What we are going to talk about

Idea spawned from discussion at TLI Plainfield where I found that many members are in

professional transition.

We NEED to harness the Power of Toastmasters

Our Intrepid

Hero

Serious contemplation of a problem.

Need More Members!

Everything is in place

You have: your elevator speech Great location Comfortable seating Friendly, supportive atmosphere Good coffee Safe parking

Why isn't anyone coming?

Better living through Chemistry

acetylsalicylic acid

acetylsalicylic acid

or, as you may know it, Aspirin

HR's standard hiring tool

?

HR's standard hiring tool

google.com

An Idea!

A Toastmaster club may providean opportunity for members to build their online reputations, strengthening their hiring tactics.

Or

“Google-washing”

SEO 101

Search Engine Optimization is nothing more than establishing a trust with the search engines.

The more they trust your content to be authoritative on key words and phrases, the

higher your ranking.

On Page and Off Page Content

Content is king.Words – Images - Video

Inbound links from authoritative and relative sites add importance.

Location via cities, areas, zip codes, geo-location, google maps are all very, very important

SEO Motto

Anything that gets measured, gets done.

Anything that gets measured well, gets done well.

Content & Traffic Generators

Your website – keep it fresh and uniquewordpress.com – build a blogmeetup.com – Real World social networktwitter.com – tweet about eventsslideshare.net – upload your presentationsbox.net – upload shareable filesLinkedin.com – tie it all togetherLocal papers

Time and effort

SEO is a long term solution built on trust that can be achieved using common tools, techniques,

patience and skill.

Find and leverage these in your club.

Armedw/ New

Knowledge

What we did NOT talk about

Programming languages, technical aspects of Search Engine Optimization and copy writing in

regard to semantic indexing.

I would love to talk with you about all of thisbut not right now.

More Help?

Linkedin.com TM Technology Group

Thank you

Eric L. Michalsen eric@michalsengroup.com

www.linkedin.com/in/michalsentwitter.com/michalsen

Fox Valley Computing Professionalswww.foxvalleycp.com