building your personal brand · branding yourself: negatively . your linkedin profile is a...
TRANSCRIPT
Building Your Personal Brand
IT REALLY IS ALL ABOUT YOU!
Discover and Create
your own brand
Let’s do our own research:
How many brands of shampoo can you name?
Let’s do our own research:
How many brands of shampoo can you name?
The purpose of branding is to
become known
before you are needed.
Media Sales Reps
SMBs on average are
called on by 37 media
reps per month.
Source: BIA/Kelsey
Please, go away.
1. Know what you are doing
2. Know that you know
3. Be known for what you know
3 Secrets of Branding Success
When your clients or team members have a
problem, do they call you first?
Start thinking of
yourself as a brand.
Your BRAND is what people
think of you…
…when they think of you.
- Sheldon Nix
Concept: The Four Keys.
Product and Service Brands Use…
ReachWhat is the reach of your
personal brand?
FrequencyAre people receiving your
personal brand message with
competent frequency?
Consistency
Strong brands are built over
years; not weeks
Compelling
CreativeDoes your brand sell?
Your Personal Brand Power
Hone in on your skill-set:
• What do you bring to
your company?
• Your colleagues?
• Your industry?
Define who you are– Skills, abilities, personal experience
– Your passions
– Your specialties – what sets you apart?
How you are perceived– Personal relationships
– Professional relationships
– Online reputation
Building Your Personal Brand
What are your goals?– In your current position
– Professionally
– How would you define your style?
Create your networks– Mentors and experts
– Participate in groups, seminars, conventions and forums
– Networking events
Building Your Personal Brand
Audit your online
presence.
Be Searchable…
Branding Yourself: Negatively
Branding Yourself: Negatively
Your LinkedIn profile is a combination of a
resume, cover letter, references. It’s a living
database of your professional network.
1. Post only pictures that will
never embarrass you.
2. Input your work experience
and fill out your profile.
3. Disable the ability to tag you
in pictures and videos.
4. Hold your tongue in postings
on your page or on those of
others.
• Why should someone follow you?
• Be consistent
• Be prepared for responses
Find ways to create
value.
• Station website – what you do, stations you represent, testimonials.
• Own your “ownname.com” or a website that aligns with your name in some fashion.
• Post regularly – give people a reason to come back.
Blog / Website
Articles in Trade Press…
Or a newsletter…
Or a newsletter…
Be purposeful in what
you share
• Name
• Executive summary
• Marketing video(s)
YouTube
• Duane Christensen
• Results Radio /
Townsquare Media
• Advertising and
Marketing, Sioux
Falls, SD
YouTube
• Plan your message
• Speak clearly
• Keep it brief
• Update it regularly
• Check it frequently
• SMILE!
Voicemail
Business Card
• Whether a CEO or in an entry-level position, everyone should
have their own business card.
• Your card should contain your
personal brand statement as
well as contact information.
Think Big...
Make Big Things Happen!- Jeff Schmidt
Resume/Bio
Even a relevant Press Release…
• Get involved and share
• Listen and monitor
• Create your brand
Building Your Personal Brand
Above all…
