building engaging customer experiences powered by mongodb
DESCRIPTION
This presentation discusses the challenges many organizations face in providing fine-grained personalization, and how a modern database like MongoDB can be used to help businesses better leverage the data they already have in separate systems by making meaningful connections and creating interactions of value.TRANSCRIPT
Building Engaging Customer Experiences Powered By MongoDB
Presented By: Alaaeldin El-Nattar EVP Client Services Rivet Logic Corporation
May 2014
Who We Are
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• Award-winning Professional Services Focused On: • Portals • Web Content Management • Digital Asset Management • Social Intranets/Extranets • Mobile Applications
• Platinum Partners for Leading Open Source Software:
Rivet Logic Overview
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• Headquartered in Reston, VA • Regional Offices in Boston, New York City,
Dallas, Los Angeles • Near-shore Development Center in Costa
Rica • Founded in 2005 • 70+ employees and growing
Rivet Logic Overview
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• MongoDB implementation partner for 2+ years
• Helping organizations build enterprise solutions powered by MongoDB – Kick-start Package – Tailored Proof of Concept – Full Implementations
• Innovating with MongoDB in the open source community through contributions – Crafter Social – Crafter Profile
Rivet Logic and MongoDB
What do organizations need?
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Increase Adoption
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Increase Customer Retention
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Capitalize on Human Creativity and Innovation
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Create Personalization via Targeted High Quality Content
OK, so what’s the problem?
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Technology Is Limiting
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Customer/Employee Data is Silo’d in Disparate Systems
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We’re Not Using the Data We Have Effectively
So what are organizations doing today?
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Commenting Engines
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Standalone content apps (forums, blogs, wikis)
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Traditional Databases
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BI Tools
What’s missing?
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View of customer data is not holistic
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Interactions don’t carry over across different applications
Pillars of a good solution
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• Technology agnostic
1. Flexibility
• Reinvent without affecting infrastructure
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2. Scalability
Without Losing
Performance
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3. Visibility
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4. Insight
Case Study AT&T Wireless Online Development Center
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http://developer.att.com
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• Existing applications are not being heavily utilized – Blogs – Forums
• Finding interesting content is not easy – Search vs Discovery
• Collaboration value is dispersed
Challenge
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• Create a holistic coherent view of user generated content
• User feedback that carries over from one application to another…seamlessly – Virtual forums
• Maintain a dynamic customer profile
Solution
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Technology
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Crafter Social / Crafter Profile
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Crafter Social / Crafter Profile
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Crafter Social / Crafter Profile
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How It Works - BEFORE
BLOG Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pretium aliquet nibh sit amet tincidunt. Proin consequat condimentum sollicitudin. Phasellus sit amet urna mi, a consequat augue. Fusce congue pulvinar risus, eget gravida lectus congue ut. Nam fringilla, neque eget adipiscing pulvinar, arcu eros sodales enim, vitae gravida.
FORUM
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How It Works - AFTER
BLOG Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pretium aliquet nibh sit amet tincidunt. Proin consequat condimentum sollicitudin. Phasellus sit amet urna mi, a consequat augue. Fusce congue pulvinar risus, eget gravida lectus congue ut. Nam fringilla, neque eget adipiscing pulvinar, arcu eros sodales enim, vitae gravida.
VIRTUAL FORUM
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Crafter Profile
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• With MongoDB we have – Flexibility - Create new apps without revisiting
infrastructure – Scalability - We can store large amounts of data and
query without hurting performance – Visibility - Data is structured in an intuitive way
allowing easy translation from raw data to something actionable
– Insight - Flexible data structures and queries pave the way for creativity and innovation
MongoDB Is An Enabler
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Questions?
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Learn More…
rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic