building and getting traction for your startup's website
DESCRIPTION
Presentation at Seattle Tech Startups meetup, March 10, 2009.TRANSCRIPT
3Copyright © Cuesense
Social feeds and lifestreaming
4Copyright © Cuesense
Avalanche of shared content
High VolumeAvid users of social networks are facing an avalanche of tweets, bookmarks, opinions, and photos shared by friends
Image credit homeboyski.com
Low RelevanceMost tweets are blather about dinner choices or airport delays
Accelerated TrendProblem will only get worse with users sharing more of their activities and social graph getting denser
5Copyright © Cuesense
Cuesense Solution
Deep Content Analysis
Social Graph
Trends
Browser Add-in Mobile
Cuesense finds the most topical, trendiest content and excels in its visual presentation …
Cuesense Zeitgeist
… giving users control over their social feeds, saving time, discovering hidden trends.
6Copyright © Cuesense
What I learned from launching Cuesense
Find THE customer pain
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com, opensourcephoto.net, www.textually.org
Asking for Share of Time
Asking for Share of Wallet
7Copyright © Cuesense
Competing for share of time
Source: comScore, Segment Metrix, Geography: US Visitors, January 2009, Segment: Heavy Internet Users
Monthly Usage of Top 20 Sites
8Copyright © Cuesense
What I learned from launching Cuesense
Find THE customer pain Get Traction
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com, opensourcephoto.net, www.textually.org
Asking for Share of Time
Asking for Share of Wallet
Legwork for initial traction
Scaling with SEO or Paid Traffic
Viral as a bonus
9Copyright © Cuesense
Getting initial traction
Web 2.0 app directories
feedmyapp.com
momb.socio-kybernetics.net
www.listio.com
springwise.com
appscout.com
go2web20.net
programmableweb.com
www.dmoz.org
www.makeuseof.com
www.allthingsweb2.com
swazitools.slinkset.com
Twitter app directories
twitdom.com/submit
www.twapps.com
twitstat.com
twitter.pbwiki.com
www.twittown.com
Bookmarking sites
stumbleupon.com
digg.com
twine.com
delicious.com
Local Startup Meetups
Hops and Chops, hopsandchops.com
StartPad Weekly BrownBag
Seattle Tech Startups Meetup, seattletechstartups.com
Open Coffee at Louisa's , asack.typepad.com
Saturday House Giraffe Labs, saturdayhouse.org
seattlelunch20.wetpaint.com
seattle.startupdrinks.com
TechFoam
Event Guides
seattle.garysguide.org
seattle20.com
npost.com
barcamp.org
Biznik.com
mitwa.org
Feedback
Uservoice.com
Getsatisfaction.com
PR Wires
PRnewswire.com
PRWeb.com
Your Blog
SEO
Community
Facebook group
10Copyright © Cuesense
Large-scale traction
Fastest-growing websites, Jan 2008 to Jan 2009
Source: comScore, Media Metrix, Geography: US Visitors, Sites with 10k+ visitors in Jan 2008
11Copyright © Cuesense
Large-scale traction: mixx.com
12Copyright © Cuesense
Large-scale traction: mixx.com
13Copyright © Cuesense
Large-scale traction: mixx.com
Share with MIXX
Share with MIXX
Link in Profile
Link in Comments
14Copyright © Cuesense
It’s your turn now
Find THE customer pain Get Traction
Asking for Share of Time
Asking for Share of Wallet
Legwork for initial traction
Scaling with SEO or Paid Traffic
@ssokolenko
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com, opensourcephoto.net, www.textually.org