building network marketing relationships with e mail marketing

8/10/2019 Building Network Marketing Relationships With E Mail Marketing

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Click Here: http://guiderightgroup.com/Flutter#$%il



&uildi'g (et)ork $%rketi'g

*el%tio'+hip+ -ith #m%il $%rketi'gHo) 0o &uild 1tro'ger &o'd+2 3'+till 1tro'ger

Credi4ilit5 6'd 3'cre%+e 7our 8ro+pect9+ *e+po'+e

-ith *el%tie %+e;<

=>6= (@03C

0he 8u4li+her h%+ +tried to 4e %+ %ccur%te %'d complete %+ po++i4le i' the

cre%tio' oA thi+ report2 'ot)ith+t%'di'g the A%ct th%t he doe+ 'ot )%rr%'t or

repre+e't %t %'5 time th%t the co'te't+ )ithi' %re %ccur%te due to the r%pidl5

ch%'gi'g '%ture oA the 3'ter'et.

-hile %ll %ttempt+ h%e 4ee' m%de to eriA5 i'Aorm%tio' proided i' thi+

pu4lic%tio'2 the 8u4li+her %++ume+ 'o re+po'+i4ilit5 Aor error+2 omi++io'+2 or

co'tr%r5 i'terpret%tio' oA the +u4Bect m%tter herei'. 6'5 perceied +light+ oA

+peciAic per+o'+2 people+2 or org%'i%tio'+ %re u'i'te'tio'%l.

3' pr%ctic%l %dice 4ook+2 like %'5thi'g el+e i' liAe2 there %re 'o gu%r%'tee+ oA

i'come m%de. *e%der+ %re c%utio'ed to repl5 o' their o)' Budgme't %4out

their i'diidu%l circum+t%'ce+ to %ct %ccordi'gl5.

0hi+ 4ook i+ 'ot i'te'ded Aor u+e %+ % +ource oA leg%l2 4u+i'e++2 %ccou'ti'g or

Ai'%'ci%l %dice. 6ll re%der+ %re %di+ed to +eek +erice+ oA compete'tproAe++io'%l+ i' leg%l2 4u+i'e++2 %ccou'ti'g2 %'d Ai'%'ce Aield.

7ou %re e'cour%ged to pri't thi+ 4ook Aor e%+5 re%di'g.



06&= @F C@(0(01

Ch%pter D: 3'troductio' ............................................................................................... E

7ou9e >ot $%il; .......................................................................................................... E

Ch%pter : &uildi'g *el%tio'+hip+ ........................................................................... G

eelopi'g 0he Competitie dge........................................................................... G

0ip+ @' &uildi'g *%pport -ith 7our 1u4+cri4er .................................................... I

Ch%pter J: 3'+till 1tro'ger Credi4ilit5...................................................................... K

+t%4li+h 7our+elA 6+ 6' 6uthorit5........................................................................... K

L+e #cour+e+ 0o &uild Credi4ilit5 @er 0ime..................................................... DM

Ch%pter N: 3'cre%+e 7our @pt#i' r%te+ ..................................................................DD

Cr%Ati'g 6' Ocelle't 1Pueee 8%ge..................................................................... DD

3'+t%ll Qir%l Frie'd >e'er%tor .................................................................................. D

Ch%pter E: Commo' $i+t%ke+ 8eople $%ke........................................................

DN-h%t 7ou $u+t 6oid 6t 6ll Co+t+ ......................................................................... DN

Ch%pter R: 1umm%r5 .................................................................................................. DR

0he 1peed @A 0ru+t .................................................................................................. DR

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&uildi'g (et)ork $%rketi'g

*el%tio'+hip-ith .#m%il

$%rketi'g

Ho) to 4uild +tro'ger 4o'd+2 i'+till +tro'ger credi4ilit5

%'d i'cre%+e 5our pro+pect9+ re+po'+e )ith rel%tie

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Ch%pter D: 3'troductio'

7ou9e >ot $%il;

-elcome to &uildi'g (et)ork $%rketi'g *el%tio'+hip+ -ith #

m%il $%rketi'g<;

3' thi+ 4ook 5ou le%r' %ll %4out o'e oA the 4e+t )%5+ to 4uild 5our 'et)ork m%rketi'g 4u+i'e++ u+i'g #m%il m%rketi'g.

