Building a Targeted Resume

NCENGJuly 24, 2012

Mileski

The Job Hunt

Landing your job

Identifying your Role, Strengths,

Traits and Accomplishments

Building your Marketing Collateral –

Resume, Profile, Marketing Plan, Business Cards

Informational Networking (Planning,

Preparation and Implementation)

Interviewing

Mileski 1/25/2011

The Hiring Process

Hiring Mgr

N=3-5

HR Phone ScreenN=10

Online ApplicationN=500

Mileski 3/6/2012

Where are we in the Job Hunt?

• We have a targeted role!

• We identified our strengths

• We identified our accomplishments (SOAR, CAR, STAR, etc.)

• We have our swagger back!

Resume = Sales Literature

• One of many pieces of marketing collateral• Social Media, Marketing Plan, Business Cards, etc.

• Communicates your value

• Does so economically and concisely

• Overcomes limited attention span of modern manager

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Resume

Same format is used by:• The Ladders• New York Times• Right Management• CareerCurve

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Resume Guidelines• Pronouns - eliminate I, me, my, our, their…

• Articles - eliminate a, an, the…

• Past tense - (unless still working)

• Numbers - use # instead of text (“10” instead of “ten”)

• Keep it simple - avoid fancy fonts or symbols (scannable)

• Be concise – use full thoughts vs. full sentences

• Market appropriate - conduct market research for keywords and requirements (refer to job postings)

• Microsoft Word – no obscure open source word processing package

• 2 pages - suggested max

Mileski 1/25/2011

Mileski 1/25/2011

Resume ComponentsNAME

1 Any StreetCity, State 12345

123.456.7890 email address

• CAREER SUMMARY

• TECHNICAL SKILLS (Primarily IT)

• PROFESSIONAL EXPERIENCE

• EDUCATION

• PROFESSIONAL DEVELOPMENT

• OPTIONAL INFORMATION

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Career Summary

• Branding – Who you are professionally– Functional Title & Level (professional/executive)– Industries (optional)– Present Tense

• Hard Skills – Specific functional expertise (Emphasis)

• Soft Skills – Strengths, experience & personal attributes

• Impact – Overall impact/value/contribution to an organization

• Technical Summary for IT Professionals

Mileski 1/25/2011

Career SummaryPlant Manager with demonstrated success in reducing costs, improving productivity and improving employee morale. Excellent verbal and written communication skills. Self-motivated and innovative thinker who consistently pursues new challenges to stretch abilities, expand knowledge and bring greater returns to employer. Experiences include:

Production Operations Maintenance Strategic Planning New Product Development Manufacturing Strategy Capital Planning Organizational Alignment Project Management Safety Leadership ISO / QS / TS Systems Six Sigma Quality / Lean Staff Development

Mileski 1/25/2011

Career Summary• Plant Manager with demonstrated success in reducing costs, improving

productivity and improving employee morale. Excellent verbal and written communication skills. Self-motivated and innovative thinker who consistently pursues new challenges to stretch abilities, expand knowledge and bring greater returns to employer. Experiences include: Production Operations; Plant Maintenance; New Product Development; Manufacturing Strategy; Capital Planning: Project Management; Safety Leadership; ISO / QS / TS Systems; Six Sigma; and Staff Development.

• Great cure for insomnia

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Professional Experience

Support your case - demonstrate your strengths/expertise

Detail your last 10-15 years

• Company, Location, Dates (years only) of Employment

• Company Description (optional-keep short!)

• Job Title – Can be Generic

• Thumbnail Job Description

• Accomplishments and Contributions (Bullet Points)

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Job Description

• Defines your title/role (Brief job description)

• Begins with an action verb (No Subject) – Past tense unless still employed

• No adjectives or adverbs

• Includes job dimensions, range, staff size, budget and reporting relationship, if relevant

• 2-4 sentences

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Job Description

COMPANY NAME, Any Town, Anywhere year – yearPlant ManagerDirected plant operations. Managed safety, volume, cost, quality and maintenance in 24/7 manufacturing environment. Directed 165 employees within operating budget of $10M.

Operations Manager Managed daily operations of 100,000 square foot warehouse. Directed inventory control, vendor negotiations and physical distribution. Managed 2 supervisors and 25 associates.

Administrative AssistantSupported Vice President of Finance and 6 other managers in department administration focusing on confidentiality and accuracy.

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Accomplishments• Communicate your successes

• Appear in bullet form for readability

• Expressed with action verbs and measurable results - Quantify

• No adverbs or adjectives if possible

• Presented as:

• Result

• Action

• Challenge (Often Optional)

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AccomplishmentsDid you:

• Reduce costs, increase revenues/profits? Impact bottom-line? (How?)

• Meet/exceed company objectives? (In what way?)

• Identify, create or implement a new procedure or system? (Results?)

• Identify or solve a major problem for your department or division? (Results?)

• Develop or do something for the first time at your company? (Results?)

• Improve employee performance or productivity? (How?)

• Receive any special recognition or awards? (Why?)

SOURCES: Past Appraisals, Calendars, Project Plans, Brainstorm with Past Co-Workers

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AccomplishmentsGood Conducted many training programs in several

states which reduced problems.

Better Conducted more than 45 service technician training programs throughout an 8-state region reducing

customer complaints by 22% in a 6-month period.

Best Reduced customer complaints 22% in 6 months by conducting 45 service technician training programs in 8 states.

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Accomplishments

• Reduced overall costs 25%, increased productivity 40% and reduced direct labor costs 15% by redesigning processes to accommodate additional volume of new product without increasing capital expenditures.

• Improved employee engagement 15% by implementing new communication process which resulted in operating efficiency increase of 8% and volume capability increase of 17%.

• Saved $400K annually by implementing new internal color mixing process.

Mileski 1/25/2011

Education and Professional Development

EDUCATION

MBA, Finance, Any University, Any Town, Anywhere

BS, Finance, Any University, Any Town, Anywhere

PROFESSIONAL DEVELOPMENT

Six Sigma Black Belt CertificationLeadership Development Program, CCL

Successful Negotiating TechniquesISO Audit Training

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Optional Information

• Affiliations / Associations

• Awards (May include as accomplishments)

• Technical Skills

• Volunteer / Community Activities

• Do not include references

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Next Steps

• Revise your resume using concepts discussed today• Attend meeting on August 7, 2012 for review by

human resource professionals • Apply your message to your marketing plan, LI

Profile, Business Cards, and Value Proposition