build your business in frankston city 2013

PG 2

Including . . .

2013 Workshop Presenters

JAMES SPITTAL: Web Marketing Expert

ANDREA MCCALL: HR Expert and former State MP

BRENDA THOMSON: SMART Networking

Business Growth Programs

FRANKSTON TV: Innovative Local Marketing

BUSINESS MENTORS: Experts in Residence

My CITy IS My BUSINESS: Tendering and Procurement

in Frankston CityBuild Your BusinessMelbourne’s premier business support program.

Business growth partners

www.BuildYourBusiness.net.au

PG 2 Frankston City is the preferred place to live, learn, work, visit and investwww.worklifefrankston.com.au

Index

increase brand awarenessProgramsFrankstonTV 3Frankston Weekly 3Frankston Business Directory 3Splash Card 4Excellence in Business Awards 4Media Alerts and Launches 4Local Market Research 5Business Mentors 6My City is My Business 6Job Matching Service 7Mystery Shopper Program 7Frankston Learning City 7Greater Frankston Business Chamber 8Frankston Tourism Inc 8Build your Business on LinkedIn group 8Small Business Grants 9Key business precincts 10Development Facilitation 10

WorkshopsCreating an Online Business 12Building a Website 12Winning Web Marketing 13Social Media Marketing 13Starting a Business, Avoiding the Traps 14Writing a Business Plan 14your Human Resources - An Asset or a Liability? 15Record Keeping 15Competitive Visual Merchandising For Retail 16Cost Effective Marketing for Small Business 16Superior Customer Service Strategies 17SMART Networking 17Writing Business Grants and Awards Applications 18Getting Tender Notifications 18Understanding Construction Tenders 19Understanding Services and Consultants Tenders 19Winning Local Government Tenders 20

increase brand awarenessMessage from the MayorFrankston City Council isproud to present to youthe 2013 Build yourBusiness program. Morethan 9500 businesses arebased in Frankston City -ranging from small home-based enterprises to largemanufacturing venturesthat export goods all overthe world.

Frankston City’s future relies upon a strong andgrowing local economy, to create more jobs andinvestment opportunities.

The Build your Business Program will assist youto grow your businesses through a range ofmarketing opportunities, mentoring andtraining, employment and staffing programs.Frankston City Council places great emphasis onassisting the business community by deliveringlocal, affordable and innovative services to ourbusiness community.

If you would like to grow, start or relocate yourbusiness to Frankston City, please take sometime to look through this publication andcontact Council’s Economic DevelopmentDepartment for more information.

Cr Sandra MayerMayor – Frankston City

Contact UsTo set up an appointment,or discuss options availableto your business . . .

Frankston City CouncilEconomic Development Department

Phone: 1300 322 322Email: [email protected] your Business.net.au

Search ‘Build your Business Frankston’ on

PG 3 36,631 people work in Frankston City (ABS 2011)www.BuildYourBusiness.net.au

Build Your BrandInnovative marketing solutions to increase brand awareness

FrankstonTVThe most innovative local marketing in Melbourne

Feature your own promotional film clip FREE onAustralia’s first community driven YouTube network -FrankstonTV.

Expose your business on an award winning medium that attracts thousands of views eachmonth. It’s permanent, interactive and provides narrative about your brand/business.Frankston City is the first Council in Australia that provides this unique opportunity to itsbusiness community.

FrankstonTV will be screened on C31 as a regular 30 minute show. Local businesses will have an opportunity touse their FrankstonTV clip as part of a package to advertise on C31 during the show.

Along with a free listing, businesses can have their FrankstonTV film clip emailed to all businesses on theFrankston City Online Business Directory. For more information, visit www.Frankston.tv

Frankston WeeklyOne month campaign in the Frankston Weekly.

New and existing businesses in Frankston City have access to aheavily subsidised one-month campaign in the Frankston Weekly.The campaign includes one month of advertising and exclusiveeditorial content about your business.

Email us at [email protected] for more details.

Frankston City Online Business DirectoryGet a FREE listing on the FrankstonCity Online Business Directory.

Join over 5,000 businesses that are already listed.

The directory acts as a search engine (like Google) forbusinesses within Frankston City, attracting over 7,000 visitseach month.

visit. www.BuildyourBusiness.net.au

Build Your BusinessOnline Directory

SCAN WITH QRREADER TO VISIT

THE WEBSITE

PG 4Seeking great staff? Our job matching service can help; see page 8

www.BuildYourBusiness.net.au

Build Your BrandInnovative marketing solutions to increase brand awareness

Splash CardProviding student incentives (businesses in the Frankston city centre only)

Businesses in the Frankston city centre are invited toprovide special offers as part of Council’s StudentDiscount Card Scheme.