&ut 4eAore )e die i'2 let9+ t%ke % look )h5 #m%il m%rketi'g i+ +o eAAectie i'

the 3'ter'et m%rketi'g i'du+tr5.

S #m%il m%rketi'g i+ o'e oA the A%+te+t )%5+ to leer%ge o' the

3'ter'et. &ec%u+e %ll 5ou do i+ compo+e %' #m%il2 cu+tomie it to +uit

the re%der Ttheir Air+t '%me or l%+t '%meU2 %'d click the 4ro%dc%+t 4utto' to

re%ch thou+%'d+ oA people i'+t%'tl5; VVV

S #m%il m%rketi'g i+ highl5 +c%l%4le. L'like %' WoAAli'e9 4u+i'e++ )here

the more cu+tomer+ 5ou h%e2 the 4u+ier 5ou %re2 i' #m%il m%rketi'g2 it i+

much e%+ier 4ec%u+e reg%rdle++ oA the +ie oA 5our m%ili'g li+t2 )hether it V

E



i+ DMM or DM2MMM2 %ll 5ou 'eed to do i+ click 4ro%dc%+t %'d eer5o'e o' theli+t get+ 'otiAied X %ll Aor the +%me eAAort;

S #m%il m%rketi'g i+ highl5 t%rgeted. @'e oA the re%+o'+ )h5 #m%il

m%rketi'g i+ highl5 eAAectie %t getti'g +%le+ i+ 4ec%u+e the recipie't oA the

#m%il get+ % ki'd oA Wi' 5our A%ce9 promotio'. 7ou %re m%rketi'g directl5

to the cu+tomer through their 8*1@(6= m%il4oO. (ot o'l5 )ill 5ou gr%4

their %tte'tio' Airml52 the5 )ill te'd to re+po'd )ith the right 4u5er+

mi'd+et 4ec%u+e the5 %re m%rketed to directl5 Tu'like other %derti+i'g

)here the 4u5er might 'ot 4e i' the Ar%me oA mi'd to 4u5 thi'g+U. V

VV

S #m%il m%rketi'g i+ per+o'%l. 6utore+po'der+ %llo) 5ou to cu+tomie

the #m%il i' +uch % )%5 th%t it %llo)+ 5ou to co''ect )ith the +u4+cri4er

i'diidu%ll5. 0he more per+o'%lied 5our #m%il2 the 4etter the re+ult Ttre%t

it %+ though 5ou %re )riti'g to 5our 4e+t Arie'dU. VVV

S 7ou c%' %utom%te m%'5 t%+k+ )ith 5our %utore+po'der. For eer5

'e) opt#i' +u4+cri4er2 5ou c%' time 5our #m%il+ Aor 5ou 4uild %

rel%tio'+hip )ith eer5 'e) opt#i' +u4+cri4er X )h%t to +e'd to them2

)he' to +e'd it to them %'d the ArePue'c5 4et)ee' e%ch #m%il. VVV

S #m%il m%rketi'g %ct+ %+ % good pre#+ell. 7ou might 'ot 4e %4le to

cr%m % +%le+ letter i'to 5our #m%il2 4ut %t le%+t 5ou c%' pre#+ell 5our

+u4+cri4er %'d le%d them to 5our 4log2 +%le+ letter or )e4+ite to check

out )h%t 5ou h%e to oAAer %'d +et them i' the right Ar%me oA mi'd 4eAore

the5 e%lu%te )h%t 5ou h%e to oAAer. V

3' the 'eOt Ae) ch%pter+2 5ou )ill le%r' the tech'iPue+ o' ho) to 4uild

+tro'ger 4o'd+2 i'+till +tro'ger credi4ilit5 %'d i'cre%+e 5our pro+pect9+

re+po'+e to 5our 'et)ork m%rketi'g opportu'it5 )ith rel%tie e%+eY %ll

)ith #m%il m%rketi'g;

