building your brand advocates
DESCRIPTION
"Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite" Presentation prepared for OMG Social Media Conference 2013TRANSCRIPT
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Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite
@stephawie | [email protected]
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What type of business are you running?
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print digitalvs
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To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
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To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
social media is
HERE TO STAY
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43%
70%spend 6+ hourson social media
of SMBs are onTwitter
According to Vertical Response in Q3 of 2012,
an increase of 66%from last year.
90%of SMBs are onFacebook
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print digital
build 1-on-1 relationship
2-ways
1 way street
timeinvestment
moneyinvestment loose
audience
set report wait-and-see
immediate
specificaudience
reportfor results
exposureW.O.M
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W.O.Mprint digital
build 1-on-1 relationship
2-ways
1 way street
timeinvestment
moneyinvestment loose
audience
set report wait-and-see
immediate
specificaudience
reportfor results
exposure
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STEPHANIE WIRIAHARDJACommunity Manager, Higher Education@stephawie @HootCampus @HootClub
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110 user-generated events in 43 cities, 18 countries
APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13
51 brand ambassadorsin 4 months
+316%316% increase in user sign up
in 11 months
$
Total spending: $4251
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1. Listen
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2. Be a Part of the Conversation
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3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
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3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
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3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
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3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
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3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
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3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
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5. Let Them Remix Your Brand
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5. Empower Your Audience
encourage provide support amplifyreach out
USERS FANS SUPERFANS AMBASSADOR
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Community
Marketing
Support
Pro
Sales
How does community building fit in the big picture?
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Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
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Listening Dashboard
• Your company’s name
• Your company’s mispelled name
• Your competitors
• Your product(s)
• Similar product(s)
What should I search for?
Filter out the noise
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Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
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Geo-location Search
local research centre
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Top 5 HootSuite Features
• Set up listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
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Schedule posts
• Plan content for the future
• Different time zones
• Experimenting
Why schedule?
• Set-and-forget
• Be a spammer, not an engager
But don’t...
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• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Features
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Reports
Facebook• Likes breakdown• Reach• Per-post metrics• Demographics• Snapshot
Twitter• Follower growth• Popular tweets• Mentions count• Compare keywords• Sentiment
Click Stats• Total summary• Clicks by region• Most popular
G+ / LinkedIn• Followers• Post count• Update engagement
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• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Features
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App Integration
• YouTube
• Statigram
• Trendspottr
• Salesforce
• LeadSift
• 12Mass
• ChattBack
• HubSpot
• RSS Syndicator
• Vidyard
• Twtrland
• StoreYa
• Survey Monkey
• Chartbeat
• ContentGems
• CrowdContent
• WeSEE
• VK
• Zyncro
• RankSpeed
• Blogger
• BatchBook
• AppBoy
• Nimble
• Scoop It
• StockTwits
• ZenDesk
• SlideShare
• ConstantContact
• SocialBro
• Storify
• Via.Me
• Nexalogy
• Viadeo
• Tumblr
• Evernote
• MailChimp
• Flickr
• Get Satisfaction
• Yammer
• Wordpress
• Vimeo
• StumbleUpon
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Social media can be time consuming, don’t get lost in it.• Market research
• Build relationships
• Establish your brand
• Educate the audience
• Sell your product(s)
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There are hundreds of social media platforms out there,
but the essence is all the same: COMMUNICATIONBRANDINGCREATIVITY
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Social media is a marathon,not a sprint.
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Now it’s your turn...