Splash Cards are distributed to 15,000 studentsannually, providing special offers at over 40 city centrebusinesses, enticing students to shop at independent,street side traders.

Find out more, visit www.splashcard.com.au

®

The Frankston and MorningtonPeninsula Excellence inBusiness AwardsThe Frankston and Mornington Peninsula Excellence in Business Awards are an annual event organised by the Frankston City Council and Mornington PeninsulaShire Council.

Top businesses are selected in a range of categoriesincluding tourism, service, health and wellbeing,manufacturing, retail and hospitality. Special categoriesinclude awards for the best young entrepreneur,community partnership and the most environmentallysustainable business.

For details about entry dates, the Gala Awards Dinner andprevious winners, please visitwww.BuildyourBusiness.net.au Email us [email protected] for more details.

Media Alerts and LaunchesFrankston City Council will work with all new and relocating businesses to puttogether media releases to be submitted to local and metropolitan media.

If you require a media launch, Council will also assist with arranging the eventand inviting dignitaries. Successful launches often receive excellent coverage inlocal press. Contact us for more details.

PG 5 Health Care and Social Assistance sector is Frankston City’s largestemployer with over 7,000 jobs www.BuildYourBusiness.net.au

Build Your KnowledgeTargeted training, mentoring and research to give you the edge

Comprehensive Local Market ResearchAll businesses in Frankston City have FREE online access tocomprehensive local industry and demographic data.

This information can be used for business plan formulation or to assist with your business growth strategies.

Visit www.BuildyourBusiness.net.au to access the data.

Workshops for Business GrowthFrankston City Council runs an annual program of workshops withexpert presenters to help you growyour business.

Over 15 sessions are held throughout the year.

See page 11 for full list of business workshops

All sessions can be viewed and booked online atwww.BuildyourBusiness.net.au

PG 6$9 Billion, total economic output in Frankston City (2012)www.BuildYourBusiness.net.au

Build Your KnowledgeTargeted training, mentoring and research to give you the edge

Business Mentors – Experts in Residence.

My City is My BusinessMy City is My Business aims to improve the chances of local businesses towin tenders and procurement contracts on public and private projects inFrankston City.

Applying for tenders and procurement contracts are great opportunities to growyour business but can be a difficult and time consuming process.

The program involves:• A series of workshops on tender writing to focus on key industries such as

construction, government and services (refer to page 18).• Informing local businesses about potential tenders through the Industry

Capability Network.• Improving Council’s purchasing practices so that local businesses are in a

position to compete for tenders.

To win more business, list your company on the Industry Capability Network(ICN) gateway. The online portal connects companies with tenders in their sectorlocally, state wide, nationally and even in New Zealand.

Visit www.icn.org.au to register a free account and receive tender notifications.For tendering and procurement workshops see pages 18 - 20.

Businesses in Frankston City have exclusive access to one FREE 45 minutementoring session,conducted by the SmallBusiness Mentoring Service.

Experienced business mentors are available on a regular basis at the Frankston CityCouncil or Mornington Peninsula Shire offices to meet with you.

The mentors will answer any queries youhave and can provide advice on a range ofareas such as marketing, management,finance and planning.

To book visit www.sbms.org.au/eventsor contact 1300 322 322.

PG 7 More than 5,000 businesses are listed on the Frankston City’s online business directoryregister today www.BuildYourBusiness.net.au

Build Your StaffAssistance in finding the right staff and building customer service

Job Matching Service.

Frankston Learning CityNeed to find new staff or up-skill yourcurrent team?

Training organisations can tailor a program to suit your business anddeliver it to your staff on or off-site.

Are you hiring an apprentice or trainee? There are governmentincentives and mentors to help make it work.

A range of services are located in Frankston to advise and assist you. For more information email: learningcity@frankston.vic.gov.auwww.frankstonlearningcity.com.au

Businesses in Frankston City have FREEaccess to Council’s job matching service.Use it to fill your next staff vacancy.

Through a database of over 5,000 students, we will match yourbusinesses staffing requirements to students that have studied inthe appropriate field and level.

Students range from secondary through to post-graduate level. This means that any job can be promoted, fromcasual to full-time professional positions. Contact us today to promote your vacancy on 1300 322 322 [email protected]

NOW HIRING

Mystery Shopper Program

Council runs a FREE mystery shopperservice available to retailers and tourismbusinesses in Frankston City.

