building an online company brand without getting lost
DESCRIPTION
What to use to build your online company brand? How to prevent you will drown in the social media see? What tools to use? And should you be willing to use social media at all?TRANSCRIPT
Building an online company brand without getting lost
3camp 10 December 2009
Peter Horsten, Goyello
40 Agile Blogger Coach Communication
Consultant Creative Director Dutch Engineer
Father Fun Gdańsk GOYELLO Honest
Husband Open mind Opinion Outsourcing
Partnership Peter Horsten Positive
Project manager Prince2 Social networker Sociologist
Software Trust Twitter University of Gdańsk
Web 2.0 Web applications Web development
Short introduction
Feel free to interupt
Don’t waittill the end!
You mightforget
The Traditional advertising model
Consumer Advertiser
………has dramatically changed
Today it’s about engagingCustomers want to interact
Conversation
Word of mouth
People
Visibility
Transparancy
Pull
Retweet
Link to posts
Link people
Comment
Reply
You will have to keep an eye on it - Everybody is watching
Questions
Compliments
Complaints
Opinions
Respect
Relevance
Guidelines
React fast!
These may help you manage your brand and engage with your contacts
CoTweet: Multiple accounts, Multiple users and Following trends
Just an example: Dell already earned $6.5 mln thanks to Twitter only
They are everywhere
Best deals and promotions
Announce new events
Customer service
Announce innovations and industry news
Put ??the post
Promote your social media existence
Icons on the website/blog and e-mail footer with the links to your profiles
Monitor the statistics
A few golden rules of using social media in business
Focus: subject, country
Be personal
Use great keywords
Provide help
Publish high quality content
Share with followers
Limit commercial messages
Never spam
Quality above quantity
Be respectful
But be aware!
Social netwerking is:
Addicting
Time consuming
Frustrating
And for sure not easy
www.goyello.com
Feel free to contact and follow!
Or ask questions today, I don’t bite ....
Thanks for your attention!
Contact details:@ [email protected]+48 664 48 68 48 http://goyello.com http://blog.goyello.com http://petersopinion.com
http://twitter.com/PetersOpinion
Copyright © 2009 GOYELLO
Credits
• Title slide: Stock.xchng, http://www.sxc.hu/photo/982595
• Drown in the social media sea: picture source unkown
• Objection: Flickr.com, http://www.flickr.com/photos/mr_shanab/2712194064/©All rights reserved.
• The new Social Brandscape: http://www.radarddb.co.uk/?page_id=151
• Now it’s about engaging: Stock.xchng, http://www.sxc.hu/photo/350586
• You need to keep an eye on it: Stock.xchng, http://www.sxc.hu/photo/1051601
• Golden rules: http://andygiefer.com/
• But be aware (clock): Stock.xchng, http://www.sxc.hu/photo/1111976