DIGITAL

PRINT

VIDEO

WEB

SOCIAL MEDIA

WWW.ITMMAG.COM

Building Better Beverage Business

2019 MEDIA KIT

A luxury quarterly magazine serving the

on-premise National Account beverage business.

in the MixMagazine Staff

EDITORIAL INFO

DON BILLINGSPublisherdon@ITMmag.com

MIKE RAVENManaging Editormike@ITMmag.com

CELESTE DINOSAssociate Editor

HELEN BENEFIELD BILLINGSTravel and Hospitality Writer

CHRISTINE NEALCopy Editor

Print Magazine and Website Design by KESTER CREATIVE Printed by HESS PRINT SOLUTIONS

Advertising Inquiries: REBECCA WILKIE REBECCA@ITMMAG.COM 916-412-6142

in the Mix is a luxury quarterly magazine published by IMI AGENCY, a marketing consultant to the hospitality industry since 1989. in the Mix, which started in 2007, provides exceptional editorial content on the alcoholic beverage business through our market-savvy columnists, feature focus articles, product information and tastings, new product introductions, and by covering topics such as mixology, training and education, and food and beverage pairings.

OUR READERS comprise on-premise national account retail chains made up of national headquarters, restaurants, hotels, casinos, cruise lines and concessionaires, along with a selection of upscale, independent restaurants, bars and nightclubs.

in the Mix is sent to a CONTROLLED MAILING LIST — you will be provided with a verified audit upon request.

Our SOCIAL MEDIA platforms include Facebook, YouTube, LinkedIn and Twitter.

Our DIGITAL MAGAZINE, ITMmag.com, is a hybrid state-of-the-art platform that adapts to all your mobile devices. It has over 195,000 visitors a year and over one million pages read. Our website partners with our print magazine to give you the same articles redesigned for the website. It also has many additional features including a Fresh Topics section, recipes, videos, a replica flip-book of current and past magazines, and much more!

in the Mix is a quarterly luxury magazine distributed at the beginning of each season of the year. in the Mix does not provide an editorial calendar. Our articles are unique for each quarter, not developed a year ahead of time, so they are fresh and up to date. We strive to match the current climate of the ever-changing on-premise business.

DEPARTMENTSSpotlights – In-depth interviews with key personnel in the on-premise world.

Cover Interviews – an in-depth Q&A with today’s top personalities.

Take 5 – A five-question interview for a quick viewpoint of the interviewee.

This and That – Showcasing highlights of people and events from the industry.

Legal Journal – Legal tips that pertain to today’s on-premise business.

Biz Mix – A recap of the season’s meetings and functions.

Making The Rounds – Travel journal exploring the on-premise hospitality world.

CORE Chronicles – Uplifting stories from the Children of Restaurant Employees charity.

New Openings – Showcasing a selection of the country’s newest properties.

CONTRIBUTORSTony Abou-Ganim, The Modern Mixologist

Ed Korry, CHE, CSS, CWE, Associate Professor, College of Culinary Arts, Johnson & Wales University

Kathy Casey, an award-winning chef and mixologist and owner of the famous Kathy Casey Food Studios® and Kathy Casey Liquid Kitchen®

Lou Trope, on-premise consultant and President of LJ Trope & Co. LLC

Kelly Magyarics, DWS, a wine, spirits and lifestyle writer

Jack Robertiello, hospitality and lifestyle writer

Mike Kostyo and Renee Lee, Dataessential

Helen Benefield Billings, in the Mix travel and hospitality writer

EDITORIAL CONTENT

I N N O V A T E I N D U L G E E X P L O R E

2019 DUE DATES AND DELIVERY

SPRING SUMMER FALL WINTER

Copy Due Jan 29 Apr 24 July 30 Oct 22Ad Materials Due Feb 12 May 10 Aug 13 Nov 5Upload Issue to Printer Feb 26 May 22 Aug 27 Nov 19Estimated Completed USPS Distribution Mar 20 June 21 Sept 23 Dec 17

Full-page with Bleeds 9.25 x 11.25 (0.125”)

Full-page Trim Size 9” x 11”

Recommended Live Area 8” x 10”In the Mix only prints full-page ads

I N N O V A T E I N D U L G E E X P L O R E

ADVERTISING FEES

MECHANICAL SPECS

PRINT PUBLICATION

Full-Page Ad $4,250Inside Front Cover Ad $4,750Inside Back Cover Ad $4,500Back Cover Ad $5,2502-Page Spread Ad $5,500

Please inquire for multiple insertion and custom pricing packagesSpecialty recipe book, belly bands, inserts and other configurations quoted by job

WEB PUBLICATION

Box Ads on www.ITMMag.com $500/3 months

Inside Cover Story Horizontal $250/3 months

Email blasts to our newsletter subscribers $500

Blue Chair Bay RumBoisset CollectionBoston BeerBrown FormanCampari, USAConstellation BrandsCopper Cane WinesDelicato Family VineyardsFour RosesFrancis Ford Coppola WineryInfinium SpiritsJ. LohrJackson Family WinesKobrand Wine and SpiritsMoninMichael David WineryNational Restaurant Association

NUDE GlasswarePartenderPernod RicardProximo SpiritsPrestige Wine ImportsRichland RumQ DrinksRumChataShaw-RossSmartbarThirsty VenturesTito’s Handmade VodkaTrinchero Family EstatesTreasury Wine EstatesVin Expo New YorkVero Water

CURRENT CIRCULATION: 10,658 (Passdown Rate of 3)

I N N O V A T E I N D U L G E E X P L O R E

ADVERTISING CLIENTS

CATEGORYCasinos 107Concessions 286Cruise Lines 11Distributors 68Headquarters 381Hotels 2,038IMI 37Independent Bars & Restaurants 120Media 25Related Businesses 154Restaurants 6,785Sommeliers 4

Suppliers 642TOTAL 10,658

SUBSCRIBERS

ONLINE FEES

Our website, ITMmag.com, has over 90,000 unique visitors, 195,000 visits and 1,200,000 pages

read a year. It reinforces our magazine with current issue features, new online-only stories,

recipes, videos, press releases, access to our media kit, archives of past magazines and more.

SEASONALLY (3 months)

Box Ad $500

In-Story Horizontal Ad $250

Ads rotate throughout the site.

WWW.ITMMAG.COM

I N N O V A T E I N D U L G E E X P L O R E