how to tell the story of your startup's technology innovation

How to tell the story of your startup's technology innovation

Startup (Nation) Marketing TLV

Hayut Yogev, Gaia-VSM CEOJune 2016

Valuation driven Startup Marketing

Gaia VSM LTD confidential All rights reserves

2Gaia VSM LTD confidential

All rights reserves

Developing new products for established companies in a familiar field begins from the customers’ need

3Gaia VSM LTD confidential

All rights reserves

Developing new products in an innovative unfamiliar field, begins from the technological aspect and capability

The Challenge

Innovative Technology

Marketing definitionשיווק משמעותו לראות את הדברים מנקודת מבטו של הלקוח

הפוטנציאלי

A. Product and company

B. Market overview

C. Customers

3 fields you should study before telling your story

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Market Mapping

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1. Say goodbye to subjective points of view.

2. Don’t ask customers if they’ll use the product or what they need

3. Don’t adopt the same plan as the startup next door

4. Understand what you really have to offer

5. Monitor customer behavior

6. Find the opportunities

7. Identify the barriers

Marketing perceptions

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LUMOS GLOBAL VISION

We believe that every family and, most importantly, every person

has a basic right to an abundance of safe electricity.

It is an essential condition for quality of life and for better living.

We believe that the only way to reach scale is through

commercially viable investments.

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Build your plan from the goal you wish to achieve, backwards

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Case studies

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http://www.uprightpose.com/



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Delay Analysis in Construction Project

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http://www.ridartech.com/



Always keep one step ahead…

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Be creative Read. Learn. Follow. Be aware to new marketing trends Be innovative

Always keep one step ahead

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