R



Ch%pter : &uildi'g *el%tio'+hip+

eelopi'g 0he Competitie dge

@'e oA the mo+t import%'t thi'g+ 5ou mu+t do to %chiee +ucce++ o'li'e i+

to 4uild % +olid rel%tio'+hip )ith 5our +u4+cri4er.

&uildi'g % rel%tio'+hip i+ import%'t 4ec%u+e it c%' m%ke the diAAere'ce 4et)ee'm%ki'g % +%le %'d lo+i'g it to 5our competitor.

7ou +ee2 Bu+t like i' re%l liAe2 iA 3 h%d to choo+e 4et)ee' % Arie'd )ho proide+

% +erice like c%r rep%ir %'d % +tr%'ger )ho oAAered the +%me price2 3 choo+e

m5 Arie'd i' le++ th%' % he%rt4e%t.

G



-h5Z &ec%u+e 39d r%ther gie H3$ m5 4u+i'e++ comp%red to %'other +tr%'ger.

#m%il m%rketi'g c%' 4e Puite competitie %t time+. 0hereAore )he' t)o

m%rketer+ %re promoti'g the +%me product2 h%i'g % +tro'g r%pport )ith

5our +u4+cri4er+ )ill gie 5ou % competitie edge.

0%ke Aor eO%mple:

uri'g % m%++ie l%u'ch o'li'e )here high ticket item+ %re 4ei'g +old %'d

to'+ oA m%rketer+ eer5)here %re +e'di'g #m%il+ to their +u4+cri4er+2 mo+t

m%rketer+ )ould 4e oAAeri'g 4o'u+e+ to W4ri4e9 their cu+tomer+ to 4u5 throughtheir %AAili%te li'k.

1ometime+2 J or more )ould 4e pitchi'g the +%me oAAer )ith +imil%r %lue. 1o

the Pue+tio' 5ou +hould 4e %+ki'g 5our+elA i+ iA 5ou )ere i' the +hoe+ oA 5our

+u4+cri4er2 )h5 +hould 5our +u4+cri4er 4u5 Arom 7@L i'+te%d oA other

m%rketer+Z

@'ce %g%i'2 iA 5ou h%e 4uilt % +tro'g rel%tio'+hip )ith 5our +u4+cri4er2 the5

)ill 4e o' 5our +ide X e+peci%ll5 iA 5ou %re tr5i'g to )i' %' %AAili%te co'te+t.

0ip+ @' &uildi'g *%pport -ith 7our 1u4+cri4er

@'e oA the 4e+t )%5+ to 4uild rel%tio'+hip+ )ith 5our +u4+cri4er i+ to +tre'gthe'

the r%pport 4et)ee' 5ou %'d 5our cu+tomer.

Here %re % Ae) )%5+ to %chiee th%t:

S [eep i' touch )ith 5our m%ili'g li+t oAte'. o'9t m%il them o'l5

)he' 5ou 'eed to promote % product. VVV

S 6+k %4out their 'eed+ %'d co'cer'+. L+e Pue+tio''%ire+ %'d get

them i'oled. 6+k them )h%t the5 )%'t 5ou to proide Aor them to help

them )ith their 3'ter'et m%rketi'g 4u+i'e++. V

VI



S 1e'd them giAt+ +ometime+. 3t could 4e i' the Aorm oA Aree report+24log templ%te+2 gr%phic+ or ee' Aree mem4er+hip %cce++; V