The program assesses the customer service and storepresentation. you will be presented with a comprehensive reportoutlining strengths and areas for improvement. Outstandingparticipants are given ‘Gold Star’ status.

This popular service is strictly limited. Please contact us to secureyour place on 1300 322 322 or [email protected]

PG 8More than $130 Million of investment has been earmarked inFrankston City over the next 3 years www.BuildYourBusiness.net.au

Build Your NetworksMaking the right local connections

Build Your Business on LinkedInFrankston City Council operates theBuild Your Business – Frankston CityLinkedIn group.

LinkedIn is a professional networking site, which enablesbusiness operators and professionals to have dialogue witheach other.

The ByB group has dedicated sections for discussions, polls,jobs and promotions. We encourage discussion about localissues and initiatives.

Join today by visiting www.LinkedIn.com and search forBuild Your Business Frankston – it’s free!

Greater Frankston Business ChamberOperating since 1955, the Greater Frankston Business Chamber is thelead organisation promoting prosperity in the greater Frankstonbusiness community. Member benefits include networkingopportunities, support, brand exposure and advocacy.

Find out more information or join today, call 9781 1422 orvisit www.frankstonchamber.com.au

Frankston Tourism IncFrankston Tourism Inc champions the local tourism industry todevelop Frankston as a vibrant tourist destination.

This is achieved by advocating on behalf of the industry,developing co-operative marketing programs and enhancingthe visitor experience and encouraging them to stay longer.

Find out more information or join today, call 1300 322 842 visit www.visitfrankston.com

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THE WEBSITE

PG 9 Stay in the loop, join ‘Build Your Business – Frankston City’ on LinkedInwww.BuildYourBusiness.net.au

Small Business GrantsFor growth, start-up and relocating business in Frankston City

Small Business Grants*.

Frankston City Council runsan annual small businessgrants program.

Businesses can apply for upto $10,000, to be spent onbusiness growth ventures.Grant recipients will receive all of the Build YourBusiness products featuredin this booklet.

There are three categories of Small Business Grants:

Growth (home-based businesses in Frankston City)

Start-ups (located in Frankston City)

Relocating (from outside the region into Frankston City)

Key criteria for prospective applicants:• Businesses must submit a grant application no more than two months either side of entering a commercial

tenancy agreement within the Frankston City boundaries• Evidence of, or access to, financial capital• A registered and active Australian Business Number (ABN)• Demonstrate innovation, a unique point-of-difference and business sustainability• Demonstrate your businesses capability to create employment in Frankston City

The full Small Business Grant Guidelines and application forms are available at www.BuildyourBusiness.net.aualong with information about when the application window opens for submissions.* The 2013 program is subject to Council approval

PG 10Great transport links means that you’re close to yourcustomers (45min to CBD) www.BuildYourBusiness.net.au

Build Your FacilitiesHelp find the right location for your business

Development FacilitationFrankston City Council is committed tostreamlining its commercial developmentprocesses, ensuring that you can begin tradingas soon as possible.

Contact us today to book an appointment.Services include:• Local market analysis• Site specific spatial analysis• Brief and yield analysis• Project procurement, and • Regulatory process advice

Contact us on 1300 322 322 or [email protected]

Key business precincts Frankston Central Activities Area (CAA): As one of six designated CAA’s in Melbourne, Frankston has an important roleto play as a regional hub for retail and commerce. With over 800 businessesand 6,000 employees, the Frankston CAA is one of the most importantcommercial precincts in Melbourne.

Carrum Downs/Seaford Industrial Precinct:The Carrum Downs/Seaford Industrial Precinct is located in Melbourne’smanufacturing heartland. It accounts for nearly one quarter of the economicactivity generated in Frankston City. With over 2,000 industrial and commercialentities operating in Carrum Downs and Seaford and easy access to Eastlinkand Peninsula Link - it is a fantastic location to do business. With land stillavailable, you can get your premises purpose-built.

