Building a Legacy with Social Media

Bill Stuart – CMO – Summit Marketing Direct – 646.780.8126 * Cell - 516.590.1707

123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516 www.summitmarketing.us * bill@summitmarkerting.us

Introduction Since the first records we have of humankind we have always looked to leave a legacy. From the scribbling on the walls of caves, the pyramids, the great wall, Taj Mahal to more modern inventions like the steamship, locomotive, airplane, automobile and printing press. The printing press brought organized knowledge to mankind on a greater scale it also enabled legacies to be left in the form of writing on a scalable level. Now with the advent of computers, internet and wireless communication on a massive scale, we are able to Connect and Engage globally at numbers and speeds that even a few decades ago were still in a dream stage. These modern technologies, which include Social Media, Blogging, Vlogging and **Alogging are giving the C-Level Executive the ability to not only communicate with a wide audience; but it also leaves a digital footprint… a Legacy. This legacy starts with personal branding leads into branding an organization while building value into both. The modern Executive is able to communicate with their audience which includes potential and actual stakeholders both of debt and equity, the financial media as well as younger people who are looking for guidance in a particular field. A Blog leaves a legacy of both history and reference. It gives the executive and their audience the ability to look at where they have come from and potential clues as to where they may be heading. To reflect on the past as well as provide vision for the future, the Executive has the ability to showcase their thoughts, ideas and values. Jim Rohn a motivational speaker, takes it even a step further and explains how to write on a daily basis in a journal - https://goo.gl/PPMiZM. But even if we only Blog twice a month we are creating 24 articles in a year and 240 over a decade. Even though Social Media is just over twenty years old (Blogs launched in 1994) most Social Media is only just over a decade old: 1) LinkedIn 2002 [$27B] 2) WordPress 2003 [$1B] 3) Facebook 2004 [$230B] 4) YouTube 2005 [$70B - http://goo.gl/3rx9ve] 5) Twitter 2006 [$24B]. With just this handful of sites we are looking at a combined market cap of over $350B. Not only is the market value tremendous; but our market value can be greatly enhanced through the effective use of these sites.

Legacies already left to us

Since legacies are created over time we are seeing many Social Media Legacies that are continuing to be built and grow. A few of the legacies that have been left for us in time immemorial are Steve Jobs [1955-2011]. With a quick search of the internet these links were located

Building a Legacy with Social Media

Bill Stuart – CMO – Summit Marketing Direct – 646.780.8126 * Cell - 516.590.1707

123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516 www.summitmarketing.us * bill@summitmarkerting.us

1) www.forbes.com/steve-jobs/ 2) http://www.slideshare.net/HubSpot/16-inspirational-quotes-from-the-late-great-steve-jobs

3) https://hbr.org/2011/10/steve-jobs-laid-the-foundation-for-social-media.html

4) www.socialmediaexplorer.com/digital-marketing/steve-jobs-lessons/ 5) www.fastcolabs.com/3039684/what-would-steve-jobs-tweet

1) www.naphill.org/ 2) https://archive.org/stream/Think_and_Grow_Rich/think-and-grow-rich-napoleon-hill#page/n0/mode/2up 3) www.youtube.com/watch?v=8EQWhQt9OQo

4) www.youtube.com/watch?v=2VqBUbLaAVA

5) www.youtube.com/watch?v=ScY_Jh87PGU

6) https://twitter.com/nhfwlc 7) www.facebook.com/pages/The-Napoleon-Hill-Foundation/152231392137

8) www.linkedin.com/company/3835195

Current Legacy Builders

1) Richard Branson

A1) www.entrepreneur.com/author/richard-branson A2) www.entrepreneur.com/article/237537

B) www.linkedin.com/today/posts/rbranson C) https://twitter.com/richardbranson D) www.facebook.com/RichardBranson

Another interesting Legacy that has been left on Social Media is by a man who was not even alive to see the start of it: Napoleon Hill [1883-1970]. The founding father of the philosophy of success was commissioned by Andrew Carnegie to work for 20yrs without pay. Carnegie did write him letters of introduction to the men of affairs in the early 1900’s and paid some basic travel expenses to get him started, but that was about it. His remarkable legacy has found its way to Social Media

For those who follow Social Media the most

prevalent name that comes to mind has got to

be Sir Richard Branson. An “influencer” on

LinkedIn a maverick in most every discipline,

he has got to be the “poster child” for using

Social Media to its maximum advantage.

Building a Legacy with Social Media

Bill Stuart – CMO – Summit Marketing Direct – 646.780.8126 * Cell - 516.590.1707

123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516 www.summitmarketing.us * bill@summitmarkerting.us

2) Leon Charney A1) www.npr.org/podcasts/510038/the-leon-charney-report A2) https://itunes.apple.com/us/podcast/wnye-fm-leon-charney-report/id121494008?mt=2 B) www.facebook.com/LeonCharney

C) https://twitter.com/leoncharney D) www.youtube.com/user/CharneyReport

JUST JOINED FORTUNE 500~!~!~!