VV

S &e per+o'%l. =et them +ee 5our hum%' +ide or 5our per+o'%l liAe. 3t+ure 4e%t+ dr52 +t%le #m%il+ th%t t%lk %4out product l%u'che+ %ll d%5. V

VV

S &e educ%tio'%l. -he' 5ou imp%rt +omethi'g oA %lue to 5our +u4+cri4er+2

the5 )ill +ee 5ou %+ % te%cher %'d li+te' to )h%t 5ou +%5. 0hi+ )ill come i'

h%'d5 )he' 5ou )%'t them to Wli+te'9 to 5ou %'d 4u5 )h%teer 5ou %re

+elli'g. V

Ch%pter J: 3'+till 1tro'ger Credi4ilit5

+t%4li+h 7our+elA 6+ 6' 6uthorit5

-he' 5ou t%ke % look %t the %er%ge \oe o' the +treet2 5ou m%5 thi'k th%t there

i+ 'othi'g +peci%l %4out them X u'til the5 +tep up o' % podium %'d +t%rt t%lki'g

%4out % +u4Bect )ith %' %ir oA %uthorit5 +urrou'di'g them.

3A 5ou )%'t to +ucceed %t 3'ter'et m%rketi'g2 5ou mu+t 4e %4le to i'+till +tro'ger

credi4ilit5 to 5our +u4+cri4er+ 45 e+t%4li+hi'g 5our+elA %+ %' %uthorit5 o' 5our

'iche m%rket.

K



For eO%mple: )he' 5ou %re t%lki'g %4out m%ki'g mo'e5 through product

l%u'che+2 5ou mu+t let 5our +u4+cri4er+ k'o) %4out 5our credi4ilit5 either

4eAore or %Ater the5 opt#i' to 5our m%ili'g li+t.

Here %re % Ae) tip+ o' e+t%4li+hi'g 5our credi4ilit5:

S 0%lk %4out 5our eOperie'ce+ o'li'e %'d oAAli'e. 3A 5ou9e ru' %' oAAli'e

4u+i'e++ 4eAore2 u+e it to e+t%4li+h 5our credi4ilit5 %+ % 4u+i'e++ 4uilder. 3A

5ou9e 4ee' i' +%le+ %'d m%rketi'g 4eAore2 u+e it to e+t%4li+h 5our

credi4ilit5 %+ % cop5)riter. V

VV

S 1ho) them +cree' +hot+ oA ho) much mo'e5 5ou9e m%de o'li'e Tor

check+ 5ou9e e%r'edU. 3A 5ou do'9t h%e %'5 oA the+e2 u+e photo+ oA

)ell#k'o)' m%rketer+ 5ou9e t%ke' picture+ )ith Te.g. look2 here i+ m5

picture t%ke' )ith $ike Fil+%imeU V

V

S =et other+ tell the +tor5. 3t )ould 4e 4etter to let other+ +i'g 5our pr%i+e+ VV

X e+peci%ll5 i' the Aorm oA te+timo'i%l+. V

L+e #cour+e+ 0o &uild Credi4ilit5 @er 0ime

8eople m%5 'ot 4e impre++ed %t the Air+t gl%'ce. 1ometime+2 it t%ke+ % Ae)

#m%il+ Aor people to recog'ie 5our c%p%4ilitie+.

@'e oA the )%5+ 5ou c%' 4uild 5our credi4ilit5 oer time i+ to )rite %' #cour+e or

% 'e)+letter th%t )ill 4e +e't to 5our +u4+cri4er9+ #m%il oer % period oA d%5+ or

)eek+. 3t mu+t 4e +omethi'g educ%tio'%l X +omethi'g th%t )ill e+t%4li+h 5ou %+

%' eOpert o' the +u4Bect.

