building a vibrant social media community as an external marketing strategy
DESCRIPTION
Building a vibrant social media community as an external marketing strategy Presentation given at the American Marketing Association Higher Education Symposium, November 2013TRANSCRIPT
Building a vibrant campus social media community as an external
marketing strategy
Josh Jensen & Andrew NathansonConnecticut College
1
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
Andrew NathansonSocial Media Strategist
@AndrewNathanson
Josh JensenDirector of Marketing
Communications
@JoshuaJensen
2
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollege3
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
2011
4
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
5
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
Governance
6
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
7
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
8
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
8
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
9
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
9
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
10
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
11
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
12
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
#ccfallweekend
13
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Meet the needs
14
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Talk it up
15
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Talk it up
16
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
#finallyacamel
17
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Training
18
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
19
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
External Audiences
20
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
External Audiences
21
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
The Result
22
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
@ConnCollegeLive
Next Steps
23
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
Next Steps
24
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!
Questions?
Andrew NathansonSocial Media Strategist
@AndrewNathanson
Josh JensenDirector of Marketing
Communications
@JoshuaJensen
25
This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013.
If you wish to see the presenter notes, please email [email protected]
Alternatively, eduniverse.org provided a great recap blog post found here: http://eduniverse.org/building-vibrant-campus-social-media-community-external-marketing-strategy-amahighered13#!