building your network and business with social media
Post on 21-Oct-2014
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Looking to use Social Media as a tool for your business? In this presentation, Joan Koerber-Walker shares ideas with the team at Keller Williams Sonoran LIving on how to use social media tools professionally and effectively.TRANSCRIPT
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Building Your NetworkAND Business
using Social Media
Joan Koerber-WalkerChairman and CEO
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Someday a company won’t be ‘real’ if they do not have a website…
Robert M. Gardner, then Sr. VP Technology, Avnet, Inc. 1985
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Social Media is simply a tool.
Build – Disassemble – Adjust - Repair
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What’s your strategy?
Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/
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Social Media is a tool that allows us to execute on a strategy
Photo Source :http://ictkm.files.wordpress.com/2009/07/social-media-bandwagon1.jpg
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Do NOT be the Bore at the Party
Photo Source :http://kegofwisdom.com/wp-content/uploads/2008/12/avoid_service_narc.jpg
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Warning: Be on the look out…..
The Bad Guys are out there…..
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LinkedIn is your Professional Profile
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Facebook for Friends and Business
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If you have video – YouTube is for You.
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Plaxo is an Online Address Book
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Social Media Works for Business – as a community building messaging tool
140c
LinkedIn, FaceBook, YouTube,
Vimeo, Plaxo,
Blogs, WebsitesPerson to Person Communication
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What’s the Next BIG Thing? “TWITTER!”
W.B. Austin to Robert Scoble, March 1, 2007
Bill Austin and Robert Scoble at the Revolution in Marketing Conference
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Where does Twitter fit in my business tool kit?
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Use the right tool for the right job!
Twitter is best at: • Community Building• Customer/Audience
Interaction • Message Delivery
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Does it work? A tale of two blogs.
Results – Twitter vs. SEO
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Increased Web Traffic Increased Business!
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Putting the Tool to Work
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Who Are You?
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Community Building
Tools• Twellow.com• TwitChuck.com• Twitter Help (Follow
Limits)• Twitter Search• Automation– Social Oomph
( TweetLater.) – Hoot Suite.com
Tips• Do your Homework• Be Friendly! • Follow back• DO NOT SPAM your
followers. • Share ideas, and Create
Value• DO NOT protect your
tweets.
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Who is in YOUR Twellowhood?
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Who has influence?
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Customer/Audience Interaction
Do you want to hang around with someone who only talks about themselves?
Don’t be the Bore at the Party!
• Think about twitter as a giant focus group. • Give the audience what they want – not what you want!• Use Twitter Search to find people who are talking about your
company, your product – or your competitors. • Interacting with customers means listening, starting a
conversation, and engaging them. • The first rule of interaction is always – You get what you give.
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What Message Do You Want to Send?
Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com
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Message Delivery
• START a conversation that can be continued.
• Invite people to ask for more.
• Comment and expand on others ideas
• Ask for input
• Deliver items of value– Articles/blogs– Coupons– News– Ideas– Quotes– Links to video or content
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Used with permission from @FunnyEye http://funnyeyeforthecorporateguy.blogspot.com/
Just how much time does this take?
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Thank YOU!Joan Koerber-Walker
CorePurpose, Inc.www.corepurpose.com
Tips, Links, and Today’s Slide Deck: http://kw99.wordpress.com
More on Business and Social Mediahttp://jkw.typepad.com
Or send me a note on Twitter:@joankw @CorePurpose @JKWgrowth @JKWinnovation
@JKWleadership