Index

increase brand awareness

Venturing Online

12 Creating an Online Business 11 APR

12 Building a Website 3 SEPT

13 Winning Web Marketing 4 JULy

13 Social Media Marketing 15 AUG

Back To Basics

14 Starting a Business, Avoiding the Traps 23 APR

14 Writing a Business Plan 30 MAy

15 your Human Resources - An Asset or a Liability? 2 MAy

15 Record Keeping 18 JUNE

Going For Growth

16 Competitive Visual Merchandising For Retail 8 MAy

16 Cost Effective Marketing for Small Business 16 MAy

17 Superior Customer Service Strategies 12 SEPT

17 SMART Networking 6 JUNE

18 Writing Business Grants and Awards Applications 1 AUG

Buy Local - Tendering and Procurement

18 Getting Tender Notifications 18 APR

19 Understanding Construction Tenders 9 MAy

19 Understanding Services and Consultants Tenders 23 MAy

20 Winning Local Government Tenders 8 AUG

Index

Packages and discountsGET FOUR FOR THE PRICEOF THREE.Book any three of our $35 seminars and get one free– that’s a saving of 25 per cent.

or

FRANKSTON TOURISM INC. AND GREATERFRANKSTON BUSINESS CHAMBERMEMBERSIf you are a current (2013) financial member ofeither of the above organisations you are entitled tothe following discounts:

Discount 1: Attend any $35 seminar for just $30

Discount 2: Attend three seminars for $75a saving of $30

Discount 3: Attend four seminars for $100a saving of $40

HOW TO REGISTER

• Book online atwww.BuildyourBusiness.net.au

• Contact us on 1300 322 322

• Or fill out our registration form on page 22

photo of mayor

PG 11South East Water is returning home to Frankston in 2015increasing local jobs by nearly 3% www.BuildYourBusiness.net.au

Improve, grow and prosperWorkshops for Business Growth

PAGE WORKSHOP INDEX DATE

PG 12 Over 15,000 tertiary students study in Frankston Citywww.BuildYourBusiness.net.au

CREATING AN ONLINE BUSINESSPresented by George Ligocki of Chisholm Institute of TAFE

Keen to take your business online but unsure what itinvolves? This workshop covers techniques to attractcustomers, understand what makes a good website, how toenable e-commerce and the security and privacyrequirements when you do business online.

Please note that the content of this workshop is very similarto the WebWorks workshops held in 2011.

When: Thursday, 11 April 2013

Time: 6:00pm – 9:00pm

Where: Civic Centre – Acacia Room,Corner young and Davey Streets,Frankston (enter via Young Street) Melway Ref: 100A C9

Cost: $35 per person (inc. GST)

Bookings: Book and pay online atwww.businessfrankston.com.au(click on events) or by completing the registration form inthe middle of this booklet and returning it to theEconomic Development Department (refer to details onthe form), phone 9784 1867 or [email protected]

Venturing Online

BUILDING A WEBSITE (BEGINNER COURSE)Presented by Mike O’Shea of INTERgration

Are you yet to build a website for your business? Are you keepingup with competitors who have websites? Does your business needthe additional marketing that a website provides? Do youunderstand the basics of Internet marketing?

This program will inform you about the Internet and what it cando for your business and provide you with information such as:

• Integrated marketing options• What websites work• your business name on the Internet• Email addresses that promote your business• your image on the Internet• Search engine optimisation • How to attract and retain customers through website marketing

This workshop will help you to take the next step in building awebsite that “works” for your business.

As Creative Director of both INTERgration Consulting and Pryor Marketing, Mike brings a wealth of marketing; weband print based communication development experience as well as extensive strategic business consulting skills tothe projects he undertakes. Mike’s award winning ability in professional copywriting and creative design commencedwith J Walter Thompson Advertising in London. He has written and directed national and international marketingcampaigns for a broad range of corporations, government departments and academic institutions.

Mike has had extensive experience over the past 25 years in website and portal development as well as web baseddatabase strategy development.

When: Tuesday, 3 September 2013

Time: 6:00pm – 9.00pm

Where: Asian Pacific Serviced OfficesGround Floor 435-437 NepeanHighway, Frankston



Venturing Online

Workshops for Business Growth

PG 13Businesses in Frankston City export products and services around the world todestinations as far afield as Brazil www.BuildYourBusiness.net.au

WINNING WEB MARKETING AND SEOPresented by James Spittal of Web Marketing ROI

Just having a website is not enough to generate revenue foryour business, you need to be able to effectively reachpotential customers through search engines and other webmarketing platforms.

James Spittal, the founder of Web Marketing ROI has abackground in business IT and mobile security. Afterreceiving attention in The Age as an undergraduate for hisfirst business he has since worked for clients such as Deloitte,ANZ Bank, The State Library of Victoria and the MasterBuilders Association of Victoria.

A graduate of Swinburne University of Technology inInformation Technology with electives in entrepreneurship hehas received an honorable mention from Anthill Magazine asa Anthill young Entrepreneur. His first book Small Business,Big Website was released in late 2012.

