building your community from the ground up
TRANSCRIPT
Jen Sable Lopez
Building Your Community
From The Ground Up
Director of Community at Moz
“Moz already has a
community.
This is easy for you.”
@jennita
SEOmoz Blog – January
2005
@jennita
Top SEOmoz Members –
August 2005
518 Blog
Entries
In 10 Months!
@jennita
SEOmoz Twitter – May
2009
Ok, so how do *we*
start?
Start With Goals
@jennita
What are your
organization’s goals?
VISION
Our vision is for a world free of colon cancer
where education, early detection and
treatment lead to survivorship for all.
MISSION
Our mission is to knock colon cancer out of
the top three cancer killers. We are doing
this by championing prevention, funding
cutting-edge research and providing the
highest quality patient support services.
@jennita
How would a Community
help reach those?
“We're a community that
provides hope and support to
patients and their families,
while saving lives through
screening, access, awareness,
advocacy and research.”
@jennita
What do you hope to
achieve?
Set achievable goals
Moz Goal:Reach a Broader
AudienceMarketing
Team Goal:Increase
engagement
within the
Community on-
site, off-site, & off-
line
Megan’s
Goal:Increase
engagement on
Facebook &
Google+ by 25%
@jennita
Communicate to
everyone
How Will We
Measure?
@jennita
It depends on your goals
KPIs: The Basics
@jennita
@jennita
Engagement
@jennita
Engagement – Week over
Week
@jennita
On-Site Activity
Traffic
@jennita
Dude. BACKLINKS.
@jennita
Overall health
@jennita
Have some fun!
Assess Internal
Resources
@jennita
A blogger in the midst?
@jennita
Anyone have a large
network already?
This guy!
@jennita
A Social Media
Enthusiast?
A Dev to champion your
ideas?
All to be a part of the
Community
Must.
Do.
Research.
Does a Community
already exist?
@jennita
Check in on your
competitors
What are they missing out
on?
It’s ok to
START
SMALL
@jennita
Where to start?
@jennita
Focus your efforts
@jennita
Tell your story
@jennita
Show your personality
@jennita
It’ cool to care
Expand as the team
grows
@jennita
Keep on keepin’ on
Building a Team
@jennita
Again, starting small is
FINE.
Make a list of daily tasks
Community Daily Tasks Circa 2010
That list will change
Community Daily Tasks TODAY
Train and encourage
everyone
Community is a team
sport
Test
TestRe-test
Then Re-evaluate
@jennita
Goals still in alignment?
KPIs make sense?
Is the team missing anything?
Now,
you just
have to
DO IT.
