building bridges between seo & pr lance concannon prca gateway 25 september 212
TRANSCRIPT
![Page 1: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/1.jpg)
Building bridges between SEO & PRLance ConcannonPRCA Gateway25 September 212
![Page 2: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/2.jpg)
Bridging the gap between SEO & PR
![Page 3: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/3.jpg)
Who manages SEO strategy?
![Page 4: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/4.jpg)
Who manages SEO strategy? • Nobody
![Page 5: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/5.jpg)
Who manages SEO strategy? • Nobody
• Internal– Digital– Marketing– Dedicated resource
![Page 6: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/6.jpg)
Who manages SEO strategy? • Nobody
• Internal– Digital– Marketing– Dedicated resource
• External– SEO – Digital– PR
![Page 7: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/7.jpg)
![Page 8: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/8.jpg)
Building relationships
![Page 9: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/9.jpg)
What do SEO people care about?
2011 Search Engine Ranking Factorshttp://www.seomoz.org/article/search-ranking-factors
![Page 10: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/10.jpg)
In English…
On-Page Off-Page
Links
Links
Links
Content
Architecture
![Page 11: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/11.jpg)
What YOU should be doing to help
![Page 12: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/12.jpg)
On-page copy
![Page 13: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/13.jpg)
Off-page copy
![Page 14: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/14.jpg)
Social media channels
![Page 15: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/15.jpg)
But balance is important!
![Page 16: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/16.jpg)
What else can you offer? • High authority links
– Mainstream media– Blogs, communities– Partnerships
![Page 17: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/17.jpg)
What else can you offer? • High authority links
– Media coverage– Blogs, communities– Partnerships
• Quality content– Text– Video – Infographics
![Page 18: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/18.jpg)
What else can you offer? • High authority links
– Media coverage– Blogs, communities– Partnerships
• Quality content– Text– Video – Infographics
• Social media– Owned channels– Viral buzz
![Page 19: Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212](https://reader036.vdocuments.site/reader036/viewer/2022081518/551bbdec550346b4588b4879/html5/thumbnails/19.jpg)
What they can do for you