When: Thursday, 4 July 2013

Time: 6:00pm – 9:00pm





Venturing Online

SOCIAL MEDIA MARKETINGPresented by George Ligocki of Chisholm Institute

This workshop examines the social media phenomenonand why businesses are changing the way they interactwith customers online. It looks at practical ways toattract and retain customers, identify competitors andways to stay connected using regional and nationalnetworks.

Topics covered include attracting and retainingcustomers, identifying competitors through theInternet, reducing the cost of marketing,communication and training and regional and national networks.

Please note that the content of this workshop is verysimilar to the WebWorks workshops held in 2011.

When: Thursday, 15 August 2013

Time: 6:00pm – 8:30pm




Venturing Online

PG 14 Over 3,500 people are employed in the Education and Trainingindustry in Frankston City www.BuildYourBusiness.net.au

STARTING A BUSINESS, AVOIDING THE TRAPSPresented by the Office of the Small Business Commissioner for Victoria

The VSBC often receives applications from businesses in disputewith other businesses where the matter in dispute reflects lack ofawareness of commercial and legal realities. One of the VSBCfunctions is to assist in the prevention of disputes arising. Thisincludes informing aspiring or start up businesses about thethings to be aware of when entering contracts. This session willinform businesses of the role of the VSBC generally, and provideuseful tips to avoid businesses getting into business difficulty.

Geoff Browne is ideally suited for the role of Victoria’s SmallBusiness Commissioner. During an extensive career he has heldsenior roles in both the private and public sectors, has worked asa sole trader and also run a small incorporated business. He hasworked within the industry policy and program areas for theVictorian Government and led the Port Privatisation Unit. He alsoworked with the Commonwealth Prices Surveillance Authorityand led its inquiry into bank fees. In the private sector he hasworked extensively in the telecommunications, finance, andecommerce sectors.

Geoff was Deputy Director of Consumer Affairs Victoria for 6years, prior to his appointment as Small Business Commissioner.Geoff Browne holds a Masters Degree and First Class HonoursDegree in Economics and a Graduate Diploma in CompanySecretarial Practice.

When: Tuesday, 23 April 2013

Time: 6:00pm – 8:00pm


Cost: FREE

Bookings: Book online atwww.businessfrankston.com.au(click on events) or by completing the registration form inthe middle of this booklet and returning it to theEconomic Development Department (refer to details onthe form), phone 9784 1867 or [email protected]

Back To Basics

WRITING A BUSINESS PLANPresented by the Chisholm Institute

Without an effective business plan it can be difficult tonavigate through an ever changing market place, themaze of marketing options and legal and operationalrequirements while avoiding risks that could hurt yourbusiness. This session will teach you the basics ofwriting a successful business plan and will help youbecome proactive rather than reactive when makingbusiness decisions.

When: Thursday, 30 May 2013

Time: 6:00pm – 8:00pm




Back To Basics


PG 15Manufacturing is the largest industry sector by economic output in Frankston Citycontributing over $2.3 Billion to the local economy www.BuildYourBusiness.net.au

yOUR HUMAN RESOURCES, AN ASSETOR A LIABILITy Presented by Andrea McCall

This workshop is of particular interest to small businesses whichdo not have a human resources department dealing with the dayto day matters affecting people at work.

Andrea will cover:

• How to make the most of your people in a difficult economy• Ten tips for small business people• Strategies for recruitment, retention or removal• Survival strategies in challenging circumstances

Andrea has qualifications in History, Politics and HumanResources and is bilingual French/English. A trainer, mentor andmediator, she has lectured on a variety of management topics atMonash, Swinburne and Victoria Universities.

Her portfolio includes time as an executive secretary at Guinness and British American Tobacco, Ministerial Adviserto the Parliamentary Cabinet Secretary and seven years as a member of State Parliament for the seat of Frankston.

Andrea also runs her own HR training and consulting business and has co-authored a Human ResourceManagement casebook. She designs and runs courses and is an experienced public speaker at conferences andseminars. She also hosts overseas business delegations visiting Melbourne.

When: Tuesday, 2 May 2013

Time: 6:00pm – 9:00pm




Back To Basics

RECORD KEEPINGPresented by the Australian Taxation Office

Small business operators will gain a betterunderstanding of the basic concepts of record keepingfor their business. The workshop involves a mixture ofhands-on, practical exercises and some general recordkeeping principles.

