creating brand advocates via employee engagement
DESCRIPTION
While some companies harness the power of their employees to create brand advocates, most do not. This presentation focuses on how companies can tap their internal network of employees to create brand advocates. We will provide best practices to mobilize and activate your employees.TRANSCRIPT
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Creating Brand Advocates via Employee Engagement
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About Dynamic Signal
Dynamic Signal is a social software company that helps brands connect with and manage their relationships with influencers, customers and employees to turn them into social marketers on behalf of the brand
• Founded in 2010• 50 people based in San Francisco, NY, LA• $24m funding: Venrock, Time Warner, Trinity,
Cox
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All Content Company Confidential ©2013 Dynamic Signal
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Fans Advocates
Passionate VoicesInfluencers
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Over 100 Tools…
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Quality
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Participation
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Incentives & Prizes
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Legal Disclosures
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All Content Company Confidential ©2013 Dynamic SignalJust Add Water….
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Why Engage
Employees?
Knowledge Base
Enjoy Sharing
Recognition
Team Building
Gamification
Job Satisfaction
Low Risk
Participation
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The Good News…
Over 50% of employees want to
share news/info about their company
73% say they would share more/often
-----Top issues listed
What to share? (#1)
When?Is it okay?
Recognition (#2)
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• Send out messages• Random distribution
• No scheduling• Content controls• Measurement?• 3rd Party crutch
Large amounts of untapped earned media wasted…
Execs/Leadership…
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Tap into earned media power of…
Employees
Investors/ Advisors
Partners /Franchises
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1. Align with corporate social media policy2. 100% opt-in optional program3. No surreptitious monitoring -
transparent4. Recognize participation5. Team leaderboards & gaming6. “Always On” & “Mobile First”7. Be authentic8. Give employees space9. Share employee posts/accounts10.Encourage employee content
Best Practices for Employee Engagement
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How Does VoiceStorm Work?
Claim AccountOutbound Messaging
Register Social Accounts
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Always On Relevant Content
• PR & News• Product Info• Deals &
Coupons• Promotions• Events• Recruiting & HR
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Management Dashboard
Employee CRM & Management Content Curation & Publishing