building a realtor/lender relationship

54
A Partnership Designed for Profit Creating a Win–Win–Win for your Business

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HouseHunt Hall of Fame Agent Bruce LaMaster shares the benefits of a strong relationship with a lender, plus how to make it happen!

TRANSCRIPT

Page 1: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Creating a Win–Win–Win for your Business

Page 2: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

If you are going to walk through a mine field

Page 3: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

If you are going to walk through a mine field

FOLLOW SOMEBODY

Page 4: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

No Matter Your Title

Page 5: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Realtor . . .

No Matter Your Title

Page 6: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Realtor . . . Broker . . .

No Matter Your Title

Page 7: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Realtor . . . Broker . . . Mortgage Loan Officer

No Matter Your Title

Page 8: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Realtor . . . Broker . . . Mortgage Loan Officer Regardless of what your license says . . .

No Matter Your Title

Page 9: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Realtor . . . Broker . . . Mortgage Loan Officer Regardless of what your license says . . .

YOU ARE IN THELEAD GENERATION BUSINESS

No Matter Your Title

Page 10: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Spend 2 minutes searching on the internet,or a five minute conversation with any

Realtor or Loan Officer

Page 11: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Spend 2 minutes searching on the internet,or a five minute conversation with any

Realtor or Loan Officer

You will learn that there are 100’s of PROVEN and BEST ways toGENERATE LEADS

Page 12: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Spend 2 minutes searching on the internet,or a five minute conversation with any

Realtor or Loan Officer

You will learn that there are 100’s of PROVEN and BEST ways toGENERATE LEADS

Everyone has an opinion ~ but then again,We all know what they say about opinions.

Page 13: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Keys to our Success . . .

Page 14: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Keys to our Success . . .

~ Partner Selection

Page 15: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Keys to our Success . . .

~ Partner Selection

~ Quality Lead Source

Page 16: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Keys to our Success . . .

~ Partner Selection

~ Quality Lead Source

~ Following a Proven System

Page 17: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Avoid at all costs . . .

Page 18: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Avoid at all costs . . .

~ Know it all Realtor’s and Loan Officers.

Page 19: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Avoid at all costs . . .

~ Know it all Realtor’s and Loan Officers.

~ Those not totally Committed to . . .

Page 20: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Avoid at all costs . . .

~ Know it all Realtor’s and Loan Officers.

~ Those not totally Committed to . . .

Your Success as much as Theirs.

Page 21: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Avoid at all costs . . .

~ Know it all Realtor’s and Loan Officers.

~ Those not totally Committed to . . .

Your Success as much as Theirs.

Getting YOU business as much as themselves.

Page 22: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Avoid at all costs . . .

~ Know it all Realtor’s and Loan Officers.

~ Those not totally Committed to . . .

Your Success as much as Theirs.

Getting YOU business as much as themselves.

Properly working your leads.

Page 23: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Avoid at all costs . . .

~ Know it all Realtor’s and Loan Officers.

~ Those not totally Committed to . . .

Your Success as much as Theirs.

Getting YOU business as much as themselves.

Properly working your leads.

Accountability and Evaluation.

Page 24: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Rule #1

Page 25: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Rule #1

Complete TRUST is NOT an OPTION

Page 26: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Rule #1

Complete TRUST is NOT an OPTION

The degree of your successwith our system will be indirect proportion to the

Level of Trust between theRealtor & the Loan Officer.

Page 27: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

When a Lead Comes in . . .

Page 28: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

When a Lead Comes in . . .

The Magic

Of

HouseHunt

Real EstateAgent/Team

MortgageLoan Officer

Page 29: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

When a Lead Comes in . . .

The Magic

Of

HouseHunt

Real EstateAgent/Team

MortgageLoan Officer

ProvenFollow-UpSystem

ProvenFollow-UpSystem

Page 30: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

When a Lead Comes in . . .

The Magic

Of

HouseHunt

Real EstateAgent/Team

MortgageLoan Officer

ProvenFollow-UpSystem

ProvenFollow-UpSystem

Page 31: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

When a Lead Comes in . . .

The Magic

Of

HouseHunt

Real EstateAgent/Team

MortgageLoan Officer

ProvenFollow-UpSystem

ProvenFollow-UpSystem

$$ $$ $

$

$ $$ $

$$

$$

$

Page 32: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Do NOT Compromise on . . .

Page 33: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Do NOT Compromise on . . .

COMMITMENT100% or YOU HAVE THE WRONG PARTNER

Page 34: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Do NOT Compromise on . . .

COMMITMENT100% or YOU HAVE THE WRONG PARTNER

Page 35: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Do NOT Compromise on . . .

TRUST

Page 36: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Do NOT Compromise on . . .

TRUST100% or YOU HAVE THE WRONG PARTNER

Page 37: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Do NOT Compromise on . . .

TRUST100% or YOU HAVE THE WRONG PARTNER

Page 38: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 39: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 40: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 41: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 42: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 43: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 44: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 45: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 46: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 47: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 48: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 49: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Page 50: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

What can I expect ?

Page 51: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

What can I expect ? It’s really up to how serious you are about working . . .

Page 52: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

What can I expect ? It’s really up to how serious you are about working . . .

We get ask how long does it take for a lead to become a sale?

Page 53: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

What can I expect ? It’s really up to how serious you are about working . . .

We get ask how long does it take for a lead to become a sale?

Number of days from lead to close.

Average = 84

Median = 98

30% of our closings were 120 days or more

One closing recently was 3.25 YEARS after we got the lead.

Page 54: Building a Realtor/Lender Relationship

A Partnership Designed for Profit

Results?

We have used HouseHunt for my team since 2008 . . . here's our RESULTS for 2012

~ 3836 unique leads in calendar year 2012 (of which 11.575% were invalid).

~ We only converted 84 of those to SOLD.

~ Which equals $24,581,084 in Volume or $673,750 in GCI

~ We spent 8.75% of our GCI on leads.

Is that a good deal? - Let me think about that – ALL DAY LONG!

Needless to say - we have a very happy team and I really can’t imagine being in real estate without HouseHunt as a key player on our team.