When: Thursday, 18 June 2013

Time: 6:00pm – 9:00pm


Cost: FREE

Bookings: Email the tax office [email protected] your contact details andworkshop date, time andlocation. (Bookings essential as there is a limit of 20 places)

Back To Basics


PG 16 Seaford and Carrum Downs is the manufacturing heartland of Frankston Citycontributing $1.5 Billion to the local economy www.BuildYourBusiness.net.au

CREATING COMPETITIVE VISUALMERCHANDISING FOR THE RETAILENVIRONMENTPresented by the Australian Retailers Association

The increased competition and diversity of offer coupled withinnovative and affluent fit-outs puts more pressure on storeowners and managers to ensure they are maximising theiropportunity to gain customer attraction through the use of theirvisual merchandising and product placement. The visual connectis a new metric that has increasing importance for consumersand requires a more calculated approach to ensure the desiredreturn on investment.

To grow in competitive retail environments retailers need a wellconsidered connect with their target customer, this is often mostsuccessfully delivered through the visual impact that isgenerated at a store level. This workshop investigates the keymethods that contemporary retailers are embracing to quickconsumer engagement.

• Engaging a consumer visually• 5 Fundamentals of successful VM• Getting your brand noticed with Visual Theatre• Engineering promotions to drive interest and commercial outcomes

When: Wednesday, 8 May 2013

Time: 6:00pm – 9:00pm



Bookings: Book and pay by visiting: www.retailinstitute.org.au/OurProjects/Government/Local/StreetLifeEnrolments.aspx

Going For Growth

COST EFFECTIVE MARKETING FORSMALL BUSINESSPresented by Jim Schaefer of the Schaefer Group

This interactive and informative workshop provides clear andsimple cost effective marketing strategies successfully beingused by local businesses. We will discuss and develop actionsaround the following marketing elements:

• How business and consumer spending has changed over thepast three years

• How effective marketing can increase your customer traffic,revenue and profits

• A brief overview of how and why a marketing plan is compiled• Review and analysis of time-proven marketing models• An insight into consumer and business buying behaviour

The workshop will conclude with an open discussion regardingissues that face your business – how to deal with them and turnthem into opportunities.


Time: 6:00pm – 8:00pm




Going For Growth

SchaeferThe

Groupmarketing & communications


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PG 17Frankston City has a highly skilled workforce with over 30% of workersin professional and managerial roles www.BuildYourBusiness.net.au

SUPERIOR CUSTOMER SERVICESTRATEGIESPresented by George Ligocki of Chisholm Institute of TAFE

There is more to customer service than just being politeand punctual. you may sell products or provide servicesthat are similar, or even the same as those of yourcompetitors, but superior customer service can set youapart which means customers will prefer to buy from you.

This session will teach you how to meet customerexpectations in every aspect of product or servicedelivery – that maintains and attracts new customers.

When: Thursday, 12 September 2013

Time: 6:00pm – 8:00pm




Going For Growth

SMART NETWORKING: GET A POSITIVE RETURN FROM yOURNETWORKING EFFORTSPresented by Brenda Thomson of Networking World

SMART Networking is not about social chit chat or being able towork a room. SMART networking is just plain good business.

More than 80 per cent of business in the marketplace comeseither directly or indirectly from networking and referrals.However, for the majority of small business owners networking isa costly, frustrating and often miserable waste of time, rarelyreturning a positive return on investment. It really is a case ofmore than 80 per cent of the business going to less than 20 percent of business owners.

At this essential seminar you will learn:• The three key things you must have in place before you leave

the office that will guarantee a positive return on yournetworking investment

• A new approach to networking that will change your view onnetworking forever

• The secret to effective follow up so people will be thrilled tohear from you

When: Thursday, 6 June 2013

Time: 6:00pm – 8:00pm




Going For Growth


PG 18 Health Care and Social Assistance is the fastest growing employer in Frankston City addingmore than 1500 new jobs in the past 12 months www.BuildYourBusiness.net.au

WRITING WINNING BUSINESS GRANTSAND AWARDS APPLICATIONSPresented by the Small Business Mentoring Service

Frankston City Council and Mornington Peninsula Shire Councilrun an annual Excellence in Business Awards contest thatcovered 11 categories in 2012. In addition to the local and, insome cases, international exposure from winning one of thecoveted awards, businesses receive cash prizes of up to $5000.The awards are highly regarded and attracted more than 70applications in 2012. Getting noticed and increasing yourchances often relies on submitting a well written awardsapplication. Although this session is tailored towards theFrankston and Mornington Peninsula Excellence in BusinessAwards, lessons learned from this workshop can improve youropportunities across a range of awards programs run by industryand government organisations.


