building consent rates for a school-based dental sealant program

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Smiles Across America Webinar Series Date: 10/13/2015 Building Consent Rates for a School-Based Dental Sealant Program

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Parental consent and patient participation play a critical role in the success of a dental sealant program. Oral health literacy and positive health messages are vital to gaining participation in a school based sealant program. This webinar will lead you in the steps in building rapport and support from key school personnel, as well as, provide you with creative health promotional strategies and oral health literacy tools used to improve participation.

TRANSCRIPT

Smiles Across America Webinar Series

Date: 10/13/2015

Building Consent Rates for a School-Based

Dental Sealant Program

/Oral Health America @Smile4Health

Connect with OHA!

/Oral Health America @Smile4Health

HOUSEKEEPING INFORMATION

• Please remember to MUTE your phone.

• Questions are welcome! We’ll allow 10-15 minutes after the presentation for questions.• Questions will be accepted in writing through the control

panel on the upper right hand of your screen.

• Submit questions at any time; we will address them at the end of the presentation.

• Webinar is being recorded; for rebroadcast on OHA’s website – OralHealthAmerica.org

• Your feedback is important to us. Please take our brief webinar evaluation after this session; link will be sent via email.

OUR MISSION

Oral Health America’s mission is to change lives by

connecting communities

with resources to drive access to care, increase

health literacy, and advocate for policies that

improve overall health through better oral health for

all Americans, especially those most vulnerable.

OHA PRIORITIES

ADVOCACYHEALTH

LITERACYACCESS

OHA’s Programs and Campaigns are designed to improve

access to care, oral health literacy and policies that

prioritize the impact of oral health on the overall health of all

Americans – particularly those most vulnerable.

Campaigns for Oral Health Equity

Educate the public, including policy makers, about the importance of oral health for overall health

Emphasize the need to prioritize oral disease alongside other serious health conditions

Advocate for policies that positively impact programs and stakeholders

Current campaigns include:

toothwisdom.org Demonstration

Projects

Professional

Symposia

Advocacy Health Education &

Communications

Technical Assistance

Product Donation

Grant Funding

.

Better together!

Greater Tampa Bay Oral Health Coalition

Vision

We provide support and resources to agencies and organizations

working on oral health initiatives for children and families.

We work to bridge partnerships between both public and private

entities to improve access to oral healthcare.

We’re in the business of providing evidence based assistance to

healthcare providers and community leaders to improve oral

health.

We focus on direct services to improve oral health outcomes.

Play a leading role in Community Dental Health in and

around the Greater Tampa Bay Area

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2

1

Mission

4

Values

Having the courage to shape a better future, leveraging

collective genius, being real, and being accountable and

committed.

Improving Parental Consent Rates in your School based Dental Sealant Program

Lessons learned from failure.

No consents, no care.

Awareness

Collect ’best practices’

Find evidence to support success.

Assess theories or models

3

Develop oral health promotion plans and

health literacy strategies.

Execute plans!

Plan and Implement

Evalulate and Repeat!

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1

4

• Do you collect consent rate data?

• Do you report to school and dental providers

immediately after each school event?

• Do you make yearly comparisons of individual

schools success?

• What processes do you have in place to improve

outcomes?

• Who evaluates your success?

How do you account for your

success?

What’s your message ?

Do you know and

understand your target

population.

What message are you

trying to convey?

Do you use a tool that

measures your clarity of

your oral health

information?

How do you measure your communcation success?

Value

Messages

Action

Knowledge

Messages

CDC – Clear communication widget

www.cdc.gov/ccindex/widget.html

What tools

are in your tool box?

Tools used to build clear health

messages

Collaborative success through

teamwork

Oral Health Literacy

AccessParental consent

Health Literacy The degree to which an individual has the capacity to obtain,

communicate, process and understand basic health information

and services to make appropriate health decisions

- Helps people find information and services

- Communicate about health and healthcare

- Understand how to provide useful information and

services

- Decide which information and services work best

for different situations and people so they can act

upon it.

National Maternal and Child Oral Health Resource Center,

Georgetown University

• http://mchoralhealth.org

‘School-Based and School Linked Oral Health Services for

Children and Adolescents’

Utilize evidence based resources:

“Pain and Suffering Shouldn’t be an Option”

Efforts began in 2006 by Suncoast CHC. Then again by

Hillsborough County Health Department in 2008-10.

- Initially both denied access to district schools

GTBOHC members continued to advocate for access to

serve at risk, underserved, vulnerable children in our

schools.

Collaborative efforts from our community partners:

- Suncoast Community Health Center

- Tampa Family Health Center

- Hillsborough County BOCC Head Start

- Hillsborough County School Board

- RSA Consulting

Now in 104 Title 1 schools throughout HC

Dental Sealant ProgramHillsborough County

Keep it simple.

• Make consent forms simple, one page using plain language and good white space.

Check out CDC Clear Communication Index/widget

www.cdc.gov/ccindex/

• Offer consents in all languages in your demographics. Know your audience.