7ou c%' co'Aigure 5our %utore+po'der to +e'd %' #cour+e o'ce eer5d%52

eer5 t)o d%5+ or % )eekl5 'e)+letter. 1o lo'g %+ the +u4+cri4er re%d+ 5our

educ%tio'%l m%teri%l oer % period oA time2 5ou c%' +lo)l5 )ork 5our )%5 i'to

the he%rt oA 5our +u4+cri4er %'d +t%mp % Airm impre++io' i' their mi'd+.

DM



Ch%pter N: 3'cre%+e 7our @pt#i' r%te+

Cr%Ati'g 6' Ocelle't 1Pueee 8%ge

0hi+ i+ %' eO%mple oA % +Pueee p%ge th%t )ill get opt#i' +u4+cri4er+ to

Boi' 5our m%ili'g li+t.

DD



3A 5ou )%'t to i'cre%+e 5our opt#i' r%te+2 here %re % Ae) pri'ciple+ 5ou mu+t %ppl5

to 5our +Pueee p%ge:

S L+e compelli'g %rro)+ to i'+pire i+itor+ to t%ke %ctio'. &eliee

me2 gr%phic+ %'d %e+thetic+ m%ke %ll the diAAere'ce; VVV

S Cr%At % compelli'g #coer Aor the +peci%l report or #4ook 5ou %re gii'g

%)%5. 3A 5ou %re gii'g %)%5 %' %udio 3'terie)2 5ou c%' +ho) % picture

th%t di+pl%5+ %' %udio C or Q to i'cre%+e the perceied %lue oA the

product people %re do)'lo%di'g i' eOch%'ge Aor their #m%il %ddre++. V

V

S L+e % po)erAul he%dli'e to gr%4 people9+ %tte'tio'. VVV

S L+e check4oOe+ to i'+pire people to get i'oled )ith the 4e'eAit+ oA

5our Aree product. VVV

S *emem4er to %dd % di+cl%imer 4elo) the opt#i' 4oO to %++ure people th%t

the5 %re 'ot getti'g +p%mmed or th%t their #m%il %ddre++ )ill 'ot 4e

u+ed Aor u'+crupulou+ purpo+e+. V

3'+t%ll Qir%l Frie'd >e'er%tor

Qir%l Arie'd ge'er%tor 45 $ike Fil+%ime i+ %' eOcelle't +cript th%t 5ou c%' u+e

to dr%m%tic%ll5 i'cre%+e 5our opt#i' r%te+.

-h%t it doe+ i+ th%t it let+ +u4+cri4er+ ge'er%te +u4+cri4er+ F@* 7@L.

Here i+ %' eO%mple oA ho) it )ork+:

D



7ou ke5 i' 5our '%me %'d #m%il %ddre++. =%ter o'2 5ou t5pe i' %t le%+t

J Arie'd+9 '%me %'d #m%il %ddre++e+ i' eOch%'ge Aor % Aree giAt.

0hi+ i+ % /tell#%#Arie'd< +cript. 0he Arie'd+ )ill receie %' #m%il th%t i+ +e't

directl5 Arom the reAerri'g +u4+cri4er to their Arie'd+ o' % o'e#o'#o'e 4%+i+.

DJ



0here i+ %l+o % +ecurit5 check 4oO %t the 4ottom )here 5ou h%e to e'ter % Ae)

letter+ or 'um4er+ to Aight +p%m %'d e'+ure th%t the people reAerri'g the

Arie'd+ %re HL$6(1 T%Ater %ll2 computer+ c%'9t re%d gr%phic%l im%ge+U.

3m%gi'e iA o'e opt#i' +u4+cri4er reAer+ %t le%+t J Arie'd+2 %'d the+e J Arie'd+ e%ch

reAer J2 %'d +o o'.