Time: 6:00pm – 8:00pm




Going For Growth

GETTING TENDER NOTIFICATIONSPresented by Peter Moore of Industry Capability Network

Industry Capability Network (ICN) is a business network thatintroduces Australian and New Zealand companies to projectslarge and small. Our role is to find the suppliers and serviceproviders who are best equipped to meet the requirements ofhundreds of projects across Australia and New Zealand.Every day we work with local suppliers and project managers tohelp save valuable time and money in the procurement process.We also help to secure billions of dollars in contracts and jobsthat may otherwise have gone overseas.

The ICN Gateway is a comprehensive online system with around$247 billion worth of projects and more than 60,000 supplierslisted. Whether you're a project manager or a supplier, you can'tafford not to be using this powerful online business tool.With ICN Gateway, we make certain you'll never miss anopportunity to build the perfect partnership. It allows suppliersto browse and register their interest in new business and it helpsproject managers to manage the supplier registration process.This workshop will provide you with further information aboutthe ICN Gateway and how to register. It will also provide youwith additional tools to identify tenders leaving you more timeto run your business.

When: Thursday, 18 April 2013

Time: 6:00pm – 8:00pm






PG 19The Construction Industry in Frankston City accounts for over 12%of the municipality’s economic output www.BuildYourBusiness.net.au

CONSTRUCTION TENDERS:EVERyTHING yOU NEED TO KNOW TOWIN MORE WORK.Presented by Master Builders Association of Victoria

This course is designed to provide comprehensive training toconstruction managers, project managers and projectcoordinators. It will provide you with all skills in the design anddevelopment of tenders to win more work in the building andconstruction industry.

you will learn how to understand the schedule for tenders rightthrough to developing the skills required for post tendernegotiations.

Topics covered include:• Introduction to estimating• understanding the project and reviewing project documents• tendering for government projects• examining criteria for state and federal tenders• using unit rates for materials, plant, equipment and subcontracts• code compliance – federal projects


Time: 9:00am – 5:00pm





TENDERS FOR SERVICES ANDCONSULTANTS: EVERyTHING yOU NEED TOKNOW TO WIN MORE BUSINESSPresented by VECCI

This course is designed to provide comprehensive training tobusiness owners who provide products and services includingconsultants. It will provide you with skills in the design anddevelopment of tenders to win more business.

Topics covered include:• Introduction – 6 critical factors in Winning Tenders • Business Writing according to Plain English standards • Tender Structural Outline • Essentials of a Formal Proposal • Persuasive Writing – Write a Proposal • Executive Summary – Main Message • Detailed discussion of the Victorian Government Suppliers Guide • How to source Tender Opportunities • The Bid – Summary and Response Matrix • Structuring the Content • The Bid Letter • Writing tenders for Government • Tender Evaluation Criteria and Process (Weighting)


Time: 5:00pm – 9:00pm






PG 20 Register on www.icn.org.au to get tender notificationswww.BuildYourBusiness.net.au

WINNING LOCAL GOVERNMENTTENDERS: EVERyTHING yOU NEED TO KNOW ABOUT FRANKSTON CITy COUNCIL TENDERING.Presented by Frankston City Council – Major Projects Manager andCapital Works Accountant. Peter Moore of Industry Capability Network

This is a must attend to help you win more Council business.Council tendering policy and procedures will be explained, howto locate tender information and how they are evaluated andawarded. The workshop will then aim to support your futureplanning by presenting Councils planned capital works programfor the upcoming financial year.

By attending this workshop you can have a better idea to forwardplan in your business to ensure you are ready to tender andpotentially win more Council business. Followed by a panelquestion and answer session.

Industry Capability Network (ICN) is a business network thatintroduces Australian and New Zealand companies to projectslarge and small.

This workshop will provide you with further information aboutthe ICN Gateway and how to register. It will also provide you withadditional tools to identify tenders leaving you more time to runyour business.

On 24 January Frankston City Council's EconomicDevelopment Department hosted a 'Meet the Buyer'event for businesses seeking work packages on theFrankston Regional Aquatic Centre. More than 50Businesses from the region attended with FrankstonCity business community well represented.

With many major private and publicly fundedprojects to begin over the next two years we plan tohost further events. ‘Meet the Buyer’ forms part of theMy City is My Business – Buy Local program that aimsto capture public and private expenditure in the localregion to underpin business growth and createemployment opportunities.

For more information regarding My City is MyBusiness visit www.BuildyourBusiness.net.auor email [email protected] run your business.


Time: 6:00pm – 8:00pm





Meet the Buyer Events


Member of

Asian Pacific Serviced Offices are the largest provider of serviced offices and virtual offices in Victoria. With 7 properties conveniently located across Melbourne CBD, St Kilda Rd, Kew, Malvern and Preston, we are now excited to announce the opening of the new Peninsula Serviced Offices in Frankston.

