. ( " (ATHENS- MBA) & , , ). .

. 25% , , .

5% ;

70%

.

2

, . 3

;. 4

-: (PEST PESTEL Analysis)Political Legal Economic

Environmental Technological

Sociocultural

;. 5

PEST PESTEL , , . 6

PEST , , , , , , , FDI

- , , /

/ , . 7

PEST (.. ) . 8

/

Social structure

T - . 9

, . 10

(Critical Success Factors) ; ; ;

PEST CSF. 11

() ; ; ; ; ; What drives ; competition? What are the main ; dimensions of competition? How intense is competition? How can ;we obtain a superior competitive position?

.

12

3 .

.

13

3 : ( )

.

.

.

.

.

14

/

: . 15

: &

16

.

+ (TOUR OP ERATORS)

CAMP ING

85%

.

CHARTER /

10% (brands)

.

5%

.

17

: M-commerceW ireless T inal erm W Enablers inal ireless T erm Enablers W ireless N etwork W Enablers ireless N etwork Enablers Software and Software and Service Enablers Service Enablers Application/ Content Application/ Content Aggregators and Aggregators and Pro ers vid Pro ers vid Consu mer Consu mer

T ransactio Enabler n T ransactio Enabler n Software P rm latfo Software P rm latfo Ven dors Ven dors Infrastru cture and Infrastru cture and Equip ent V ors m end Equip ent V ors m end Application Application Infrastru cture Infrastru Develo cture per Develo per W ireless App licatio n W Develo licatio ireless App n per Develo per

Affiliate Affiliate Inform ationand Inform onsu ation m Application C ander Application C onsu er m Mob Portal Pro er ile vid Mob Portal Pro er ile vid

Hand Equ ent set ipm Hand Equ ent M set ipm anufacturers M anufacturers

Netwo Op rk erator Netwo Op rk erator

W ireless App licatio n W ireless App er n Service Pro licatio vid Service Pro er vid

Content Pro er vid Content Pro er vid

.

18

5 . Porter:

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.

19

,

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20

(.. )

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21

(, , , ) (.. vs ). 22

, , (.. / )

. 23

, , (.. / )

. 24

: ....

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25

5- =/=

; ;

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26

5 ; ; ; ;

; (SBUs)

;. 27

:

:

.

28

... ., , ... ,

/ win win , .... 29

;

.

30

(strategic groups)

(clusters) .. 31

Fiat, Renault,

GM, Ford, Toyota, Nissan, Honda, VW, Daimler Chrysler

Kia

Volvo, Subaru, Isuzu, Suzuki, Saab, Hyundai Jaguar, Rolls Royce, BMW

Morgan (U.K.)

Porsche, Maserati, Lotus .

32

: (, ) ( - ) & ( ) . 33

: = , , = , : ( ) . 34

; ; ; ;

.

35

; ; ; ; ; ;. 36

; ;

(, , )

A B

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, . 38

/

/

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service

:

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.

40

World Automobile MarketUS& Canada Luxury Cars Full-size sedans Mid-size sedans Small sedans Station wagons Passenger minivans Sports cars Sport-utility Pick-up trucks. 41

W.Europe

E.Europe Asia

Lat America

Australia Africa

:

.

42