3A 5ou get %t le%+t +u4+cri4er+ % d%5 %'d e%ch oA tho+e 4ri'g i'%'other 2 im%gi'e ho) m%'5 +u4+cri4er+ 5ou )ill get %Ater JM d%5+Z

]39ll let 5ou do the m%th;

Ch%pter E: Commo' $i+t%ke+

8eople $%ke

-h%t 7ou $u+t 6oid 6t 6ll Co+t+

3A 5ou )%'t to 4uild % +olid rel%tio'+hip through #m%il+2 5ou mu+t 4e er5 c%reAul

(@0 to commit the+e #m%il m%rketi'g W+i'+9:

DN



S 1p%mmi'g; (eer2 eer W+p%m9 5our m%ili'g li+t. e' though the5 h%e

gie' 5ou permi++io' to #m%il them2 th%t doe+'9t me%' th%t 5ou c%'

+e'd them #m%il+ %'d +%le+ pitche+ o' % d%il5 4%+i+. =e%r' to +e'd #

m%il+ %t +tr%tegic i'ter%l+. V

VVS $%ili'g them o'l5 )he' 5ou %re +elli'g +omethi'g. (o o'e )%'t+ to

4e o' 5our li+t iA %ll 5ou eer do i+ +ell2 +ell2 +ell; 0he re%+o' people Boi'

5our m%ili'g li+t i+ 4ec%u+e the5 )%'t +omethi'g oA %lue Aor 4ei'g o' 5our

li+t. 3A the5 A%il to +ee 5our %lue2 the5 )ill u'+u4+cri4e ee' A%+ter th%'

5ou c%' +%52 /opt#out<; V

VVS *u+hi'g 5our m%il+. -he' 5ou %re doi'g % promotio'2 o'e oA the

4igge+t mi+t%ke+ 5ou c%' m%ke i+ th%t 5ou ru+h 5our #m%il+ to the poi't

th%t the mi+t%ke+ %re +potted 45 mo+t oA 5our +u4+cri4er+. H%i'g too

m%'5 mi+t%ke+ i' 5our #m%il )ill m%ke 5ou look u'proAe++io'%l. 3t i+

Puite em4%rr%++i'g )he' 5ou +pell % per+o'9+ '%me )ro'gl5 Tthe )ord

^Air+t_'%me` %ppe%r+ i'+te%d oA the +u4+cri4er9+ re%l '%meU or )or+eY

+cre)i'g up 5our %AAili%te li'k+; V

VVS (ot m%ili'g 5our li+t Aor % lo'g time. 0he oppo+ite oA +p%mmi'g. 3A

5ou do'9t keep i' touch )ith 5our +u4+cri4er+ Aor % lo'g time2 the5 )ill

te'd to Aorget )ho 5ou %re. 6'd th%t )ill +eerel5 d%m%ge therel%tio'+hip 4et)ee' 5ou %'d 5our +u4+cri4er. V

VVS (ot rel%ti'g to 5our +u4+cri4er+. -he' eer5 'e) product l%u'che+2

there i+ % te'de'c5 to m%il 5our +u4+cri4er+ %ll the time )hile

Aorgetti'g th%t the product doe+'9t rel%te to the +u4+cri4er+ %t %ll.

7ou do'9t )%'t to +ell c%t Aood to people )ho do'9t o)' % pet; V

DE



Ch%pter R: 1umm%r5

0he 1peed @A 0ru+t

6+ A%r %+ the 'et)ork m%rketi'g i'du+tr5 i+ co'cer'ed2 tru+t i+ eer5thi'g.

3' % 'ut+hell2 4uildi'g rel%tio'+hip+ through #m%il m%rketi'g i+ %ll %4out tru+t.

0he more % per+o' tru+t+ 5ou2 the e%+ier it i+ go get them to do )h%t 5ou

)%'t them to do.

3t m%5 t%ke % lo'g time to 4uild tru+t 4ut remem4er th%t tru+t c%'4e +h%ttered oer'ight.

6l)%5+ put 5our+elA i' the +hoe+ oA 5our +u4+cri4er %'d gie them %+ much

%lue %+ po++i4le %'d 5ou c%' 4e +ure #m%il 5our )%5 to ictor5;

DR



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