building your business to go digital world- n... · 2017-09-29 · building your business to go...
TRANSCRIPT
Building Your Business to Go Digital
Nancy G. Pratt
VP of Government Affairs & Partner Relations
Food for ThoughtLet’s talk about today’s closings…
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• What are we seeing this year?
• Why the Change in adoption?
- The CFPB eClosing Pilot of 2015
- GSE’s ScoreCard
• Attitudes have changed
• Lenders looking for efficiencies while improving experience
• Not so hard
State of the Union - 2017
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Why are we still closing this way?
Let me ask you…
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Today’s Customer Experience
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The Consumers View of Closing
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• Mission, vision & values encompass improving the Consumer Experience
• Encourage businesses to embrace technology as part of their focus
• Much of TRID was accomplished easier by implementing technology solutions
The Times They Are A-Changin'Forces from a new market landscape
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• Largest generation is U.S.
history with 83.1 million of the
population
• Affinity for technology is
reshaping retail as they turn to
brands that offer maximum
convenience at the lowest cost
• Embrace & Define the “Shared
Economy”
• 2X more likely to purchase from
a brand based on social and/or
environmental impact
It’s time to ask yourself…
• Does your consumer experience align
with ANY of the needs of this changing
market?
• Can your operations deliver better
profitability while offering a lower cost?
• How can you provide proof of a great
experience if questioned?
• What is your long term approach to
keeping customers loyal?
• How long do you think your business can
outrun paper?
Digital ClosingsAn easy entry-point into a better way of doing business
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digital closing[dij-i-tl kloh-zing]
The facilitation and execution of a transaction through the use of digital
technology that minimizes or eliminates the use of paper and its restrictive
processes.
Let’s define it
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Digital Closing, AKA…
• eClosing
• Electronic Closing
• Hybrid Closing
Digital Mortgage, AKA…
• eMortgage
• eNote/eVault
Clarifying Terminology
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eSign…
• Is just one component of digital closings
• Doesn’t provide quality control or other benefits
of digital closings
• Simply replaces a pen
eSign is not the same as Digital Closing
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What most people think of as a
Digital Closing
Digital Closings in the Mortgage Process
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Application LOS & Docs Pre-Closing Closing Post-Closing
What a Digital Closing actually covers
Digital Closings in the Mortgage Process
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Application LOS & Docs Pre-Closing Closing Post-Closing
Consumer can:
• Review
• Accept
• Get education
• eSign
• eNotary
• Mobility
• Quality assurance &
error prevention
safeguards
• Real-time
compliance checks
• Final package
available to all,
moments after
closing
• eNote/eVault
• eRecording
What a Digital Closing actually covers
Digital Closings in the Mortgage Process
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Application LOS & Docs Pre-Closing Closing Post-Closing
• Centralize & standardize the process and
transaction for everyone
• Single location for all stakeholders of
the transaction
• Access from wide variety of devices
• Easy-to-use technology, not just for
Millennials
• Consolidate communication
• Collaborate with business partners
• Setup and design any document for
digital delivery & consumption
• Automate & standardize Consumer
education
• Secure messages, chat & document
delivery
• Ensure delivery, receipt &
acknowledgement of documents
• Quality control measures for consistent,
complete closings
• Audit Log for compliance proof
Global Capabilities
The right digital closing platform will provide flexibility for any of the
4 types of closings that can occur today.
Types of Digital Closings
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Paper
(the traditional closing today)
Hybrid
(part digital, part paper)
Digital
(fully digital & eSigned packages)
eNote
(Using SMART Docs®)
Digital Delivery of
ANY DOCUMENT
How does it work?