Stand out from the crowd.

• Print consents in or pastel colored paper. Avoid white paper that gets lost in

the shuffle of paperwork or neon colored paper that can be difficult to read and do not

scan well into Electronic Health Records.

Consent smarts: Format and function

Advertise often and early.

Distribute consents at the beginning of the year and again two weeks prior to the

scheduled event and/or during the classroom education visit.

Speak clearly.

Clearly communicate one week deadline from distribution of consents to collecting

consents.

X Marks the spot.

Highlight (in bold color) where the parent/caregiver must sign the consent.

Did I miss something?

Be believable.

• Lead your discussions with Principal/Assistant Principal with enthusiasm and passion. Let them

see your sincerity to help their children lead a healthier more productive life by reducing tooth

decay with sealants. Passion is contagious! Facts are fine but feeling is believing.

Ask for help.

• Ask Principals/Assistant Principals, Teachers and Social Workers to help boost parental/caregiver

consents. Be clear and specific.

Go on a field trip and bring new friends.

• Meet with school social workers and/or nurses to discuss any issues in finding children oral health

services. Arrange a tour to visit your local dental providers brick and mortar health facilities.

Oral Health PromotionMeetings with school staff:

Ask for recognition.

• Ask school staff if they have any reward programs/incentives for good behavior.

Use school 'bucks’ toward recognizing children for returning consent

forms. Show your support, donate to school store

• Ask for extra classroom privileges for returned consents

• Purchase colorful, printed pencils for teachers to distribute for each consent

returned.

Be full of wonder.

• Ask teachers about their curriculum. Find any common themes

that coincide with their students studies.

i.e. Wild about . . . math. Wild about . . . reading.

'Wild about . . . teeth!’

Oral Health PromotionMeetings with school staff continued:

Be inquisitive.

• Learn how teachers communicate with parents.

• Does the school have a school wide newsletter, email and/or website they can use to

announce the program?

• Do your teachers send monthly reports that could include a message about the

dental sealant program?

• Does the school have a robo messaging system to announce programs? Email,

phone or texting?

Stick to it.

• Create stickers for teachers to distribute the day before event. Stickers are for kids to

wear home to remind Mom and Dad that Dental Day is tomorrow.

Communication beyond the consentPut a WILD in your smile!

From: Chante Miller [email protected]

Subject: Mojo

Date: October 12, 2015 at 1:19 PM

To: Kim Herremans [email protected]

Best Regards, Chante Miller's iPhone

Know your target audience

Be child like.

• Keep your audience in

mind. Observe and learn

what motivates children.

• Create fun and engaging

oral health classroom

education materials.

Be a friend to have a friend.

• Familiarize kids with the

dental provider

• Demo personal protective

gear, mask, gloves on

puppet and yourself

Alter Perceptions of new situations.

(Rickettes, M., Professional Safety Training, May 2015)

Using stories to teach health

Stories capture

attention

Stimulate

reflection.

Trigger powerful

mental images.

Read aloud

• Use a story to engage your audience.

• A story that will lead the child through the process of getting a sealant.

i.e. MoJo's Sealant Day.

Make homework fun.

• Give a child their own activity book that tells the story of getting sealants.

• Use animation to get more interest in staying engaged with the text.

Homework teaches more then just the child.

• Children are instructed to read 'Mojo's Sealant Day' activity book aloud to their

parents. This has helped parents to get an overview of the process and importance of

sealants and improve their oral health literacy.

A good story is long remembered

Using stories to communicate oral health

Develop and

print activity

books

Assign ‘Special

homework’ to

read aloud to

parents.

Distribute activity

books to

children.

Increase

access to care

for children

Gain both

parent and

childs

understanding

of dental

sealants.

Literacy

improves

willingness to

consent for care.

Oral Health Literacy

• Recent evidence supports a link between caregivers’ health

literacy and their children’s health and use of health services.

• Caregivers play a pivotal role in children’s oral health and

care.

• Very little is published or written on oral health literacy and

parental consent.

Quick Facts:

Mojo sits in the dental chair,He knows the hygienist will take good care.

Mojo Monkey likes to eat. He wants dental sealants to protect his teeth.

His teeth are brushed to get them ready,Now he sits good and steady.

He brushes and flosses twice a day,To keep the cavity germs away.

Mojo’s excited about his trip to the dental bus,So he promises not to fuss.

Invite Share Learn

Work to bring your community together

to gain support for our kids

Your own footer

’When you go out into the world,

watch for traffic, hold hands and stick

together’

Robert Fulgrum, author ‘All I ever knew, I

learned in Kindergarten’

Question and Answer Session

• Questions are welcome! This session may last for 10-15 minutes.

• Write your questions in your control panel on the upper right hand of your screen.

• Submit questions at any time.

Contact Information

•Kim Herremans, RDH, MS- [email protected]

•Tyler Brown- [email protected]