfkdw sdhf nerd rewag.

whe reaksj sjs ahat’s atheks kns glastcv.

…and not enough of these.

Can lead to a room full of this.

If you want to inform, educate and entertain…

Break the Rules

Break the Rules

Use some common sense.

No one wants to sit through slide

after slide of text.

The solution?

One thought

per slide

Not one CONCEPT per

slide.

One thought

per slide

Slides are

Slides are

Use them!

Restrain Yourself!

Restrain Yourself!

Edit your content

Only use points that are important to your message.

Put everything else in your

handout.

Here is a mental checklist of

questions that help you simplify your message.

What’s my point?

So What?Does the audience care about this point?

Now take your key points and make a slide for each one.

Here are a few

170,000 unique readers viewing over 500,000 pages/ month

70% of online readers are between the ages of 18 – 54

62% are women

70% earn more than $50,000/ year

64% attended college

78% employed

1 out of 3 are “executive/ professional/ managerial” level

77% own their home

48% are NEW readers (not reading the traditional newspaper)

Our Web site offers a growing young, affluent, educated & employed audience!

Maximum Impact through Multiple Media

Mean age: 48

Income: $53,700

Hours online/week: 15

A single slide with 12 points about

website readership.

(Watch this circle on the next 4 slides)



62% are women



78% employed


77% own their home




Mean age: 48

Income: $53,700


Is all the information important?



62% are women



78% employed


77% own their home




Mean age: 48

Income: $53,700


Pick 2 or 3 points that tell the story.



62% are women



78% employed


77% own their home




Mean age: 48

Income: $53,700


Reaching consumers with

money to spend is valuable to advertisers.



62% are women



78% employed


77% own their home




Mean age: 48

Income: $53,700


Unduplicated readers from the

print edition is important!

Use a single slide for each point and add some visual

elements.

Keep the audience focused on your point.

Add narrative to each slide.

You’re the expert. Provide the audience with relevant details and then move to

the next slide.

We reach consumers with money to spend.

70% earn $50,000+ per year.

77% Own their own home

48% are NEW readers, those not reading a newspaper.

Here’s another way to keep your audience

focused on your message.

Why should you care about…

Millennials?

The Good Stuff…

They’re conforming

Internet Users and News

46% go to a national TV news website

39% go to web portals like Yahoo or Google

32% go to local daily newspaper web sites

4% frequently use blogs as a source for news

7% use cell phone as a source for news

Here’s an example of multiple bullet

points with no visuals.

Convert your “sea of type” into compelling and

interesting slides just by adding visuals.

Why women?

Americans over 50 say they watch TV news on a

regular basis (67%) or read a newspaper yesterday (58%).

46% go to

National TV news

websites

39% go to web

portals

Why women?

32% go to local daily newspaper web sites

12% use their cell phones

57

8% use blog sites

A different approach to typical classroom slides.

The largest land snail recorded weighed only 2 pounds and was 15 inches long.

All snails are classified as mollusks because of the hard shell that protects their bodies.

The Giant African Land Snail is known to eat more than 500 different types of plants.

Snails are very strong and can lift up to 10 times their own body weight in a vertical position.

It is believed that there are at least 200,000 species of mollusks out there including snails. Many of them haven’t been found and classified yet.

Many people confuse slugs as snails but they aren’t in the same category due to the fact that they don’t have shells.

You will find that there aren’t any shortages of snails around the world. In fact they range number two behind insects when it comes to their numbers.

Information and Facts about Snails

Instead of fact filled, text heavy slides like this, introduce some

visuals and imagination.

Snails are considered to be one of the slowest creatures on earth.

Garden snails are the fastest. They can move about

55 yards per hour.

Snails are not SLUGS.

They can lift up to 10 times their own body weight.

Look out pizza delivery drivers!

The Giant African Land Snail is the largest of any species, but

only weighs 16 ounces.

Thanks for listening!

The next time you feel the urge to start typing in the default template, take a

little more time…

Breakaway from the flock!

…and start using your never-ending supply of

[email protected]

Al BonnerPresentationtransformations.com

bullet points can kill your presentation

Business