Pre-Closing Closing Post-Closing
Loan Origination
System
Title Production System
Consumer review (docs
& educational materials)
Touch-Enabled Devices
Consumer accept/
acknowledge
and even eSign
Consumer
communication with
any stakeholder
eSign
eNotary
eVault
Customer for life
program
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Produce documents in your
existing production
software
Securely share documents
with everyone involved
Get status updates as each
stakeholder prepares for
closing
Digitally close in any of 4
types of closing
Keep customers for life
with tools & other
enhanced services
Upload
or
Integration
Scan & Digitize
“Papered-out” Docs
Closing package
assembled by each
stakeholder
Consumer access to
closing documents
• The Consumer becomes the focal point,
communicating from one place to all parties
• BONUS! Each stakeholder is connected with the
other stakeholders in one place
MASSIVE Change in Consumer Perspective
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Lender
Service provider
Title Company
Investor
Real Estate Agent
• Most closings occur in 15 minutes or less
• Increase in consumer satisfaction
• Possibility of same-day funding
• Shorten entire process by days, even weeks
Immediate results
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Oh, The BenefitsWhy Digital Closings Make Sense
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• Less/No Paper = Faster, Cheaper, Better
• Improve Accuracy, Efficiency and Compliance
• Manage the Consumer’s Expectations Better
• An entirely new way to market your business
What do they do for you?
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Reduce Expenses & Improve Cash Flow
Savings:
• ~ $600/loan minimum
• ~ $1500/loan potential
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• Ensure closings executed the same way, regardless of closing agent
• Safeguards that mitigate and eliminate costly errors
• Eliminate paper-intensive documents, custodial functions and costs for immediate
note certification
• Move loans faster after closing
Improved Accuracy, Efficiency & Compliance
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Manage consumer expectations better
Increased Consumer Satisfaction &
EmpowermentProvide consistent education of
documents and more
Get a pro-active pulse of the
consumer during the process
Digital connection to the consumer
for opportunities post-closing
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Mythbusters – Mortgage EditionAnd why Digital Closings Make Sense
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• This is still years away from being accepted.
• Getting my business partners on board is too complex.
• Nobody will buy hybrid or digitally-closed loans.
• State and local laws make digital impossible.
Common Misconceptions
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• Let them know what you plan to do
• Tell them this is how you’re doing business going forward
• Consumer expectations = digital closing
• Onboard top title partners during implementation
• Takes 30 days or less
Myth: Getting my business partners on board is too complex.
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So, what’s the hold up?Why aren’t we all closing digitally?
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• eMortgage centered on eNote
• Investor-centric
• Focused on the end of Mortgage instead of
beginning
• Slow adoption and confusing participation
• Wait-and-see attitude
Straight Jump to eMortgages
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Industry
• Build vs. Buy
• Investors think eNotes
• Tech Companies
• Tried to emulate an old process
• Looking for DISRUPTION
Individual
• Perspective on Technology
• Past Experience
• Previous technology failures
• Fear of something different
Obstacles & Hurdles
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• Market & advertise a distinct competitive advantage
• Consumer
• Real Estate Agents
• Started a wave, causing investors to look at acceptance of eNotes
Those who have already embraced it
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Let’s Talk About YouForming an Achievable Digital Roadmap
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• No need to build your own platform – save of millions of dollars and years of development time
• Do your research and find what suits your needs
• Be open to learning new methods and processes
• Get training & support in place early
• Work & communicate with your partners – know what they’re doing to embrace changes
• Start with Hybrids, then plan for eNote/eVault
• Do this all with the consumer's best interest in mind
What can you do now?
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• Brings ALL parties together & makes consumer part of a team with real estate agents, attorney, title, banker, etc.
• Supports your business partners as much as you
• Provides flexibility in closing types
• Allows for open integrations & is vendor neutral
• Conforms to industry standards (MISMO, UETA, etc.)
• Provides eNote/eVault capability (even if starting with hybrids)
• Engages consumer during entire homeownership lifecycle
• Ability to remain in front of the homeowner will help dramatically increase repeat business from the industry’s current 16%
Look for a platform that…
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Lender
Service provider
Title Company
Investor
Real Estate Agent
A Digital Roadmap
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Prepare
• Change in culture
• Align business partners
• Touchscreen Hardware(if desired)
Pilot
• Start with one location
• Train & Implement
• Document Lessons-Learned
• Refine Process & Apply Lessons-Learned to Rollout
Rollout
• Determine order of locations for rollout
• Train-the-Trainer to stack multiple locations and reduce rollout duration
• Conduct training & complete implementation
Promote it!
• Competitive Advantage!
• Real Estate Agent educational sessions
• Consumer marketing & advertising
• Press, Press, Press
Post-Rollout
• Determine ancillary integrations for greater efficiency
• Market to past prospects
• Long term enhancements considered for development
Any Questions?REMEMBER…the only stupid question is the question that is never asked!
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