3) Marc Benioff A) www.salesforce.com/blog/2013/07/marc-benioff-logo-brand-advice.html B) https://twitter.com/benioff C) www.facebook.com/benioff

D1) www.linkedin.com/profile/view?id=16129 D2) www.linkedin.com/company/3185

Conclusion Now that we have provided some excellent examples of the power and global depth of Social Media, what conclusions can be made from the information shared?

1) BRANDING – Both personally (building your value as an Executive) as well as giving your company a leading edge in your field. Not only being seen as a leader but even more important a modern leader that understands the power of a communication method that will only continue to grow globally.

We chose to add Leon Charney because he, instead

of Blogging he is **“Alogging” using the power of his

voice, through podcasts to spread his message. A

self-made Billionaire, Leon put himself through law

school by singing’; hence, choosing his vocal talents

over writing talents. He is doing his best to use his

negotiating skills to promote Middle-East peace.

Here is another excellent example of taking a fledgling

business started in 1999 and turning it into a Fortune 500

powerhouse. As the sign behind Marc says “Business is

Social”… and who can disagree with the man who created

what is probably one of the best examples of an SaaS

platform. The business community rewards companies

that increase efficiency, but if the company does not share

its message effectively it will not grow.

Building a Legacy with Social Media

Bill Stuart – CMO – Summit Marketing Direct – 646.780.8126 * Cell - 516.590.1707

123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516 www.summitmarketing.us * bill@summitmarkerting.us

2) VISION – Tapping into Social Media in itself gives you the heir of

enlightenment. You are also able to express vision on both a personal and corporate level. You can share theories and give explanations about present and future conditions that effect your operation.

3) GIVING BACK – You help the younger and up and coming executives, college students and military veterans to procure information and wisdom from your experience. You may even find it a great way to connect with talented people who could help your company grow. It shows that you care, and the Executive that shows they care builds a loyal following.

4) MOTIVATION – A) To your staff and employees; B) Potential and current

stakeholders who follow your company. You give them additional reasons to continue building a position, weathering the storms and information they can share with their circle of associates and friends.

5) FINANCIAL MEDIA – Writers are always looking for good content. By Blogging and posting on Social Media outlets you are giving people who are looking for stories a great source. The more content you provide adds value to your position in your industry. You can be deemed a quality source and a person who might even be sought by financial media portals to provide quotes. Financial sources you work with are more likely to sign you and your company in the best light possible even in a negative situation.

6) FEEDBACK – Social Media to a two way street: not only are you able to convey important information to your followers and likers (even in real time when necessary) but your audience is able to reply back to you. By keeping your “ear to the street” and digitally listening you are able to enhance the positive and address the negative by Connecting and Engaging with your audience.

We thought some supplemental information on the power of Social Media might be interesting for those Executives want to look further into this issue. The latest movie in the Fast & Furious Series was just released. Vin Diesel was asked (See 19:30 - https://goo.gl/fdkFsC) about the success of this series (Grossing over $3.9B worldwide - http://www.the-numbers.com/movies/franchise/Fast-and-the-Furious). Michele talks about Vin’s 90,000,000 likes/followers on Facebook (Currently 93M) and the feedback they get from their audience through this Social Media platform. See the last page for some up and coming, and other successful, Social Media sites.

Building a Legacy with Social Media

Bill Stuart – CMO – Summit Marketing Direct – 646.780.8126 * Cell - 516.590.1707

123 Grove Ave. * Suite 208 * Cedarhurst, NY 11516 www.summitmarketing.us * bill@summitmarkerting.us

Notable Mentions in Social Media

1) https://en.wikipedia.org/wiki/Tumblr 2) https://en.wikipedia.org/wiki/Reddit 3) https://en.wikipedia.org/?title=StumbleUpon 4) https://en.wikipedia.org/wiki/SlideShare 5) https://en.wikipedia.org/wiki/Pinterest 6) https://en.wikipedia.org/wiki/Instagram 7) https://en.wikipedia.org/wiki/Flickr 8) https://en.wikipedia.org/wiki/Meerkat_(app) 9) https://en.wikipedia.org/wiki/Periscope_(app) 10) https://en.wikipedia.org/wiki/Snapchat 11) https://en.wikipedia.org/wiki/WhatsApp

15 Apps - https://www.commonsensemedia.org/blog/15-apps-and-websites-kids-are-heading-to-after-facebook 48 Apps Here - http://www.appappeal.com/apps/social-networking http://www.forbes.com/sites/georgeanders/2013/11/07/a-twitter-user-is-worth-110-facebooks-98-linkedins-93/ http://www.statista.com/statistics/289505/social-networks-value-per-active-user/

http://www.reuters.com/article/2015/04/13/us-tencent-valuation-idUSKBN0N40WN20150413 Facebook Link - https://goo.gl/EG86JF Slideshare Link - http://goo.gl/M4S6Ws Introduction PDF - www.slideshare.net/BillStuart2/summit-marketing-intro-pdf-2015