The Peninsula Serviced Offices are situated on the ground floor of Peninsula on the Bay, a 10 storey tower comprising of residential, commercial and retail spaces. Brand new and designed to impress, on-site facilities will include retail outlets, conference services, health and recreational amenities plus more. Inspired by the coastal environment of the Mornington Peninsula, Peninsula Serviced Offices have been designed using beach hues to complement its surrounds. Featuring sophisticated furnishings and fittings, impress your clients with this brand new development – nothing like Frankston has ever seen before.

A serviced office with Asian Pacific Serviced Offices offers your business the flexibility to lease anywhere from 1 week, 1 month to 1 year

Prices starting from $79 per week for a fully equipped and furnished serviced office

Whether you need a meeting room, a virtual office, temporary office space or a serviced office; you can be up and running the same day with no hidden costs

Asian Pacific Serviced Offices are also excited to announce that they have teamed up with Frankston City Council to offer a fully functioning Business Growth Facility. Tenants of the Peninsula Serviced Offices will get all the benefits of serviced offices, plus priority access to Council's Build Your Business products and services, including free entry into all of the business growth workshops featured in this publication (bookings essential).

Experience the excitement of Frankston’s Serviced OfficesNEWSTATE OF

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03 9863 7888or visit asianpacificservicedoffices.com.au

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Member of

PG 22 Frankston City’s manufacturing sector exports close to $1 Billion annuallywww.BuildYourBusiness.net.au

Registration Form

Registration form and Payment Info• Payment can be made via credit card, cheque or cash

• Cash payments can be made in person at Frankston City Council,corner young and Davey Street, Frankston, or Customer ServiceCentres in Langwarrin and Seaford.

• Cheque payments to be made out to Frankston City Council

• Credit card payment can be made by filling in the form above andmailing it or pay over the phone on 9784 1867.

• Registration and payment must be received no later than three (3)business days before the event or your place will be forfeited

• If you cancel your registration within three (3) days of the event, yourregistration fee will not be refunded

• PAyMENTS MAy NOT BE MADE AT THE EVENT

Packages and discountsGET FOUR FOR THE PRICE OF THREE. Book any three of our $35seminars and get one free – that’s a saving of 25 per cent.

FRANKSTON TOURISM INC. AND GREATER FRANKSTONBUSINESS CHAMBER MEMBERS

If you are a current (2013) financial member of either of theabove organisations you are entitled to the followingdiscounts:

Discount 1: Attend any $35 seminar for just $30

Discount 2: Attend three seminars for $75 – a saving of $30

Discount 3: Attend four seminars for $100 – a saving of $40

11/4 Creating an Online Business Chisholm Institute $3518/4 Getting Tender Notifications Industry Capability Network $2523/4 Starting a business, avoiding the traps Office of the Small Business Commissioner FREE2/5 your HR, an asset or a liability Andrea McCall $359/5 Understanding Construction Tenders Master Builders Association of Victoria $7516/5 Cost Effective Marketing for Small Business Jim Schaefer of the Schaefer Group $3523/5 Understanding Services and Consultants Tenders VECCI $5030/5 Writing a business plan Chisholm Institute $356/6 SMART Networking Brenda Thomson $3518/6 Record Keeping Australian Taxation Office FREE4/7 Winning Web Marketing James Spittal $351/8 Writing Business Grants and Awards Applications SBMS $358/8 Winning Local Government Tenders Frankston City Council and ICN $3515/8 Social Media Marketing Chisholm Institute $353/9 Building a Website Mike O’Shea $3512/9 Superior Customer Service Chisholm Institute $35

Payment Method (tick below) and fill out your details

CREDIT CARD CHEQUE CASH Total Payment $

Name: Business Name:

Email Address:

Postal Address: Postcode:

Phone: Mobile:

How did you find out about the Build your Business Program?

Special Dietary Requirements:

CREDIT CARD PAyMENTS

Card Type VISA MasterCard Bank Card

Cardholders Name:

Card Number:

Expiry: Signature:

I ____________________________ would like to register for the following event(s) (Insert numbers attending in columns on the table below)

/

Date Workshop Title Presenter Cost # Attending Total


PG 23FrankstonTV, a great low cost marketing tool from Frankston Cityhas 60,000 views and counting www.BuildYourBusiness.net.au

Notes

Frankston City CouncilEconomic Development Department

PO Box 490 Frankston Victoria 3199Phone: 1300 322 322

Email: [email protected]

Search ‘Build your Business Frankston’ on:

build your business in frankston city 2013

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