building a better brand online in 49 easy steps
DESCRIPTION
The unabridged edition of Wes Mikel and Philip McFee's full-on phantasmagoria of branding insight, pithy principles, soul-piercing insights, and some cat pictures.TRANSCRIPT
in 49 easy stepsB U I L D I N G A B E T T E R B R A N D O N L I N E
WWW . F L Y I N G - H A N D . C O M
#49EasySteps
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S
EmbraceBranding
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S1
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S2
... But cool it with all the “brand” talk
NO
NO
NO
TECHNICALLY,
YES
LastSecondPresentation StockImages.com
feeling somethinYES
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S3
Know what’s crazy
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S4
... Then get yousome of that
crazy
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S5
Design for whereyou’re going
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S6
But remember: When you get there,
you’re not really there
DO THE HUMPTY HUMP. DO THE HUMPTY HUMP.
THE HUMPTY DANCE IS YOUR CHANCE TO DO THE HUMP —7
Differentiateyourself
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S8
Instead of generalizing,
specialize
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S9
Know your audience
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S10
Strategize andput it to use
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S11
Up with About
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S12
Invest in somestatic pages
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S13
Don’t forgetthe new stuff
Be a fuckingcraftsman.Or wo-man.
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S14
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S15
Favicons!Favicons!Favicons!
( YEEEUP )( NOPE )
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S16
Use good type
Scintillating( NOPE )
Scintillating( PORNOGRAPHIC )
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S17
Beautify yerbackground
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S18
If color themes are like a mushroom ...
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S19
Then color theory is a warp whistle
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S20
Color is all around you, man
K U L E R . A D O B E . C O M
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S21
Pull in somesocial media
A A R O NW O O D
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S22
... But make itworth it
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S23
Class upyour icons
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S24
Give the footersome love
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S25
White labelthat sucker
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S26
404s with heart
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S27
Be a littleself-promotional
sometimes
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S28
Don’t bethat guy
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S29
Superlativesare stupid
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S30
Embrace yourexperience
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S31
Be an expert
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S32
Sound like an expert
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S33
Don’t sound likean asshole
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S34
Consistency,clarity,
concision
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S35
Aaaaaaandrepetition
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S36
Pat your head andrub your stomach
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S37
Content is king,except when it isn’t
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S38
Proprietary processes
pigeonhole
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S39
Wordpress makesyou flexible
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S40
Wordpressis legit
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S41
So cool it withthe b-word
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S42
Kill your darlings
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S43
Keep the fire
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S44
Drive traffic
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S45
Continue the conversation
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S46
Be a hub
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S47
Partner and promote
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S48
Audit your ass off
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P S49
And, c’mon —say please and
thank you
FUN WANTS US TO HAVE IT.
BUILDING A BET TER BRAND O N L I N E I N 4 9 E A SY S T E P Sfin
Thanks, peeps.
@WesMikelW E S M I K E L
@TweetFHP H I L I P M c F E E